New Media New Methods

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Research Methods and the New Media

Author : Frederick Williams
Publisher : Simon and Schuster
ISBN 13 : 0029353319
Total Pages : 232 pages
Book Rating : 4.0/5 (293 download)

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Book Synopsis Research Methods and the New Media by : Frederick Williams

Download or read book Research Methods and the New Media written by Frederick Williams and published by Simon and Schuster. This book was released on 1988-09-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.

New New Media

Author : Paul Levinson
Publisher : Pearson Educacion
ISBN 13 : 9780205927326
Total Pages : 223 pages
Book Rating : 4.9/5 (273 download)

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Book Synopsis New New Media by : Paul Levinson

Download or read book New New Media written by Paul Levinson and published by Pearson Educacion. This book was released on 2013 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the publisher. For more than 60 years, instructors and their students have looked to Penguin trade paperbacks for state-of-the-art scholarship, accessibility, and fair prices. Allyn & Bacon, Penguin's sister company, aims to meet those same expectations with textbooks in our series, Penguin Academics. We've created the Penguin Academics series with ease of use in mind-the books are conveniently portable and highly readable, with engaging typefaces and interior designs. Concise yet thorough in their coverage of the basics, Penguin Academics titles are ideal for use either by themselves or in combination with other books.

Architecture's New Media

Author : Yehuda E. Kalay
Publisher : MIT Press
ISBN 13 : 9780262112840
Total Pages : 584 pages
Book Rating : 4.1/5 (128 download)

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Book Synopsis Architecture's New Media by : Yehuda E. Kalay

Download or read book Architecture's New Media written by Yehuda E. Kalay and published by MIT Press. This book was released on 2004 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yehuda Kalay offers a comprehensive exposition of the principles, methods, & practices that underlie architectural computing. He discusses pertinent aspects of information technology, analyses the benefits & drawbacks of particular computational methods, & looks into the future.

Health Industry Communication

Author : Nancy J. Hicks
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284120996
Total Pages : 446 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Health Industry Communication by : Nancy J. Hicks

Download or read book Health Industry Communication written by Nancy J. Hicks and published by Jones & Bartlett Learning. This book was released on 2016-03-01 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.

Methods for Analyzing Social Media

Author : Klaus Bredl
Publisher : Routledge
ISBN 13 : 1351558404
Total Pages : pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Methods for Analyzing Social Media by : Klaus Bredl

Download or read book Methods for Analyzing Social Media written by Klaus Bredl and published by Routledge. This book was released on 2017-07-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject. This book was originally published as a special issue of the Journal of Technology in Human Services.

Socialnomics

Author : Erik Qualman
Publisher : John Wiley & Sons
ISBN 13 : 0470901225
Total Pages : 322 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Socialnomics by : Erik Qualman

Download or read book Socialnomics written by Erik Qualman and published by John Wiley & Sons. This book was released on 2010-10-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." —Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." —Steve Kaufer, CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." —Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." —Scott Galloway, Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

New Media Futures

Author : Daniel Faltesek
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis New Media Futures by : Daniel Faltesek

Download or read book New Media Futures written by Daniel Faltesek and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Philosophy for New Media

Author : Mark B. N. Hansen
Publisher : MIT Press
ISBN 13 : 9780262083218
Total Pages : 380 pages
Book Rating : 4.0/5 (832 download)

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Book Synopsis New Philosophy for New Media by : Mark B. N. Hansen

Download or read book New Philosophy for New Media written by Mark B. N. Hansen and published by MIT Press. This book was released on 2004 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: A philosophy of new media that defines the digitalimage as the process by which the body filters information tocreate images.

When Old Technologies Were New

Author : Carolyn Marvin
Publisher : Oxford University Press
ISBN 13 : 0198021380
Total Pages : 294 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis When Old Technologies Were New by : Carolyn Marvin

Download or read book When Old Technologies Were New written by Carolyn Marvin and published by Oxford University Press. This book was released on 1990-05-24 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the history of electronic communication, the last quarter of the nineteenth century holds a special place, for it was during this period that the telephone, phonograph, electric light, wireless, and cinema were all invented. In When old Technologies Were New, Carolyn Marvin explores how two of these new inventions--the telephone and the electric light--were publicly envisioned at the end of the nineteenth century, as seen in specialized engineering journals and popular media. Marvin pays particular attention to the telephone, describing how it disrupted established social relations, unsettling customary ways of dividing the private person and family from the more public setting of the community. On the lighter side, she describes how people spoke louder when calling long distance, and how they worried about catching contagious diseases over the phone. A particularly powerful chapter deals with telephonic precursors of radio broadcasting--the "Telephone Herald" in New York and the "Telefon Hirmondo" of Hungary--and the conflict between the technological development of broadcasting and the attempt to impose a homogenous, ethnocentric variant of Anglo-Saxon culture on the public. While focusing on the way professionals in the electronics field tried to control the new media, Marvin also illuminates the broader social impact, presenting a wide-ranging, informative, and entertaining account of the early years of electronic media.

New Media/New Methods

Author : Jeff Rice
Publisher : Parlor Press LLC
ISBN 13 : 1602355274
Total Pages : 261 pages
Book Rating : 4.6/5 (23 download)

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Book Synopsis New Media/New Methods by : Jeff Rice

Download or read book New Media/New Methods written by Jeff Rice and published by Parlor Press LLC. This book was released on 2008-07-22 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in New Media/New Methods: The Academic Turn from Literacy to Electracy pose an invention-based approach to new media studies. They represent a specific school of theory that has emerged from the work of graduates of the University of Florida. Working from the concept of electracy, as opposed to literacy, contributors pose various heuristics for new media rhetoric and theory.

Handbook of Research on New Media Applications in Public Relations and Advertising

Author : Esiyok, Elif
Publisher : IGI Global
ISBN 13 : 1799832031
Total Pages : 572 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on New Media Applications in Public Relations and Advertising by : Esiyok, Elif

Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Esiyok, Elif and published by IGI Global. This book was released on 2020-08-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Social Media and Politics

Author : Glenn W. Richardson Jr.
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440839514
Total Pages : 593 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Social Media and Politics by : Glenn W. Richardson Jr.

Download or read book Social Media and Politics written by Glenn W. Richardson Jr. and published by Bloomsbury Publishing USA. This book was released on 2016-11-21 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set explores the various ways social media are profoundly changing politics in America. The last decade has seen dramatic changes in the U.S. political process. The advent of social media and other new forms of expression have enabled an unprecedented number of citizens to enter the political arena by expressing their opinions about issues and candidates in ways that can influence untold numbers of voters and officials. But the vast majority of politicians have not fully grasped how social media has fundamentally changed the process of communication or adjusted to the dramatic shift in political power that is taking place. Written by experts on the intersections of politics, public opinion, and popular culture, this book examines how new media have brought political "power to the people" like never before, provided new channels through which politicians communicate and attempt to influence public opinion, and caused a game-changing shift in political power. Volume one focuses on how savvy politicians are learning to communicate in new ways via new media in order to enhance their political appeal. The second volume examines the various ways in which individuals or groups who use new/social media are affecting voters' decisions, applying pressure to elected or appointed officials, and influencing the direction of the country.

New Media in the White Cube and Beyond

Author : Christiane Paul
Publisher :
ISBN 13 : 9780520255975
Total Pages : 0 pages
Book Rating : 4.2/5 (559 download)

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Book Synopsis New Media in the White Cube and Beyond by : Christiane Paul

Download or read book New Media in the White Cube and Beyond written by Christiane Paul and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "New Media in the White Cube and Beyond perceptively addresses the challenges inherent in the digital arts. The book will be a great asset to the study and practice of presenting media art for many years to come."--Barbara London, curator, Museum of Modern Art, New York "Provocative and original, New Media in the White Cube and Beyond represents an important contribution to the fields of new media, museum studies, and contemporary art."--Alexander Alberro, author of Conceptual Art and the Politics of Publicity

New Media

Author : Leah A. Lievrouw
Publisher : Taylor & Francis
ISBN 13 : 0415431603
Total Pages : 463 pages
Book Rating : 4.4/5 (154 download)

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Book Synopsis New Media by : Leah A. Lievrouw

Download or read book New Media written by Leah A. Lievrouw and published by Taylor & Francis. This book was released on 2009 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Media

Author : Martin Lister
Publisher : Routledge
ISBN 13 : 1134083823
Total Pages : 448 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis New Media by : Martin Lister

Download or read book New Media written by Martin Lister and published by Routledge. This book was released on 2008-12-08 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies. The authors introduce a wide variety of topics including: how to define the characteristics of new media; social and political uses of new media and new communications; new media technologies, politics and globalization; everyday life and new media; theories of interactivity, simulation, the new media economy; cybernetics, cyberculture, the history of automata and artificial life. Substantially updated from the first edition to cover recent theoretical developments, approaches and significant technological developments, this is the best and by far the most comprehensive textbook available on this exciting and expanding subject. At www.newmediaintro.com you will find: additional international case studies with online references specially created You Tube videos on machines and digital photography a new ‘Virtual Camera’ case study, with links to short film examples useful links to related websites, resources and research sites further online reading links to specific arguments or discussion topics in the book links to key scholars in the field of new media.

The SAGE Handbook of Social Media Research Methods

Author : Luke Sloan
Publisher : SAGE
ISBN 13 : 1473987210
Total Pages : 709 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Media Research Methods by : Luke Sloan

Download or read book The SAGE Handbook of Social Media Research Methods written by Luke Sloan and published by SAGE. This book was released on 2017-01-26 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

Understanding New Media

Author : Eugenia Siapera
Publisher : SAGE
ISBN 13 : 1473943620
Total Pages : 402 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Understanding New Media by : Eugenia Siapera

Download or read book Understanding New Media written by Eugenia Siapera and published by SAGE. This book was released on 2017-11-27 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new media landscape touches every aspect of our social, political and cultural lives. It is more important than ever, therefore, that we are able to understand and explain the complexity of our digital world. Understanding New Media gives students the tools and the knowledge they need to make sense of the relationship between technologies, media and society. This best-selling student introduction: Makes complex ideas accessible, clearly explaining the key thinkers, theories and research students need to understand Brings theory to life with a range of new case studies, from selfies or trolling, to the app economy and algorithms in social media Gets students started on projects and essays with guided research activities, showing them how to successfully put learning into practice Provides guided further reading, helping students to navigate the literature and extend their studies beyond the chapter Understanding New Media remains the perfect guide to the past, present and future of the new media world. It is a vital resource for students across media and communication studies and sociology, and anyone exploring new media, social media or digital media.