News In The Digital Age Journalism Vs The Bottom Line

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Trusting the News in a Digital Age

Author : Jeffrey Dvorkin
Publisher : John Wiley & Sons
ISBN 13 : 1119714400
Total Pages : 176 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Trusting the News in a Digital Age by : Jeffrey Dvorkin

Download or read book Trusting the News in a Digital Age written by Jeffrey Dvorkin and published by John Wiley & Sons. This book was released on 2021-04-27 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRUSTING THE NEWS in a Digital Age How to use critical thinking to discern real news from fake news Trusting the News in a Digital Age provides an ethical framework and the much-needed tools for assessing information produced in our digital age. With the tsunami of information on social media and other venues, many have come to distrust all forms of communication, including the news. This practical text offers guidance on how to use critical thinking, appropriate skepticism, and journalistic curiosity to handle this flow of undifferentiated information. Designed to encourage critical thinking, each chapter introduces specific content, followed at the end of each section with an ethical dilemma. The ideas presented are based on the author’s experiences as a teacher and public editor/ombudsman at NPR News. Trusting the News in a Digital Age prepares readers to deal with changes to news and information in the digital environment. It brings to light the fact that journalism is about treating the public as citizens first, and consumers of information second. This important text: Reveals how to use critical thinking to handle the never-ending flow of information Contains ethical dilemmas to help sharpen critical thinking skills Explains how to verify sources and spot frauds Looks at the economic and technological conditions that facilitated changes in communication Written for students of journalism and media studies, Trusting the News in the Digital Age offers guidance on how to hone critical thinking skills needed to discern fact from fiction.

News in a Digital Age

Author : Kavanagh
Publisher : Rand Corporation
ISBN 13 : 1977402836
Total Pages : 245 pages
Book Rating : 4.9/5 (774 download)

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Book Synopsis News in a Digital Age by : Kavanagh

Download or read book News in a Digital Age written by Kavanagh and published by Rand Corporation. This book was released on 2019-05-14 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report presents a quantitative assessment of how the presentation of news has changed over the past 30 years and how it varies across platforms. Over time, and as society moved from “old” to “new” media, news content has generally shifted from more-objective event- and context-based reporting to reporting that is more subjective, relies more heavily on argumentation and advocacy, and includes more emotional appeals.

Media Capture

Author : Anya Schiffrin
Publisher : Columbia University Press
ISBN 13 : 0231548028
Total Pages : 209 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Media Capture by : Anya Schiffrin

Download or read book Media Capture written by Anya Schiffrin and published by Columbia University Press. This book was released on 2021-06-22 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who controls the media today? There are many media systems across the globe that claim to be free yet whose independence has been eroded. As demagogues rise, independent voices have been squeezed out. Corporate-owned media companies that act in the service of power increasingly exercise soft censorship. Tech giants such as Facebook and Google have dramatically changed how people access information, with consequences that are only beginning to be felt. This book features pathbreaking analysis from journalists and academics of the changing nature and peril of media capture—how formerly independent institutions fall under the sway of governments, plutocrats, and corporations. Contributors including Emily Bell, Felix Salmon, Joshua Marshall, Joel Simon, and Nikki Usher analyze diverse cases of media capture worldwide—from the United Kingdom to Turkey to India and beyond—many drawn from firsthand experience. They examine the role played by new media companies and funders, showing how the confluence of the growth of big tech and falling revenues for legacy media has led to new forms of control. Contributions also shed light on how the rise of right-wing populists has catalyzed the crisis of global media. They also chart a way forward, exploring the growing need for a policy response and sustainable models for public-interest investigative journalism. Providing valuable insight into today’s urgent threats to media independence, Media Capture is essential reading for anyone concerned with defending press freedom in the digital age.

Investigative Journalism, Democracy and the Digital Age

Author : Andrea Carson
Publisher : Routledge
ISBN 13 : 1315514273
Total Pages : 229 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis Investigative Journalism, Democracy and the Digital Age by : Andrea Carson

Download or read book Investigative Journalism, Democracy and the Digital Age written by Andrea Carson and published by Routledge. This book was released on 2019-07-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretically grounded and using quantitative data spanning more than 50 years together with qualitative research, this book examines investigative journalism’s role in liberal democracies in the past and in the digital age. In its ideal form, investigative reporting provides a check on power in society and therefore can strengthen democratic accountability. The capacity is important to address now because the political and economic environment for journalism has changed substantially in recent decades. In particular, the commercialization of the Internet has disrupted the business model of traditional media outlets and the ways news content is gathered and disseminated. Despite these disruptions, this book’s central aim is to demonstrate using empirical research that investigative journalism is not in fact in decline in developed economies, as is often feared.

News Quality in the Digital Age

Author : Regina G Lawrence
Publisher : Taylor & Francis
ISBN 13 : 1000841677
Total Pages : 204 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis News Quality in the Digital Age by : Regina G Lawrence

Download or read book News Quality in the Digital Age written by Regina G Lawrence and published by Taylor & Francis. This book was released on 2023-03-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a diverse, international array of contributors to explore the topics of news “quality” in the online age and the relationships between news organizations and enormously influential digital platforms such as Facebook, Google, and Twitter. Covering topics ranging from internet incivility, crowdsourcing, and YouTube politics to regulations, algorithms, and AI, this book draws the key distinction between the news that facilitates democracy and news that undermines it. For students and scholars as well as journalists, policymakers, and media commentators, this important work engages a wide range of methodological and theoretical perspectives to define the key concept of “quality” in the news media.

The Elements of Journalism, Revised and Updated 4th Edition

Author : Bill Kovach
Publisher : Crown
ISBN 13 : 0593239350
Total Pages : 433 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis The Elements of Journalism, Revised and Updated 4th Edition by : Bill Kovach

Download or read book The Elements of Journalism, Revised and Updated 4th Edition written by Bill Kovach and published by Crown. This book was released on 2021-08-10 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely new edition of the classic journalism text, now featuring updated material on the importance of reporting in the age of media mistrust and fake news—and how journalists can use technology to navigate its challenges More than two decades ago, the Committee of Concerned Journalists gathered some of America’s most influential newspeople and asked them, “What is journalism for?” Through exhaustive research, surveys, interviews, and public forums, the committee identified the essential elements that define journalism and its role in our society. The result is one of the most important books on media ever written—winner of the Goldsmith Book Prize from Harvard, a Society of Professional Journalists Award, and the Bart Richards Award for Media Criticism from Penn State University. Updated with new material covering the ways journalists can leverage technology to their advantage, especially given the shifting revenue architecture of news—and with the future of news, facts, and democracy never more in question—this fourth edition of The Elements of Journalism is the authoritative guide for journalists, students, and anyone hoping to stay informed in contentious times.

Friction Is Fiction: the Future of Content, Media and Business (Black and White Edition)

Author : Gerd Leonhard
Publisher : Lulu.com
ISBN 13 : 0557224543
Total Pages : 174 pages
Book Rating : 4.5/5 (572 download)

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Book Synopsis Friction Is Fiction: the Future of Content, Media and Business (Black and White Edition) by : Gerd Leonhard

Download or read book Friction Is Fiction: the Future of Content, Media and Business (Black and White Edition) written by Gerd Leonhard and published by Lulu.com. This book was released on 2010-05-06 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.This is the low-cost, black & white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1

Content is King

Author : Gary Graham
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1623564506
Total Pages : 257 pages
Book Rating : 4.6/5 (235 download)

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Book Synopsis Content is King by : Gary Graham

Download or read book Content is King written by Gary Graham and published by Bloomsbury Publishing USA. This book was released on 2015-10-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.

The Citizen Marketer

Author : Joel Penney
Publisher : Oxford University Press
ISBN 13 : 0190658088
Total Pages : 265 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis The Citizen Marketer by : Joel Penney

Download or read book The Citizen Marketer written by Joel Penney and published by Oxford University Press. This book was released on 2017-05-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture. While marketing is considered a dirty word in certain critical circles -- particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle -- some of these very critics have determined that the most effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation.

Remaking the News

Author : Pablo J. Boczkowski
Publisher : MIT Press
ISBN 13 : 0262552094
Total Pages : 373 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Remaking the News by : Pablo J. Boczkowski

Download or read book Remaking the News written by Pablo J. Boczkowski and published by MIT Press. This book was released on 2024-05-21 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading scholars chart the future of studies on technology and journalism in the digital age. The use of digital technology has transformed the way news is produced, distributed, and received. Just as media organizations and journalists have realized that technology is a central and indispensable part of their enterprise, scholars of journalism have shifted their focus to the role of technology. In Remaking the News, leading scholars chart the future of studies on technology and journalism in the digital age. These ongoing changes in journalism invite scholars to rethink how they approach this dynamic field of inquiry. The contributors consider theoretical and methodological issues; concepts from the social science canon that can help make sense of journalism; the occupational culture and practice of journalism; and major gaps in current scholarship on the news: analyses of inequality, history, and failure. Contributors Mike Ananny, C. W. Anderson, Rodney Benson, Pablo J. Boczkowski, Michael X. Delli Carpini, Mark Deuze, William H. Dutton, Matthew Hindman, Seth C. Lewis, Eugenia Mitchelstein, W. Russell Neuman, Rasmus Kleis Nielsen, Zizi Papacharissi, Victor Pickard, Mirjam Prenger, Sue Robinson, Michael Schudson, Jane B. Singer, Natalie (Talia) Jomini Stroud, Karin Wahl-Jorgensen, Rodrigo Zamith

Global Tabloid

Author : Martin Conboy
Publisher : Routledge
ISBN 13 : 1000373088
Total Pages : 200 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Global Tabloid by : Martin Conboy

Download or read book Global Tabloid written by Martin Conboy and published by Routledge. This book was released on 2021-04-18 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection brings together a range of contemporary expertise to discuss the development and impact of tabloid news around the world. In thirteen chapters, Global Tabloid covers tabloid developments in Asia, Africa, the Americas, Australia, and both Eastern and Western Europe. It presents innovative research from eighteen expert contributors and editors who explore tabloidization as a phenomenon, and tabloids as a news form. With an awareness of historical dynamics where tabloids played a role in national news media systems, it brings the debates around tabloids as a cultural force up to date. The book addresses important questions about the contemporary nature of popular culture, the challenges it faces in the digital era, and its impact on a political world dominated by tabloid values. Going beyond national borders to consider global developments, the editors and contributors explore how the tabloids have permeated media culture more generally and how they are adapting to an increasingly digitalized media sphere. This internationally focused critical study is a valuable resource for students and researchers in journalism, media, and cultural studies.

The Future of Quality News Journalism

Author : Peter Anderson
Publisher : Routledge
ISBN 13 : 1134108575
Total Pages : 337 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Future of Quality News Journalism by : Peter Anderson

Download or read book The Future of Quality News Journalism written by Peter Anderson and published by Routledge. This book was released on 2013-09-23 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of the continuously changing challenges of the digital age, it is difficult for quality news journalism to survive on any significant scale if a means for adequately funding it is not available. This new study, a follow-up to 2007’s The Future of Journalism in the Advanced Democracies, includes a comparative analysis of possible alternative business models that may save the future of the quality news business across the developed, intermediate, and developing worlds. Its detailed evaluation encompasses also the different ways in which wider key issues are affecting the prospects for quality news as a core ingredient of effectively working democracies. It focuses on the United States, the United Kingdom, South Africa, India, Kenya, and selected parts of the Arab World, providing a comprehensive cross-cultural survey of different approaches to addressing these various issues. To keep the study firmly rooted in the "real world" the contributors include distinguished practitioners as well as experienced academics.

Media Moms & Digital Dads

Author : Yalda T Uhls
Publisher : Routledge
ISBN 13 : 1351861387
Total Pages : 174 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Media Moms & Digital Dads by : Yalda T Uhls

Download or read book Media Moms & Digital Dads written by Yalda T Uhls and published by Routledge. This book was released on 2016-10-04 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is social media ruining our kids? How much Internet activity is too much? What do FOMO (Fear of Missing Out), sexting, and selfies mean for teens? Are you curious about what research says about how media and technology are affecting childhood? Supported by academic research focused on technology, Media Moms & Digital Dads breaks down complex issues in a friendly, accessible fashion, making it a highly useful and, ultimately, reassuring read for anyone who worries about the impact that media might be having on young minds. Each chapter delves into a different issue related to kids and media so parents can easily find their particular issue of concern. Dr. Uhls ends each chapter with quick takeaways, in the form of tips and guidance for parents. Dr. Uhls' expertise as a former Hollywood film executive and as a current expert on child development and the media gives her a unique and important perspective. As a trained scientist she understands the myriad studies conducted by researchers, and as a mom of digital teens, she knows what actually works and can relate to the reality of being a parent in the 21st century. Dr. Uhls also describes the primary research she conducted at UCLA, including whether extensive screen time impacts non-verbal emotional understanding, which has been covered in the New York Times, Time magazine, and on National Public Radio. There are few more important issues for parents today than helping children safely navigate the digital world in which we live, a world that provides immense opportunity for learning and connecting yet also puts kids in a position to make mistakes and even cause harm. Knowing what the facts are and when and how to get involved is perhaps one of the most challenging aspects of modern parenting. Media Moms & Digital Dads offers parents reassuring and fact-based guidance on how best to manage screens and media for their children.

Journalism in Context

Author : Angela Phillips
Publisher : Routledge
ISBN 13 : 113627961X
Total Pages : 182 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Journalism in Context by : Angela Phillips

Download or read book Journalism in Context written by Angela Phillips and published by Routledge. This book was released on 2014-09-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism in Context is an accessible introduction to the theory and practice of journalism in a changing world. The book looks at the way in which power flows through media organisations influencing not only what journalists choose to present to their audiences but how they present it and then in turn what their audiences do with it. Using examples from across the world, as well as from her own research, Angela Phillips uses them to explain complex theoretical concepts. She invites readers to consider how news is influenced by the culture from which it emerges, as well as the way it is paid for and how different countries have approached the problem of ensuring that democracy is served by its media, rather than being undermined by it. Journalism has always been an early adopter of new technologies and the most recent changes are examined in the light of a history in which, although platforms keep on changing, journalism always survives. The questions raised here are important for all students of journalism and all those who believe that journalism matters.

The Routledge Companion to News and Journalism

Author : Stuart Allan
Publisher : Routledge
ISBN 13 : 1135261954
Total Pages : 770 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis The Routledge Companion to News and Journalism by : Stuart Allan

Download or read book The Routledge Companion to News and Journalism written by Stuart Allan and published by Routledge. This book was released on 2009-10-20 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to News and Journalism presents an authoritative, comprehensive assessment of diverse forms of news media reporting – past, present and future. Including over 50 chapters, written by an outstanding team of internationally respected authors, the Companion provides scholars and students with a reliable, historically informed guide to news media and journalism studies. The Companion has the following features: It is organised to address a series of themes pertinent to the on-going theoretical and methodological development of news and journalism studies around the globe. The focus encompasses news institutions, production processes, texts, and audiences. Individual chapters are problem-led, seeking to address ‘real world’ concerns that cast light on an important dimension of news and journalism – and show why it matters. Entries draw on a range of academic disciplines to explore pertinent topics, particularly around the role of journalism in democracy, such as citizenship, power and public trust. Discussion revolves primarily around academic research conducted in the UK and the US, with further contributions from other national contexts - thereby allowing international comparisons to be made. The Routledge Companion to News and Journalism provides an essential guide to key ideas, issues, concepts and debates, while also stressing the value of reinvigorating scholarship with a critical eye to developments in the professional realm. Contributors: G. Stuart Adam, Stuart Allan, Chris Atton, Brian Baresch, Geoffrey Baym, W. Lance Bennett, Rodney Benson, S. Elizabeth Bird, R. Warwick Blood, Tanja Bosch, Raymond Boyle, Bonnie Brennen, Qing Cao, Cynthia Carter, Anabela Carvalho, Deborah Chambers, Lilie Chouliaraki, Lisbeth Clausen, James R. Compton, Simon Cottle, Ros Coward, Andrew Crisell, Mark Deuze, Roger Dickinson, Wolfgang Donsbach, Mats Ekström, James S.Ettema, Natalie Fenton, Bob Franklin, Herbert J. Gans, Mark Glaser, Mark Hampton, Joseph Harker, Jackie Harrison, John Hartley, Alfred Hermida, Andrew Hoskins, Shih-Hsien Hsu, Dale Jacquette, Bengt Johansson, Richard Kaplan, Carolyn Kitch, Douglas Kellner, Larsåke Larsson, Justin Lewis, Jake Lynch, Mirca Madianou, Donald Matheson, Heidi Mau, Brian McNair, Kaitlynn Mendes, Máire Messenger Davies, Toby Miller, Martin Montgomery, Marguerite Moritz, Mohammed el-Nawawy, Henrik Örnebring, Julian Petley, Shawn Powers, Greg Philo, Stephen D. Reese, Barry Richards, David Rowe, Philip Seib, Jane B. Singer, Guy Starkey, Linda Steiner, Daya Kishan Thassu, John Tulloch, Howard Tumber, Silvio Waisbord, Gary Whannel, Andrew Williams, Barbie Zelizer

The Strategic Digital Media Entrepreneur

Author : Penelope M. Abernathy
Publisher : John Wiley & Sons
ISBN 13 : 1119218047
Total Pages : 270 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Strategic Digital Media Entrepreneur by : Penelope M. Abernathy

Download or read book The Strategic Digital Media Entrepreneur written by Penelope M. Abernathy and published by John Wiley & Sons. This book was released on 2018-11-20 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

Same-Sex Marriage and Social Media

Author : Rhonda Gibson
Publisher : Routledge
ISBN 13 : 1351717359
Total Pages : 263 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Same-Sex Marriage and Social Media by : Rhonda Gibson

Download or read book Same-Sex Marriage and Social Media written by Rhonda Gibson and published by Routledge. This book was released on 2018-01-12 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to polls, from the early noughties to now, public support for same-sex marriage has increased dramatically. Same-Sex Marriage and Social Media asks how such a rate of attitude change came about and, more specifically, what role social media played. Digital platforms like Facebook, Twitter and YouTube have proved to be useful outlets for political expression, and Rhonda Gibson explores how this came to benefit the marriage equality movement. Drawing on a wealth of movement-related discourse, the book looks at: how marriage equality was framed by news companies online and in print; the digital strategies deployed by LGBT+ rights organizations and their opponents to gain support; the corporate response to the same-sex marriage debate; the effect of perceived public opinion and the concept of social identity on how the debate evolved online. This book seeks to demonstrate how the unique ability of social networks to share personal stories on a mass scale, connect like-minded individuals regardless of geography, and leverage the bandwagon effect of viral content contributed to a seismic shift in visibility and public opinion around the issue of marriage equality. Students and researchers will find this a timely and accessible introduction to the impact of online networks on LGBTQ rights.