Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
National Image
Download National Image full books in PDF, epub, and Kindle. Read online National Image ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Download or read book National Image written by Xiangfei Meng and published by Springer Nature. This book was released on 2020-03-12 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its “black-and-white” tradition – calligraphy and painting – in the construction of a national image.
Book Synopsis National Image & Competitive Advantage by : Eugene D. Jaffe
Download or read book National Image & Competitive Advantage written by Eugene D. Jaffe and published by CBS Press. This book was released on 2006 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "
Download or read book National Camera written by Roberto Tejada and published by U of Minnesota Press. This book was released on 2009 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author offers a comprehensive study of Mexican photography from the early twentieth century to today, demonstrating how images have shaped identities in Mexico, the United States, and in the borderlands where the two nations and cultures intersect-the shared image environment. Cross-cultural expisodes that are contradictory, especially in terms of cultural and sexual difference are discussed. Analyzing such topics as territory, sexuality, and social and ethnic relations in image making, the author traces the connective thread that photography has provided between Mexican and U.S. American intellectual and cultural production, and in doing so, defines both nations.==Back cover.
Book Synopsis National Images and United States-Canada Relations by : Stephen Brooks
Download or read book National Images and United States-Canada Relations written by Stephen Brooks and published by Taylor & Francis. This book was released on 2024-04-02 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the psychological–cultural dimension of the United States–Canada relationship by analyzing how each country has viewed the other. Drawing on a wide range of data, including primary sources, secondary literature, and survey research, the methodology is historical/analytical, seeking to explicate and understand how Americans and Canadians, and their elites, have viewed one another from the moment they were launched on separate trajectories, why they developed and held such ideas, and what consequences these images had for the bilateral relationship between the countries. American and Canadian images of the other have deep roots and are, in many respects, recognizably the same today as they were many decades ago. Moreover, even when anchored to important realities of the other, such images influence the perception and interpretation of events, and actions taken by the other. How Americans and Canadians have viewed each other, the sources of these ideas, the way they have been influenced by each country’s domestic politics and place within the international system, and the consequences for their bilateral relationship are among the questions examined. Interdisciplinary in approach, the book will appeal to scholars and students of political science, international relations, and history.
Book Synopsis Measuring Country Image by : Alexander Buhmann
Download or read book Measuring Country Image written by Alexander Buhmann and published by Springer. This book was released on 2016-08-29 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
Book Synopsis Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity by : Diana Ingenhoff
Download or read book Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity written by Diana Ingenhoff and published by Routledge. This book was released on 2018-11-09 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Book Synopsis ICTR 2023 6th International Conference on Tourism Research by : Dr Eirini Vlassi
Download or read book ICTR 2023 6th International Conference on Tourism Research written by Dr Eirini Vlassi and published by Academic Conferences and publishing limited. This book was released on 2023-06-08 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis China in the Eyes of the Japanese by : Wang Xiuli
Download or read book China in the Eyes of the Japanese written by Wang Xiuli and published by Routledge. This book was released on 2020-12-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relation between China and Japan is one of the most important bilateral relationships in the world but how did the Japanese view China in ancient times? How did views change throughout the course of history? How could China’s image be improved in Japanese people’s eyes? This book provides an analysis of the history of contact between China and Japan and surveys the present situation to understand general views of Japanese society toward China. Through scientific public opinion surveys as well as in-depth interviews, the book examines ordinary and elite Japanese people’s views of Chinese culture, society, politics, the economy, media and Sino-Japanese relations. In addition, it analyzes the main causes of the formation of such views, and makes suggestions on promoting positive public opinions of China. The authors hope that this title can deepen Japanese society’s understanding and comprehension of China, help promote Sino-Japanese non-governmental exchange, and lay the foundation for continuous development of Sino-Japanese relations. This title will appeal to students and scholars of cultural studies, international relations and Asian studies.
Book Synopsis Soft Power and Diplomatic Strategies in Asia and the Middle East by : Zreik, Mohamad
Download or read book Soft Power and Diplomatic Strategies in Asia and the Middle East written by Zreik, Mohamad and published by IGI Global. This book was released on 2024-04-01 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world witnessing the transformative rise of China, the intricate dynamics of its soft power diplomacy have become a focal point of global attention. As geopolitical landscapes shift, the need to understand how China crafts its foreign policy, especially through the strategic use of soft power, becomes imperative. Soft Power and Diplomatic Strategies in Asia and the Middle East is a crucial resource to unraveling these complexities. The book addresses the post-COVID-19 changes in China's soft power application, providing an in-depth, comparative analysis of its diplomatic endeavors in the Middle East and East Asia. By exploring cultural exchanges, economic collaborations, and religious engagements, the book offers nuanced insights into China's strategies, making it an indispensable tool for academics, policymakers, diplomats, and those intrigued by contemporary geopolitics. This book aims to dissect the multifaceted approaches China employs to achieve its diplomatic objectives. From cultural initiatives to economic partnerships and religious engagements, the book unravels the adaptability and complexity of China's foreign policy mechanisms. Its primary objective is to provide a comparative framework for studying China's soft power diplomacy, filling a notable gap in existing scholarship. The interdisciplinary approach ensures rich, diverse analyses, fostering dialogues across international relations, Asian studies, and political science. By offering new theories, methodologies, and empirical data, the book not only challenges existing notions but also sparks further academic inquiry into the strategic use of soft power in foreign policy.
Book Synopsis Documentaries and China’s National Image by : Chen Yi
Download or read book Documentaries and China’s National Image written by Chen Yi and published by Taylor & Francis. This book was released on 2022-08-30 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizing the role of documentary in shaping a nation-state’s image, demonstrating social development and promoting cultural exchanges, this book examines the changes in China’s national image in documentaries at home and abroad since 1949. Based on theoretical frameworks of media sociology, political economy of communication and cultural studies, the book traces the development of Chinese documentary and discusses social transformation and cultural representation embodied in documentaries related to China. It is revealed how these works witness, reflect and interact with social transitions in all aspects of a modernizing China, as well as how documentary production struggles among and mediates between technology, market, ideology, social forces and professionalism. In terms of future prospects of documentary in an era when media convergence is burgeoning, the author explores feasible paths to further promotion of cross-cultural communication and China’s national image, by analyzing documentary aesthetics and representative cases of documentary practice. The title will appeal to scholars and students interested in culture and communication, documentary, film, media and Chinese society.
Book Synopsis Digitalization and Management Innovation by : A.J. Tallón-Ballesteros
Download or read book Digitalization and Management Innovation written by A.J. Tallón-Ballesteros and published by IOS Press. This book was released on 2023-02-28 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era has brought about important changes that continue to affect all our lives. Efficient management and storage of digital information has become crucial, as has the ability to access that information quickly and efficiently, and priorities are to allow for the saving of digital data in many different ways, and to avoid the loss of information in the event of a malfunction. This book presents the 65 papers presented at DMI2022, the first in the new annual conference series Digitalization and Management Innovation (DMI), held as a hybrid event in Beijing, China, on 26 November 2022. A total of 190 submissions were received for the conference, and the papers presented here were selected after careful and conscientious review, bearing in mind the breadth and depth of the research topics falling within the scope of digital and management innovation and resulting in an acceptance rate of 34%. Topics covered include digital transformation, supply chains, business models, and block chain, enterprises, banking, and sustainability, as well as policy in artificial intelligence, the gig economy, the post-epidemic era, green supply, citizenship behavior, human resource management, human relationships, agriculture, and environmental matters. Presenting original ideas and results of general significance and supported by clear reasoning, and compelling evidence and methods, the book will be of interest to all those whose work involves the management of digital data.
Book Synopsis Social Computing and Social Media by : Gabriele Meiselwitz
Download or read book Social Computing and Social Media written by Gabriele Meiselwitz and published by Springer. This book was released on 2016-07-04 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 8th International Conference on Social Computing and Social Media, SCSM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 43 contributions included in the SCSM 2016 proceedings were organized in the following topical sections: designing and developing social media; users behaviour in social media; social media, policy, politics and engagement; social network analysis; social media in learning and collaboration; and enterprise social media.
Book Synopsis The Many Faces of Sacha Baron Cohen by : Robert A. Saunders
Download or read book The Many Faces of Sacha Baron Cohen written by Robert A. Saunders and published by Rowman & Littlefield. This book was released on 2008 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his various guises, the British comedian Sacha Baron Cohen has threatened Uzbekistan with catapults, driven a U.N. Secretary-General to profanity, and ruined New York's Fashion Week. Evincing shades of Jonathan Swift, Monty Python, and Andy Kaufman, Baron Cohen has consistently demonstrated a singular talent for crafting outrageous personae, a ruthless dedication to staying in character, and an uncanny ability to parlay controversy into professional success. Now, in his lively and often humorous study The Many Faces of Sacha Baron Cohen: Politics, Parody, and the Battle over Borat, Robert A. Saunders explores the striking cultural resonance and far-reaching political ramifications of Baron Cohen's portrayals of Borat, Ali G, and Bruno. In Ali G, a wannabe gangsta rapper from the leafy English suburb of Staines, the Cambridge-educated humorist tackled the prickly questions of race, ethnicity, and identity in 'Cool Britannia.' As Bruno, a campy Austrian fashionista with a Nazi fetish, he tapped into a wellspring of homophobia simmering beneath the sheen of political correctness. Most dramatically, as the roving Kazakhstani reporter Borat, Baron Cohen offended the world's ninth largest nation, provoked the ire of the Anti-Defamation League, triggered dozens of lawsuits, and became the subject of presidential summits. Part biography and part political analysis, Saunders traces Baron Cohen's rise from a small-time comedian-one who might have easily been forgotten in the pre-Internet era-to a cultural lightning rod who set tongues wagging from Vancouver to Vladivostok. Through a probing discussion of the identity politics that mold this jester's unique brand of humor, the author navigates the eclectic socio-political climate that gave rise to the cable television hit Da Ali G Show and the international blockbuster Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. The end result is a sublime synthesis of cultural history and contemporary politics that affirms the undeniable power of imagery in the global village.
Book Synopsis Product-Country Images by : Nicolas Papadopoulos
Download or read book Product-Country Images written by Nicolas Papadopoulos and published by Routledge. This book was released on 2014-05-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Book Synopsis A Critical Public Relations Approach to Crisis Communication and Management by : Huabin Wang
Download or read book A Critical Public Relations Approach to Crisis Communication and Management written by Huabin Wang and published by Springer Nature. This book was released on 2022-10-19 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysia’s crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysia’s image, the national carrier and the government’s rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.
Book Synopsis Internationalising a National Image by : Peter Schulz
Download or read book Internationalising a National Image written by Peter Schulz and published by diplom.de. This book was released on 2002-08-02 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: "Made in Germany" is often regarded to be a guarantor for quality and reliability and German companies have a global reputation for manufacturing products that are superior to products of companies with a non-German identity. This thesis analyses the internationalisation process of the national image of "Made in Germany" with particular regard to Western Australia. The thesis starts with an assessment of recent developments in the global business environment before going on to highlight internationalisation strategies in general and the specific impact of culture on internationalisation. Subsequently, the paper focuses on the German context by presenting issues associated with the identity commonly attributed to Germans, including national identity, German culture, and German management styles and principles. An evaluation of the "country-of-origin" phenomenon, with a specific look at the case of "Made in Germany", and an assessment of German companies in the international arena conclude the section on the German context. A further focus of the thesis is the connection between Germany and Australia, specifically the attractiveness of the Western Australian market and German business presence in Australia. The method of research consists of two major parts: a theoretical framework and a empirical analysis. The theoretical framework is based on a study of literature and provides the foundation necessary for the empirical analysis. The empirical analysis consists of the collection of primary data by means of a questionnaire and the statistical interpretation thereof. The questionnaire was specifically compiled for this thesis. Findings of the paper include that "Made in Germany" is generally considered to be a competitive advantage over companies with a non-German national identity. Both the theoretical framework and the empirical analysis indicate that the national image of Germany and its accompanying positive reputation has been introduced successfully to Western Australia, although German companies operating within Australia seem to adopt a "Be German, Act Australian" approach. A German dominance prevails in the ownership of the organisation while nationality of staff, in-house business culture and management styles and principles are predominantly non-German/Australian. Respondents thus act and are global and local at the same time. Inhaltsverzeichnis:Table of Contents: List of Tables and Figuresiii Executive [...]
Download or read book China Rising written by Yong Deng and published by Rowman & Littlefield. This book was released on 2005 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its increasingly secure place in the world, the People's Republic of China remains dissatisfied with its global status. Its growing material power has simultaneously led to both greater influence and unsettling questions about its international intentions. China also has found itself in a constant struggle to balance its aspirations abroad with a daunting domestic agenda. This authoritative book provides a unique exploration of the complex and dynamic motivations behind Beijing's foreign policy. The authors focus on China's choices and calculations on issues such as the ruling Communist party-regime's interests, international status and image, nationalism, Taiwan, human rights, globalization, U.S. hegemony, international institutions, and the war on terrorism. Taken together, the chapters offer a comprehensive diagnosis of the emerging paradigms in Chinese foreign policy, illuminating especially China's struggle to engineer and manage its rise in light of the opportunities and perils inherent in the post-cold war and post-9/11 world.
