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Author :
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.0/5 ( download)
Download or read book Television Financial Report written by and published by . This book was released on 1995 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 1008 pages
Book Rating : 4.:/5 (327 download)
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2017 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steven Waldman
Publisher : DIANE Publishing
ISBN 13 : 1437987265
Total Pages : 478 pages
Book Rating : 4.4/5 (379 download)
Download or read book Information Needs of Communities written by Steven Waldman and published by DIANE Publishing. This book was released on 2011-09 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, a bipartisan Knight Commission found that while the broadband age is enabling an info. and commun. renaissance, local communities in particular are being unevenly served with critical info. about local issues. Soon after the Knight Commission delivered its findings, the FCC initiated a working group to identify crosscurrent and trend, and make recommendations on how the info. needs of communities can be met in a broadband world. This report by the FCC Working Group on the Info. Needs of Communities addresses the rapidly changing media landscape in a broadband age. Contents: Media Landscape; The Policy and Regulatory Landscape; Recommendations. Charts and tables. This is a print on demand report.
Author : Ed Shane
Publisher : CRC Press
ISBN 13 : 1136026258
Total Pages : 477 pages
Book Rating : 4.1/5 (36 download)
Download or read book Selling Electronic Media written by Ed Shane and published by CRC Press. This book was released on 1999-02-17 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Author : Albert Moran
Publisher : Routledge
ISBN 13 : 1134859988
Total Pages : 294 pages
Book Rating : 4.1/5 (348 download)
Download or read book Film Policy written by Albert Moran and published by Routledge. This book was released on 2005-08-18 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film Policy is the first comprehensive overview of the workings of the international film industry. The authors examine film cultures and film policy across the world, explaining why Hollywood cinema dominates the global film market, and the effects of the rise of television and video on the international industry. In a series of case studies drawn from North America, Europe, Latin America, Asia and Australia, the authors explore the relationship between Hollywood cinema product and national film cultures, and trace the development of international and national film policies, looking at issues of financing, regulation, protectionism and censorship.
Author : United States. Congress. House. Committee on Natural Resources. Subcommittee on National Parks, Forests, and Public Lands
Publisher :
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.0/5 ( download)
Download or read book Communication Sites on Federal Land written by United States. Congress. House. Committee on Natural Resources. Subcommittee on National Parks, Forests, and Public Lands and published by . This book was released on 1994 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distributed to some depository libraries in microfiche.
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1136694552
Total Pages : 225 pages
Book Rating : 4.1/5 (366 download)
Download or read book Mass Communications Research Resources written by Christopher H. Sterling and published by Routledge. This book was released on 2016-05-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Author : Peter Pringle
Publisher : Taylor & Francis
ISBN 13 : 1136028668
Total Pages : 432 pages
Book Rating : 4.1/5 (36 download)
Download or read book Electronic Media Management, Revised written by Peter Pringle and published by Taylor & Francis. This book was released on 2013-06-26 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Author : Barry Leonard
Publisher : DIANE Publishing
ISBN 13 : 1437931618
Total Pages : 376 pages
Book Rating : 4.4/5 (379 download)
Download or read book Connecting America written by Barry Leonard and published by DIANE Publishing. This book was released on 2010-11 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadband is the great infrastructure challenge of the early 21st century. Broadband is a foundation for economic growth, job creation, global competitiveness and a better way of life. The number of Americans who have broadband at home has grown from 8 million in 2000 to nearly 200 million last year. But. 100 million Americans do not have broadband at home. In early 2009, Congress directed the FCC to develop a National Broadband Plan to ensure that every American has ¿access to broadband capability.¿ This plan must also include a strategy for achieving affordability and maximizing use of broadband. The plan presented here ensures that the entire broadband ecosystem ¿ networks, devices, content and applications¿ is healthy. Illus.
Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 2536 pages
Book Rating : 4.:/5 (319 download)
Download or read book Federal Communications Commission Reports written by United States. Federal Communications Commission and published by . This book was released on 1979-01-05 with total page 2536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Anthony Brown
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.3/5 (91 download)
Download or read book Radio-television-cable Management written by James Anthony Brown and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1998 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition.
Author : United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Public Lands, National Parks, and Forests
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.:/5 (51 download)
Download or read book Radio and Television Broadcast Use Fees on Public Lands written by United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Public Lands, National Parks, and Forests and published by . This book was released on 1993 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert L Hilliard
Publisher : CRC Press
ISBN 13 : 1136027386
Total Pages : 389 pages
Book Rating : 4.1/5 (36 download)
Download or read book The Broadcast Century and Beyond written by Robert L Hilliard and published by CRC Press. This book was released on 2012-10-02 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. "Broadcasting as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry.
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.3/5 (121 download)
Download or read book Emerging Telecommunications Technologies written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and published by . This book was released on 1993 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Timothy Lee Larson
Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.:/5 (89 download)
Download or read book Aspects of Market Structure in the U.S. Television Industry, 1959-1972 written by Timothy Lee Larson and published by . This book was released on 1976 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1852 pages
Book Rating : 4.3/5 (243 download)
Download or read book New Serial Titles written by and published by . This book was released on 1989 with total page 1852 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union list of serials commencing publication after Dec. 31, 1949.
Author : Michael A. McGregor
Publisher : Routledge
ISBN 13 : 1317347927
Total Pages : 692 pages
Book Rating : 4.3/5 (173 download)
Download or read book Head's Broadcasting in America written by Michael A. McGregor and published by Routledge. This book was released on 2016-01-08 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.
