Nfts Are A Scam Nfts Are The Future

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NFTs Are a Scam / NFTs Are the Future

Author : Bobby Hundreds
Publisher : MCD
ISBN 13 : 0374610304
Total Pages : 189 pages
Book Rating : 4.3/5 (746 download)

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Book Synopsis NFTs Are a Scam / NFTs Are the Future by : Bobby Hundreds

Download or read book NFTs Are a Scam / NFTs Are the Future written by Bobby Hundreds and published by MCD. This book was released on 2023-05-16 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nationally bestselling author and streetwear entrepreneur Bobby Hundreds’s manifesto about NFTs, the future of creativity, and bringing his brand and community into the modern digital space. Bobby Hundreds has spent twenty years building his streetwear company, The Hundreds, to be as much a community as a brand. So when Bobby discovered NFTs in 2020, he knew that the technology had the makings of a revolution. Now fans could not only directly support artists and creators but also have a genuine stake in the success of the work. Here, Bobby saw a way for the Hundreds community to participate in the brand as never before. But was this a good idea? Are NFTs truly the future of creativity? Or just a fad? Are they a scam? Maybe they are all those things. In NFTs Are a Scam / NFTs Are the Future, Bobby digs deep into these questions and more: Are NFTs fashion? A cult? Already over? Just beginning? None of the answers are simple, and Bobby works through each with the thoughtfulness and hard-earned insight that have made him a fervently sought-after voice in conversations about creativity, commerce, and community in the digital age. Over the course of just a few years, NFTs have been celebrated and derided; fortunes have been made and lost, empires built and toppled, and Bobby has been, and remains, in the thick of it. For the reader sitting on a collection of NFTs, this is an obvious must-read. For those wondering what’s been going on—and why it’s worth paying attention to—it is the perfect primer.

The Comprehensive Guide to NFTs, Digital Artwork, and Blockchain Technology

Author : Marc Beckman
Publisher : Simon and Schuster
ISBN 13 : 1510768440
Total Pages : 224 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis The Comprehensive Guide to NFTs, Digital Artwork, and Blockchain Technology by : Marc Beckman

Download or read book The Comprehensive Guide to NFTs, Digital Artwork, and Blockchain Technology written by Marc Beckman and published by Simon and Schuster. This book was released on 2021-10-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to the NFT revolution: How non-fungible tokens are poised to transform the digital world. Non-fungible tokens, or NFTs, are the most important digital innovation since the creation of blockchain and cryptocurrency. NFTs share the best elements of both of these, while also representing an entirely new step forward for technology. But how did NFTs arise, how will they impact art and business in the decades to come, and—perhaps most importantly—how can savvy entrepreneurs position themselves today for success in the NFT-driven world of tomorrow? This guide by industry leader and entrepreneur Marc Beckman delves into the underpinnings of NFT technology in a way that makes the subject clear and comprehensible to the layman, while drawing on Marc’s branding experience to explore exactly how NFTs are poised to change fashion, sport, fine art, and even social justice. In this book he explores how NFTs will create entirely new asset classes and investment possibilities, such as fractional ownership in dynamic works of art. And in doing so, he also tells the story of how he personally discovered and became entranced by this powerful new tool, and where he believes NFTs will take business and branding throughout the 21st century.

This Is Not a T-Shirt

Author : Bobby Hundreds
Publisher : MCD
ISBN 13 : 0374718350
Total Pages : 218 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis This Is Not a T-Shirt by : Bobby Hundreds

Download or read book This Is Not a T-Shirt written by Bobby Hundreds and published by MCD. This book was released on 2019-06-25 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

The Everything Token

Author : Steve Kaczynski
Publisher : Penguin
ISBN 13 : 0593545117
Total Pages : 289 pages
Book Rating : 4.5/5 (935 download)

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Book Synopsis The Everything Token by : Steve Kaczynski

Download or read book The Everything Token written by Steve Kaczynski and published by Penguin. This book was released on 2024-01-23 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions. NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. Kominers and Kaczynski have created a framework that explains what NFTs are, why they’re valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands. Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business.

Decentralizing the Online Experience With Web3 Technologies

Author : Darwish, Dina
Publisher : IGI Global
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Decentralizing the Online Experience With Web3 Technologies by : Darwish, Dina

Download or read book Decentralizing the Online Experience With Web3 Technologies written by Darwish, Dina and published by IGI Global. This book was released on 2024-03-18 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has undergone a remarkable metamorphosis since its inception. From the static web of the early days (Web 1.0) to the interactive and social web (Web 2.0), and now to the decentralized, intelligent, and immersive web (Web3), the evolution has been nothing short of astounding. This radical transformation has ushered in a new era in the digital realm, one that promises to reshape how we learn, communicate, transact, and interact with the world. Decentralizing the Online Experience with Web3 Technologies offers an exploration of the Web3 era, a transformative phase in the evolution of the internet. Beginning with the foundational understanding of Web3's core concepts, technologies, and tools, readers embark on a journey through the driving forces fueling its growth. The book demystifies blockchain technology, elucidating its basics and the practicalities of wallets and transactions. It delves into the world of cryptocurrencies, particularly Ethereum, and explores the disruptive potential of Decentralized Finance (DeFi). This knowledge empowers a diverse audience, from students to professionals and researchers across information technology, business, education, media, social sciences, and humanities.

This Could be Our Future

Author : Yancey Strickler
Publisher :
ISBN 13 : 0525560823
Total Pages : 306 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis This Could be Our Future by : Yancey Strickler

Download or read book This Could be Our Future written by Yancey Strickler and published by . This book was released on 2019 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the cofounder of Kickstarter comes a vision for building a society that looks beyond money and toward maximizing the values that make life worth living. Hopeful but firmly grounded, full of concrete solutions and bursting with creativity, this work brilliantly dissects the world we live in and shows us a road map to the world we are capable of making.

Attack of the 50 Foot Blockchain

Author : David Gerard
Publisher : David Gerard
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4./5 ( download)

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Book Synopsis Attack of the 50 Foot Blockchain by : David Gerard

Download or read book Attack of the 50 Foot Blockchain written by David Gerard and published by David Gerard. This book was released on 2017-07-24 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: An experimental new Internet-based form of money is created that anyone can generate at home; people build frightening firetrap computers full of video cards, putting out so much heat that one operator is hospitalised with heatstroke and brain damage. A young physics student starts a revolutionary new marketplace immune to State coercion; he ends up ordering hits on people because they might threaten his great experiment, and is jailed for life without parole. Fully automated contractual systems are proposed to make business and the law work better; the contracts people actually write are unregulated penny stock offerings whose fine print literally states that you are buying nothing of any value. The biggest crowdfunding in history attracts $150 million on the promise that it will embody “the steadfast iron will of unstoppable code”; upon release it is immediately hacked, and $50 million is stolen. How did we get here? David Gerard covers the origins and history of Bitcoin to the present day, the other cryptocurrencies it spawned including Ethereum, the ICO craze and the 2017 crypto bubble, and the attempts to apply blockchains and smart contracts to business. Plus a case study on blockchains in the music industry. Bitcoin and blockchains are not a technology story, but a psychology story. Remember: if it sounds too good to be true, it almost certainly is. “A sober riposte to all the upbeat forecasts about cryptocurrency” — New York Review of Books “A very convincing takedown of the whole phenomenon” — BBC News

The Future of Community

Author : John Kraski
Publisher : John Wiley & Sons
ISBN 13 : 1394215266
Total Pages : 262 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis The Future of Community by : John Kraski

Download or read book The Future of Community written by John Kraski and published by John Wiley & Sons. This book was released on 2023-11-28 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A penetrating look at how web3 will shape our shared future In The Future of Community: How to Leverage Web3 Technologies to Grow Your Business, a team of web3 visionaries and tech-savvy executives delivers a groundbreaking new take on the seismic impact web3 is having—and will continue to have—on our technological and social landscapes. The authors discuss why web3 really is the “next big thing” to shape our digital and offline futures and how it will transform the world. You’ll discover a whole host of web3 applications poised to excite and disrupt industries around the world, from fan tokens that reshape how we think about interactions between artists and fans to self-sovereign identities on the blockchain that allow you to take full control over how your personal data is used and collected online. You’ll also find: Insightful explorations of technologies and techniques like tokenization, decentralized marketplaces, decentralized autonomous organizations, and more Explanations of how web3 allows you to take greater ownership and control of your digital and offline assets Discussions of why web3 increases transparency and accountability at every level of business, government, and social hierarchies An invigorating and singularly incisive resource, The Future of Community is a can’t-miss book for futurists, entrepreneurs, founders, business leaders, tech enthusiasts, and web3 fans excited about today’s cutting-edge tech and how it will shape our tomorrows.

Beeple

Author : Mike Winkelmann
Publisher : Abrams
ISBN 13 : 9781419756917
Total Pages : 0 pages
Book Rating : 4.7/5 (569 download)

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Book Synopsis Beeple by : Mike Winkelmann

Download or read book Beeple written by Mike Winkelmann and published by Abrams. This book was released on 2023-02-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beeple: Everydays, the First 5000 Days is the first monograph dedicated to artist Mike Winkelman, aka Beeple, who is known for his daily digital creations: from twisted pop-culture caricatures to breathtaking sci-fi landscapes.[Bokinfo].

The Truth About Crypto

Author : Ric Edelman
Publisher : Simon and Schuster
ISBN 13 : 1668002345
Total Pages : 311 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis The Truth About Crypto by : Ric Edelman

Download or read book The Truth About Crypto written by Ric Edelman and published by Simon and Schuster. This book was released on 2022-05-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, practical guide to the newest frontier in investment strategy—crypto—from #1 New York Times bestselling author and personal finance expert Ric Edelman. Blockchain and bitcoin are here to stay—and as the Bank of England stated, this new technology could “transform the global financial system.” No wonder PWC says blockchain technology will add $2 trillion to the world’s $80 trillion economy by 2030. Indeed, blockchain technology and the digital assets it makes possible are revolutionary, the most profound innovation for commerce since the invention of the internet. And yet, the average investor—and the investment advisors who manage two-thirds of all their money—aren’t aware of all this, or of the incredible investment opportunities now available. Fortunately, Ric Edelman, one of the most influential experts in the financial field, shows investors how they can engage and thrive in today’s new investment marketplace. Featuring the prophetic insights you’d expect from one of most acclaimed financial advisors, The Truth About Crypto is fun to read and easy to understand—and most importantly gives readers the sound, practical advice we all need to succeed with this new asset class. Best of all, Edelman shows how blockchain works, the difference between digital currency and digital assets, and a comprehensive look at every aspect of the field. This book is a must-read guide if you want to achieve investment success today.

NFTs For Dummies

Author : Tiana Laurence
Publisher : John Wiley & Sons
ISBN 13 : 1119843316
Total Pages : 279 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis NFTs For Dummies by : Tiana Laurence

Download or read book NFTs For Dummies written by Tiana Laurence and published by John Wiley & Sons. This book was released on 2021-12-09 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a grip on NFTs and learn how to get in the game It's not often that a brand-new investment comes along that revolutionizes how we buy and sell digital assets. But that's what non-fungible tokens (NFTs) did. Built on blockchain tech, NFTs are shaking up the world of digital commodity investing. And you can get your slice of the pie before everyone jumps into the arena. In NFTs For Dummies, you'll find straightforward answers to critical aspects of the NFT phenomenon. You'll learn exactly what non-fungible tokens really are, how you can find them, and even how to create your own valuable NFTs. You'll also discover: How to find reliable and safe NFT marketplaces where you can be sure you're dealing with reputable buyers and sellers A peek behind the NFT curtain to see how NFTs work and what, exactly, you own when you buy or make an NFT Discussions of the kinds of digital properties that can be converted into an NFT Perfect for anyone who wants to learn about the market for buying, selling, and creating crypto collectibles, NFTs For Dummies is the only resource you'll need to get a handle on this cutting-edge tech and start making it work for you.

Adoption of NFTs and Cryptocurrency in Marketing

Author : Malik, Reena
Publisher : IGI Global
ISBN 13 :
Total Pages : 317 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Adoption of NFTs and Cryptocurrency in Marketing by : Malik, Reena

Download or read book Adoption of NFTs and Cryptocurrency in Marketing written by Malik, Reena and published by IGI Global. This book was released on 2024-04-23 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain.

NFTs for Beginners

Author : Rajan Arya
Publisher : BPB Publications
ISBN 13 : 9355517874
Total Pages : 318 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis NFTs for Beginners by : Rajan Arya

Download or read book NFTs for Beginners written by Rajan Arya and published by BPB Publications. This book was released on 2023-03-27 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to invest, create, and sell digital assets effectively KEY FEATURES ● Discover how digital assets are changing the way we own and value art, music, and other collectibles. ● Get an overview of the best NFT marketplaces to buy, sell, and trade NFTs. ● Understand the potential investment opportunities and future possibilities of NFTs. DESCRIPTION NFTs, or Non-fungible tokens, have emerged as a revolutionary new technology that has the potential to transform the way we think about ownership, digital assets, and the art world. Whether you're a collector, an artist, or an investor, this book deep dives into the world of NFTs, exploring their origins, evolution, and future possibilities. This book explores the basics of blockchain, smart contracts, and non-fungibility to help you understand the unique and valuable properties of NFTs. Through real-world examples and expert insights, you will learn about the different use cases for NFTs, including digital art, music, gaming, and sports collectibles. The book also guides you on how to invest in NFTs, including tips on buying, selling, and trading, as well as how to store and manage them securely. With clear explanations and practical advice, this book is the ultimate guide to unlocking the potential of digital ownership. WHAT YOU WILL LEARN ● Get familiar with the basics of blockchain, smart contracts, and non-fungibility. ● Identify the unique and valuable properties of NFTs. ● Explore the different use cases of NFTs across various industries. ● Get tips on how to invest in NFTs and manage them securely. ● Understand the potential future of NFTs and how they may evolve. WHO THIS BOOK IS FOR This book is for anyone who wants to explore the world of digital ownership, particularly those who are interested in blockchain, cryptocurrencies, and decentralized applications. TABLE OF CONTENTS 1. Introduction to Non-Fungible Tokens 2. Understanding Tokens, Fungible and Non-Fungible 3. About NFTs 4. Understand the Game of NFTs 5. NFTs: A Cryptocurrency 6. NFTs Marketplaces 7. Security of NFTs 8. Creating, Buying, Selling, and Mining NFTs 9. Legal Aspects and Future of NFTs

The NFT Handbook

Author : QuHarrison Terry
Publisher : John Wiley & Sons
ISBN 13 : 1119838398
Total Pages : 288 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The NFT Handbook by : QuHarrison Terry

Download or read book The NFT Handbook written by QuHarrison Terry and published by John Wiley & Sons. This book was released on 2021-09-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create and profit from NFTs The NFT Handbook is a detailed guide on how to create, sell and buy non-fungible tokens without the need for a technical background. Learn exactly what NFTs are, how they evolved, and why they have value. We’ll delve into the different types and aspects of NFTs and discuss the different NFT marketplaces and the pros and cons of each. Create Your Own NFTs: Step by step instructions on all aspects of NFT creation, including what types of content to use, where to source content, adding artistic design, writing the NFT’s description, adding optional unlockable content and setting an optional ongoing royalty. Mint Your NFTs: You’ll learn the process of how to get your NFTs on the blockchain. Sell Your NFTs: We’ll go through the whole process including creating a collection, and the different options such as setting a price or starting an auction. Buy NFTs: What you’ll need to bid on and purchase NFTs, and how to avoid getting scammed. You’ll also get a primer on blockchain, particularly the Ethereum cryptocurrency and “gas” fees. You’ll also be shown step by step how to create, secure and fund your own cryptocurrency wallet, where you’ll store your NFTs and cryptocurrency. Whether you’re experienced with the blockchain and crypto or a complete noob (beginner), The NFT Handbook will guide you in the process of creating, minting, selling and buying NFTs.

Ftc

Author : Seb Carayol
Publisher :
ISBN 13 : 9780989841207
Total Pages : 208 pages
Book Rating : 4.8/5 (412 download)

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Book Synopsis Ftc by : Seb Carayol

Download or read book Ftc written by Seb Carayol and published by . This book was released on 2013-12-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 90s, San Francisco skateboarding was reigning supreme, Embarcadero was its Mecca, and FTC skateboard shop was spreading the street skating revolution worldwide, as the prophetic Del song echoed. FTC lore has reached quasi-Masonic proportions over the years, mostly passed down from one eyewitness to another through oral records. For the first time, Seb Carayol has embarked on a journey to collect these stories, along with over 400 classic and never-before-seen photographs, illustrations, and images to depict the odyssey. Sure, there are a few legendary skateshops in the world, but how many can honestly claim themselves synonymous with an entire era in skateboarding history? Just one, really, and it?s name is FTC.

Futureproof

Author : Kevin Roose
Publisher : Hachette UK
ISBN 13 : 152930475X
Total Pages : 256 pages
Book Rating : 4.5/5 (293 download)

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Book Synopsis Futureproof by : Kevin Roose

Download or read book Futureproof written by Kevin Roose and published by Hachette UK. This book was released on 2021-03-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestselling author and tech columnist's counter-intuitive guide to staying relevant - and employable - in the machine age by becoming irreplaceably human. It's not a future scenario any more. We've been taught that to compete with automation and AI, we'll have to become more like the machines themselves, building up technical skills like coding. But, there's simply no way to keep up. What if all the advice is wrong? And what do we need to do instead to become futureproof? We tend to think of automation as a blue-collar phenomenon that will affect truck drivers, factory workers, and other people with repetitive manual jobs. But it's much, much broader than that. Lawyers are being automated out of existence. Last year, JPMorgan Chase built a piece of software called COIN, which uses machine learning to review complicated contracts and documents. It used to take the firm's lawyers more than 300,000 hours every year to review all of those documents. Now, it takes a few seconds, and requires just one human to run the program. Doctors are being automated out of existence, too. Last summer, a Chinese tech company built a deep learning algorithm that diagnosed brain cancer and other diseases faster and more accurately than a team of 15 top Chinese doctors. Kevin Roose has spent the past few years studying the question of how people, communities, and organisations adapt to periods of change, from the Industrial Revolution to the present. And the insight that is sweeping through Silicon Valley as we speak -- that in an age dominated by machines, it's human skills that really matter - is one of the more profound and counter-intuitive ideas he's discovered. It's the antidote to the doom-and-gloom worries many people feel when they think about AI and automation. And it's something everyone needs to hear. In nine accessible, prescriptive chapters, Roose distills what he has learned about how we will survive the future, that the way to become futureproof is to become incredibly, irreplaceably human.

The $12 Million Stuffed Shark

Author : Don Thompson
Publisher : St. Martin's Press
ISBN 13 : 0230341934
Total Pages : 281 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis The $12 Million Stuffed Shark by : Don Thompson

Download or read book The $12 Million Stuffed Shark written by Don Thompson and published by St. Martin's Press. This book was released on 2012-02-21 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million? Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored. This book is the first to look at the economics and the marketing strategies that enable the modern art market to generate such astronomical prices. Drawing on interviews with past and present executives of auction houses and art dealerships, artists, and the buyers who move the market, Thompson launches the reader on a journey of discovery through the peculiar world of modern art. Surprising, passionate, gossipy, revelatory, The $12 Million Stuffed Shark reveals a great deal that even experienced auction purchasers do not know.