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New Insights On Trust In Business To Business Relationships
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Book Synopsis New Insights on Trust in Business-to-Business Relationships by : Houcine Akrout
Download or read book New Insights on Trust in Business-to-Business Relationships written by Houcine Akrout and published by Emerald Group Publishing. This book was released on 2019-08-15 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
Book Synopsis The Truth about Trust in Business by : Vanessa Hall
Download or read book The Truth about Trust in Business written by Vanessa Hall and published by Greenleaf Book Group. This book was released on 2011-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust gets a lot of lip service in the business world, particularly in the current economic climate. But according to author Vanessa Hall, few of us really understand what trust in, how to build it, and how to determine if others view us and our organizations as trustworthy. And issues of trust exact high costs for us - ethically and financially. Hall delivers a three-pronged approach to building trust based on assessment of expectations, needs, and promises. With a practical model, compelling insights, real case studies, and easy-to-implement tips, Hall offers readers: knowledge of how to ensure that trust, once established, is not broken; guidance on how to become more trustworthy brands and businesses; and assessment tools for determining how trustworthy you are in each area of business. Delving into each area of business- sales, management, branding and marketing, customer services, leadership - the guidebook gives companies and leaders the tools they need to earn trust, reap the rewards, and stand apart from the competition.
Book Synopsis Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by : John Hall
Download or read book Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You written by John Hall and published by McGraw Hill Professional. This book was released on 2017-04-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
Book Synopsis The Power of Trust by : Sandra J. Sucher
Download or read book The Power of Trust written by Sandra J. Sucher and published by PublicAffairs. This book was released on 2021-07-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking exploration of the changing nature of trust and how to bridge the gap from where you are to where you need to be. Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an organization can be trusted. Based on two decades of research and illustrated through vivid storytelling, Sandra J. Sucher and Shalene Gupta examine the economic impact of trust and the science behind it, and conclusively prove that trust is built from the inside out. Trust emerges from a company being the “real deal”: creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not. When trust is in the room, great things can happen. Sucher and Gupta’s innovative foundation for executing the elements of trust—competence, motives, means, impact—explains how trust can be woven into the day-to-day and the long term. Most importantly, even when lost, trust can be regained, as illustrated through their accounts of companies across the globe that pull themselves out of scandal and corruption by rebuilding the vital elements of trust.
Book Synopsis Building Trust by : Robert C. Solomon
Download or read book Building Trust written by Robert C. Solomon and published by Oxford University Press. This book was released on 2003-05-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, politics, marriage, indeed in any significant relationship, trust is the essential precondition upon which all real success depends. But what, precisely, is trust? How can it be achieved and sustained? And, most importantly, how can it be regained once it has been broken? In Building Trust, Robert C. Solomon and Fernando Flores offer compelling answers to these questions. They argue that trust is not something that simply exists from the beginning, something we can assume or take for granted; that it is not a static quality or "social glue." Instead, they assert that trust is an emotional skill, an active and dynamic part of our lives that we build and sustain with our promises and commitments, our emotions and integrity. In looking closely at the effects of mistrust, such as insidious office politics that can sabotage a company's efficiency, Solomon and Flores demonstrate how to move from naïve trust that is easily shattered to an authentic trust that is sophisticated, reflective, and possible to renew. As the global economy makes us more and more reliant on "strangers," and as our political and personal interactions become more complex, Building Trust offers invaluable insight into a vital aspect of human relationships.
Download or read book Trust and Mistrust written by Aidan Ward and published by John Wiley & Sons. This book was released on 2004-11-19 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: If we trust someone we put ourselves at risk, but we do so voluntarily. In business there may be no way of clinching that deal without engaging in that personal risk, but to deny or externalise that risk is to enter the world of blame and misuse of power. This book reconnects our intuitive understanding of trust with the roots of business risk. When there is a strong enough trust between parties in a business environment, you can: * Be aware of far more of the workings of the environment, including how to generate value for other stakeholders * Strengthen business relationships which help to deal with unimagined opportunities and contingencies * Understand how to develop lean business processes without unnecessary or counterproductive management activities * Manage business risks that could otherwise play havoc with the business When business people deny the importance of trust, when some of their business relationships become cynical and exploitative, then a cycle is formed: lack of trust leads to cynical actions and cynical actions lead to a further erosion of trust. In this book, Aidan Ward and John Smith teach how to trust others and pinpoint real ris k in business.
Book Synopsis Trust in Social and Business Relations by : Joanna Paliszkiewicz
Download or read book Trust in Social and Business Relations written by Joanna Paliszkiewicz and published by Taylor & Francis. This book was released on 2024-08-13 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the dynamic landscape of the digital era, where interactions span from the personal touch of face-to-face conversations to the vast, interconnected world of the internet, understanding trust has never been more crucial. Trust in Social and Business Relations: Theory and Practice provides a groundbreaking exploration of the multifaceted nature of trust in our modern society. This insightful book navigates the reader through the intricate web of trust in digital and traditional contexts. Across its four compelling parts, the book examines the evolution of human relations in the digital age, investigates the role of trust in various social and business scenarios, explores the dynamics of trust in specific industries, and discusses the broader implications of trust in national and international spheres. With contributions from esteemed academics and industry experts around the globe, this book delves into pressing issues such as the impact of social media on business relationships, the challenges of romantic connections in cyberspace, and the evolving trust dynamics in industries like mobile payments and smart hotels. It also tackles significant themes like trust in government, the nuances of international business negotiations, and the emerging trust paradigms in smart city-port-maritime nexus. The book is not just an academic exploration; it's a vital resource for business professionals, policymakers, and anyone interested in the complexities of trust in our interconnected world. It offers a unique blend of theoretical insights and practical perspectives, making it an indispensable guide for navigating the challenges and opportunities of building trust in the digital age. This book is a must-read for those seeking to understand the delicate balance of trust in the tapestry of modern human relationships.
Book Synopsis Low Carbon Transition by : Dalia Streimikiene
Download or read book Low Carbon Transition written by Dalia Streimikiene and published by CRC Press. This book was released on 2024-06-04 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low-carbon transition is a shift from an economy that depends heavily on fossil fuels to a sustainable, low-carbon energy economy. This book analyzes the role of renewables in driving the low-carbon transition in agriculture, explores the circular bio-based economy, and examines policies and strategies designed to facilitate low-carbon transition in agriculture, greenhouse gas mitigation, and adaptation trends in the European Union agriculture sector. It provides new knowledge and understanding about the impact of low-carbon energy transition, emphasizes the key role of renewable energy in a wide range of agricultural activities, and offers alternative sustainable solutions to current practices. Features Discusses a novel approach on low-carbon transition that is not considered by the majority of studies Emphasizes the urgent need to minimize the carbon and environmental footprint of the EU agriculture and food system through low-carbon energy transition Provides theoretical background of sustainable agriculture and explains the decarbonization path of agriculture. Investigates the role of renewables, new technologies, business models, and practices in agriculture while assessing their socioeconomic and environmental effects. Presents a case study on the applications of low-carbon transition policies in selected EU member states and analyses in details various implications. This book is suitable for senior undergraduate and graduate students, professionals in agriculture, researchers, and policy makers interested in sustainable agriculture and renewable energy usage and their economics.
Book Synopsis Individuals in B2B Marketing by : Maria Ivanova-Gongne
Download or read book Individuals in B2B Marketing written by Maria Ivanova-Gongne and published by Taylor & Francis. This book was released on 2024-06-21 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s vital processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked. This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This book will provide practical implications on the topics in focus, which will bring the role and importance of individuals to the fore in the understanding of how B2B marketing works. It introduces readers to the role of embedded individual managers in developing and changing business systems and networks and consists of three core sections: cognition (individual sensemaking within a business environment), action (decision-making in business networks), and finally, contextualization (interrelation between micro- and macro-levels). Each section is supported with case studies to exemplify the research ideas presented. Individuals in B2B Marketing offers a comprehensive investigation into this much overlooked topic and will be a valuable resource for marketing, entrepreneurship, and international business scholars and graduate students in particular.
Book Synopsis Public Trust in Business by : Jared D. Harris
Download or read book Public Trust in Business written by Jared D. Harris and published by Cambridge University Press. This book was released on 2014-07-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public trust in business is one of the most important but least understood issues for business leaders, public officials, employees, NGOs and other key stakeholders. This book provides much-needed thinking on the topic. Drawing on the expertise of an international array of experts from academic disciplines including business, sociology, political science and philosophy, it explores long-term strategies for building and maintaining public trust in business. The authors look to new ways of moving forward, by carefully blending the latest academic research with conclusions for future research and practice. They address core drivers of public trust, how to manage it effectively, the consequences of low public trust, and how best to address trust challenges and repair trust when it has been lost. This is a must-read for business practitioners, policy makers and students taking courses in corporate social responsibility or business ethics.
Book Synopsis Issues in Marketing: 2011 Edition by :
Download or read book Issues in Marketing: 2011 Edition written by and published by ScholarlyEditions. This book was released on 2012-01-09 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Marketing / 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Marketing. The editors have built Issues in Marketing / 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Marketing in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Marketing / 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Book Synopsis The American Reaper by : Gordon M. Winder
Download or read book The American Reaper written by Gordon M. Winder and published by Routledge. This book was released on 2016-04-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American Reaper adopts a network approach to account for the international diffusion of harvesting technology from North America, from the invention of the reaper through to the formation of a dominant transnational corporation, International Harvester. Much previous historical research into industrial networks focuses on industrial districts within metropolitan centres, but by focusing on harvesting - a typically rural technology - this book is able to analyse the spread of technological knowledge through a series of local networks and across national boundaries. In doing so it argues that the industry developed through a relatively stable stage from the 1850s into the 1890s, during which time many firms shared knowledge within and outside the US through patent licensing, to spread the diffusion of the American style of machines to establishments located around the industrial world. This positive cooperation was further enhanced through sales networks that appear to be early expressions of managerial firms. The book also reinterprets the rise of giant corporations, especially International Harvester Corporation (IHC), arguing that mass production was achieved in Chicago in the 1880s, where unprecedented urban growth made possible a break with the constraints felt elsewhere in the dispersed production system. It unleashed an unchecked competitive market economy with destructive tendencies throughout the transnational 'American reaper' networks; a previously stable and expanding production system. This is significant because the rise of corporate capital in this industry is usually explained as an outworking of national natural advantage, as an ingenious harnessing of science and technology to solve production problems, and as a rational solution to the problems associated with the worst forms of unregulated competition that emerged as independent firms developed from small-scale, artisanal production to large-scale manufacturers, on their own and within the separate and isolated US economy. The first study dedicated to the development and diffusion of American harvesting machine technology, this book will appeal to scholars from a diverse range of fields, including economic history, business history, the history of knowledge transfer, historical geography and economic geography.
Book Synopsis The Handbook of Behavioral Operations by : Karen Donohue
Download or read book The Handbook of Behavioral Operations written by Karen Donohue and published by John Wiley & Sons. This book was released on 2018-10-16 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive review of behavioral operations management that puts the focus on new and trending research in the field The Handbook of Behavioral Operations offers a comprehensive resource that fills the gap in the behavioral operations management literature. This vital text highlights best practices in behavioral operations research and identifies the most current research directions and their applications. A volume in the Wiley Series in Operations Research and Management Science, this book contains contributions from an international panel of scholars from a wide variety of backgrounds who are conducting behavioral research. The handbook provides succinct tutorials on common methods used to conduct behavioral research, serves as a resource for current topics in behavioral operations research, and as a guide to the use of new research methods. The authors review the fundamental theories and offer frameworks from a psychological, systems dynamics, and behavioral economic standpoint. They provide a crucial grounding for behavioral operations as well as an entry point for new areas of behavioral research. The handbook also presents a variety of behavioral operations applications that focus on specific areas of study and includes a survey of current and future research needs. This important resource: Contains a summary of the methodological foundations and in-depth treatment of research best practices in behavioral research. Provides a comprehensive review of the research conducted over the past two decades in behavioral operations, including such classic topics as inventory management, supply chain contracting, forecasting, and competitive sourcing. Covers a wide-range of current topics and applications including supply chain risk, responsible and sustainable supply chain, health care operations, culture and trust. Connects existing bodies of behavioral operations literature with related fields, including psychology and economics. Provides a vision for future behavioral research in operations. Written for academicians within the operations management community as well as for behavioral researchers, The Handbook of Behavioral Operations offers a comprehensive resource for the study of how individuals make decisions in an operational context with contributions from experts in the field.
Book Synopsis Trust as the Key to Loyalty in Business-to-Consumer Exchanges by : Tara Ebert
Download or read book Trust as the Key to Loyalty in Business-to-Consumer Exchanges written by Tara Ebert and published by Springer Science & Business Media. This book was released on 2010-09-23 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.
Book Synopsis Trust and Western-Russian Business Relationships by : Angela Ayios
Download or read book Trust and Western-Russian Business Relationships written by Angela Ayios and published by Routledge. This book was released on 2018-01-18 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ayios looks at the Western experience of doing business in Russia, and how trust between business partners from East and West is created or destroyed within the business relationship. This book provides the reader with an in-depth look at the key factors that lead international partners to trust each other in a business relationship. Detailed data gathered from practitioners during 1996 and 1997, across a variety of industry sectors, provides a thorough account of the cultural difficulties that are encountered in the Russian context, and methods that can be employed to enhance trust and increase the chances of business success. A final chapter brings the reader up to date with the current business situation and compares the findings from the mid-1990s to the situation today. It aims to provide a good understanding of the literature on trust, to give anyone with an interest in the development of inter-personal trust a firm grounding. This is one of the first attempts to gather data at a cross-cultural level on determinants of trust and will be of interest to people working in cross-cultural business studies, east-west studies, international management, international trust, international business ethics and trust.
Book Synopsis East-West Business Relations by : Jarmo Nieminen
Download or read book East-West Business Relations written by Jarmo Nieminen and published by Psychology Press. This book was released on 1996 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the political and ideological atmospheres in Central and Eastern Europe have recently changed and entered a transition period, a need has arisen for new models for the formation, development, and establishment of East-West business relationships. East-West Business Relationships is a dynamic work offering a two-dimensional sample--of both the companies and their countries--of East-West Business relations. The book covers topics including joint ventures, relationship marketing, networks, and export behavior. It offers new insights into East-West business relations by: basing its contents upon research conducted by teams from the Unites States, Japan, Sweden, and Finland which allows comparisons between multinationals of different origins. providing a testing ground for new ways of doing business, adjusted to the environments of individual countries. increasing knowledge of critical issues in the business relationship from both the Western and Eastern partner's viewpoint. focusing on the formation and development of East-West business relationships specifically during the transition period. Most chapters in East-West Business Relationships apply a qualitative approach using case study methods. This methodology is unique in the present context of East-West business as it allows an examination of the whole management process of the formation and development of business relationships, providing a rich, in-depth analysis of the why’s and how’s of these relationships. It suggests that more understanding of the experiences, perceptions, and attitudes of East European firms must be gained in order to diminish the problems, a huge number of which are simply a result of the misunderstanding of the Eastern counterpart, faced by Western firms in Eastern Europe. This volume serves as a superior reference for academics and business managers interested in advancing their understanding of East-West business relations. It may also serve as valuable reading material for advanced courses in international marketing or business operations in Eastern Europe.
Book Synopsis Trust, Trustworthiness, and Stewardship by : Cam Caldwell
Download or read book Trust, Trustworthiness, and Stewardship written by Cam Caldwell and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book identifies insights about the ethical issues associated with trust and trustworthiness, and their relationship to the leader's obligations as an ethical steward. The purpose of this book is to identify the importance of trust and trustworthiness in the "Transformative Era," a time when constant change and the increasing demands of customers make it paramount for organizations to obtain the commitment, followership, and extra-role behaviors required to compete in a volatile, uncertain, complex, and ambiguous global marketplace. Unfortunately, leaders today have failed to earn the trust of others by creating arms-length transactional relationships that destroy employee commitment. This book frames the characteristics of the "Transformative Era" and explains how leaders can restore the trust that they have lost by honoring the steward's obligation to create long-term wealth and serve the interests of all stakeholders.In a world where 71% of all employees are actively looking for new job opportunities and only 16% of employees worldwide describe themselves as "actively engaged" in their work, the importance of reframing the employer-employee relationship demands immediate attention. This book identifies the conditions which make up today's "Transformative Era" and explains how and why leaders destroy trust in the modern organization. It then identifies how leaders can adopt a Transformative Approach to creating organizations that are prepared to survive the turmoil of the modern economy.
