Nearshore Marketing Guide

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Introduction To Nearshore Marketing

Author : Patricia Rutenbar
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.5/5 (464 download)

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Book Synopsis Introduction To Nearshore Marketing by : Patricia Rutenbar

Download or read book Introduction To Nearshore Marketing written by Patricia Rutenbar and published by . This book was released on 2021-07-30 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.

Nearshore Marketing Guide

Author : Zonia Fehling
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.5/5 (464 download)

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Book Synopsis Nearshore Marketing Guide by : Zonia Fehling

Download or read book Nearshore Marketing Guide written by Zonia Fehling and published by . This book was released on 2021-07-30 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.

Nearshore Marketing

Author : Fernando Labastida
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781981648344
Total Pages : 140 pages
Book Rating : 4.6/5 (483 download)

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Book Synopsis Nearshore Marketing by : Fernando Labastida

Download or read book Nearshore Marketing written by Fernando Labastida and published by Createspace Independent Publishing Platform. This book was released on 2017-12-11 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than a decade now custom software development firms, IT management companies, call centers and BPO providers from Mexico, Central and South America have been selling their services into the U.S. market. But due to its first-mover advantage, outsourcing is still indelibly connected to India in the minds of American corporations. Latin America has yet to break through and become an important outsourcing "brand." In the pages of the book Nearshore Marketing: How Nearshore Providers Can Leverage Digital Marketing to Enter the U.S. Market, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. In the book we lay out seven steps you can take to establish yourself in the world's largest market the right way. In chapter one we describe how to properly position your product. Chapter two describes how to turn your service into your number one marketing tool. In chapter three we talk about the power and importance of creating "authority content." Chapter four describes the right way to build your U.S.-facing website. In chapter five we lay out four ways you can drive traffic to your website. In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services. If you want a compact, complete guide to selling your services in the U.S. market, you've found the right guide. Thank you for picking up Nearshore Marketing.

The Nearshore Marketing Model

Author : Melva Kiefer
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.5/5 (464 download)

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Book Synopsis The Nearshore Marketing Model by : Melva Kiefer

Download or read book The Nearshore Marketing Model written by Melva Kiefer and published by . This book was released on 2021-07-30 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.

CIO

Author :
Publisher :
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4./5 ( download)

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Book Synopsis CIO by :

Download or read book CIO written by and published by . This book was released on 2003-04-01 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:

NSSP Shellfish Sanitation Program Manual of Operations

Author :
Publisher :
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis NSSP Shellfish Sanitation Program Manual of Operations by :

Download or read book NSSP Shellfish Sanitation Program Manual of Operations written by and published by . This book was released on 1990 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:

NSSP Shellfish Sanitation Program Manual of Operations: Sanitation of the harvesting, processing, and distribution of shellfish

Author :
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis NSSP Shellfish Sanitation Program Manual of Operations: Sanitation of the harvesting, processing, and distribution of shellfish by :

Download or read book NSSP Shellfish Sanitation Program Manual of Operations: Sanitation of the harvesting, processing, and distribution of shellfish written by and published by . This book was released on 1990 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing and Shipping Live Aquatic Products

Author : Brian C. Paust
Publisher : Alaska Sea Grant College Program
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Marketing and Shipping Live Aquatic Products by : Brian C. Paust

Download or read book Marketing and Shipping Live Aquatic Products written by Brian C. Paust and published by Alaska Sea Grant College Program. This book was released on 2001 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: To keep pace with the fast moving live aquatics industry, you'll need a copy of this book on marketing and shipping live finfish, shellfish, plants, and ornamentals. It has information key to improving efficiency and profitability, in 42 contributions to the conference proceedings, by researchers, managers, fishermen, growers, buyers, wholesalers, shippers, and retailers.

Publications- a Quarterly Guide

Author :
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Publications- a Quarterly Guide by :

Download or read book Publications- a Quarterly Guide written by and published by . This book was released on 1979 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Information and communication technologies for small-scale fisheries (ICT4SSF) - A handbook for fisheries stakeholders

Author : Tilley, A. and Roscher, M. (Ed.)
Publisher : Food & Agriculture Org.
ISBN 13 : 9251336040
Total Pages : 114 pages
Book Rating : 4.2/5 (513 download)

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Book Synopsis Information and communication technologies for small-scale fisheries (ICT4SSF) - A handbook for fisheries stakeholders by : Tilley, A. and Roscher, M. (Ed.)

Download or read book Information and communication technologies for small-scale fisheries (ICT4SSF) - A handbook for fisheries stakeholders written by Tilley, A. and Roscher, M. (Ed.) and published by Food & Agriculture Org.. This book was released on with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this report is to present evidence towards how Information and Communication Technologies for Small-scale Fisheries (ICT4SSF) might enable and support the implementation of the FAO’s Voluntary Guidelines for Securing Sustainable Small-Scale Fisheries in the Context of Food Security and Poverty Eradication (SSF Guidelines). We present case studies of ICT4SSF initiatives in different use areas to identify key themes and reflect on successes and failures. There are very few baselines against which to compare fisher wellbeing and access before and after ICT initiatives, and this gap is an important finding in this report. Thus far, success has only been assessed qualitatively and relatively, in terms of uptake, sustainability and local legitimacy. Still, some ICT4SSF initiatives presented in this document are closely aligned with the Principles for Digital Development and the objectives of the SSF Guidelines. These initiatives highlighted that when ICTs are locally led or developed, or co-designed with end users and marginalised groups, or strengthened already existing networks and technologies, the potential for positive impact is much higher. However, there is much less evidence of proactive confrontation of inequality through data ownership. Further, there are very few examples of developing mechanisms for fishers and fish workers to hold, access or own their data, or legal mechanisms to recognise their ownership, or protect them against misuse or manipulation.

California Coastal National Monument, Resource Management Plan

Author :
Publisher :
ISBN 13 :
Total Pages : 558 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis California Coastal National Monument, Resource Management Plan by :

Download or read book California Coastal National Monument, Resource Management Plan written by and published by . This book was released on 2005 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Galveston Creek Shore Erosion Study

Author :
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Galveston Creek Shore Erosion Study by :

Download or read book Galveston Creek Shore Erosion Study written by and published by . This book was released on 1983 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Guidelines for micro-finance and credit services in support of small-scale fisheries in Asia

Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9251315671
Total Pages : 56 pages
Book Rating : 4.2/5 (513 download)

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Book Synopsis Guidelines for micro-finance and credit services in support of small-scale fisheries in Asia by : Food and Agriculture Organization of the United Nations

Download or read book Guidelines for micro-finance and credit services in support of small-scale fisheries in Asia written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2019-07-12 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Guidelines for increasing access of small-scale fisheries to credit and microfinance services in Asia have been developed to support the implementation of the Voluntary Guidelines for Securing Sustainable Small-Scale Fisheries in the Context of Food Security and Poverty Eradication (SSF Guidelines). The purpose of these guidelines is fourfold, i.e. to: • Increase awareness about the financial service needs of small-scale fishers (SSF) for more sustainable and inclusive access to finance; • Guide policy and decision makers in the Asia-Pacific region and elsewhere, to help introduce and incentivize financial services to small-scale fishers, with the ultimate objective to encourage investment in the industry and by doing so influence and strengthen sustainability, ecological and economic viability of these fisheries; • Build capacity among financial service providers, fisherfolk organizations, NGOs, and concerned government agencies, to design and implement financial service products and programmes that suit the needs of small-scale fishing communities and enhance social protection; and • Promote financial services that incentivize and reward a responsible and sustainable conduct of fishing, fish processing and marketing operations. The document commences by laying out the background and context, purpose and target audience of these Guidelines. It describes why microfinance and credit are important for small scale fisheries and why many small-scale fishers are not currently financed, which includes a discussion of risks. The Guidelines suggest entry and leverage points for actors interested in supporting the access of financial services for SSFs and compares agriculture (smallholders) and SSF business characteristics. The Guidelines identify a range of actors involved in finance of SSF, which include supply side, demand side, multifunction and enabling environment actors. It elaborates on the likely roles and activities of each category of actor, as well as their incentives and constraints in the provision or receipt of finance. The Guidelines describe some key good practices in the provision of microfinance and credit to SSFs and delves into some detail on the market, main activities and possible products, the role of product design, policies and procedures, marketing and promotion, risk assessment and credit analysis, delivery channels, loan monitoring and repayment elements and the need for product pricing to contribute to institutional sustainability. Finally, the Guidelines provide advice to second tier investors, including guidance on the use of smart subsidies, and when concessionary loan funds may be preferable to loan guarantees.

The Handbook of Global Outsourcing and Offshoring 3rd edition

Author : Ilan Oshri
Publisher : Springer
ISBN 13 : 1137437448
Total Pages : 351 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis The Handbook of Global Outsourcing and Offshoring 3rd edition by : Ilan Oshri

Download or read book The Handbook of Global Outsourcing and Offshoring 3rd edition written by Ilan Oshri and published by Springer. This book was released on 2015-01-23 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this is the only outsourcing and offshoring book to offer a broad but coherent guide to the strategy, operations and management of ITO and BPO outsourcing and offshoring, from how to source new relationships to managing business processes in a national and global context.

Marketing of High-technology Products and Innovations

Author : Jakki J. Mohr
Publisher : Pearson Prentice Hall
ISBN 13 : 9780136049968
Total Pages : 584 pages
Book Rating : 4.0/5 (499 download)

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Book Synopsis Marketing of High-technology Products and Innovations by : Jakki J. Mohr

Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

San Francisco Bay National Estuarine Research Reserve

Author :
Publisher :
ISBN 13 :
Total Pages : 578 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis San Francisco Bay National Estuarine Research Reserve by :

Download or read book San Francisco Bay National Estuarine Research Reserve written by and published by . This book was released on 2002 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Almanac of American Employers: The Only Guide to America's Hottest, Fastest-Growing Major Corporations

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921438
Total Pages : 729 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis The Almanac of American Employers: The Only Guide to America's Hottest, Fastest-Growing Major Corporations by : Jack W. Plunkett

Download or read book The Almanac of American Employers: The Only Guide to America's Hottest, Fastest-Growing Major Corporations written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008-10 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research guide to American employers. Includes hard-to-find information such as benefit plans, stock plans, salaries, hiring and recruiting plans, training and corporate culture, growth plans. Several indexes and tables, as well as a job market trends analysis and 7 Keys For Research for job openings. This massive reference book features our proprietary profiles of the 500 best, largest, and fastest-growing corporate employers in America--includes addresses, phone numbers, and Internet addresses.