Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
New Directions In Critical Marketing Studies
Download New Directions In Critical Marketing Studies full books in PDF, epub, and Kindle. Read online New Directions In Critical Marketing Studies ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis New Perspectives on Critical Marketing and Consumer Society by : Elaine L Ritch
Download or read book New Perspectives on Critical Marketing and Consumer Society written by Elaine L Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
Book Synopsis Critical Marketing by : Pauline Maclaran
Download or read book Critical Marketing written by Pauline Maclaran and published by Routledge. This book was released on 2012-06-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
Book Synopsis Explorations in Critical Studies of Advertising by : James F. Hamilton
Download or read book Explorations in Critical Studies of Advertising written by James F. Hamilton and published by Routledge. This book was released on 2016-10-26 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Book Synopsis Strategic Communications in Africa by : Hugh Mangeya
Download or read book Strategic Communications in Africa written by Hugh Mangeya and published by Routledge. This book was released on 2021-12-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan. This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. It packages inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, Tanzania, Lesotho and Nigeria. This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication and international studies.
Book Synopsis Critical Directions in Comics Studies by : Thomas Giddens
Download or read book Critical Directions in Comics Studies written by Thomas Giddens and published by Univ. Press of Mississippi. This book was released on 2020-08-25 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributions by Paul Fisher Davies, Lisa DeTora, Yasemin J. Erden, Adam Gearey, Thomas Giddens, Peter Goodrich, Maggie Gray, Matthew J. A. Green, Vladislav Maksimov, Timothy D. Peters, Christopher Pizzino, Nicola Streeten, and Lydia Wysocki Recent decades have seen comics studies blossom, but within the ecosystems of this growth, dominant assumptions have taken root—assumptions around the particular methods used to approach the comics form, the ways we should read comics, how its “system” works, and the disciplinary relationships that surround this evolving area of study. But other perspectives have also begun to flourish. These approaches question the reliance on structural linguistics and the tools of English and cultural studies in the examination and understanding of comics. In this edited collection, scholars from a variety of disciplines examine comics by addressing materiality and form as well as the wider economic and political contexts of comics’ creation and reception. Through this lens, influenced by poststructuralist theories, contributors explore and elaborate other possibilities for working with comics as a critical resource, consolidating the emergence of these alternative modes of engagement in a single text. This opens comics studies to a wider array of resources, perspectives, and modes of engagement. Included in this volume are essays on a range of comics and illustrations as well as considerations of such popular comics as Deadpool, Daredevil, and V for Vendetta, and analyses of comics production, medical illustrations, and original comics. Some contributions even unfold in the form of comics panels.
Book Synopsis Critical Terms for Media Studies by : W. J. T. Mitchell
Download or read book Critical Terms for Media Studies written by W. J. T. Mitchell and published by University of Chicago Press. This book was released on 2010-03-15 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communications, philosophy, film and video, digital culture: media studies straddles an astounding array of fields and disciplines and produces a vocabulary that is in equal parts rigorous and intuitive. Critical Terms for Media Studies defines, and at times, redefines, what this new and hybrid area aims to do, illuminating the key concepts behind its liveliest debates and most dynamic topics. Part of a larger conversation that engages culture, technology, and politics, this exciting collection of essays explores our most critical language for dealing with the qualities and modes of contemporary media. Edited by two outstanding scholars in the field, W. J. T. Mitchell and Mark B. N. Hansen, the volume features works by a team of distinguished contributors. These essays, commissioned expressly for this volume, are organized into three interrelated groups: “Aesthetics” engages with terms that describe sensory experiences and judgments, “Technology” offers entry into a broad array of technological concepts, and “Society” opens up language describing the systems that allow a medium to function. A compelling reference work for the twenty-first century and the media that form our experience within it, Critical Terms for Media Studies will engage and deepen any reader’s knowledge of one of our most important new fields.
Book Synopsis Critical Marketing by : Michael Saren
Download or read book Critical Marketing written by Michael Saren and published by Routledge. This book was released on 2007 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In response to important new developments, this book raises awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
Book Synopsis New Perspectives on Critical Marketing and Consumer Society by : Elaine L. Ritch
Download or read book New Perspectives on Critical Marketing and Consumer Society written by Elaine L. Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour.
Download or read book Service Quality written by Roland T. Rust and published by SAGE. This book was released on 1994 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.
Book Synopsis Essentials of Marketing Research by : Kenneth E. Clow
Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Book Synopsis The Routledge Companion to Critical Marketing by : Mark Tadajewski
Download or read book The Routledge Companion to Critical Marketing written by Mark Tadajewski and published by Routledge. This book was released on 2018-09-21 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
Book Synopsis Critical Urban Studies by : Jonathan S. Davies
Download or read book Critical Urban Studies written by Jonathan S. Davies and published by State University of New York Press. This book was released on 2010-11-03 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays reevaluating and challenging the critiques of the urban studies field
Book Synopsis New Directions for Agriculture by : United States. Congress. Joint Economic Committee
Download or read book New Directions for Agriculture written by United States. Congress. Joint Economic Committee and published by . This book was released on 1984 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Routledge Companion to Critical Management Studies by : Anshuman Prasad
Download or read book The Routledge Companion to Critical Management Studies written by Anshuman Prasad and published by Routledge. This book was released on 2015-08-14 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: The scholarly field of Critical Management Studies (CMS) is in a state of flux. Against a backdrop of dramatic global shifts, CMS scholarship has lately taken a number of new and exciting directions and, at times, challenged older critical voices. Novel theoretical frameworks and diverse research interests mark the CMS field as never before. Interrogating conventional critiques of management and arguing for fresh approaches, The Routledge Companion to Critical Management Studies captures this intellectual ferment and new spirit of inquiry within CMS, and showcases the pluralistic generation of CMS scholars that has emerged in recent years. Setting the scene for a crucial period for the discipline, this insightful volume covers new ground and essential areas grouped under the following themes: Critique and its (dis-)contents Difference, otherness, marginality Knowledge at the crossroads History and discourse Global predicaments. Drawing on the expertise of an international team of contributing scholars, The Routledge Companion to Critical Management Studies is a rich resource and the perfect reference tool for students and researchers of management and organization.
Book Synopsis New Directions in Information Behaviour by : Amanda Spink
Download or read book New Directions in Information Behaviour written by Amanda Spink and published by Emerald Group Publishing. This book was released on 2011-10-05 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Research in Information Behaviour provides an understanding of the new directions, leading edge theories and models in information behaviour. Information behaviour is conceptualized as complex human information related processes that are embedded within an individual's everyday social and life processes.
Book Synopsis The Global Foundations of Public Relations by : Robert E. Brown
Download or read book The Global Foundations of Public Relations written by Robert E. Brown and published by Routledge. This book was released on 2021-09-23 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and - focusing less on the obvious differences and contracts - seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy. Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College. Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA. Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy"--
Book Synopsis Critical Management Studies by : Christopher Grey
Download or read book Critical Management Studies written by Christopher Grey and published by Oxford University Press. This book was released on 2005 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Critical Management Studies', or 'CMS', describes a diverse group of work that has adopted a critical or questioning approach to the traditional concerns of Management Studies, and the growing interest in CMS has produced a vibrant and exciting body of research. Christopher Grey and Hugh Willmott, leading authorities in this area, introduce seventeen readings which reflect these developments, and show CMS' importance. As an assessment of CMS, the Reader will be of interest to academics, researchers, and students of Management Studies. As an introduction to CMS, it will prove invaluable to stu.
