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Author : Charles R. Clark
Publisher : Home Builder Press
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing New Homes written by Charles R. Clark and published by Home Builder Press. This book was released on 1989 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Preston John
Publisher : LJW Publishing
ISBN 13 : 0976198657
Total Pages : 216 pages
Book Rating : 4.9/5 (761 download)
Download or read book 21st Century Advertising for New Home Builders written by Preston John and published by LJW Publishing. This book was released on 2008-07-18 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling new homes just got easier! A new marketing strategy that ensures maximum conversion of all sales prospects; even those you didn't know you had! 21st Century Advertising for New Home Builders: Everything Has Changed is the only appropriate guide for new home builders when it comes to current advertising, sales, and marketing strategies in today's industry. The general purpose is still the same. You want to sell homes—as many homes as possible. But the methods have changed. With the aid of this easy-to-follow, step-by-step guide, you'll be able to set up your own advertising strategy to accommodate the many changes that have occurred in the industry. Don't get left behind!
Author : Dave Stone
Publisher : Kaplan Publishing
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.3/5 (512 download)
Download or read book New Home Marketing written by Dave Stone and published by Kaplan Publishing. This book was released on 1989 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen F. Vieira
Publisher : Atlantic Publishing Company
ISBN 13 : 1601381263
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)
Download or read book Online Marketing Techniques for Real Estate Agents & Brokers written by Karen F. Vieira and published by Atlantic Publishing Company. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today's Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide. This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author : Larry Kendall
Publisher : Greenleaf Book Group
ISBN 13 : 1626342857
Total Pages : 276 pages
Book Rating : 4.6/5 (263 download)
Download or read book Ninja Selling written by Larry Kendall and published by Greenleaf Book Group. This book was released on 2017-01-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.
Author : Alan Daniel
Publisher :
ISBN 13 : 9781503111530
Total Pages : 138 pages
Book Rating : 4.1/5 (115 download)
Download or read book Million Dollar Mistakes in New Home Marketing written by Alan Daniel and published by . This book was released on 2014-11-05 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: New home marketing is an animal all it's own and builders and developers often need an extra support system to drive leads, prospects and buyers to the table. This book is a simple and easy to read guide for builders and developers on how to avoid the common pitfalls of real estate marketing.
Author : Rosemary A. Carruthers
Publisher : Xlibris Corporation
ISBN 13 : 1465317406
Total Pages : 145 pages
Book Rating : 4.4/5 (653 download)
Download or read book New Homes and You written by Rosemary A. Carruthers and published by Xlibris Corporation. This book was released on 2004-01-14 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: THIS BOOK IS INTENDED AS A GUIDE FOR THOSE INDIVIDUALS CONSIDERING A POSITION AS A SALES AGENT IN THE NEW HOME INDUSTRY. IT OFFERS ADVICE AND DIRECTION FOR MAKING THE NECESSARY CONTACTS TO GET STARTED AND PROVIDES ORGANIZATIONAL ASSISTANCE AND CONSTRUCTIVE IDEAS. AN OUTLINE FOR HANDLING AN ESCROW FROM SALES INCEPTION TO CLOSING IS PRESENTED. OVERALL, IT OFFERS A STEP-BY-STEP APPROACH TOWARD THE GOAL OF BECOMING A SUCCESSFUL NEW HOME SALES PROFESSIONAL.
Author : Myers Barnes
Publisher :
ISBN 13 : 9781477617700
Total Pages : 120 pages
Book Rating : 4.6/5 (177 download)
Download or read book New Home Sales Training written by Myers Barnes and published by . This book was released on 2012-06-07 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States is the top immigrant destination country in the world, with more than 40 million foreign-born residents living here in 2010. Over the next 50 years, nearly 90 percent of our population growth will come from the minority community.America has become more of a Mulligan stew than a melting pot!Minorities are becoming the majority. How do they fit into your sales plan?In Myers Barnes' latest book, New Home Sales Training: Selling New Homes in a Multicultural America", the country's premier visionary on new home sales delivers a guidebook packed with insight, facts, advice, and cautionary tales to equip you with the tools you need to succeed with today's New American homebuyers.Discover the faux pas-like crossing your legs, saying "no", smiling, pointing, or accepting a business card with the wrong hand-that can close the door on a new home sales opportunity.Seize the opportunity presented by a rapidly growing market of eager buyers, but start right here and learn the rules of the multicultural marketplace.
Author : William D. Booth
Publisher : Springer Science & Business Media
ISBN 13 : 1468414313
Total Pages : 222 pages
Book Rating : 4.4/5 (684 download)
Download or read book Design/Build Marketing written by William D. Booth and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a jolt you pull your car to the side of the road, and read the job sign that can't be over one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I knew the property had been sold," and your eyes roam over the real estate sign with the angled "sold" sticker pro claiming to all that the agent has been successful. "Thought the job would have come out on the bid list by now," you mutter as you move back onto the road and head for your office. Later in the day you get the agent on the phone: "Jim, how did XYZ get the ABC job? I saw nothing on the builders' exchange about it." "John, XYZ has been negotiating with ABC for the past six weeks. They did one fine job of selling on old McDuff. Understand they just called on him out of the blue asking for a chance. They put the whole package together, plans and all." "Didn't that tightwad McDuff get another price, Jim?" "Sure did; two, as a matter of fact. He asked me to get two other contractors capable of doing design-build projects. He liked XYZ better. I don't know the prices, but I really feel those boys impressed McDuff by going to him. Were you planning to bid the job?" "Thinking about it," you answer, trying to sound very casual.
Author : Dan Gooder Richard
Publisher : John Wiley & Sons
ISBN 13 : 9780471472230
Total Pages : 342 pages
Book Rating : 4.4/5 (722 download)
Download or read book Real Estate Rainmaker written by Dan Gooder Richard and published by John Wiley & Sons. This book was released on 2004-03-02 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
Author : Brian Burns
Publisher : McGraw Hill Professional
ISBN 13 : 0071639683
Total Pages : 241 pages
Book Rating : 4.0/5 (716 download)
Download or read book Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products written by Brian Burns and published by McGraw Hill Professional. This book was released on 2009-12-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
Author : Robert Cowes
Publisher :
ISBN 13 : 9781689129053
Total Pages : 126 pages
Book Rating : 4.1/5 (29 download)
Download or read book All Lines In written by Robert Cowes and published by . This book was released on 2019-04-08 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three builders get into a boat... Whether you fish or not, the overarching theme that expert real estate marketer Robert Cowes uses to create a Marketing Strategy Playbook for Residential New Home Builders and Developers is a direct reflection of what is occurring in today's new home selling market and will keep you turning page after page From page 1, he asks a very thought-provoking question: Are you in the new home building or the new home selling business? A residential home builder or developer's true business play is to build a sales and marketing machine that generates sales and aligns with their ROI goals. If you believe this principle, then you know in order to catch the big fish, you have to make your sales and marketing count. That's where an expert fishing guide comes in. Robert Cowes has developed a playbook that reveals the most effective and innovative ways to help you reach your goals with tried-and-true methods. Ready to bait and find more buyers to sell more homes? Let's get fishing!
Author : Gretchen Rubin
Publisher : Doubleday Canada
ISBN 13 : 0385670834
Total Pages : 258 pages
Book Rating : 4.3/5 (856 download)
Download or read book Happier at Home written by Gretchen Rubin and published by Doubleday Canada. This book was released on 2012-09-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tolstoy wrote, "Happy families are all alike; every unhappy family is unhappy in its own way." This is the statement that inspired bestselling author Gretchen Rubin to wonder whether she could foster an even greater happiness in her home. During The Happiness Project, the same questions kept tugging at her. How can I raise happy children? How can I maintain a tender, romantic relationship with my spouse--after fifteen years of marriage? How do I keep my Blackberry from taking over my private life? How can I foster a well-ordered, light-hearted atmosphere in my house, when no one else will lift a finger to cooperate? This book is Gretchen's account of her second journey in pursuit of happiness. Prescriptive, easy-to-follow, and anecdotal, Happier at Home offers readers a way of thinking and being that is positive and life-affirming. With specific examples following the calendar year, an intimate voice, and drawing from science and pop culture, this book will resonate with anyone looking to strengthen the bonds of family.
Author : Alan Daniel
Publisher :
ISBN 13 : 9781519145345
Total Pages : 138 pages
Book Rating : 4.1/5 (453 download)
Download or read book Million Dollar Mistakes in New Home Marketing (2015 Edit Rev 1) written by Alan Daniel and published by . This book was released on 2016-01-14 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful journey in the unique marketing tactics that can make or break the bank when marketing new homes. If you are a builder/developer, this quick read will pay dividends. Alan Daniel and Robert Cowes have over 35 years of combined experience in new home marketing and sales, specializing in digital strategies.
Author : Colleen Edwards
Publisher : Builderbooks
ISBN 13 : 9780867184778
Total Pages : 0 pages
Book Rating : 4.1/5 (847 download)
Download or read book From Good Market Research to Great Marketing written by Colleen Edwards and published by Builderbooks. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every time a builder visits a competitor's new home neighborhood, that's market research. Every interview with an architect or interior designer and every portfolio review adds to market research. Every meeting with miffed homeowners, every celebratory block party - well, you get the idea. You are probably conducting informal market research already. Find out how to analyze and use this information to your greatest advantage in From Good Market Research to Great Marketing: A How-to Guide for Home Builders. Collecting market and buyer information requires skills you can readily learn with a little practice. The potential for increasing profits is enormous. New home marketing expert Colleen Edwards discusses how to determine your audience, develop a product that meets their needs, and promote your homes and services to this target audience. From low cost market research you can conduct yourself to advice on hiring a consultant, Edwards examines a wide variety of market research techniques. Full of interviews, examples, and stories of real builders, From Good Market Research to Great Marketing will help you develop the skills to: - Perform your own market research by talking to customers, visiting competitors products, and accessing local information resources - Conduct focus groups to identify key issues that impact what you build and how you market. - Use exit surveys and satisfaction studies determine your strengths and weaknesses - Address influential audiences, such as land sellers and approval boards, early in the building process Implement your research findings to select the best media for advertising
Author : Philip Kotler
Publisher : Harvard Business Press
ISBN 13 : 9781578516001
Total Pages : 216 pages
Book Rating : 4.5/5 (16 download)
Download or read book Marketing Moves written by Philip Kotler and published by Harvard Business Press. This book was released on 2002 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing -a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. AUTHORBIO: Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg Graduate School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.
Author : Reid, Vib
Publisher :
ISBN 13 : 9780865060562
Total Pages : 111 pages
Book Rating : 4.0/5 (65 download)
Download or read book Connecting with Customers : a Marketing and Sales Guide for New Home Builders written by Reid, Vib and published by . This book was released on 1996 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
