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Myspace Marketing
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Book Synopsis MySpace Marketing by : Sean Percival
Download or read book MySpace Marketing written by Sean Percival and published by Pearson Education. This book was released on 2008-12-11 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Got something to sell? With more than 150,000,000 members, MySpace is your #1 marketing opportunity! Whether you’re a business, band, or organization, MySpace is the place to deliver your message and reach your customers. Best of all, you don’t need to spend a fortune to profit from MySpace marketing: just get this book! MySpace marketing pioneer Sean Percival covers all the free and dirt-cheap guerrilla marketing techniques you’ll ever need, including Identifying and precision-targeting your audience Promoting your band, music, event, nightclub, or movie Reaching the 60% of MySpace users who are 25 or older Creating and designing a highly-effective MySpace profile Quickly building your friend network Attracting “must-have” friends who build buzz and businesses Planning your marketing “call to action” Optimizing search engines to find your profile Making the most of MySpace video, music, and blogs Marketing to specific high schools or colleges Hiring through MySpace
Download or read book MySpace Marketing written by Nick Jag and published by Booksurge Publishing. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to market and promote your band or business with the complete and up-to-date, 2nd Edition MySpace Marketing book.
Book Synopsis MySpace Marketing: The Promotional Revolution by : Nick Jag
Download or read book MySpace Marketing: The Promotional Revolution written by Nick Jag and published by Nick Jag - Marketing. This book was released on 2007 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Facebook Marketing by : Steven Holzner
Download or read book Facebook Marketing written by Steven Holzner and published by Pearson Education. This book was released on 2008-08-28 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact Getting into the Facebook community: crucial dos and don’ts Joining the right Facebook Groups–or starting your own Creating a Facebook blog that attracts paying customers Promoting products and services with free Facebook Marketplace classifieds Hosting your own Facebook events: from company picnics to concerts Successfully advertising on Facebook, without overspending Promoting your business within today’s most popular Facebook applications Tracking the results of your advertising Using brand-new viral video marketing techniques Driving even more Web traffic to your Facebook pages Building your own Facebook applications
Book Synopsis Facebook Marketing by : Chris Treadaway
Download or read book Facebook Marketing written by Chris Treadaway and published by John Wiley and Sons. This book was released on 2010-04-06 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
Download or read book OurSpace written by Christine Harold and published by U of Minnesota Press. This book was released on 2007-05-17 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: When reporters asked about the Bush administration’s timing in making their case for the Iraq war, then Chief of Staff Andrew Card responded that “from an marketing point of view, you don’t introduce new products in August.” While surprising only in its candor, this statement signified the extent to which consumer culture has pervaded every aspect of life. For those troubled by the long reach of the marketplace, resistance can seem futile. However, a new generation of progressive activists has begun to combat the media supremacy of multinational corporations by using the very tools and techniques employed by their adversaries. In OurSpace, Christine Harold examines the deployment and limitations of “culture jamming” by activists. These techniques defy repressive corporate culture through parodies, hoaxes, and pranks. Among the examples of sabotage she analyzes are the magazine Adbusters’ spoofs of familiar ads and the Yes Men’s impersonations of company spokespersons. While these strategies are appealing, Harold argues that they are severely limited in their ability to challenge capitalism. Indeed, many of these tactics have already been appropriated by corporate marketers to create an aura of authenticity and to sell even more products. For Harold, it is a different type of opposition that offers a genuine alternative to corporate consumerism. Exploring the revolutionary Creative Commons movement, copyleft, and open source technology, she advocates a more inclusive approach to intellectual property that invites innovation and wider participation in the creative process. From switching the digital voice boxes of Barbie dolls and G.I. Joe action figures to inserting the silhouetted image of Abu Ghraib’s iconic hooded and wired victim into Apple’s iPod ads, high-profile instances of anticorporate activism over the past decade have challenged, but not toppled, corporate media domination. OurSpace makes the case for a provocative new approach by co-opting the logic of capitalism itself. Christine Harold is assistant professor of speech communication at the University of Georgia.
Book Synopsis MySpace music marketing : how to promote & sell your music on the world's biggest networking web site ; [your guide to online music promotion] by : Bob Baker
Download or read book MySpace music marketing : how to promote & sell your music on the world's biggest networking web site ; [your guide to online music promotion] written by Bob Baker and published by Bob Baker. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With tens of millions of users and more than two million music acts setting up free profiles on the site, MySpace.com has become a godsend for independent artists. The only problem is, most musicians misuse the many features that MySpace offers and simply don't squeeze the most potential out of them. Use this new book to get the most bang for your MySpace buck!
Download or read book Stealing MySpace written by Julia Angwin and published by Random House. This book was released on 2009-03-17 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, displaying more than 40 billion webpage views per month and generating nearly $1 billion annually for Rupert Murdoch’s online empire. Even by the standards of the Internet age, the MySpace saga is an astounding growth story, which climaxed with the site’s acquisition by Murdoch’s News Corporation in 2005 for a sum approaching one billion dollars. But more than that, it may be the defining drama of the digital era. In Stealing MySpace, Pulitzer Prize-winning journalist Julia Angwin chronicles the rise of this Internet powerhouse. With an unerring eye, Angwin details how MySpace took the Internet by storm by grabbing the best ideas from around the Web, encouraging pinup stars such as Tila Tequila to make their home on its pages and giving everyone freedom to experiment with online identities–including using somebody else’s identity. Stealing MySpace introduces us to the site’s founders, Chris DeWolfe and Tom Anderson, who dabbled in computer hacking, online pornography, spam, and spyware before starting MySpace. Although their street savvy, doggedness, and clubbing skills far eclipsed their tech prowess, they stumbled their way to success and soon found themselves at ground zero of a high-stakes war that pitted Rupert Murdoch against his frequent nemesis, the combative Viacom CEO Sumner Redstone. Angwin sheds light on the dizzying backroom deals that allowed Murdoch to snatch MySpace from Viacom’s grasp even as the MySpace founders remained in the dark about their own fate. Then she takes us inside the Murdoch empire as DeWolfe and Anderson lobby furiously to regain control of their creation. Venturing beyond the business aspects of the story, Angwin also explores the Internet culture, a voyeuristic world in which MySpace must stay one step ahead of amateur pornographers, sexual predators, and “spoofers” who set up fake profiles (Rupert Murdoch himself tolerates dozens of phony “Ruperts” on the site) and cope with the general excesses and sometimes illegal acts of a community of account holders equal in number to the population of Japan. In Stealing MySpace, Julia Angwin dishes on the epic real-world battle for control of a virtual empire. In a savvy, smart, fast-paced narrative reminiscent of Bryan Burrough and John Helyar’s Barbarians at the Gate and Michael Lewis’s The New New Thing, Stealing MySpace tells is the whole gripping story behind a breakout cultural phenomenon.
Book Synopsis Virtually Free Marketing by : Philip R. Holden
Download or read book Virtually Free Marketing written by Philip R. Holden and published by Bloomsbury Publishing. This book was released on 2015-01-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.
Book Synopsis The Truth about Profiting from Social Networking by : Patrice-Anne Rutledge
Download or read book The Truth about Profiting from Social Networking written by Patrice-Anne Rutledge and published by FT Press. This book was released on 2008 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the popularity of social networking, this title offers advice on making the most of online connections, social networking strategies, tips for guarding privacy, and a look at the future of social networking, all written in a practical, user-friendly style.
Book Synopsis MySpace for Musicians by : Fran Vincent
Download or read book MySpace for Musicians written by Fran Vincent and published by Muska/Lipman. This book was released on 2010-03 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will appeal to the millions of musicians who already have a Myspace page and want to learn how to use it more effectively, as well as musicians who are just finding out about Myspace, and want to know what it has to offer them.
Book Synopsis MySpace Marketing by : Sean Percival
Download or read book MySpace Marketing written by Sean Percival and published by . This book was released on 2008 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Got something to sell? With more than 150,000,000 members, MySpace is your #1 marketing opportunity! Whether you're a business, band, or organization, MySpace is the place to deliver your message and reach your customers. Best of all, you don't need to spend a fortune to profit from MySpace marketing: just get this book! MySpace marketing pioneer Sean Percival covers all the free and dirt-cheap guerrilla marketing techniques you'll ever need.
Download or read book Celeb 2.0 written by Kelli S. Burns and published by Bloomsbury Publishing USA. This book was released on 2009-10-22 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume looks at how the new capabilities of Web 2.0 are changing the worlds of celebrity fandom and gossip. With Ashton Kutcher's record-breaking "tweeting" more famous than his films, and Perez Hilton actually getting more attention than Paris, the actress often covered in his blog, the worlds of celebrity celebration and online social networking are pushing the public's crush on the famous and infamous into overdrive. Celeb 2.0: How Social Media Foster Our Fascination with Popular Culture explores this phenomenon. Celeb 2.0 looks at how blogs, video sharing sites, user-news sites, social networks, and message boards are fueling America's already voracious consumption of pop culture. Full of fascinating insights and interviews, the book looks at how celebrities use blogs, Twitter, and other tools, how YouTube and other sites create celebrity, how Web 2.0 shortens the distance between fans and stars, and how the new social media influences news reporting and series television.
Download or read book Media Convergence written by Dwyer, Tim and published by McGraw-Hill Education (UK). This book was released on 2010-02-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media studies scholars and commentators have categorised the media in distinct periods: 'old media' such as television, radio and print; 'new media' which include online media, computers, and PDAs. Now we are in a period of 'media convergence' - print newspapers sent as MP3 - but also the increasing convergence of media policy, media ownership and media practices. This book looks at how 'traditional' media companies are moving in to converged media, questions of ownership, questions of working practices and questions of the audience.
Book Synopsis Web Marketing For Dummies by : Jan Zimmerman
Download or read book Web Marketing For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2009-01-29 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to: Craft an online marketing plan, set site goals, and define your market Uncover what makes an effective online storefront and what your site must offer to encourage shoppers Use e-mail marketing effectively and spread the word via e-newsletters Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site Track site activity with Web analytics, interpret sales statistics, and determine where problems originate Take advantage of search engines where you can submit your site for free Encourage visitors to come back and find subscribers for your online newsletter Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!
Book Synopsis Social Networking Communities and E-Dating Services: Concepts and Implications by : Romm Livermore, Celia
Download or read book Social Networking Communities and E-Dating Services: Concepts and Implications written by Romm Livermore, Celia and published by IGI Global. This book was released on 2008-08-31 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides an overview of the major questions that researchers and practitioners in this area are addressing at this time and by outlining the possible future directions for theory development and empirical research on social networking and eDating"--Provided by publisher.
Download or read book e-Riches 2.0 written by Scott FOX and published by AMACOM Div American Mgmt Assn. This book was released on 2009-05-27 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of Internet Riches, top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, e-Riches 2.0 reveals how to: • build a fan base around yourself, your product, and your business • build your email list • use the latest e-marketing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, autoresponders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace • energize your online copywriting skills • pitch a news story...then be ready to convert visitors once it brings them to your site Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket to online success.
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