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Nation And Destination
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Book Synopsis How to Brand Nations, Cities and Destinations by : T. Moilanen
Download or read book How to Brand Nations, Cities and Destinations written by T. Moilanen and published by Springer. This book was released on 2008-12-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Book Synopsis Nation and Destination by : Jeffrey Sissons
Download or read book Nation and Destination written by Jeffrey Sissons and published by [email protected]. This book was released on 1999 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook on Tourism Destination Branding by :
Download or read book Handbook on Tourism Destination Branding written by and published by World Tourism Organization (Unwto). This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
Book Synopsis Destination Branding by : Nigel Morgan
Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Book Synopsis Handbook of Research on Future Policies and Strategies for Nation Branding by : Pistikou, Victoria
Download or read book Handbook of Research on Future Policies and Strategies for Nation Branding written by Pistikou, Victoria and published by IGI Global. This book was released on 2021-06-18 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.
Book Synopsis Tourism and National Identities by : Elspeth Frew
Download or read book Tourism and National Identities written by Elspeth Frew and published by Routledge. This book was released on 2011-03-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: By understanding tourist destinations through the lens of national identity, the tourist may develop a deeper appreciation of the destination. Further, tourism marketers and planners may be better equipped to promote and manage the destination, particularly with regard to expectations of the potential visitor. Tourism and National Identities is the first volume to fully explore the relationship between tourism and national identities and the multiple ways in which cultural tourism, events and celebrations contribute to national identity. It examines core topics critical to understanding this relationship including: tourism branding, stereotyping and national identity; tourism-related representation and experience of national identity; tourism visitation/site/event management and the relationship to cultural tourism. The book looks at a range of international tourist sites and events, combines multidisciplinary perspectives and international cases to provide a thorough academic analysis. The interconnecting area of cultural tourism and national identity has been largely overlooked in the academic literature to date. This book gives considerable analysis to the complex relationship between the two domains and indeed, the multifaceted strategies used to define that relationship. Written by an international team of leading academics, Tourism and National Identities will be of interest to students, researchers and academics in tourism and related disciplines such as events, cultural studies and geography.
Book Synopsis Destination Brands by : Nigel Morgan
Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Book Synopsis Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches by : Masouras, Andreas
Download or read book Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches written by Masouras, Andreas and published by IGI Global. This book was released on 2023-07-17 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.
Download or read book Publications written by League of Nations and published by . This book was released on 1928 with total page 1272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis World's Best Travel Experiences by : National Geographic
Download or read book World's Best Travel Experiences written by National Geographic and published by National Geographic Books. This book was released on 2012 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features some of the world's most transformative locales, from Norway's western fjords and Cambodia's Angkor Wat to Kyoto's Moss Garden and the urban surprises of Denver, Pittsburgh, and Vancouver.
Download or read book League of Nations Publications written by and published by . This book was released on 1925 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Communication and Language Analysis in the Public Sphere by : Hart, Roderick P.
Download or read book Communication and Language Analysis in the Public Sphere written by Hart, Roderick P. and published by IGI Global. This book was released on 2014-01-31 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although, language is certainly individualized, most people conform to linguistic norms because of their surroundings. Over time, particular words and phrases are popularized by the media, social trends, or world events; and with emergence of internet technologies, the communication between all types of people is much easier. Communication and Language Analysis in the Public Sphere explores the influence of the World Wide Web on the relationships between ordinary citizens and the ability to communicate with politicians, celebrities, and the media. As some words may gain popularity worldwide, and others may begin to define a specific discipline. This book is essential for linguistics researchers, scholars, and professionals interested in determining these patterns and how they affect groups and individuals.
Author :United States. Congress. Senate. Committee on Post Offices and Post Roads Publisher : ISBN 13 : Total Pages :344 pages Book Rating :4.A/5 ( download)
Book Synopsis Parcel Post in Foreign Countries by : United States. Congress. Senate. Committee on Post Offices and Post Roads
Download or read book Parcel Post in Foreign Countries written by United States. Congress. Senate. Committee on Post Offices and Post Roads and published by . This book was released on 1912 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Wilderness of Wildlife Tourism by : Johra Kayeser Fatima
Download or read book Wilderness of Wildlife Tourism written by Johra Kayeser Fatima and published by CRC Press. This book was released on 2017-05-08 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wildlife tourism is a growing multimillion-dollar industry within the hospitality and tourism industry. Wildlife tourism, in its simplest sense, is the creation of tour packages for watching wild animals in their natural habitats, and is particularly important in African and South American countries, Australia, India, Canada, Indonesia, Bangladesh, Malaysia, Sri Lanka, and Maldives, among others. This new book brings together the best voices in the field of wildlife tourism and provides a key understanding of wildlife tourism. It explores many important aspects of wildlife to date with related implications for various sectors, such as technology, education, corporations, and policymaking.
Book Synopsis Guide to Foreign Trade Statistics by : United States. Bureau of the Census
Download or read book Guide to Foreign Trade Statistics written by United States. Bureau of the Census and published by . This book was released on 1992 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2015-08-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Book Synopsis From Colonization to Nation-State by : Riwanto Tirtosudarmo
Download or read book From Colonization to Nation-State written by Riwanto Tirtosudarmo and published by Springer Nature. This book was released on 2022-03-26 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the history of the political demography of Indonesia. Chronologically, the book begins by introducing the colonization program as a predecessor of transmigration program after independence. The transmigration program, Indonesia’s state policy on migration, is discussed at length in the book but other migration related issues are also presented to show the complex relationship between migration and other social, economic and political issues in Indonesia. In the final chapter, the book discusses the contemporary issues and challenges of disintegration that is facing Indonesia as a nation-state. The book ends with an epilog that shows Indonesia’s political demography challenges in the 21st Century.
