New Mycommunicationlab With Pearson Etext Standalone Access Card Dynamic Public Relations The 24 7 Pr Cycle

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Dynamic Public Relations

Author : Astrid Sheil
Publisher : Pearson Higher Ed
ISBN 13 : 0205914144
Total Pages : 412 pages
Book Rating : 4.2/5 (59 download)

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Book Synopsis Dynamic Public Relations by : Astrid Sheil

Download or read book Dynamic Public Relations written by Astrid Sheil and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. An interactive text for learning about public relations in the 21st century Dynamic Public Relations: The 24/7 PR Cycle is interactive text for learning, collaborating, and developing the knowledge and social media skills necessary to succeed in public relations in the 21st century. The text incorporates recommendations from the 2006 Commission on Public Relations Education, including ethics and transparency, digital technology, global implications and diversity. The book is full of real-world scenarios, practices and opportunities for discussion and learning. Learning Goals Upon completing this book, readers will be able to: Explore the exciting and rapidly changing public relations profession Understand key concepts through the use of skill practices, personal development exercises, and real-world examples Understand the role of digital technology in public relations Dynamic Public Relations: The 24/7 Cycle is now available in an interactive eText! WithMyCommunicationLab, students gain access to an interactive eText and a suite of resources to help them experience and interact with public relations. Students may purchase access directly from http://www.mycommunicationlab.com by using the following ISBNs: ISBN-10: 0205850987 / ISBN-13: 9780205850983. Dynamic Public Relations: The 24/7 PR Cycle is also available in an on-demand, printed format from Pearson Learning Solutions. Visit http://www.pearsoncustomlibrary.com for more information.

Mycommunicationlab Dynamic Public Relations

Author : Astrid Sheil
Publisher : Pearson
ISBN 13 : 9780205851003
Total Pages : pages
Book Rating : 4.8/5 (51 download)

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Book Synopsis Mycommunicationlab Dynamic Public Relations by : Astrid Sheil

Download or read book Mycommunicationlab Dynamic Public Relations written by Astrid Sheil and published by Pearson. This book was released on 2012-08-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE

New Mycommunicationlab with Pearson Etext -- Standalone Access Card -- Dynamic Public Relations: The 24/7 PR Cycle

Author : Astrid Sheil
Publisher : Pearson
ISBN 13 : 9780205913039
Total Pages : 464 pages
Book Rating : 4.9/5 (13 download)

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Book Synopsis New Mycommunicationlab with Pearson Etext -- Standalone Access Card -- Dynamic Public Relations: The 24/7 PR Cycle by : Astrid Sheil

Download or read book New Mycommunicationlab with Pearson Etext -- Standalone Access Card -- Dynamic Public Relations: The 24/7 PR Cycle written by Astrid Sheil and published by Pearson. This book was released on 2012-08-26 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- An interactive text for learning about public relations in the 21st century Dynamic Public Relations: The 24/7 PR Cycle is interactive text for learning, collaborating, and developing the knowledge and social media skills necessary to succeed in public relations in the 21st century. The text incorporates recommendations from the 2006 Commission on Public Relations Education, including ethics and transparency, digital technology, global implications and diversity. The book is full of real-world scenarios, practices and opportunities for discussion and learning. Learning Goals Upon completing this book, readers will be able to: Explore the exciting and rapidly changing public relations profession Understand key concepts through the use of skill practices, personal development exercises, and real-world examples Understand the role of digital technology in public relations Dynamic Public Relations: The 24/7 Cycle is now available in an interactive eText! WithMyCommunicationLab, students gain access to an interactive eText and a suite of resources to help them experience and interact with public relations. Students may purchase access directly from http://www.mycommunicationlab.comby using the following ISBNs: ISBN-10: 0205850987 / ISBN-13: 9780205850983. Dynamic Public Relations: The 24/7 PR Cycle is also available in an on-demand, printed format from Pearson Learning Solutions. Visit http://www.pearsoncustomlibrary.com for more information.

Public Relations, Mycommunicationlab Coursecompass + Pearson Etext Standalone Access Card

Author : Glen Cameron
Publisher : Allyn & Bacon
ISBN 13 : 9780205652990
Total Pages : 612 pages
Book Rating : 4.6/5 (529 download)

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Book Synopsis Public Relations, Mycommunicationlab Coursecompass + Pearson Etext Standalone Access Card by : Glen Cameron

Download or read book Public Relations, Mycommunicationlab Coursecompass + Pearson Etext Standalone Access Card written by Glen Cameron and published by Allyn & Bacon. This book was released on 2008-11-26 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations: Strategies and Tactics Mycommunicationlab Access Code

Author : Wilcox
Publisher : Allyn & Bacon
ISBN 13 : 9780205075355
Total Pages : pages
Book Rating : 4.0/5 (753 download)

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Book Synopsis Public Relations: Strategies and Tactics Mycommunicationlab Access Code by : Wilcox

Download or read book Public Relations: Strategies and Tactics Mycommunicationlab Access Code written by Wilcox and published by Allyn & Bacon. This book was released on 2011-02-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This access code card gives you access to all of MyCommunicationLab's grade-boosting resources. MyCommunicationLab is an interactive online solution for Communication courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This is the product access code card for MyCommunicationLab and does not include the actual bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Public Relations, Mycommunicationlab Coursecompass + Pearson Etext Standalone Access Card

Author : David Guth
Publisher : Pearson
ISBN 13 : 9780205652013
Total Pages : 580 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Public Relations, Mycommunicationlab Coursecompass + Pearson Etext Standalone Access Card by : David Guth

Download or read book Public Relations, Mycommunicationlab Coursecompass + Pearson Etext Standalone Access Card written by David Guth and published by Pearson. This book was released on 2008-11-26 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations My Communication Lab Student Access Code Card With Pearson Etext

Author : David W. Guth
Publisher : Allyn & Bacon
ISBN 13 : 9780205151486
Total Pages : 592 pages
Book Rating : 4.1/5 (514 download)

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Book Synopsis Public Relations My Communication Lab Student Access Code Card With Pearson Etext by : David W. Guth

Download or read book Public Relations My Communication Lab Student Access Code Card With Pearson Etext written by David W. Guth and published by Allyn & Bacon. This book was released on 2011-02-01 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This access code card gives you access to all of MyCommunicationLab's grade-boosting resources...PLUS a complete e-book of your textbook! MyCommunicationLab is an interactive online solution for Communication courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This is the product access code card for MyCommunicationLab and does not include the actual bound book. Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

Mysearchlab with Pearson Etext -- Standalone Access Code -- For Public Relations Writing and Media Techniques

Author : Dennis L. Wilcox
Publisher : Allyn & Bacon
ISBN 13 : 9780205250226
Total Pages : 528 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Mysearchlab with Pearson Etext -- Standalone Access Code -- For Public Relations Writing and Media Techniques by : Dennis L. Wilcox

Download or read book Mysearchlab with Pearson Etext -- Standalone Access Code -- For Public Relations Writing and Media Techniques written by Dennis L. Wilcox and published by Allyn & Bacon. This book was released on 2012-08-23 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This 12 month access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book! This access code card is only available packaged with a new textbook and at no additional cost. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card at www.mysearchlab.com. The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

Public Relations

Author : Dennis L. Wilcox
Publisher : Allyn & Bacon
ISBN 13 : 9780205626137
Total Pages : pages
Book Rating : 4.6/5 (261 download)

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Book Synopsis Public Relations by : Dennis L. Wilcox

Download or read book Public Relations written by Dennis L. Wilcox and published by Allyn & Bacon. This book was released on 2008-12-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books à la Carte Plus program features the exact same content from our traditional textbook in a convenient notebook-ready, loose-leaf version – allowing students to take only what they need to class. As an added bonus, each Books à la Carte Plus edition is accompanied by an access code to all of the resources found in one of our best-selling multimedia products. Best of all? Our Books à la Carte Plus titles cost less than a used textbook! Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages readerss to think about creative uses of new media.

PR 2.0

Author : Deirdre K. Breakenridge
Publisher : FT Press
ISBN 13 : 0132703971
Total Pages : 306 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis PR 2.0 by : Deirdre K. Breakenridge

Download or read book PR 2.0 written by Deirdre K. Breakenridge and published by FT Press. This book was released on 2008-03-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura Mahoney, Senior Director, RCN Metro Optical Networks “P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn’t a book filled with simple tips and tricks--it’s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.” Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions “Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.” Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWise The New Future of Public Relations! In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners. PR 1.0 vs. PR 2.0 Identify the needs of companies and clients, and how to integrate them for greatest effectiveness Reaching today’s crucial wired media Powerful new strategies for pitching and media distribution Best uses of traditional PR tactics Better ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts PR 2.0: Making the most of the newest tools Interactive online newsrooms, visual media, blogs, RSS, podcasts, and beyond Social media: Your new 24/7 focus panel Powerful new ways to capture emerging customer desires and needs

Developing the Public Relations Campaign Plus Mysearchlab With Etext -- Access Card Package

Author : Randy Bobbitt
Publisher : Pearson
ISBN 13 : 9780205943593
Total Pages : 288 pages
Book Rating : 4.9/5 (435 download)

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Book Synopsis Developing the Public Relations Campaign Plus Mysearchlab With Etext -- Access Card Package by : Randy Bobbitt

Download or read book Developing the Public Relations Campaign Plus Mysearchlab With Etext -- Access Card Package written by Randy Bobbitt and published by Pearson. This book was released on 2013 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations 0205943594 / 9780205943593 Developing the Public Relations Campaign Plus MySearchLab with eText -- Access Card Package Package consists of: 0205066720 / 9780205066728 Developing the Public Relations Campaign 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card

Public Relations

Author : Dennis L. Wilcox
Publisher : Allyn & Bacon
ISBN 13 : 9780205626144
Total Pages : pages
Book Rating : 4.6/5 (261 download)

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Book Synopsis Public Relations by : Dennis L. Wilcox

Download or read book Public Relations written by Dennis L. Wilcox and published by Allyn & Bacon. This book was released on 2010-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's "Public Relations: Strategies and Tactics "offers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework. Containing the same engaging and effective features that have made "Public Relations: Strategies and Tactics" such a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as they see fit. Comprehensive and current, "Public Relations: Strategies and Tactics, Ninth Edition" helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. "Public Relations: Strategies and Tactics "combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.

MySearchLab with Pearson EText -- Standalone Access Card -- Developing the Public Relations Campaign

Author : Randy Bobbitt
Publisher : Prentice Hall
ISBN 13 : 9780205912339
Total Pages : pages
Book Rating : 4.9/5 (123 download)

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Book Synopsis MySearchLab with Pearson EText -- Standalone Access Card -- Developing the Public Relations Campaign by : Randy Bobbitt

Download or read book MySearchLab with Pearson EText -- Standalone Access Card -- Developing the Public Relations Campaign written by Randy Bobbitt and published by Prentice Hall. This book was released on 2013-04-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card at www.mysearchlab.com. A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, Developing the Public Relations Campaign takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats -- digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations

Public Relations

Author : Dennis L. Wilcox
Publisher : Pearson Higher Ed
ISBN 13 : 013380934X
Total Pages : 625 pages
Book Rating : 4.1/5 (338 download)

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Book Synopsis Public Relations by : Dennis L. Wilcox

Download or read book Public Relations written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2015-03-19 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --

Public Relations

Author : Dennis L Wilcox
Publisher :
ISBN 13 : 9780205627431
Total Pages : pages
Book Rating : 4.6/5 (274 download)

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Book Synopsis Public Relations by : Dennis L Wilcox

Download or read book Public Relations written by Dennis L Wilcox and published by . This book was released on 2008-02-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Mycommunicationlab with Pearson Etext -- Standalone Access Card -- For a Practical Approach to Communication

Author : Jimmie Manning
Publisher :
ISBN 13 : 9780133865806
Total Pages : 448 pages
Book Rating : 4.8/5 (658 download)

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Book Synopsis New Mycommunicationlab with Pearson Etext -- Standalone Access Card -- For a Practical Approach to Communication by : Jimmie Manning

Download or read book New Mycommunicationlab with Pearson Etext -- Standalone Access Card -- For a Practical Approach to Communication written by Jimmie Manning and published by . This book was released on 2016-07-11 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations

Author : David Guth
Publisher : Allyn & Bacon
ISBN 13 : 9780205654574
Total Pages : 0 pages
Book Rating : 4.6/5 (545 download)

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Book Synopsis Public Relations by : David Guth

Download or read book Public Relations written by David Guth and published by Allyn & Bacon. This book was released on 2008-07-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Public Relations: A Values-Driven Approach, Cases Edition, " adds 24 timely and exciting cases to the authors' successful introductory book, engaging the reader in the practice of public relations. Maintaining the intriguing and effective features of "Public Relations: A Values-Driven Approach," the "Cases Edition" offers case studies with discussion questions to convey the excitement and challenges of real-world public relations. Mixing positive examples with public relations activities gone awry, the authors have developed eight brand-new case studies and updated cases from previous editions of "Public Relations: A Values-Driven Approach "proven to help the reader gain an understanding of the industry. An online Instructor's Manual provides answers to the thought-provoking discussion questions. In a time when society is holding individuals and organizations to high standards of conduct, "Public Relations: A Values-Driven Approach, Cases Edition, " teaches the reader how to build ethical, productive relationships with strategic constituencies. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students.