Niche Market Opportunities In The Global Marketplace

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Mastering Niche Marketing

Author : Eric Van Van Der Hope
Publisher :
ISBN 13 : 9780977968428
Total Pages : 308 pages
Book Rating : 4.9/5 (684 download)

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Book Synopsis Mastering Niche Marketing by : Eric Van Van Der Hope

Download or read book Mastering Niche Marketing written by Eric Van Van Der Hope and published by . This book was released on 2008 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Handbook of Niche Marketing

Author : Tevfik Dalgic
Publisher : Psychology Press
ISBN 13 : 9780789023308
Total Pages : 288 pages
Book Rating : 4.0/5 (233 download)

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Book Synopsis Handbook of Niche Marketing by : Tevfik Dalgic

Download or read book Handbook of Niche Marketing written by Tevfik Dalgic and published by Psychology Press. This book was released on 2006 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Innovating at the Top

Author : R. Berger
Publisher : Springer
ISBN 13 : 0230595243
Total Pages : 202 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Innovating at the Top by : R. Berger

Download or read book Innovating at the Top written by R. Berger and published by Springer. This book was released on 2008-11-18 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of eye-opening interviews with CEOs from major international corporations - Nokia, Unilever, Toyota and Bosch are just some of the many included. The CEOs discuss their innovative approaches to new challenges and opportunities in their business. A fascinating insight into the minds of global leaders.

Emerging Markets Rule: Growth Strategies of the New Global Giants

Author : Mauro F. Guillen
Publisher : McGraw Hill Professional
ISBN 13 : 0071798129
Total Pages : 209 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Emerging Markets Rule: Growth Strategies of the New Global Giants by : Mauro F. Guillen

Download or read book Emerging Markets Rule: Growth Strategies of the New Global Giants written by Mauro F. Guillen and published by McGraw Hill Professional. This book was released on 2012-11-16 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE Winner of the 2013 Small Business Book Award - Top 10 Overall The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world's largest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines, and cement. The balance of power in the global economy is shifting. Are you in a position to compete with the most energetic, imaginative companies on the planet? In Emerging Markets Rule, two experts on the global shift in economic hegemony explain what is happening, why it is happening--and how you can prevent it from happening to you. The authors provide an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: Execute, strategize, and execute again Cater to the niches Scale to win Embrace chaos Acquire smart Expand with abandon No sacred cows! Emerging market multinationals are here to stay; they're not going to go away, even when the global economy rights itself. "What began as a necessity--a kind of guerilla-business warfare against the corporate superpowers--has now evolved into best practices and is on its way to becoming what everyone needs to know," the authors write. "Simply put, down is up. The weak have become strong." You need to learn these new "best practices" now because tomorrow will be too late. Emerging Markets Rule is your road map for business success in the increasingly competitive, chaotic global markets. "Emerging-market multinationals have reshaped global competition. Using well-articulated views duly substantiated with facts, this book explains why and how they have become formidable players in both high-technology and traditional industries. This book is a worthy read for businesses and individuals alike seeking to comprehend the phenomenon of the emerging market multinational." -- S. D. Shibulal, CEO and Managing Director , Infosys "This book shows the strength and potential of companies that stand out in emerging markets, reaffirming entrepreneurship, innovation, and sustainability as fundamental factors for the outbreak of global competitors." -- Alessandro Carlucci , CEO, Natura Cosmeticos "The authors have touched on an important idea that emerging market growth can often be tapped by companies located in those markets. This is an essential book leading us to identify the niche markets and strategies for those emerging markets. A must for all international companies with growth ambitions." -- Leonard A. Lauder, Chairman Emeritus, The Estee Lauder Companies "A must-read for any company on its way to becoming a global one. You will learn from companies that have developed unique ways of competing in tough markets such as China and India." -- Jorge Zarate , China General Manager, Grupo Bimbo

Darwinian Fitness in the Global Marketplace

Author : P. Rajagopal
Publisher : Springer
ISBN 13 : 1137268336
Total Pages : 317 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Darwinian Fitness in the Global Marketplace by : P. Rajagopal

Download or read book Darwinian Fitness in the Global Marketplace written by P. Rajagopal and published by Springer. This book was released on 2012-11-16 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

Are Niche Markets Opportunities for Growth?

Author : Peter Maine
Publisher : GRIN Verlag
ISBN 13 : 3656581835
Total Pages : 7 pages
Book Rating : 4.6/5 (565 download)

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Book Synopsis Are Niche Markets Opportunities for Growth? by : Peter Maine

Download or read book Are Niche Markets Opportunities for Growth? written by Peter Maine and published by GRIN Verlag. This book was released on 2014-01-27 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Kent, language: English, abstract: Darmar pursues a Niche strategy by supplying small retail outlets with Indonesian artifacts. This is a niche market because the small retail outlets find it difficult to import the artifacts into United States from Indonesia and the artifacts also are difficult to be produced in large numbers for wholesalers. This provides Darmar with a market where there are no competitors hence the potential to supply the artifacts to small retailers. Essentially, the business is advantaged because good relationships have been established by the designers of the artifacts who are mostly people her family is close with. Darmar has it as a targeted part of the market where she understands the needs of both his customers and suppliers. This is illustrated in the ability to make the designers create what her market requires. An article written by Wong-MingJi (1999), niche markets are not addressed in detail by the mainstream providers hence it is easy to focus on a specific client’s group hence ability to satisfy them. This defines the kind of products that you offer since competition is low or unavailable. Designs are customer oriented since the needs of the customers determines what to be targeted in the market. Darmar has completely identified the needs of her customers and how difficult it is for them to successfully access the resources to use in their businesses. The larger wholesalers find it difficult to mobilize the Indonesians to achieve mass production of the artifacts hence do not supply it to retailers. With a complete understanding of her environment and needs, opportunities created by this niche market have well been served by her. Potential clients have been identified and hence providing a chance for Darmar to position herself well in the market.

Niche Marketing Ideas & Niche Markets. Finding Niches Made Easy. 177 Free Ways to Find Hot New Profitable Niches

Author : Christine Clayfield
Publisher : Imb Publishing
ISBN 13 : 9781909151079
Total Pages : 390 pages
Book Rating : 4.1/5 (51 download)

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Book Synopsis Niche Marketing Ideas & Niche Markets. Finding Niches Made Easy. 177 Free Ways to Find Hot New Profitable Niches by : Christine Clayfield

Download or read book Niche Marketing Ideas & Niche Markets. Finding Niches Made Easy. 177 Free Ways to Find Hot New Profitable Niches written by Christine Clayfield and published by Imb Publishing. This book was released on 2014-04 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Niche Marketing Ideas & Niche Markets. Finding Profitable Niches Made Easy. 177 Free Ways to Find Hot New Profitable Niches. Niches! Finding niches seems to be a problem for many internet marketers. Countless people have asked me "Where do you get your niches from?" I am sure, after reading this book, you will agree that finding niches is easy, fast, educational and fun! Easy to understand and read, this is a must have book for anyone involved with finding new niches or business ideas. Whether you want to earn a full time living from internet marketing or just want some extra cash, you will learn a lot from the information in this book. Before you can make any money online, you need to find your profitable niche. Like a driver needs a destination, an internet marketer or business person needs a niche, a niche that pays, not just any niche. Choosing the right niche will make the difference between making money or not. Your success in business will totally depend on the choice of your niche. Whether you are looking to write a book, build a website or blog, build an online shop, make an audio or video or create your own products; you can use all 177 ways to find a new niche. Some sources mentioned in this book you've probably never heard of and others you probably think: "Duh, why didn't I think of that!" - Keywords - Long Tail Keywords - Niches - When is a niche a good niche? - When is a niche NOT a good niche? - 6 important steps to find a profitable niche - What niches NOT to pick. - Niches are everywhere - Niches for repeat sales - What skills do you need? - What hats do you need? - What shoes do you need? - You don't have to be an expert in your niche. - Think like there is no box! - Examples of good niches - Become a master in searching - Keyboard shortcuts - Where to search for niches - 177 places to find new niches Christine Clayfield is a full time internet marketer and has been for many years. She is the author of the best selling book "From Newbie To Millionaire" and "Drop Shipping and eCommerce. What You Need And Where To Get it." Armed with just passion and drive, she made it her mission to understand all aspects of internet marketing. She has helped countless people to get to grips with making money online. She has lots of niche websites, runs a few drop shipping and ecommerce web sites and she has also self published over 90 books, all in different niches.

E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

Author : Thomas, Brychan
Publisher : IGI Global
ISBN 13 : 1605669997
Total Pages : 369 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization by : Thomas, Brychan

Download or read book E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization written by Thomas, Brychan and published by IGI Global. This book was released on 2010-01-31 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.

Global Opportunities for Entrepreneurial Growth

Author : Stavros Sindakis
Publisher : Emerald Group Publishing
ISBN 13 : 1787145018
Total Pages : 572 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Global Opportunities for Entrepreneurial Growth by : Stavros Sindakis

Download or read book Global Opportunities for Entrepreneurial Growth written by Stavros Sindakis and published by Emerald Group Publishing. This book was released on 2017-12-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates, compares, and contrasts the theoretical and practical elements of business concepts and models that are acclimated to the dynamic changes of our modern era. Furthermore, it describes and analyzes the current cooperative interactions among firms, and evaluates the contribution of knowledge dynamics in coopetition.

Ensuring Quality to Gain Access to Global Markets

Author : Martin Kellermann
Publisher : World Bank Publications
ISBN 13 : 1464813728
Total Pages : 275 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis Ensuring Quality to Gain Access to Global Markets by : Martin Kellermann

Download or read book Ensuring Quality to Gain Access to Global Markets written by Martin Kellermann and published by World Bank Publications. This book was released on 2019-04-09 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a modern world with rapidly growing international trade, countries compete less based on the availability of natural resources, geographical advantages, and lower labor costs and more on factors related to firms' ability to enter and compete in new markets. One such factor is the ability to demonstrate the quality and safety of goods and services expected by consumers and confirm compliance with international standards. To assure such compliance, a sound quality infrastructure (QI) ecosystem is essential. Jointly developed by the World Bank Group and the National Metrology Institute of Germany, this guide is designed to help development partners and governments analyze a country's quality infrastructure ecosystems and provide recommendations to design and implement reforms and enhance the capacity of their QI institutions.

Mastering Dropshipping

Author : Tanveer Sidhu
Publisher : Notion Press
ISBN 13 :
Total Pages : 91 pages
Book Rating : 4.8/5 (951 download)

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Book Synopsis Mastering Dropshipping by : Tanveer Sidhu

Download or read book Mastering Dropshipping written by Tanveer Sidhu and published by Notion Press. This book was released on 2024-08-14 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Mastering Dropshipping," you'll discover the ultimate blueprint for building a profitable online store without ever worrying about inventory or shipping. This comprehensive guide takes you step-by-step through the entire dropshipping process, from selecting the perfect niche and finding reliable suppliers to marketing your products and scaling your business.Learn the secrets of successful dropshippers and gain insights into the tools and strategies they use to maximize profits and minimize risks. Whether you're a complete beginner or an experienced entrepreneur looking to expand your online presence, this book provides you with the knowledge and resources to create a thriving dropshipping business.

The Middle Finger Project

Author : Ash Ambirge
Publisher : Penguin
ISBN 13 : 0525540326
Total Pages : 306 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Middle Finger Project by : Ash Ambirge

Download or read book The Middle Finger Project written by Ash Ambirge and published by Penguin. This book was released on 2020-02-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fresh, funny, and fearless, The Middle Finger Project is a point-by-point primer on how to get unstuck, slay imposter syndrome, trust in your own worth and ability, and become a strong, capable, wonderful, weird, brilliant, ballsy, unfuckwithable YOU. "Don't worry, this isn't a book about God, nor is it a book about Ryan Gosling (second in command). But it is a book about authority and becoming your own." --Ash Ambirge After a string of dead-end jobs and a death in the family, Ash Ambirge was down to her last $26 and sleeping in a Kmart parking lot when she faced the truth: No one was coming to her rescue. It was up to her to appoint herself. That night led to what eventually became a six-figure freelance career as a sought-after marketing and copywriting consultant, all while sipping coffee from her front porch in Costa Rica. She then launched The Middle Finger Project, a blog and online course hub, which has provided tens of thousands of young "women who disobey" with the tools and mindset to give everyone else's expectations the finger and get on your own path to happiness, wealth, independence, and adventure. In her first book, Ash draws on her unconventional personal story to offer a fun, bracing, and occasionally potty-mouthed manifesto for the transformative power of radical self-reliance. Employing the signature wit and wordsmithing she's used to build an avid following, she offers paradigm-shifting advice along the lines of: • The best feeling in the world is knowing who you are and what you're capable of doing. • Life circumstances are not life sentences. If a Scranton girl who grew up in a trailer park can make it, so can you. • What you believe about yourself will either murder your chances or save your life. So why not believe something good? • You don't need a high-ranking job title to be authorized to contribute. You just need to contribute. • Be your own authority. Authority only works as long as you trust that someone smarter than you is making the rules. • The way you become a force is by being the most radically real version of yourself that you can be. • You only have 12 fucks a day to give, so use them wisely.

E-commerce Goldmine: Tapping Into Niche Markets

Author : Jaxon L. Cruz
Publisher : Book Lovers HQ
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4./5 ( download)

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Book Synopsis E-commerce Goldmine: Tapping Into Niche Markets by : Jaxon L. Cruz

Download or read book E-commerce Goldmine: Tapping Into Niche Markets written by Jaxon L. Cruz and published by Book Lovers HQ. This book was released on 2024-10-30 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-commerce Goldmine: Tapping Into Niche Markets is your complete guide to unlocking the untapped potential of niche markets in e-commerce. In today’s crowded online marketplace, trying to stand out among the giants can be daunting, but niche markets offer a powerful alternative. By focusing on specific, targeted audiences, you can create a business that thrives on customer loyalty, unique brand identity, and specialized products. This book shows you exactly how to identify, build, and grow a niche brand that resonates with a devoted customer base. With a step-by-step approach, E-commerce Goldmine covers every aspect of niche market success, from finding profitable niches to creating a compelling brand story, designing an optimized e-commerce site, and crafting effective marketing strategies. Through actionable insights and real-world examples, you’ll learn how to transform your passion into a thriving business, attracting customers who value the personalized experience that only niche brands can offer. Whether you’re an aspiring entrepreneur or an established business owner looking to expand into niche markets, this book provides the roadmap you need. Discover how to build lasting customer relationships, scale your business strategically, and stay ahead of trends in an ever-evolving market. What you will find in this book: Tools and techniques for identifying lucrative niche opportunities. Strategies for creating a powerful and authentic niche brand. Best practices for website design and e-commerce optimization. Proven marketing tactics tailored for niche audiences. Tips for customer retention and loyalty-building. Ways to scale and expand while maintaining brand focus. Insights into emerging trends and technologies in niche e-commerce. Ready to carve out your place in the world of e-commerce? E-commerce Goldmine equips you with the knowledge and strategies to turn your niche market idea into a profitable business that stands out. Dive in and start transforming niche potential into sustainable success!

Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace

Author : Rajagopal,
Publisher : IGI Global
ISBN 13 : 1522548327
Total Pages : 364 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace by : Rajagopal,

Download or read book Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace written by Rajagopal, and published by IGI Global. This book was released on 2017-11-30 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.

Global Marketing Management

Author : Masaaki (Mike) Kotabe
Publisher : John Wiley & Sons
ISBN 13 : 1119563119
Total Pages : 770 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Global Marketing Management by : Masaaki (Mike) Kotabe

Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2020-01-09 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.

Handbook of Niche Marketing

Author : Art Weinstein
Publisher : Routledge
ISBN 13 : 1136419950
Total Pages : 288 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Handbook of Niche Marketing by : Art Weinstein

Download or read book Handbook of Niche Marketing written by Art Weinstein and published by Routledge. This book was released on 2013-04-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get closer to “tailor made” marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalization—with practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing’s: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.