No Rules Rules

Download No Rules Rules PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1984877879
Total Pages : 371 pages
Book Rating : 4.9/5 (848 download)

DOWNLOAD NOW!


Book Synopsis No Rules Rules by : Reed Hastings

Download or read book No Rules Rules written by Reed Hastings and published by Penguin. This book was released on 2020-09-08 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel­evant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.

The Innocent Man

Download The Innocent Man PDF Online Free

Author :
Publisher : Anchor
ISBN 13 : 0307576019
Total Pages : 409 pages
Book Rating : 4.3/5 (75 download)

DOWNLOAD NOW!


Book Synopsis The Innocent Man by : John Grisham

Download or read book The Innocent Man written by John Grisham and published by Anchor. This book was released on 2010-03-16 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • LOOK FOR THE NETFLIX ORIGINAL DOCUMENTARY SERIES • “Both an American tragedy and [Grisham’s] strongest legal thriller yet, all the more gripping because it happens to be true.”—Entertainment Weekly John Grisham’s first work of nonfiction: a true crime masterpiece that tells the story of small town justice gone terribly awry. In the Major League draft of 1971, the first player chosen from the state of Oklahoma was Ron Williamson. When he signed with the Oakland A’s, he said goodbye to his hometown of Ada and left to pursue his dreams of big league glory. Six years later he was back, his dreams broken by a bad arm and bad habits. He began to show signs of mental illness. Unable to keep a job, he moved in with his mother and slept twenty hours a day on her sofa. In 1982, a twenty-one-year-old cocktail waitress in Ada named Debra Sue Carter was raped and murdered, and for five years the police could not solve the crime. For reasons that were never clear, they suspected Ron Williamson and his friend Dennis Fritz. The two were finally arrested in 1987 and charged with capital murder. With no physical evidence, the prosecution’s case was built on junk science and the testimony of jailhouse snitches and convicts. Dennis Fritz was found guilty and given a life sentence. Ron Williamson was sent to death row. If you believe that in America you are innocent until proven guilty, this book will shock you. If you believe in the death penalty, this book will disturb you. If you believe the criminal justice system is fair, this book will infuriate you. Don’t miss Framed, John Grisham’s first work of nonfiction since The Innocent Man, co-authored with Centurion Ministries founder Jim McCloskey.

The Viscount Who Loved Me

Download The Viscount Who Loved Me PDF Online Free

Author :
Publisher : HarperCollins
ISBN 13 : 0062424076
Total Pages : 449 pages
Book Rating : 4.0/5 (624 download)

DOWNLOAD NOW!


Book Synopsis The Viscount Who Loved Me by : Julia Quinn

Download or read book The Viscount Who Loved Me written by Julia Quinn and published by HarperCollins. This book was released on 2015-04-28 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: # 1 New York Times Bestseller The inspiration for season two of BRIDGERTON, a series created by Shondaland for Netflix, from #1 New York Times bestselling author Julia Quinn: the story of Anthony Bridgerton in the second of her beloved Regency-set novels featuring the charming, powerful Bridgerton family. ANTHONY’S STORY This time the gossip columnists have it wrong. London’s most elusive bachelor Anthony Bridgerton hasn’t just decided to marry—he’s even chosen a wife! The only obstacle is his intended’s older sister, Kate Sheffield—the most meddlesome woman ever to grace a London ballroom. The spirited schemer is driving Anthony mad with her determination to stop the betrothal, but when he closes his eyes at night, Kate’s the woman haunting his increasingly erotic dreams... Contrary to popular belief, Kate is quite sure that reformed rakes do not make the best husbands—and Anthony Bridgerton is the most wicked rogue of them all. Kate’s determined to protect her sister—but she fears her own heart is vulnerable. And when Anthony’s lips touch hers, she’s suddenly afraid she might not be able to resist the reprehensible rake herself...

From Scratch

Download From Scratch PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1501187678
Total Pages : 352 pages
Book Rating : 4.5/5 (11 download)

DOWNLOAD NOW!


Book Synopsis From Scratch by : Tembi Locke

Download or read book From Scratch written by Tembi Locke and published by Simon and Schuster. This book was released on 2019-04-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a limited Netflix series starring Zoe Saldana! This Reese Witherspoon Book Club Pick and New York Times bestseller is “a captivating story of love lost and found” (Kirkus Reviews) set in the lush Sicilian countryside, where one woman discovers the healing powers of food, family, and unexpected grace in her darkest hours. It was love at first sight when actress Tembi met professional chef, Saro, on a street in Florence. There was just one problem: Saro’s traditional Sicilian family did not approve of his marrying a black American woman. However, the couple, heartbroken but undeterred, forged on. They built a happy life in Los Angeles, with fulfilling careers, deep friendships, and the love of their lives: a baby girl they adopted at birth. Eventually, they reconciled with Saro’s family just as he faced a formidable cancer that would consume all their dreams. From Scratch chronicles three summers Tembi spends in Sicily with her daughter, Zoela, as she begins to piece together a life without her husband in his tiny hometown hamlet of farmers. Where once Tembi was estranged from Saro’s family, now she finds solace and nourishment—literally and spiritually—at her mother-in-law’s table. In the Sicilian countryside, she discovers the healing gifts of simple fresh food, the embrace of a close knit community, and timeless traditions and wisdom that light a path forward. All along the way she reflects on her and Saro’s romance—an incredible love story that leaps off the pages. In Sicily, it is said that every story begins with a marriage or a death—in Tembi Locke’s case, it is both. “Locke’s raw and heartfelt memoir will uplift readers suffering from the loss of their own loved ones” (Publishers Weekly), but her story is also about love, finding a home, and chasing flavor as an act of remembrance. From Scratch is for anyone who has dared to reach for big love, fought for what mattered most, and those who needed a powerful reminder that life is...delicious.

That Will Never Work

Download That Will Never Work PDF Online Free

Author :
Publisher : Little, Brown
ISBN 13 : 0316530212
Total Pages : 336 pages
Book Rating : 4.3/5 (165 download)

DOWNLOAD NOW!


Book Synopsis That Will Never Work by : Marc Randolph

Download or read book That Will Never Work written by Marc Randolph and published by Little, Brown. This book was released on 2019-09-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work. What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

Netflixed

Download Netflixed PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1101601434
Total Pages : 296 pages
Book Rating : 4.1/5 (16 download)

DOWNLOAD NOW!


Book Synopsis Netflixed by : Gina Keating

Download or read book Netflixed written by Gina Keating and published by Penguin. This book was released on 2012-10-11 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Ran­dolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Today, Netflix has more than 25 million subscribers and annual revenues above $3 billion. Yet long- term success-or even survival-is still far from guaranteed. Journalist Gina Keating recounts the absorbing, fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcom­ing rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals. Yet for all its success, Netflix is still a polariz­ing company. Hastings is often heralded as a visionary-he was named Business Person of the Year in 2010 by Fortune-even as he has been called the nation's worst CEO. Netflix also faces disgruntled customers after price increases and other stumbles that could tarnish the brand forever. The quest to become the world's portal for pre­mium video on demand will determine nothing less than the future of entertainment and the Internet. Drawing on extensive new interviews and her years covering Netflix as a financial and entertainment reporter, Keating makes this tale as absorbing as it is important.

Netflix Recommends

Download Netflix Recommends PDF Online Free

Author :
Publisher : Univ of California Press
ISBN 13 : 0520382048
Total Pages : 282 pages
Book Rating : 4.5/5 (23 download)

DOWNLOAD NOW!


Book Synopsis Netflix Recommends by : Mattias Frey

Download or read book Netflix Recommends written by Mattias Frey and published by Univ of California Press. This book was released on 2021-10-05 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction -- Why we need film and series suggestions -- How algorithmic recommender systems work -- Cracking the code, part I : developing Netflix's recommendation algorithms -- Cracking the code, part II : unpacking Netflix's myth of big data -- How real people choose films and series -- Afterword : robot critics vs. human experts -- Appendix : designing the empirical audience study.

Netflix and the Re-invention of Television

Download Netflix and the Re-invention of Television PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319943162
Total Pages : 295 pages
Book Rating : 4.3/5 (199 download)

DOWNLOAD NOW!


Book Synopsis Netflix and the Re-invention of Television by : Mareike Jenner

Download or read book Netflix and the Re-invention of Television written by Mareike Jenner and published by Springer. This book was released on 2018-07-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television’s existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix’s position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix’s iteration of giving control to the viewers. By focusing on Netflix’s relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix’s role within the processes of TV IV.

Netflix at the Nexus

Download Netflix at the Nexus PDF Online Free

Author :
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433161865
Total Pages : 0 pages
Book Rating : 4.1/5 (618 download)

DOWNLOAD NOW!


Book Synopsis Netflix at the Nexus by : Amber M. Buck

Download or read book Netflix at the Nexus written by Amber M. Buck and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a transnational perspective on Netflix's changing role in the media landscape through chapters from leading international scholars in television and internet studies.

Netflix’s Chilling Adventures of Sabrina

Download Netflix’s Chilling Adventures of Sabrina PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1666929794
Total Pages : 345 pages
Book Rating : 4.6/5 (669 download)

DOWNLOAD NOW!


Book Synopsis Netflix’s Chilling Adventures of Sabrina by : Cori Mathis

Download or read book Netflix’s Chilling Adventures of Sabrina written by Cori Mathis and published by Rowman & Littlefield. This book was released on 2023-04-21 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents interdisciplinary perspectives on Netflix’s Chilling Adventures of Sabrina, situating the series within contemporary discourses of genre, form, historical place, ideology, and aesthetics. The essays in this collection argue that the series’ unique blend of horror, the Gothic, and melodrama offers a compelling approach to the coming-of-age narrative and makes CAoS a significant part of the teen television canon.

Netflix’s Speculative Fictions

Download Netflix’s Speculative Fictions PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1793625298
Total Pages : 133 pages
Book Rating : 4.7/5 (936 download)

DOWNLOAD NOW!


Book Synopsis Netflix’s Speculative Fictions by : Colin Jon Mark Crawford

Download or read book Netflix’s Speculative Fictions written by Colin Jon Mark Crawford and published by Rowman & Littlefield. This book was released on 2020-12-10 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Netflix’s Speculative Fictions: Financializing Platform Television argues that Netflix’s scaled expansion has hinged upon its ability not only to create, but more importantly to communicate, new forms and flows of potential value in platform capitalism, wherein capital is mobilized not only from direct revenue streams but also the new value assigned to inputs and investments of data, debt, attention, behavior, taste, time, sociality, and speculation. To interpret and critique these new communications and projections of value, Colin Jon Mark Crawford performs a discursive analysis of the platform television industry leader Netflix and its ‘investor lore’: the multi-sited narrative of value found in the company’s investor relations materials and corporate communications, such as letters to shareholders, financial earnings reports, executive interviews, press releases, and blog posts. Netflix best represents the increasingly ubiquitous nexus of culture, tech, and finance industries that is platform television. To better understand the emergent financial logics of this relatively new media industry, we must first understand the speculative narratives and discourses of value which organize it. Scholars of media studies, television studies, technology studies, and economics will find this book particularly useful.

Strategic Analysis of Netflix in India. Possible Strategies and Recommendations

Download Strategic Analysis of Netflix in India. Possible Strategies and Recommendations PDF Online Free

Author :
Publisher : GRIN Verlag
ISBN 13 : 3346255301
Total Pages : 33 pages
Book Rating : 4.3/5 (462 download)

DOWNLOAD NOW!


Book Synopsis Strategic Analysis of Netflix in India. Possible Strategies and Recommendations by : Gabriel Socha

Download or read book Strategic Analysis of Netflix in India. Possible Strategies and Recommendations written by Gabriel Socha and published by GRIN Verlag. This book was released on 2020-09-28 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2020 in the subject Economics - International Economic Relations, grade: 1,3, New York University - Leonard N. Stern - School of business, language: English, abstract: The paper focuses on strategic issues of the management of Netflix in India, pointing to the following key question: How can the company adapt its business model to gain a foothold in the Indian market? Should the company conduct acquisitions to deal with the situations? Or should Netflix exit India and shift focus to other global markets instead? Netflix, a leading American online media streaming and production company, expanded successfully across the globe in the 2010s. However, in India—a very important market for Netflix due to its large population and strong demand for video streaming—Netflix seems to be struggling. Dominant competitors and specific customer requirements have made growth difficult for the firm. In this case, both Netflix and the Indian video streaming market are analyzed, with several strategic options are compared. The team of authors recommends purchasing local studios and production houses, so that Netflix can continue to pursue its verticalization strategy and meet local consumer demands. We also suggest Netflix adapt its price to appeal to more users, as Indian users are generally more price-sensitive. While it might dilute Netflix’ premium brand, we believe such risk can be mitigated by adopting a more bare-bones, lower-cost subscription targeting the large number of Indian consumers who use their smartphones to access the internet.

Web 2.0: A Strategy Guide

Download Web 2.0: A Strategy Guide PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596553757
Total Pages : 270 pages
Book Rating : 4.5/5 (965 download)

DOWNLOAD NOW!


Book Synopsis Web 2.0: A Strategy Guide by : Amy Shuen

Download or read book Web 2.0: A Strategy Guide written by Amy Shuen and published by "O'Reilly Media, Inc.". This book was released on 2008-04-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Management

Download Management PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470530510
Total Pages : 645 pages
Book Rating : 4.4/5 (75 download)

DOWNLOAD NOW!


Book Synopsis Management by : John R. Schermerhorn, Jr

Download or read book Management written by John R. Schermerhorn, Jr and published by John Wiley & Sons. This book was released on 2010-10-18 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely updated and revised, this eleventh edition arms managers with the business tools they’ll need to succeed. The book presents managerial concepts and theory related to the fundamentals of planning, leading, organizing, and controlling with a strong emphasis on application. It offers new information on the changing nature of communication through technology. Focus is also placed on ethics to reflect the importance of this topic, especially with the current economic situation. This includes all new ethics boxes throughout the chapters. An updated discussion on the numerous legal law changes over the last few years is included as well. Managers will be able to think critically and make sound decisions using this book because the concepts are backed by many applications, exercises, and cases.

Exploring Management

Download Exploring Management PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470169648
Total Pages : 557 pages
Book Rating : 4.4/5 (71 download)

DOWNLOAD NOW!


Book Synopsis Exploring Management by : John R. Schermerhorn, Jr

Download or read book Exploring Management written by John R. Schermerhorn, Jr and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Management, Second Edition by John Schermerhorn, presents a new and exciting approach in teaching and learning the principles of management. This text is organized within a unique learning system tailored to students’ reading and study styles. It offers a clean, engaging and innovative approach that motivates students and helps them understand and master management principles.

Mac Life

Download Mac Life PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Mac Life by :

Download or read book Mac Life written by and published by . This book was released on 2008-09 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: MacLife is the ultimate magazine about all things Apple. It’s authoritative, ahead of the curve and endlessly entertaining. MacLife provides unique content that helps readers use their Macs, iPhones, iPods, and their related hardware and software in every facet of their personal and professional lives.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Download Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.