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My Prstack 2
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Book Synopsis My PRstack 2 by : Stephen Waddington
Download or read book My PRstack 2 written by Stephen Waddington and published by . This book was released on 2015-09-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: #PRstack is the largest crowd-sourced education effort in the history of PR practice. 30 free guides are now available to help public relations professionals get better at digital PR.This second book comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created over 40 practical examples of tools used in public relations, content marketing, and search engine optimisation (SEO).
Download or read book My PRstack written by Stephen Waddington and published by . This book was released on 2015-06-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: My PRstack consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation.
Book Synopsis A Practical Understanding of Pre- and Poststack Migrations: Prestack by : John C. Bancroft
Download or read book A Practical Understanding of Pre- and Poststack Migrations: Prestack written by John C. Bancroft and published by SEG Books. This book was released on 2007 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is designed to give the practicing geophysicist an understanding of the principles of prestack migration, presented with intuitive reasoning that avoids difficult math. Modeling with common-shot record and a constant-offset section are used to introduce prestack migration. New material in this revised edition of the original 1998 book includes algorithms that lead to and include Claerbout's inversion method.
Book Synopsis Content Marketing for PR by : Trevor Young
Download or read book Content Marketing for PR written by Trevor Young and published by Digital Citizen. This book was released on 2019-09-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
Book Synopsis Prestack Depth Migration and Velocity Model Building by : Ian Frederick Jones
Download or read book Prestack Depth Migration and Velocity Model Building written by Ian Frederick Jones and published by SEG Books. This book was released on 2008 with total page 1427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compilation of material published 1983-2004.
Book Synopsis Model-based Depth Imaging by : Stuart Fagin
Download or read book Model-based Depth Imaging written by Stuart Fagin and published by SEG Books. This book was released on 1998 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an informal review of the principle techniques and issues associated with prestack depth imaging. The intended audience for this book would be those seismic interpreters, processors, managers, and explorationists who require basic familiarity with the technology that has so greatly expanded the range of geologic structures that can be successfully imaged. The emphasis of the book is on velocity-model building techniques that are the key to successful depth imaging.
Book Synopsis The Public Relations Strategic Toolkit by : Alison Theaker
Download or read book The Public Relations Strategic Toolkit written by Alison Theaker and published by Routledge. This book was released on 2017-10-12 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.
Book Synopsis Public Relations and the Digital by : Clea Bourne
Download or read book Public Relations and the Digital written by Clea Bourne and published by Springer Nature. This book was released on 2022-09-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Book Synopsis Seismic Data Analysis by : Özdoğan Yilmaz
Download or read book Seismic Data Analysis written by Özdoğan Yilmaz and published by SEG Books. This book was released on 2001 with total page 2065 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding the author's original work on processing to include inversion and interpretation, and including developments in all aspects of conventional processing, this two-volume set is a comprehensive and complete coverage of the modern trends in the seismic industry - from time to depth, from 3D to 4D, from 4D to 4C, and from isotropy to anisotropy.
Book Synopsis Seismic Velocity Estimation Using Prestack Time Migration by : Paul J. Fowler
Download or read book Seismic Velocity Estimation Using Prestack Time Migration written by Paul J. Fowler and published by . This book was released on 1988 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 3D Seismic Survey Design by : Gijs J. O. Vermeer
Download or read book 3D Seismic Survey Design written by Gijs J. O. Vermeer and published by SEG Books. This book was released on 2012 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details the properties of 3D acquisition geometries and shows how they naturally lead to the 3D symmetric sampling approach to 3D survey design. Many examples are used to illustrate choices of acquisition parameters, and the link between survey parameters and noise suppression as well as imaging is an intrinsic part of the contents.
Book Synopsis Geophysics, the Leading Edge of Exploration by :
Download or read book Geophysics, the Leading Edge of Exploration written by and published by . This book was released on 1992 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fuzzy Expert Systems and Fuzzy Reasoning by : William Siler
Download or read book Fuzzy Expert Systems and Fuzzy Reasoning written by William Siler and published by John Wiley & Sons. This book was released on 2005-02-22 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hier lernen Sie, Expertensysteme auf der Basis von Fuzzy Logic zu konstruieren, die sich für den praktischen Einsatz eignen. Expertensysteme werden zunächst allgemein definiert, und die zugrundeliegende Mathematik wird eingeführt. Regelbasierte Systeme werden gründlicher besprochen als in jedem anderen Buch mit ähnlichem Thema. Am Ende jedes Kapitels können Sie Ihren Wissensstand anhand von Übungsaufgaben überprüfen. Von einem zugehörigen ftp-Server können Sie Ergänzungsmaterial abrufen. Für Praktiker und Forscher aus dem akademischen Umfeld gleichermaßen geeignet!
Download or read book AVO written by Satinder Chopra and published by SEG Books. This book was released on 2014-10-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: AVO (SEG Investigations in Geophysics No. 16) by Satinder Chopra and John Castagna begins with a brief discussion on the basics of seismic-wave propagation as it relates to AVO, followed by a discussion of the rock-physics foundation for AVO analysis including the use of Gassmann’s equations and fluid substitution. Then, the early seismic observations and how they led to the birth of AVO analysis are presented. The various approximations for the Zoeppritz equations are examined, and the assumptions and limitations of each approximation are clearly identified. A section on the factors that affect seismic amplitudes and a discussion of the processing considerations important for AVO analysis are included. A subsequent section explores the various techniques used in AVO interpretation. Finally, topics including the influence of anisotropy in AVO analysis, the use of AVO inversion, estimation of uncertainty in AVO analysis, converted-wave AVO, and the future of the AVO method are discussed. Equally helpful to new entrants into the field as well as to seasoned workers, AVO will provide readers with the most up-to-date knowledge on amplitude variation with offset.
Book Synopsis Marketing in the Round by : Gini Dietrich
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Book Synopsis Annual Report of the American Historical Association by : American Historical Association
Download or read book Annual Report of the American Historical Association written by American Historical Association and published by . This book was released on 1928 with total page 1206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 3D Seismic Imaging by : Biondo Biondi
Download or read book 3D Seismic Imaging written by Biondo Biondi and published by SEG Books. This book was released on 2006 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM includes PDF slides for teaching the material in the book and the C3-narrow-azimuth classic data set.
