Myth Magic Marketing An Irreverent History Of Branding From The Acropolis To The Apple Store

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Myth, Magic & Marketing: An Irreverent History of Branding from the Acropolis to the Apple Store

Author : Walt Kuenstler
Publisher :
ISBN 13 : 9780983327622
Total Pages : 150 pages
Book Rating : 4.3/5 (276 download)

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Book Synopsis Myth, Magic & Marketing: An Irreverent History of Branding from the Acropolis to the Apple Store by : Walt Kuenstler

Download or read book Myth, Magic & Marketing: An Irreverent History of Branding from the Acropolis to the Apple Store written by Walt Kuenstler and published by . This book was released on 2012-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers buy new products unconsciously seeking magical solutions to their life's problems. "Make me beautiful." "Make me manly." "Make me rich." Marketers are happy to pose as wizards, whose cornucopia of cars and cosmetics and computers can make those dreams come true. These are archetypal behaviors, deeply embedded in our psyches, awaiting the appropriate incantation from clever marketers to compel purchase. "Myth, Magic and Marketing" shows how to harness these deep-rooted motivational systems for your products. Written in a breezy unpretentious style, you'll enjoy every page!

Brands and Branding

Author : Stephen Brown
Publisher : SAGE
ISBN 13 : 1473987288
Total Pages : 297 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Brands and Branding by : Stephen Brown

Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

A History of Advertising

Author : Jef I Richards
Publisher : Rowman & Littlefield
ISBN 13 : 1538141221
Total Pages : 465 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis A History of Advertising by : Jef I Richards

Download or read book A History of Advertising written by Jef I Richards and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)

Branding and Designing Disability

Author : Elizabeth DePoy
Publisher : Routledge
ISBN 13 : 1136203079
Total Pages : 301 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Branding and Designing Disability by : Elizabeth DePoy

Download or read book Branding and Designing Disability written by Elizabeth DePoy and published by Routledge. This book was released on 2014-06-27 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label their worth and value, design and branding can wield immense but currently unharnessed powers of social change. Groups designed as devalued can be undesigned, redesigned and rebranded to seamlessly and equivalently participate in community, work and civic life. This innovative book argues that disability as a concept and category is created, reified, and segregated through current design and branding that begs for creative change. Transcending models of disability that locate it either as an embodied medical condition or as a socially constructed entity, this book challenges the very existence and usefulness of the category itself. Proposing and illustrating creative and responsible design, DePoy and Gilson include thinking and action strategies that are useful and potent for "undesigning", redesigning, and rebranding to meet the full range of human needs and to enhance full participation in local through global communities. Divided into two parts, the first section presents a critical examination of disability as a designed and branded phenomenon, exploring what exactly is being designed and branded and how. The second part investigates the redesign of disability and provides principles for redesign and rebranding illustrated with examples from high-tech to place-based sustainable strategies. The book provides a unique and contemporary framework for thinking about disability as well as providing relevant design and branding guidance to designers and engineers interested in embodiment issues.

The Annotated Mona Lisa

Author : Carol Strickland
Publisher : Andrews McMeel Publishing
ISBN 13 : 9780740768729
Total Pages : 220 pages
Book Rating : 4.7/5 (687 download)

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Book Synopsis The Annotated Mona Lisa by : Carol Strickland

Download or read book The Annotated Mona Lisa written by Carol Strickland and published by Andrews McMeel Publishing. This book was released on 2007-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like music, art is a universal language. Although looking at works of art is a pleasurable enough experience, to appreciate them fully requires certain skills and knowledge." --Carol Strickland, from the introduction to The Annotated Mona Lisa: A Crash Course in Art History from Prehistoric to Post-Modern * This heavily illustrated crash course in art history is revised and updated. This second edition of Carol Strickland's The Annotated Mona Lisa: A Crash Course in Art History from Prehistoric to Post-Modern offers an illustrated tutorial of prehistoric to post-modern art from cave paintings to video art installations to digital and Internet media. * Featuring succinct page-length essays, instructive sidebars, and more than 300 photographs, The Annotated Mona Lisa: A Crash Course in Art History from Prehistoric to Post-Modern takes art history out of the realm of dreary textbooks, demystifies jargon and theory, and makes art accessible-even at a cursory reading. * From Stonehenge to the Guggenheim and from Holbein to Warhol, more than 25,000 years of art is distilled into five sections covering a little more than 200 pages.

The Mating Mind

Author : Geoffrey Miller
Publisher : Anchor
ISBN 13 : 0307813746
Total Pages : 530 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Mating Mind by : Geoffrey Miller

Download or read book The Mating Mind written by Geoffrey Miller and published by Anchor. This book was released on 2011-12-21 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: At once a pioneering study of evolution and an accessible and lively reading experience, a book that offers the most convincing—and radical—explanation for how and why the human mind evolved. Consciousness, morality, creativity, language, and art: these are the traits that make us human. Scientists have traditionally explained these qualities as merely a side effect of surplus brain size, but Miller argues that they were sexual attractors, not side effects. He bases his argument on Darwin’ s theory of sexual selection, which until now has played second fiddle to Darwin’ s theory of natural selection, and draws on ideas and research from a wide range of fields, including psychology, economics, history, and pop culture. Witty, powerfully argued, and continually thought-provoking, The Mating Mind is a landmark in our understanding of our own species.

Archaeology

Author : Bj¿rnar Olsen
Publisher : Univ of California Press
ISBN 13 : 0520274164
Total Pages : 266 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Archaeology by : Bj¿rnar Olsen

Download or read book Archaeology written by Bj¿rnar Olsen and published by Univ of California Press. This book was released on 2012-11-19 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book exhorts the reader to embrace the materiality of archaeology by recognizing how every step in the discipline’s scientific processes involves interaction with myriad physical artifacts, ranging from the camel-hair brush to profile drawings to virtual reality imaging. At the same time, the reader is taken on a phenomenological journey into various pasts, immersed in the lives of peoples from other times, compelled to engage their senses with the sights, smells, and noises of the publics and places whose remains they study. This is a refreshingly original and provocative look at the meaning of the material culture that lies at the foundation of the archaeological discipline.”—Michael Brian Schiffer, author of The Material Life of Human Beings “This volume is a radical call to fundamentally rethink the ontology, profession, and practice of archaeology. The authors present a closely reasoned, epistemologically sound argument for why archaeology should be considered the discipline of things, rather than its more commonplace definition as the study of the human past through material traces. All scholars and students of archaeology will need to read and contemplate this thought-provoking book.”—Wendy Ashmore, Professor of Anthropology, UC Riverside "A broad, illuminating, and well-researched overview of theoretical problems pertaining to archaeology. The authors make a calm defense of the role of objects against tedious claims of 'fetishism.'"—Graham Harman, author of The Quadruple Object

Musical Theatre

Author : John Kenrick
Publisher : Bloomsbury Publishing
ISBN 13 : 1474267017
Total Pages : 349 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Musical Theatre by : John Kenrick

Download or read book Musical Theatre written by John Kenrick and published by Bloomsbury Publishing. This book was released on 2017-07-27 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Musical Theatre: A History is a new revised edition of a proven core text for college and secondary school students – and an insightful and accessible celebration of twenty-five centuries of great theatrical entertainment. As an educator with extensive experience in professional theatre production, author John Kenrick approaches the subject with a unique appreciation of musicals as both an art form and a business. Using anecdotes, biographical profiles, clear definitions, sample scenes and select illustrations, Kenrick focuses on landmark musicals, and on the extraordinary talents and business innovators who have helped musical theatre evolve from its roots in the dramas of ancient Athens all the way to the latest hits on Broadway and London's West End. Key improvements to the second edition: · A new foreword by Oscar Hammerstein III, a critically acclaimed historian and member of a family with deep ties to the musical theatre, is included · The 28 chapters are reformatted for the typical 14 week, 28 session academic course, as well as for a two semester, once-weekly format, making it easy for educators to plan a syllabus and reading assignments. · To make the book more interactive, each chapter includes suggested listening and reading lists, designed to help readers step beyond the printed page to experience great musicals and performers for themselves. A comprehensive guide to musical theatre as an international phenomenon, Musical Theatre: A History is an ideal textbook for university and secondary school students.

Brands and Branding

Author : Rita Clifton
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Scotch and Holy Water

Author : John D. Tumpane
Publisher :
ISBN 13 : 9780960738205
Total Pages : 364 pages
Book Rating : 4.7/5 (382 download)

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Book Synopsis Scotch and Holy Water by : John D. Tumpane

Download or read book Scotch and Holy Water written by John D. Tumpane and published by . This book was released on 1981 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Subject to Change

Author : Deirdre Boyle
Publisher : Oxford University Press, USA
ISBN 13 : 0195043340
Total Pages : 321 pages
Book Rating : 4.1/5 (95 download)

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Book Synopsis Subject to Change by : Deirdre Boyle

Download or read book Subject to Change written by Deirdre Boyle and published by Oxford University Press, USA. This book was released on 1997 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a history of "guerilla television", a form of TV which was part of an alternative media tide sweeping the United States in the 1960s. Inspired by the fracturing issues of the decade and the theories and writings of various exponents, guerilla television put forth "utopian" programming.

From The Sock Drawer

Author : Walt Kuenstler
Publisher : Booksurge Publishing
ISBN 13 : 9781439212073
Total Pages : 0 pages
Book Rating : 4.2/5 (12 download)

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Book Synopsis From The Sock Drawer by : Walt Kuenstler

Download or read book From The Sock Drawer written by Walt Kuenstler and published by Booksurge Publishing. This book was released on 2008-10-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is divided into two parts. The first contains poems I wrote to help me survive as a very young adult at the University of Pennsylvania, Class of 1971. These verses were written between 1969 and my graduation. The turmoil and anguish surrounding the Viet Nam war was at its zenith. I fancied my self a dark, brooding, revolutionary figure. I was defined by a profound sense of lonelinessâ€”a feeling that no matter our best intentions and hardest effort, that we each remained unknown and unknowable by any other person. I put those poems in the bottom of my sock drawer where they remained unread until the year 2000. I was no longer a young man when the Muse returned, and new poems appeared. This volume offers snapshots of that young man, and of the older, perhaps wiser, man he became.

The Dissertation

Author : Iain Borden
Publisher : Routledge
ISBN 13 : 1136358390
Total Pages : 341 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The Dissertation by : Iain Borden

Download or read book The Dissertation written by Iain Borden and published by Routledge. This book was released on 2006-08-14 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dissertation is one of the most demanding yet potentially most stimulating components of an architectural course. Properly done, it can be a valuable contribution not only to the students own learning development but also to the field of architecture as a whole. This book provides a complete guide to what to do, how to do it, when to do it, and the major pitfalls involved. This is a comprehensive guide to all that an architecture student might need to know about undertaking the dissertation, including new material on CD-ROM and online sources, web based research techniques, digital images, alternative imaging strategies, key architecture links, referencing and new dissertation extracts. It clearly navigates the student through the whole process of writing, preparing and submitting a dissertation, as well as suggesting what to do after the dissertation has been completed. Subjects covered include how to write a proposal, which research methodologies and techniques to adopt, which libraries and archives to utilize (including special architectural resources on the net), as well as how to structure, reference and illustrate the final submission. The authors also take architecture students into new terrain, suggesting alternative methods of undertaking dissertations, whether as video, prose writing, multimedia or other forms of expression. Furthermore, this guide includes new examples of exemplary dissertations of all kinds, as completed by students in Europe and North America so that the reader can clearly see the kinds of work which they themselves might choose to pursue. Also in the Seriously Useful Guides Series: * The Crit * The The Portfolio * Practical Experience

Mirror of the World

Author : Julian Bell
Publisher : National Geographic Books
ISBN 13 : 0500287546
Total Pages : 0 pages
Book Rating : 4.5/5 (2 download)

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Book Synopsis Mirror of the World by : Julian Bell

Download or read book Mirror of the World written by Julian Bell and published by National Geographic Books. This book was released on 2010-05-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Exuberant, astute, and splendidly illustrated history of world art . . . draws fascinating parallels between artistic developments in Western and non-Western art.”—Publishers Weekly In this beautifully written story of art, Julian Bell tells a vivid and compelling history of human artistic achievements, from prehistoric stone carvings to the latest video installations. Bell, himself a painter, uses a variety of objects to reveal how art is a product of our shared experience and how, like a mirror, it can reflect the human condition. With hundreds of illustrations and a uniquely global perspective, Bell juxtaposes examples that challenge and enlighten the reader: dancing bronze figures from southern India, Romanesque sculptures, Baroque ceilings, and jewel-like Persian manuscripts are discussed side by side. With an insider’s knowledge and an unerring touch, Bell weaves these diverse strands into an invaluable introduction to the wider history of world art.

The Cradle of Mankind

Author : William Ainger Wigram
Publisher :
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis The Cradle of Mankind by : William Ainger Wigram

Download or read book The Cradle of Mankind written by William Ainger Wigram and published by . This book was released on 1914 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Performing Music History

Author : John C. Tibbetts
Publisher : Springer
ISBN 13 : 3319924710
Total Pages : 362 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Performing Music History by : John C. Tibbetts

Download or read book Performing Music History written by John C. Tibbetts and published by Springer. This book was released on 2018-09-29 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing Music History offers a unique perspective on music history and performance through a series of conversations with women and men intimately associated with music performance, history, and practice: the musicians themselves. Fifty-five celebrated artists—singers, pianists, violinists, cellists, flutists, horn players, oboists, composers, conductors, and jazz greats—provide interviews that encompass most of Western music history, from the Middle Ages to contemporary classical music, avant-garde innovations, and Broadway musicals. The book covers music history through lenses that include “authentic” performance, original instrumentation, and social context. Moreover, the musicians interviewed all bring to bear upon their respective subjects three outstanding qualities: 1) their high esteem in the music world as immediately recognizable names among musicians and public alike; 2) their energy and devotion to scholarship and the recovery of endangered musical heritages; and 3) their considerable skills, media savvy, and showmanship as communicators. Introductory essays to each chapter provide brief synopses of historical eras and topics. Combining careful scholarship and lively conversation, Performing Music History explores historical contexts for a host of fascinating issues.

The Built Environment

Author : Wendy R. McClure
Publisher : John Wiley & Sons
ISBN 13 : 1118174151
Total Pages : 672 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Built Environment by : Wendy R. McClure

Download or read book The Built Environment written by Wendy R. McClure and published by John Wiley & Sons. This book was released on 2011-09-09 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a sweeping view of the ways we build things, beginning at the scale of products and interiors, to that of regions and global systems. In doing so, it answers questions on how we effect and are affected by our environment and explores how components of what we make—from products, buildings, and cities—are interrelated, and why designers and planners must consider these connections.