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Author : Larry Perry
Publisher :
ISBN 13 : 9780942442069
Total Pages : 174 pages
Book Rating : 4.4/5 (42 download)
Download or read book Nichemanship written by Larry Perry and published by . This book was released on 1996-08 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Art Weinstein
Publisher : Psychology Press
ISBN 13 : 9780789021571
Total Pages : 268 pages
Book Rating : 4.0/5 (215 download)
Download or read book Handbook of Market Segmentation written by Art Weinstein and published by Psychology Press. This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.
Author : Art Weinstein
Publisher : Routledge
ISBN 13 : 1136419950
Total Pages : 288 pages
Book Rating : 4.1/5 (364 download)
Download or read book Handbook of Niche Marketing written by Art Weinstein and published by Routledge. This book was released on 2013-04-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get closer to “tailor made” marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalization—with practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing’s: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Author : Tevfik Dalgic
Publisher : Psychology Press
ISBN 13 : 9780789023308
Total Pages : 288 pages
Book Rating : 4.0/5 (233 download)
Download or read book Handbook of Niche Marketing written by Tevfik Dalgic and published by Psychology Press. This book was released on 2006 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Author : Craig R. Hickman
Publisher : Routledge
ISBN 13 : 135106388X
Total Pages : 252 pages
Book Rating : 4.3/5 (51 download)
Download or read book The Future 500 written by Craig R. Hickman and published by Routledge. This book was released on 2018-04-17 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future 500, first published in 1987, shows how business leaders can immediately begin to apply the lessons for aspiring enterprises in eight crucial spheres: the global marketplace, private-public sector relationships, collaboration v. competition, creative capital investment strategies, ethics and social responsibility, new organisational forms, integrated corporate subcultures, and the fulfilment of needs and desires.
Author : W. Keith Schilit
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.4/5 (91 download)
Download or read book Rising Stars and Fast Fades written by W. Keith Schilit and published by Prentice Hall. This book was released on 1994 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James A. Belasco
Publisher : Grand Central Publishing
ISBN 13 : 0446549304
Total Pages : 291 pages
Book Rating : 4.4/5 (465 download)
Download or read book Flight of the Buffalo written by James A. Belasco and published by Grand Central Publishing. This book was released on 2008-11-16 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hardcover bestseller now in paperback presents a management program that encourages employee leadership--which today's companies must have more of if they are to survive the coming decades.
Author : Harvey Mackay
Publisher : Ballantine Books
ISBN 13 : 0449911845
Total Pages : 422 pages
Book Rating : 4.4/5 (499 download)
Download or read book Beware the Naked Man Who Offers You His Shirt written by Harvey Mackay and published by Ballantine Books. This book was released on 1996-08-27 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: FORTUNE magazine calls Harvey Mackay "Mr.-Make-Things-Happen." No matter where you are in your career, he can help you ride the expressway to success. This collection of on-target how-to's, insights, and self-tests translates into immediate take-to-the-office results on EVERY page. Discover the secrets on servicing sales that are worth millions, add the missing ingredient--courage--to your career, learn how to love your job, take a manager's quiz that will revolutionize your style, and much, much more! From the autor of SWIM WITH THE SHARKS WIHOUT BEING EATEN ALIVE. "Can Mackay do it again? The answer is a resounding yes. He joins Bob Townsend (UP THE ORGANIZATION) as master of brief, biting, and brilliant business wit and wisdom." Tom Peters A Selection of the Book-of-the-Month, Fortune and Macmillan Book Clubs
Author : Grahame Dowling
Publisher : OUP Oxford
ISBN 13 : 019158892X
Total Pages : 322 pages
Book Rating : 4.1/5 (915 download)
Download or read book Creating Corporate Reputations : Identity, Image and Performance written by Grahame Dowling and published by OUP Oxford. This book was released on 2000-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.
Author : Harvey Mackay
Publisher : Penguin Group
ISBN 13 : 159184343X
Total Pages : 369 pages
Book Rating : 4.5/5 (918 download)
Download or read book Use Your Head to Get Your Foot in the Door written by Harvey Mackay and published by Penguin Group. This book was released on 2011-01-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Harvey Mackay hits the bull's-eye. An important book for important times in our lives. The Shark Man at his very best." -Larry King Harvey Mackay returns with the ultimate book on how to get, and keep, a job you truly love whether you're twenty-one, fifty-one, or seventy- one. In this era of downsizing and outsourcing, you can never be sure your job will still exist in five years-or five weeks. So you'd better think of your career as a perpetual job search. That demands a passion for lifetime learning and the skills for relentless and effective networking. Uplifting, amusing, and jam-packed with proven tips, Use Your Head to Get Your Foot in the Door will guide you through the toughest job market in decades. It's also the definitive A-to-Z career resource for the rest of your life.
Author : Russell C. Coile
Publisher : Aspen Publishers
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (97 download)
Download or read book The New Hospital written by Russell C. Coile and published by Aspen Publishers. This book was released on 1986 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : V.S.P. Rao
Publisher : Excel Books India
ISBN 13 : 9788174463463
Total Pages : 732 pages
Book Rating : 4.4/5 (634 download)
Download or read book Strategic Management written by V.S.P. Rao and published by Excel Books India. This book was released on 2004-05 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to facilitate understanding and retention of the material presented, each chapter contains the following pedagogical features:u Opening Case: Each chapter begins with an opening case highlighting strategies and actions followed by Indian companies while trying to exploit the opportunities present in a competitive environment.u Real World Examples: Each chapter contains a number of real- world examples illustrating how a particular firm has exploited the gaps present in the environment, using its own resources to best advantage. u Terminology: Key ideas and terms that are vital to understanding strategic management have been highlighted throughout the book and explained at the end in a summarised formu References: Each chapter is also supported by carefully selected references for the benefit of readers who might be interested in exploring the topic(s) further.u Personality Profiles: Personality sketches of leading corporate heroes have also been provided at appropriate places, illustrating the manner in which they fought against heavy odds and emerged as winners in the end.u Review and Discussion Questions : Following the terminology, review and discussion questions offer an opportunity to focus on each of the key ideas illustrated at the beginning of each chapter and stimulate clear thinking.u Research Inputs: The book provides a comprehensive coverage of a vast, growing subject well-supported by a wealth of research data collected from multifarious sources.u Concluding Case: Each chapter contains a thoroughly researched and widely-acclaimed case, picked up from Business Today, relevant to the topic in question.u Student Oriented Text: The subject matter has been presented in a simple and lucid manner, keeping the unique requirements of students in mind.
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118047176
Total Pages : 530 pages
Book Rating : 4.1/5 (18 download)
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Author : Philip Kotler
Publisher : Pearson UK
ISBN 13 : 1292248467
Total Pages : 1199 pages
Book Rating : 4.2/5 (922 download)
Download or read book Marketing Management written by Philip Kotler and published by Pearson UK. This book was released on 2019-07-12 with total page 1199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 1072 pages
Book Rating : 4.:/5 (319 download)
Download or read book Proceedings written by American Marketing Association and published by . This book was released on 1965 with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprise proceedings of the annual national conference of the association and a yearly seasonal conference (spring, fall or winter).
Author : Azaz Motiwala
Publisher : Lulu.com
ISBN 13 : 1435705122
Total Pages : 296 pages
Book Rating : 4.4/5 (357 download)
Download or read book The Dictionary of Marketing written by Azaz Motiwala and published by Lulu.com. This book was released on 2005 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 6786 pages
Book Rating : 4./5 ( download)
Download or read book Executive MBA in IT - City of London College of Economics - 12 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 6786 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview An MBA in information technology (or a Master of Business Administration in Information Technology) is a degree that will prepare you to be a leader in the IT industry. Content - Managing Projects and IT - Information Systems and Information Technology - IT Manager's Handbook - Business Process Management - Human Resource Management - Principles of Marketing - The Leadership - Just What Does an IT Manager Do? - The Strategic Value of the IT Department - Developing an IT Strategy - Starting Your New Job - The First 100 Days etc. - Managing Operations - Cut-Over into Operations - Agile-Scrum Project Management - IT Portfolio Management - The IT Organization etc. - Introduction to Project Management - The Project Management and Information Technology Context - The Project Management Process Groups: A Case Study - Project Integration Management - Project Scope Management - Project Time Management - Project Cost Management - Project Quality Management - Project Human Resource Management - Project Communications Management - Project Risk Management - Project Procurement Management - Project Stakeholder Management - 50 Models for Strategic Thinking - English Vocabulary For Computers and Information Technology Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
