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Author : Tai-Young Kim
Publisher :
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.F/5 ( download)
Download or read book Niche Dynamics and Market Segregation written by Tai-Young Kim and published by . This book was released on 2000 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Art Weinstein
Publisher : Irwin Professional Publishing
ISBN 13 : 9781557380487
Total Pages : 296 pages
Book Rating : 4.3/5 (84 download)
Download or read book Market Segmentation written by Art Weinstein and published by Irwin Professional Publishing. This book was released on 1987 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sara Dolnicar
Publisher : Springer
ISBN 13 : 9811088187
Total Pages : 332 pages
Book Rating : 4.8/5 (11 download)
Download or read book Market Segmentation Analysis written by Sara Dolnicar and published by Springer. This book was released on 2018-07-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Author : Joel M. Podolny
Publisher : Princeton University Press
ISBN 13 : 1400837871
Total Pages : 304 pages
Book Rating : 4.4/5 (8 download)
Download or read book Status Signals written by Joel M. Podolny and published by Princeton University Press. This book was released on 2010-12-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are elite jewelers reluctant to sell turquoise, despite strong demand? Why did leading investment bankers shun junk bonds for years, despite potential profits? Status Signals is the first major sociological examination of how concerns about status affect market competition. Starting from the basic premise that status pervades the ties producers form in the marketplace, Joel Podolny shows how anxieties about status influence whom a producer does (or does not) accept as a partner, the price a producer can charge, the ease with which a producer enters a market, how the producer's inventions are received, and, ultimately, the market segments the producer can (and should) enter. To achieve desired status, firms must offer more than strong past performance and product quality--they must also send out and manage social and cultural signals. Through detailed analyses of market competition across a broad array of industries--including investment banking, wine, semiconductors, shipping, and venture capital--Podolny demonstrates the pervasive impact of status. Along the way, he shows how corporate strategists, tempted by the profits of a market that would negatively affect their status, consider not only whether to enter the market but also whether they can alter the public's perception of the market. Podolny also examines the different ways in which a firm can have status. Wal-Mart, for example, has low status among the rich as a place to shop, but high status among the rich as a place to invest. Status Signals provides a systematic understanding of market dynamics that have--until now--not been fully appreciated.
Author : Gorazd Ocvirk
Publisher : Springer
ISBN 13 : 3658203641
Total Pages : 231 pages
Book Rating : 4.6/5 (582 download)
Download or read book Strategic Management of Market Niches written by Gorazd Ocvirk and published by Springer. This book was released on 2017-11-22 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.
Author : Joseph Turow
Publisher : MIT Press
ISBN 13 : 026226496X
Total Pages : 236 pages
Book Rating : 4.2/5 (622 download)
Download or read book Niche Envy written by Joseph Turow and published by MIT Press. This book was released on 2008-02-15 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information. We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history—or even by race, gender, and political opinions—what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life? Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing—pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.
Author : Marina Zhang
Publisher : Oxford University Press
ISBN 13 : 0198861176
Total Pages : 305 pages
Book Rating : 4.1/5 (988 download)
Download or read book Demystifying China's Innovation Machine written by Marina Zhang and published by Oxford University Press. This book was released on 2022-01-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's extraordinary economic development is explained in large part by the way it innovates. Contrary to widely held views, China's innovation machine is not created and controlled by an all-powerful government. Instead, it is a complex, interdependent system composed of various elements, involving bottom-up innovation driven by innovators and entrepreneurs and highly pragmatic and adaptive top-down policy. Using case studies of leading firms and industries, along with statistics and policy analysis, this book argues that China's innovation machine is similar to a natural ecosystem. Innovations in technology, organization, and business models resemble genetic mutations which are initially random, self-serving, and isolated, but the best fitting are selected by the market and their impacts are amplified by the innovation machine. This machine draws on China's multitude manufacturers, supply chains, innovation clusters, and digitally literate population, connected through super-sized digital platforms. China's innovation suffers from a lack of basic research and reliance upon certain critical technologies from overseas, yet its scale (size) and scope (diversity) possess attributes that make it self-correcting and stronger in the face of challenges. China's innovation machine is most effective in a policy environment where the market prevails; policy intervention plays a significant role when market mechanisms are premature or fail. The future success of China's innovation will depend on continuing policy pragmatism, mass innovation, and entrepreneurship, and the development of the 'new infrastructures'.
Author : Pauline Bickerton
Publisher : Routledge
ISBN 13 : 0750647043
Total Pages : 373 pages
Book Rating : 4.7/5 (56 download)
Download or read book Cybermarketing written by Pauline Bickerton and published by Routledge. This book was released on 2000 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand - the global issues; and price - strategies, issues and case studies.
Author : Mansoor Muallim
Publisher : M M Infocare
ISBN 13 :
Total Pages : 582 pages
Book Rating : 4./5 ( download)
Download or read book 195 Brief Business Reports for Sports Goods written by Mansoor Muallim and published by M M Infocare. This book was released on with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aquatic Safety Equipment Introduction: Aquatic safety equipment is an essential component of ensuring water safety in various environments, including pools, beaches, water parks, and open water bodies. This report provides an overview of the global market for aquatic safety equipment, its segmentation, regional analysis, market drivers, challenges, opportunities, and future prospects. 1. Market Overview: Aquatic safety equipment comprises a wide range of products and devices designed to prevent accidents and ensure the safety of individuals in and around water. These products are crucial for lifeguards, first responders, aquatic facilities, and individuals engaging in water-related activities. 2. Market Segmentation: The market for aquatic safety equipment can be segmented into several categories: • Personal Flotation Devices (PFDs): Life jackets and life vests for swimmers, boaters, and recreational water users. • Rescue and Lifesaving Equipment: Buoyancy aids, rescue tubes, and lifebuoys used by lifeguards and first responders. • Water Safety Signs and Equipment: Warning signs, life rings, and safety equipment at aquatic facilities and beaches. • First Aid Kits: Water-specific first aid kits containing supplies for water-related emergencies. • Watercraft and Rescue Boats: Watercraft used for lifeguarding and water rescue operations. • Communication Devices: Radios and communication equipment for lifeguards and water safety personnel. 3. Regional Analysis: The market for aquatic safety equipment is global, with varying regional needs and regulations. Key regions include North America, Europe, Asia-Pacific, and coastal areas worldwide. North America and Europe have well-established markets with stringent safety regulations, while Asia-Pacific and coastal regions experience growth due to increasing water-related activities and tourism. 4. Market Drivers: The growth of the aquatic safety equipment market is driven by several factors: • Water-Based Activities: Increasing participation in water sports, swimming, and boating requires safety equipment. • Safety Regulations: Stringent safety regulations and standards for aquatic facilities and public spaces. • Growing Tourism: Coastal regions and water parks draw tourists, increasing the demand for safety equipment. • Awareness and Training: Enhanced awareness of water safety and the training of lifeguards and first responders. 5. Market Challenges: The aquatic safety equipment market faces certain challenges: • Price Sensitivity: Price concerns, particularly in developing regions and for individual consumers. • Competition: A competitive market with various suppliers and brands offering similar products. • Regulatory Compliance: Adhering to safety and quality standards that can vary by region. • Environmental Impact: The environmental impact of safety equipment disposal and materials. 6. Opportunities: The market for aquatic safety equipment presents various opportunities for growth: • Innovation: Developing advanced and eco-friendly materials, designs, and technology. • Customization: Offering personalized safety equipment for specific locations and activities. • Training and Education: Providing aquatic safety training programs and certifications. • Global Expansion: Exploring emerging markets in Asia, Africa, and Latin America. 7. Future Outlook: The future of the aquatic safety equipment market is promising. As water-related activities, tourism, and safety awareness continue to grow, the demand for high-quality, sustainable, and innovative safety equipment will persist. Manufacturers and suppliers that focus on quality, innovation, customization, and education are likely to excel in this competitive market. Conclusion: The global market for aquatic safety equipment is a vital and growing industry driven by the increasing emphasis on water safety, regulatory compliance, and the expansion of water-related activities and tourism. To succeed in this competitive market, manufacturers and suppliers should focus on quality, innovation, customization, and education, addressing the diverse safety needs of aquatic facilities and water enthusiasts worldwide.
Author : Neil James
Publisher : Philip Allan
ISBN 13 : 1510427554
Total Pages : 96 pages
Book Rating : 4.5/5 (14 download)
Download or read book Need to Know: Edexcel A-level Business written by Neil James and published by Philip Allan. This book was released on 2018-10-22 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exam Board: Edexcel Level: A-level Subject: Business First teaching: September 2015 First exams: Summer 2017 Find what you need to know, when you need it, with key facts at your fingertips for Edexcel A-level Business. Keep this course companion by your side throughout your A-levels so you can check content, review your understanding, use quick tips for success and improve your exam performance. Written by experienced teachers, authors and examiners, this book will help you to: - Build on your learning throughout the course by reinforcing the key facts, terms and concepts from the Edexcel A-level Business specification - Put the content into context with synoptic links between topics and exam tips on technique, mistakes to -avoid and things to remember - Revise with confidence using 'Do you know?' questions at the end of each topic and synoptic questions at the end of each section
Author : Lionel Chew
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.F/5 ( download)
Download or read book Conspicuous Connection : Venture Capital Relations as Status Markers in the Equity-financing Marketplace written by Lionel Chew and published by . This book was released on 2001 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Phillip Anthony O'Hara
Publisher : Psychology Press
ISBN 13 : 9780415187183
Total Pages : 696 pages
Book Rating : 4.1/5 (871 download)
Download or read book Encyclopedia of Political Economy: L-Z written by Phillip Anthony O'Hara and published by Psychology Press. This book was released on 1999 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking Encyclopedia is the very first fully-refereed A-Z compendium of the main principles, concepts, problems, institutions, schools and policies associated with political economy. Based on developments in political economy since the 1960s, it is designed to provide a comprehensive introduction to the field as well as being an authoritative reference work. Undergraduates taking courses in political economy or graduate students coming to the field for the first time will rely on this work as a key point of reference and for direction in their further reading. This lucid work compares for the first time the disparate theories of political economy (e.g, Marxist, Feminist, Sraffian etc.) and emphasizes the application of their principles to real world problems such as inflation, unemployment, development and financial instability. The extensive international team of consultants and contributors has produced a monumental work with truly global perspective.
Author : Paul Temporal
Publisher : Harriman House Limited
ISBN 13 : 0857195905
Total Pages : 302 pages
Book Rating : 4.8/5 (571 download)
Download or read book ADVANCED BRAND MANAGEMENT - 3RD EDITION written by Paul Temporal and published by Harriman House Limited. This book was released on 2019-02-25 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.
Author : Timo Dietrich
Publisher : Springer
ISBN 13 : 9811018359
Total Pages : 214 pages
Book Rating : 4.8/5 (11 download)
Download or read book Segmentation in Social Marketing written by Timo Dietrich and published by Springer. This book was released on 2016-10-21 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
Author : Rajagopal
Publisher : Springer
ISBN 13 : 1137525959
Total Pages : 324 pages
Book Rating : 4.1/5 (375 download)
Download or read book Sustainable Growth in Global Markets written by Rajagopal and published by Springer. This book was released on 2016-04-08 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture.
Author : Michel Wedel
Publisher : Springer Science & Business Media
ISBN 13 : 1461546516
Total Pages : 387 pages
Book Rating : 4.4/5 (615 download)
Download or read book Market Segmentation written by Michel Wedel and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
Author : Milton Kotler
Publisher : World Scientific
ISBN 13 : 9811216991
Total Pages : 404 pages
Book Rating : 4.8/5 (112 download)
Download or read book Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
