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Negative Campaigning
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Book Synopsis In Defense of Negativity by : John G. Geer
Download or read book In Defense of Negativity written by John G. Geer and published by University of Chicago Press. This book was released on 2008-07-29 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
Book Synopsis Negative Campaigning by : Richard R. Lau
Download or read book Negative Campaigning written by Richard R. Lau and published by Rowman & Littlefield. This book was released on 2004 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.
Book Synopsis The Positive Case for Negative Campaigning by : Kyle Mattes
Download or read book The Positive Case for Negative Campaigning written by Kyle Mattes and published by University of Chicago Press. This book was released on 2015-02-06 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn on the television or sign in to social media during election season and chances are you’ll see plenty of negative campaigning. For decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have even argued that its pervasiveness in recent seasons has helped to drive down voter turnout. Arguing against this commonly held view, Kyle Mattes and David P. Redlawsk show not only that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed. The most comprehensive treatment of negative campaigning to date, The Positive Case for Negative Campaigning uses models, surveys, and experiments to show that much of the seeming dislike of negative campaigning can be explained by the way survey questions have been worded. By failing to distinguish between baseless and credible attacks, surveys fail to capture differences in voters’ receptivity. Voters’ responses, the authors argue, vary greatly and can be better explained by the content and believability of the ads than by whether the ads are negative. Mattes and Redlawsk continue on to establish how voters make use of negative information and why it is necessary. Many voters are politically naïve and unlikely to make inferences about candidates’ positions or traits, so the ability of candidates to go on the attack and focus explicitly on information that would not otherwise be available is crucial to voter education.
Book Synopsis Negative Political Advertising by : Karen S. Johnson-Cartee
Download or read book Negative Political Advertising written by Karen S. Johnson-Cartee and published by Routledge. This book was released on 2013-12-16 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
Book Synopsis Going Negative by : Stephen Ansolabehere
Download or read book Going Negative written by Stephen Ansolabehere and published by . This book was released on 1995 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.
Book Synopsis Hardship & Happiness by : Lucius Annaeus Seneca
Download or read book Hardship & Happiness written by Lucius Annaeus Seneca and published by University of Chicago Press. This book was released on 2014-03-05 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays from the Stoic philosopher instructing how to find happiness in a world full of adversity. Lucius Annaeus Seneca (4 BCE–65 CE) was a Roman Stoic philosopher, dramatist, statesman, and advisor to the emperor Nero, all during the Silver Age of Latin literature. The Complete Works of Lucius Annaeus Seneca is a fresh and compelling series of new English-language translations of his works in eight accessible volumes. Edited by Elizabeth Asmis, Shadi Bartsch, and Martha C. Nussbaum, this engaging collection helps restore Seneca—whose works have been highly praised by modern authors from Desiderius Erasmus to Ralph Waldo Emerson—to his rightful place among the classical writers most widely studied in the humanities. Hardship and Happiness collects a range of essays intended to instruct, from consolations—works that offer comfort to someone who has suffered a personal loss—to pieces on how to achieve happiness or tranquility in the face of a difficult world. Expertly translated, the essays will be read and used by undergraduate philosophy students and experienced scholars alike. Praise for Hardship and Happiness “[The Complete Works of Lucius Annaeus Seneca] brings together many preeminent anglophone scholars of Seneca as editors and translators and succeeds in its aim to reach a wider audience through readable, modern English translations. . . . The overall high quality of the translations and notes make this volume (and its respective series) highly desirable for scholars and libraries alike.” —Classical Journal “A significant improvement over what has been available in English of the previous century. . . . The translations presented here admirably achieve the aim set out by the series’ editors: ‘to be faithful to the Latin while reading idiomatically in English.’ . . . Hardship and Happiness is a handsome volume, beautifully conceived and executed.” —Review of Metaphysics “We owe a debt of gratitude to Chicago for this one-volume selection of essays from long ago, which still have the power to stimulate our minds today.” —Classics for All
Download or read book No Holds Barred written by Kim Fridkin and published by Prentice Hall. This book was released on 2004 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This readable and interesting book clarifies the current debate concerning the effect of negative campaigns on the attitudes and actions of the American electorate. KEY TOPICS It simultaneously explores the conditions that promote negative campaigning between candidates, examines how the tone of candidates¿ campaigns influences the media, and investigates how negative campaign environments--created by the candidates and the press--influence citizens¿ beliefs and behaviors. The book pays specific attention to recreating the amount and type of negative campaign information present during campaigns. For anyone interested in American politics--especially the voters.
Download or read book Going Dirty written by David Mark and published by Rowman & Littlefield. This book was released on 2007 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.
Download or read book Mudslingers written by Kerwin C. Swint and published by Union Square Press. This book was released on 2008 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the 25 most negative campaigns in American history, including key mayoral races, especially nasty gubernatorial contests, divisive runs for the U.S. Senate, and presidential mudslinging.
Book Synopsis Political Consultants and Negative Campaigning by : Kerwin C. Swint
Download or read book Political Consultants and Negative Campaigning written by Kerwin C. Swint and published by . This book was released on 1998 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants. Campaign consultants have become vitally important to political candidates in recent years as strategists, fundraisers, and media specialists. The research in this book focuses on how consultants define negative campaigning, including the differences between issue attacks and character attacks, how and when criticism of the opponent should be implemented, and which media should be used to deliver attack messages. A statistical analysis of the survey data reveals insights into behavioral and professional differences among consultants with regard to party affiliation, gender, age, and level of experience.
Download or read book Going Negative written by Shanto Iyengar and published by Free Press. This book was released on 1997-08-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Citing the dangers associated with negative political advertising, a detailed study identifies its link to low voter turnout and discrimination
Book Synopsis Taking Aim at Attack Advertising by : Kim Fridkin
Download or read book Taking Aim at Attack Advertising written by Kim Fridkin and published by Oxford University Press. This book was released on 2019-04-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.
Book Synopsis Campaigning for Hearts and Minds by : Ted Brader
Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Book Synopsis Negative Campaigning by : Margaret Haerens
Download or read book Negative Campaigning written by Margaret Haerens and published by Greenhaven Publishing LLC. This book was released on 2014-04-25 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interesting and timely volume explores the effectiveness of negative campaign ads, whether or not negative campaigning has value, the effectiveness of fact-checking, and what fuels negative campaigning. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.
Book Synopsis Electing Judges by : James L. Gibson
Download or read book Electing Judges written by James L. Gibson and published by University of Chicago Press. This book was released on 2012-09-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing and provocative study of the effects of judicial elections on state courts and public perceptions of impartiality. In Electing Judges, leading judicial politics scholar James L. Gibson responds to the growing concern that the realities of campaigning are undermining judicial independence and even the rule of law. Armed with empirical evidence, Gibson offers the most systematic and comprehensive study to date of the impact of judicial elections on public perceptions of fairness, impartiality, and the legitimacy of state courts—and his findings are both counterintuitive and controversial. Gibson finds that ordinary Americans do not conclude from campaign promises that judges are incapable of making impartial decisions. Instead, he shows, they understand the process of deciding cases to be an exercise in policy making, rather than of simply applying laws to individual cases—and consequently think it’s important for candidates to reveal where they stand on important issues. Negative advertising also turns out to have a limited effect on perceptions of judicial legitimacy, though certain kinds of campaign contributions can create the appearance of improper bias. Taking both the good and bad into consideration, Gibson argues persuasively that elections are ultimately beneficial in boosting the institutional legitimacy of courts, despite the slight negative effects of some campaign activities
Book Synopsis Taking Aim at Attack Advertising by : Kim L. Fridkin
Download or read book Taking Aim at Attack Advertising written by Kim L. Fridkin and published by Oxford University Press, USA. This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Attack Politics by : Emmett H. Buell
Download or read book Attack Politics written by Emmett H. Buell and published by . This book was released on 2008 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ask most Americans, and they'll tell you that presidential campaigns get dirtier and more negative with every election. This text suggests that this may not be as true as we think, and shows that over the last dozen elections, negativity may have been well publicised but hasn't increased.
