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Author : Eberhard Puntsch
Publisher :
ISBN 13 : 9783920663937
Total Pages : 136 pages
Book Rating : 4.6/5 (639 download)
Download or read book Neue Wege der Verkaufstechnik und Verkaufspsychologie written by Eberhard Puntsch and published by . This book was released on 1989 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Axel Bänsch
Publisher : Oldenbourg Verlag
ISBN 13 : 3486592726
Total Pages : 150 pages
Book Rating : 4.4/5 (865 download)
Download or read book Verkaufspsychologie und Verkaufstechnik written by Axel Bänsch and published by Oldenbourg Verlag. This book was released on 2009-01-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das Buch, das alles Wesentliche für das Erreichen von Verkaufserfolgen in knapper Form vermittelt, wissenschaftlich fundiert, aber doch leicht verständlich: Für die einzelnen Phasen des Verkaufsprozesses werden psychologische und soziologische Erkenntnisse praxisbezogen aufbereitet und über anschauliche Beispiele erläutert. Eine Schrift für alle, die es überhaupt oder noch besser wissen wollen: Wie sind Verkäufe vorzubereiten, durchzuführen und nachzubereiten, um nicht nur Augenblickserfolge zu erzielen, sondern über zufriedene Kunden Dauererfolge zu erreichen? Aus dem Inhalt: Grundlagen - Zwei-Personen-Beziehungen (ein Verkäufer und ein Käufer) - Mehr-Person-Beziehungen im Verkauf (ein Verkäufer/Verkaufsteam und mehrere Käufer).
Author : Michael Birkenbihl
Publisher :
ISBN 13 : 9783870527204
Total Pages : 121 pages
Book Rating : 4.5/5 (272 download)
Download or read book Verkaufspsychologie und Verkaufstechnik. (6787 460). written by Michael Birkenbihl and published by . This book was released on 1985 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Kleinaltenkamp
Publisher : Springer
ISBN 13 : 3662485079
Total Pages : 403 pages
Book Rating : 4.6/5 (624 download)
Download or read book Business Project Management and Marketing written by Michael Kleinaltenkamp and published by Springer. This book was released on 2016-01-08 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Author : Michael Kleinaltenkamp
Publisher : Springer
ISBN 13 : 3319124633
Total Pages : 319 pages
Book Rating : 4.3/5 (191 download)
Download or read book Fundamentals of Business-to-Business Marketing written by Michael Kleinaltenkamp and published by Springer. This book was released on 2015-03-02 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Author :
Publisher :
ISBN 13 :
Total Pages : 2016 pages
Book Rating : 4.F/5 ( download)
Download or read book German books in print written by and published by . This book was released on 1995 with total page 2016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : I. Sinha
Publisher : Springer
ISBN 13 : 0230625061
Total Pages : 211 pages
Book Rating : 4.2/5 (36 download)
Download or read book Reverse Psychology Marketing written by I. Sinha and published by Springer. This book was released on 2006-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Author : Hermann Simon
Publisher : Springer
ISBN 13 : 3319994565
Total Pages : 569 pages
Book Rating : 4.3/5 (199 download)
Download or read book Price Management written by Hermann Simon and published by Springer. This book was released on 2018-12-11 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Author : Herbert Kotzab
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763001267
Total Pages : 272 pages
Book Rating : 4.0/5 (12 download)
Download or read book Retailing in a SCM-perspective written by Herbert Kotzab and published by Copenhagen Business School Press DK. This book was released on 2005 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identifying and implementing these strategies."
Author : Jagdish N. Sheth
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 900 pages
Book Rating : 4.3/5 (243 download)
Download or read book Customer Behavior written by Jagdish N. Sheth and published by South Western Educational Publishing. This book was released on 1999 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about the behaviour of customers around the world. Comprehensive in its coverage and managerial in its focus, the book dwells on the traditional issues in the field, and then extends them to emerging topics.
Author : Gerrit Antonides
Publisher : Wiley
ISBN 13 : 9780471975137
Total Pages : 642 pages
Book Rating : 4.9/5 (751 download)
Download or read book Consumer Behaviour written by Gerrit Antonides and published by Wiley. This book was released on 1999-08-03 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on: * financial behaviour * welfare, wellbeing and property * families and household production * consumption and the environment * shopping behaviour. The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful.
