Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Net Words Creating High Impact Online Copy
Download Net Words Creating High Impact Online Copy full books in PDF, epub, and Kindle. Read online Net Words Creating High Impact Online Copy ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Net Words: Creating High-Impact Online Copy by : Nick Usborne
Download or read book Net Words: Creating High-Impact Online Copy written by Nick Usborne and published by McGraw Hill Professional. This book was released on 2001-12-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Download or read book Net Words written by Nick Usborne and published by Turtleback. This book was released on 2001-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating copy that connects with customers--and makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. "Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Book Synopsis The Online Copywriter's Handbook by : Robert W. Bly
Download or read book The Online Copywriter's Handbook written by Robert W. Bly and published by McGraw Hill Professional. This book was released on 2003-02-20 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
Book Synopsis COPYWRITING FOR BEGINNERS: MASTERING THE ART OF PERSUASION by : Saurabh Singh Chauhan
Download or read book COPYWRITING FOR BEGINNERS: MASTERING THE ART OF PERSUASION written by Saurabh Singh Chauhan and published by Saurabh Singh Chauhan. This book was released on 2021-02-01 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your welcome to COPYWRITING FOR BEGINNERS: MASTERING THE ART OF PERSUASION - A STEP – BY – STEP FULL GUIDANCE HOW TO WRITE & SELLS. Welcome to the world of copywriting Importance of persuasive writing in marketing and communication What to expect from the book "Copywriting is the art of creating magic with words, transforming ideas into captivating stories that move hearts and inspire action." - Ann Handley Welcome to the World of Copywriting Welcome aboard! In the exhilarating world of copywriting, the power of words knows no bounds. As you step into this captivating realm, you are embarking on a journey that will enable you to weave magic with your words and influence the thoughts and actions of others. Copywriting is more than just writing; it is the art of persuasion and the science of connection. Through the skillful arrangement of words, you have the ability to create compelling narratives, evoke emotions, and inspire action. Whether you're crafting advertisements, composing engaging content for digital platforms, or crafting persuasive emails, your words have the potential to captivate and motivate your audience. In this dynamic and ever-evolving field, you will discover the potency of your words to shape brand perceptions, drive sales, and ignite social change. Your creativity, imagination, and understanding of human psychology will be the tools that transform your ideas into compelling stories that resonate with readers across the globe. As a copywriter, you are not merely a wordsmith; you are a communicator, a strategist, and a storyteller. You have the opportunity to craft messages that not only inform but also inspire action. So, get ready to harness the power of language and embark on this exciting journey of discovery and growth. Importance of Persuasive Writing in Marketing and Communication In a world where attention spans are fleeting and choices abound, persuasive writing is the lifeblood of effective marketing and communication. At its core, persuasive writing is about connecting with your audience, understanding their needs, and compelling them to take action. Whether you're promoting a product, advocating for a cause, or simply seeking engagement, persuasive writing is the key to capturing hearts and minds. In the realm of marketing, persuasive copy can be the difference between obscurity and success. It is the persuasive words that create the desire in potential customers to choose your brand over competitors. By tapping into emotions, desires, and pain points, persuasive writing has the power to establish a genuine connection with your audience and build brand loyalty. In the broader landscape of communication, persuasive writing is a force for change. Whether you're inspiring social change, rallying support for a cause, or advocating for a particular viewpoint, persuasive language can sway opinions and drive meaningful action. Effective persuasion is not about manipulation but about genuinely understanding and empathizing with your audience. It is about presenting a compelling case that addresses their needs and aligns with their values. Through persuasive writing, you can forge lasting relationships and create a lasting impact on those who encounter your words. What to Expect from the Book In this comprehensive guide, "Copywriting for Beginners: Mastering the Art of Persuasion," you can expect a deep dive into the principles and practices that define outstanding copywriting. Drawing from over 8 years of experience in the field, this book will equip you with the knowledge, strategies, and techniques to become a skilled and influential copywriter. Throughout the chapters, we will explore the fundamental elements of copywriting, starting with the importance of understanding your audience and crafting messages that resonate with their needs and desires. You will learn how to create compelling headlines that grab attention and introduce the art of persuasion to influence readers and inspire action. Furthermore, we will delve into the structure of persuasive copy, guiding you on how to lead readers through a seamless flow that culminates in a compelling call-to-action. We will address common challenges that copywriters face and offer practical solutions to overcome writer's block, maintain consistency, and navigate the ever-changing digital landscape. Additionally, we will explore the nuances of writing for different platforms, from websites and social media to email campaigns and advertising. Each medium requires its own approach, and this book will equip you with the skills to adapt your writing effectively. Moreover, we will delve into the vital aspect of copyright and legal considerations. Respecting intellectual property rights and adhering to legal regulations is not only essential for ethical writing but also for safeguarding your work. By the end of this book, you will have gained the confidence and expertise to create persuasive and authentic copy that leaves a lasting impact. So, get ready to immerse yourself in the world of copywriting, and let's unlock the power of your words together. Conclusion: In this introduction, we've laid the foundation for your journey into the world of copywriting. You've taken the first step towards becoming a skilled and effective copywriter. Over the course of this book, we will delve into the intricacies of copywriting for beginners, equipping you with valuable insights and practical techniques to master the art of persuasion. As you dive into the chapters ahead, remember that copywriting is both an art and a science. It requires creativity, empathy, and an understanding of human psychology. Through clear and concise language, we will explore the key principles of effective copywriting, such as knowing your audience, crafting compelling headlines, and creating persuasive calls-to-action. We will address common challenges that copywriters face, providing you with strategies to overcome writer's block, maintain consistency, and navigate the evolving digital landscape. Additionally, we will guide you in adapting your writing for different platforms, from websites and social media to email campaigns and advertising. Furthermore, we will explore the importance of copyright and legal considerations, ensuring that you not only produce authentic content but also respect intellectual property rights and privacy regulations. Throughout this journey, we will draw from over 20 years of experience in the field of copywriting, offering you insights and examples that will enrich your understanding of the craft. Our goal is to empower you to write copy that not only captivates readers but also drives results. Now, with a clear roadmap ahead, let's begin our exploration of "Copywriting for Beginners: Mastering the Art of Persuasion." Together, we will unlock the secrets of compelling copy, and by the end of this book, you will have the tools and knowledge to make a meaningful impact with your words. So, buckle up and get ready to embark on this exciting journey of copywriting excellence. Let's unleash the power of persuasive writing and make your mark in the world of effective communication. Let's begin! "In the world of copywriting, the pen wields the power to change minds, shape opinions, and ignite the flames of desire." - Joe Sugarman
Book Synopsis Million Dollar Copywriting Secrets by : Noah Daniels
Download or read book Million Dollar Copywriting Secrets written by Noah Daniels and published by BookRix. This book was released on 2014-07-28 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Internet copy is still king. There is just no way around it, if you want to build traffic, improve your search engine rankings and increase your sales you need great sales copy. Unfortunately, with Internet copywriters you usually get what you pay for ... which means most marketers face a difficult decision. - You can pay a fortune for great copywriting that produces results, a.k.a. profits ... unfortunately most of those profits will have to be given back to pay the copywriter. - Or you can use inexpensive copywriters who simply lack the skills to generate the profits you need to truly succeed online and begin to live the wealthy lifestyle you’ve always dreamed about living. It’s your basic no-win situation ... and it alone has crushed the dreams of many, many hard-working Internet marketers. What if I told you that there was a way for you to write the great copy you so desperately need ... yourself? That’s right, even if you flunked high school English class ... even if you currently have trouble stringing together two coherent sentences ... you can learn to write great sales copy! All you have to do is learn what the pros do and copy it ... all you have to do is learn a few simple secrets that the pros use to turn average copy into sales-generating super copy. In the “Million Dollar Copywriting Secrets” you’ll learn: - How to craft killer sales copy that will have your prospects lining up and begging you to sell them your product or service! - How to write attention-grabbing headlines that’ll suck readers into your copy like a 10-ton magnet attracts paperclips! - Magic words you can use in headlines to send reader curiosity soaring through the roof – use these words and prospects will have no choice, they will have to read your letter! - The four principle elements of a successful headline and how to ensure yours has all four! - How to write copy that grabs your readers’ attention and doesn’t let go until they have ordered! - A powerful persuasion technique you can use to dramatically increase the effectiveness of your copy! - The proper way to use testimonials to strengthen your copy – you may be very surprised by what you learn here as well as by how many marketers are currently doing this all wrong! - How to make an offer your readers can’t refuse! - How create a sense of urgency that’ll have your prospects pulling out there credit cards and ordering before they even realize what’s going on! - The one thing you should never, ever do in sales copy – do this and you are doomed to fail, I repeat, doomed to fail! - What element all Internet sales letters must have to be successful – you’d be amazed at how many marketers and even professional copywriters leave this out ... put it in your letter and watch your profits skyrocket! - The nine basics of all great sales letters – just follow these simple steps to create your own sales-generating letters ... you are sure to be amazed at how easy it is to do! ... and much more!
Book Synopsis Web Words That Work by : Michael R. Miller
Download or read book Web Words That Work written by Michael R. Miller and published by Que Publishing. This book was released on 2012-12-27 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.
Book Synopsis Copywriting Strategies by : Nicki Krawczyk
Download or read book Copywriting Strategies written by Nicki Krawczyk and published by Sourcebooks, Inc.. This book was released on 2022-01-18 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age. Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned. But wait, there's more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more. Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.
Book Synopsis The Everything Guide To Writing Copy by : Steve Slaunwhite
Download or read book The Everything Guide To Writing Copy written by Steve Slaunwhite and published by Simon and Schuster. This book was released on 2007-06-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Download or read book Copywriting written by Armani Murphy and published by Summareads Media LLC. This book was released on 2020-02-26 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever dreamed of making money online as a copywriter? Do you want to set your own hours and work according to your own schedule? Do you have a knack for words and enjoy putting sentences together? If you answered yes to any of these questions, then this book is for you! A lot of books on the subject of copywriting will try to guide you through the process of getting work and settling down with one or more clients. But they don't go the distance and guide you through the process of creating excellent copy. That is what this book aims to do! In this book, you will be able to: Explain what copywriting is and verbalize how to gain contracts Know the difference between boring and exciting copy Make your copy fit with the client's overall brand and marketing strategy Make your copy stand out from the bunch And of course, most importantly, learn how to have fun while writing copy! Copywriting and the art of persuasion are not dissimilar. If you've ever wanted a quick and easy guide that explains the difference between boring and enticing writing, then look no further. With this guide, you will be able to write the kinds of articles and copy that attract readers and get your client coming back to you for more and more business. Your success as a copywriter is just one short book away. After reading this book, you will be writing the kind of copy that professionals envy. And you will have fun while doing it! From branding, to persuasion, to marketing, to proof-reading and editing, this book covers the essentials you will need to start your own copywriting business online. Successful copywriting is the essential takeaway that you won't want to miss! Many professionals dive right in but with this book, you will be prepared for the journey! The five chapters of this book will take you on a path to success in the copywriting world. The essential points of copywriting wisdom are found herein. Read and enjoy what this book has to offer and you will be that much more equipped to conquer the competition on your road to copywriting mastery!
Book Synopsis Brilliant Copywriting by : Roger Horberry
Download or read book Brilliant Copywriting written by Roger Horberry and published by Pearson Education. This book was released on 2009 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: If youâ€TMve ever tried to create a really persuasive piece of copy that grabs your readerâ€TMs attention then youâ€TMll know itâ€TMs harder than it looks. Wouldnâ€TMt it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone who told you how the professionals really do it? Well, thatâ€TMs exactly what this book does for aspiring copywriters.
Book Synopsis On the Art of Writing Copy by : Herschell Gordon Lewis
Download or read book On the Art of Writing Copy written by Herschell Gordon Lewis and published by Racom Communication. This book was released on 2004 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE Everything You Need to Write More Powerful, More Profitable Copy It's the MasterWork by the World's Master Copywriter. If you have any interest in the power of the written word or any control over what those words are supposed to accomplish¦you're about to choose the right book. Herschell Gordon Lewis, internationally recognized as the number-one copywriter in the world, has made this book his magnum opus. In these pages, you'll find: How to write killer e-mail copy. How to avoid spam filters and still sell with power. Simple, effective rules for letter writing. When to use envelope copy and what to say. How broadcast copy differs. Why some of the old rules don't work any more. How to write an effective guarantee. It's all here for you in simple, straightforward language. TWO HUGE BONUSES! Bonus 1: Here are hundreds of examples, some excellent and some so stupid you'll wonder how they ever made it into print, on the air, or through the computer. Bonus 2: Here are more than 100 specific rules copy professionals use to grab and sell readers, viewers, and listeners. Far and away the most complete, most comprehensive, and, yes, the most useful handbook and guide to copywriting ever published, this will be the most thumbed-through book on your shelf because by any criterion it's The Bible of Copywriting. Enjoy it. Use it. Profit from it.
Book Synopsis Web Copy that Sells by : Maria Veloso
Download or read book Web Copy that Sells written by Maria Veloso and published by Amacom Books. This book was released on 2009 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to: • write irresistible Web copy, e-mails, and marketing communications • quickly turn lackluster sites into “perpetual money machines” • streamline key messages down to intriguing “cyber bites” • use the psychological tactics that compel Web surfers to buy Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!
Book Synopsis The Elements of Copywriting by : Gary Blake
Download or read book The Elements of Copywriting written by Gary Blake and published by MacMillan Publishing Company. This book was released on 1997 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise handbook which outlines the principles and practice of writing effective advertisements, brochures, direct mail and every other type of copy intended to sell or persuade.
Author :Mia Gordon Publisher :Createspace Independent Publishing Platform ISBN 13 :9781522909057 Total Pages :250 pages Book Rating :4.9/5 (9 download)
Book Synopsis Copywriting Essentials for Content Marketing by : Mia Gordon
Download or read book Copywriting Essentials for Content Marketing written by Mia Gordon and published by Createspace Independent Publishing Platform. This book was released on 2015-10-23 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes you through the principles of writing engaging killer content and copy that sells without selling. Mia Gordon has been writing copy and content for clients and her own online business for over a decade. Mia teaches you the fundamental principles of creating copy that takes readers through all the processes they need to go through before they are ready to take an action.This book teaches you how to become a skilled persuader, how to apply the principles of influence and preconditioning, to convert your audience into qualified prospects - who are ready to do what you ask.The recipe for writing compelling content contains many important ingredients:- Capturing & holding readers attention- Creating desire & motivation- Connecting with readers' fears & hot buttons- Building trust, confidence & removing obstacles- Delivering & demonstrating value- Building value & justification for purchasing- Many more 'secret sauce' ingredients.If you know how to combine these ingredients inthe right way, you can easily create copy that's clear,concise, persuasive, connects directly with readerswants, needs & concerns & sells more of your stuff!Without hype, fluff or anything obviously 'salesy!'Learn how to apply the methods & systems the worlds best copy writers use to create outstanding content that converts like crazy!Increase conversion rates from your content.Build trust and stronger relationships with your readers.Create followers that want to come back for more.Create irresistible content people what to share with others.Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier.Make your writing more profitable whether you are wanting to improve your skills in: content marketing, copywriting, article marketing, article writing or social media marketing.
Book Synopsis PERSUASIVE COPYWRITING by : ANDY. MASLEN
Download or read book PERSUASIVE COPYWRITING written by ANDY. MASLEN and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The 16-Word Sales Letter(tm) by : Evaldo Albuquerque
Download or read book The 16-Word Sales Letter(tm) written by Evaldo Albuquerque and published by . This book was released on 2019-08-08 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 16-Word Sales Letter(tm) is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It's a simple formula that could help you generate millions in online sales... No matter how competitive your niche is....No matter what kind of product or service you're selling...And no matter your level of experience.That's because it can not only help you identify a new big idea for your market, but also help you structure your sales message for maximum emotional impact. If you're a copywriter, marketer or entrepreneur, you're about to discover a secret that could help you dominate your market, crush your competitors, and potentially add millions to your business and personal bank accounts.Advanced Praise for The 16-Word Sales Letter(tm) "This is the book I've been waiting for. For years, I've been asking myself: How can a guy whose native language is not even English be one of the best U.S. copywriters in history? Now I have the answer... nicely reduced to a simple, understandable formula. And the best thing is that it's a usable formula. Anyone seriously interested in copywriting should discover Evaldo's secret." --Bill Bonner, Founder of Agora. "It's not often that I come upon a copywriting strategy that feels new to me. And even less frequently do I encounter one that is both new and exciting. Evaldo Albuquerque's "16 Word Sales Letter(tm)" is such a strategy. I'm going to recommend this as a must-read to all my copywriting proteges." --Mark Ford, best-selling author and chief growth strategist for Agora."Evaldo is the world's greatest copywriter you've never heard of. Why haven't you heard of him? Because while others are selfpromoting ... heck, while they're eating, sleeping and relaxing... he's cranking out the next blockbuster. He never stops. He's a 9-figure sales machine and our business's secret weapon. This book is your blueprint to how the machine dominates. Read it and put it into action. Your royalty check will thank you." --Peter Coyne, founder of Paradigm Press, Agora Financial's largest imprint. "I'm recommending this book to everyone in my company, and making it required reading for all new hires. When it comes to books on "writing" I try to read everything new, and no matter how many books I pick up, I rarely find any ideas that are innovative (or even useful), but this book shattered my expectations--I found page after page packed with fresh ideas. It's engaging to read, and very easy to implement the writing techniques. Evaldo has uncovered a new way to write sales copy that is perfect for today's buyers; I really love this book, and after you turn the first two pages, you'll see exactly why. It's a must-read primer for anyone who writes sales copy.... Read this book--and learn from one of the best." --Oren Klaff, best-selling author of Pitch Anything and Flip the Script "Few people know his name. Yet, those at the highest levels of direct response advertising consider Evaldo Albuquerque the Michael Jordan of modern financial copywriting. His new book, The 16 Word Sales Letter(tm), reveals for the first time the secret to his astonishing success. In split tests, the selling formula Evaldo reveals in his book has won, repeatedly, against ad copy written by the world's top copywriters. When asked at a recent seminar I gave what are the two best books I've ever read on copywriting, my answer was Breakthrough Advertising by Eugene Schwartz and The 16 Word Sales Letter(tm) by Evaldo Albuquerque." --Caleb O'Dowd, www.roitips.com
Download or read book Web Metrics written by Jim Sterne and published by John Wiley & Sons. This book was released on 2003-05-12 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers
