Non Obvious 2019 How To Predict Trends And Win The Future

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Non-Obvious Megatrends

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
ISBN 13 : 9781646870219
Total Pages : pages
Book Rating : 4.8/5 (72 download)

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Book Synopsis Non-Obvious Megatrends by : Rohit Bhargava

Download or read book Non-Obvious Megatrends written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2020-02-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL BESTSELLER WINNER OF 9 INTERNATIONAL BOOK AWARDS! The highly anticipated 10th Edition of the groundbreaking innovation book Non-Obvious - featuring ten all new trend predictions for winning the future. Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present. What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture? The answer may not be all that obvious, and that's exactly the point. For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report. Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author's award-winning "Haystack Method" for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles. You don't need to be a futurist or innovation expert in order to learn to think like one. In this book you'll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career. The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today. List of awards for previous editions: Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book)

Non Obvious Megatrends

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858968
Total Pages : 272 pages
Book Rating : 4.8/5 (589 download)

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Book Synopsis Non Obvious Megatrends by : Rohit Bhargava

Download or read book Non Obvious Megatrends written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2020-01-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: All New 10th Edition of the WSJ bestseller! Featuring 10 Bold new Trend Predictions Winner of 9 International Book Awards Introducing the highly awaited tenth edition of The Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade. What if you could predict the trends that will change your business? For the past ten years, Rohit Bhargava's signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live. -- How might the evolution of gender fluid toys change our culture? -- What can the popularity of handmade umbrellas and board games teach us about the future of business? -- Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity? The answers to these questions may not be all that obvious, and that's exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author's signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself. You don't need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one. Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary's Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award

Non-Obvious

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858104
Total Pages : 0 pages
Book Rating : 4.8/5 (581 download)

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Book Synopsis Non-Obvious by : Rohit Bhargava

Download or read book Non-Obvious written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the past four years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this all-new fifth edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. "Non-Obvious" also delves into the curation process the author has used for years to build his trend reports and takes readers behind the scenes of "trend curation" -- the art of adding meaning to isolated beautiful things. In the end "Non-Obvious" is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to observe patterns in the world today. -- From publisher's description.

Non-Obvious 2017

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858234
Total Pages : 270 pages
Book Rating : 4.8/5 (582 download)

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Book Synopsis Non-Obvious 2017 by : Rohit Bhargava

Download or read book Non-Obvious 2017 written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2016-12-06 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Latest Edition Of The #1 Bestselling Trend Series Shared Online More Than 1 Million Times! The Non-Obvious series of books is an annual trend report on the top 15 trends likely to affect business and consumer behaviour in the upcoming year. The book has been a Wall Street Journal bestseller, the research has been viewed and shared online more by more than a million readers and the report has been a multi-year #1 best seller online.

Communicate in a Crisis

Author : Kate Hartley
Publisher : Kogan Page Publishers
ISBN 13 : 0749486821
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Communicate in a Crisis by : Kate Hartley

Download or read book Communicate in a Crisis written by Kate Hartley and published by Kogan Page Publishers. This book was released on 2019-08-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response. This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected.

Non-Obvious 2019: How to Predict Trends and Win the Future

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858661
Total Pages : 270 pages
Book Rating : 4.8/5 (586 download)

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Book Synopsis Non-Obvious 2019: How to Predict Trends and Win the Future by : Rohit Bhargava

Download or read book Non-Obvious 2019: How to Predict Trends and Win the Future written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2019 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Best Seller (2015 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary's Book Club at CES (2017 Edition) Winner: Non-Fiction Book Awards Gold Medal (2018 Edition) For the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. In this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. In total, the Non-Obvious 2019 Edition features 15 all-new trends across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends - with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

Non Obvious

Author : Rohit Bhargava
Publisher : Non-Obvious Trends
ISBN 13 : 9781940858159
Total Pages : 0 pages
Book Rating : 4.8/5 (581 download)

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Book Synopsis Non Obvious by : Rohit Bhargava

Download or read book Non Obvious written by Rohit Bhargava and published by Non-Obvious Trends. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of accurately forecasting trends in his annual Non-Obvious Trend Report, best-selling Likeonomics author Rohit Bhargava now reveals his practical methodology. He describes himself as the curator of thousands of bits of information that reflect the changing present. He looks for subtle but broad connections among many apparently disparate industries, behaviors and ideas. Then, he uses long-term analysis to find patterns that signal newly forming trends and to develop insights about applying them. His "non-obvious" thought curation process leads him to a deeper understanding of people as interactive consumers and can enable you to anticipate near-future changes in behavior patterns and to use that information to improve your business. Bhargava illuminates his analysis of 15 top trends and tips on applying them with a step-by-step explanation of his forecasting process. getAbstract recommends this distinctive take on trend prediction to intrepid entrepreneurs and curious consumers.

Non-Obvious 2018 - China Edition

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858562
Total Pages : pages
Book Rating : 4.8/5 (585 download)

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Book Synopsis Non-Obvious 2018 - China Edition by : Rohit Bhargava

Download or read book Non-Obvious 2018 - China Edition written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2017-12-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past eight years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of brands and organizations in the world like Intel, Under Armour and the World Bank. In this all-new eighth edition, readers will discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. b>Passive Loyalty - The ease of switching from brand to brand continues to empowers consumers ? forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience. Robot Renaissance - As the utility of robots moves beyond manufacturing and into the home and workplace, they adopt better human-like interfaces and even may have micro-personalities built in. Moonshot Entrepreneurship - Inspired by visionary entrepreneurs, more organizations think beyond profit and focus on using business to make a positive social impact and even save the world. In total, the Non-Obvious 2018 edition will feature 15 all-new trends for 2018 across five categories including Culture Consumer Behavior, Marketing Social Media, Media Education, Technology Design plus Economics Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends along with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves. This edition also includes new insights from a panel of trend researchers and other updated features to bring more curated thinking into the report.

How Companies Win

Author : Rick Kash
Publisher : Harper Collins
ISBN 13 : 0062029452
Total Pages : 346 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis How Companies Win by : Rick Kash

Download or read book How Companies Win written by Rick Kash and published by Harper Collins. This book was released on 2010-10-12 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.

Non-Obvious 2018 - Asia Edition

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858548
Total Pages : pages
Book Rating : 4.8/5 (585 download)

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Book Synopsis Non-Obvious 2018 - Asia Edition by : Rohit Bhargava

Download or read book Non-Obvious 2018 - Asia Edition written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2017-12-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past eight years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of brands and organizations in the world like Intel, Under Armour and the World Bank. In this all-new eighth edition, readers will discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. b>Passive Loyalty - The ease of switching from brand to brand continues to empowers consumers ? forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience. Robot Renaissance - As the utility of robots moves beyond manufacturing and into the home and workplace, they adopt better human-like interfaces and even may have micro-personalities built in. Moonshot Entrepreneurship - Inspired by visionary entrepreneurs, more organizations think beyond profit and focus on using business to make a positive social impact and even save the world. In total, the Non-Obvious 2018 edition will feature 15 all-new trends for 2018 across five categories including Culture Consumer Behavior, Marketing Social Media, Media Education, Technology Design plus Economics Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends along with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves. This edition also includes new insights from a panel of trend researchers and other updated features to bring more curated thinking into the report.

The Customer of the Future

Author : Blake Morgan
Publisher : HarperCollins Leadership
ISBN 13 : 1400213649
Total Pages : 225 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Customer of the Future by : Blake Morgan

Download or read book The Customer of the Future written by Blake Morgan and published by HarperCollins Leadership. This book was released on 2019-10-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

Predictive Analytics

Author : Eric Siegel
Publisher : John Wiley & Sons
ISBN 13 : 1119145686
Total Pages : 368 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Predictive Analytics by : Eric Siegel

Download or read book Predictive Analytics written by Eric Siegel and published by John Wiley & Sons. This book was released on 2016-01-13 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

Disrupt!

Author : James Bidwell
Publisher : Nicholas Brealey
ISBN 13 : 1473674093
Total Pages : 272 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Disrupt! by : James Bidwell

Download or read book Disrupt! written by James Bidwell and published by Nicholas Brealey. This book was released on 2017-11-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiled by Springwise, the global innovation discovery engine, Disrupt! explains and highlights the best, most disruptive and most useful innovation ideas of the 21st Century. The book shares which themes underpin their success and which ideas can best be used to drive creativity in your workplace, office or industry. Springwise has a huge online readership (700k page impressions a month, 31k FB followers, 62k Twitter followers and an email database of 160k names) and a reputation as the number one engine for collating and sharing cutting edge business ideas. Dan Pink describes Springwise as: 'An amazing roundup of new business ideas and surprising business models from around the world'. Seth Godin says: 'Almost too good to share!' This attractively designed book draws on their vast archive and the expertise of their editorial team to create a practical, themed overview of contemporary innovation with simple, implementable strategies for bringing more creativity to your business or idea and more disruption to your industry. It is an indispensable handbook to modern innovation.

The Secret of Our Success

Author : Joseph Henrich
Publisher : Princeton University Press
ISBN 13 : 0691178437
Total Pages : 464 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Secret of Our Success by : Joseph Henrich

Download or read book The Secret of Our Success written by Joseph Henrich and published by Princeton University Press. This book was released on 2017-10-17 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: How our collective intelligence has helped us to evolve and prosper Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals? This book shows that the secret of our success lies not in our innate intelligence, but in our collective brains—on the ability of human groups to socially interconnect and learn from one another over generations. Drawing insights from lost European explorers, clever chimpanzees, mobile hunter-gatherers, neuroscientific findings, ancient bones, and the human genome, Joseph Henrich demonstrates how our collective brains have propelled our species' genetic evolution and shaped our biology. Our early capacities for learning from others produced many cultural innovations, such as fire, cooking, water containers, plant knowledge, and projectile weapons, which in turn drove the expansion of our brains and altered our physiology, anatomy, and psychology in crucial ways. Later on, some collective brains generated and recombined powerful concepts, such as the lever, wheel, screw, and writing, while also creating the institutions that continue to alter our motivations and perceptions. Henrich shows how our genetics and biology are inextricably interwoven with cultural evolution, and how culture-gene interactions launched our species on an extraordinary evolutionary trajectory. Tracking clues from our ancient past to the present, The Secret of Our Success explores how the evolution of both our cultural and social natures produce a collective intelligence that explains both our species' immense success and the origins of human uniqueness.

Global Trends 2040

Author : National Intelligence Council
Publisher : Cosimo Reports
ISBN 13 : 9781646794973
Total Pages : 158 pages
Book Rating : 4.7/5 (949 download)

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Book Synopsis Global Trends 2040 by : National Intelligence Council

Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.

Non-Obvious 2018 - India Edition

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858586
Total Pages : pages
Book Rating : 4.8/5 (585 download)

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Book Synopsis Non-Obvious 2018 - India Edition by : Rohit Bhargava

Download or read book Non-Obvious 2018 - India Edition written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2017-12-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past eight years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of brands and organizations in the world like Intel, Under Armour and the World Bank. In this all-new eighth edition, readers will discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. b>Passive Loyalty - The ease of switching from brand to brand continues to empowers consumers ? forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience. Robot Renaissance - As the utility of robots moves beyond manufacturing and into the home and workplace, they adopt better human-like interfaces and even may have micro-personalities built in. Moonshot Entrepreneurship - Inspired by visionary entrepreneurs, more organizations think beyond profit and focus on using business to make a positive social impact and even save the world. In total, the Non-Obvious 2018 edition will feature 15 all-new trends for 2018 across five categories including Culture Consumer Behavior, Marketing Social Media, Media Education, Technology Design plus Economics Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends along with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves. This edition also includes new insights from a panel of trend researchers and other updated features to bring more curated thinking into the report.

The New Rules of Retail

Author : Robin Lewis
Publisher : St. Martin's Press
ISBN 13 : 1137480890
Total Pages : 272 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis The New Rules of Retail by : Robin Lewis

Download or read book The New Rules of Retail written by Robin Lewis and published by St. Martin's Press. This book was released on 2014-08-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.