Conversations That Win the Complex Sale (PB)

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071752587
Total Pages : 273 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Conversations That Win the Complex Sale (PB) by : Erik Peterson

Download or read book Conversations That Win the Complex Sale (PB) written by Erik Peterson and published by McGraw Hill Professional. This book was released on 2011-04-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to building a world-class presales organization.” —Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” —Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” —Ken Powell, Vice President, Worldwide Sales Enablement, ADP “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” —Aron Ain, CEO, Kronos About the Book: In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. With Conversations That Win the Complex Sale, you’ll learn how to: Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.

Must Win

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Author :
Publisher : St. Martin's Press
ISBN 13 : 1250018579
Total Pages : 334 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Must Win by : Drew Jubera

Download or read book Must Win written by Drew Jubera and published by St. Martin's Press. This book was released on 2012-09-04 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Must Win chronicles the country's most storied high school football team as it, like the town it represents, tries to regain past glory. Nestled amid cotton, pine, and swamps, the Deep South outpost of Valdosta, Georgia, has long drawn pilgrims from across the country to the home of the Wildcats, the winningest high school football team in America. Christened by national media as "Title Town, USA," Valdosta has thrived on the continuity of dominance: sons still play in front of fathers and grandfathers, creased men in pickups still offer steak dinners as a reward for gridiron glory, and Friday nights in the 11,000-seat stadium known as Death Valley still hold a central role in the town's social fabric. Now that place is in peril. As much as Valdosta is a romantic symbol of traditional American values, things are changing here just as they are in small towns everywhere. In Must Win, author Drew Jubera goes inside the country's most famous high school football team to chronicle its dramatic 2010 season, a quest by a program that's down but not out to regain past glory for both the team and the town it represents. This town, this school, and these people have been rocked by forces that have hit the entire country, but they're a long way from giving up. They still believe in the power of a game to overcome all. With a new coach, a new optimism, and a kaleidoscopic cast that includes an aspiring rapper, a beekeeper's son, the best athlete in the state, and the heir to a pro legacy cut short by a crack dealer's bullet, these Wildcats have been given one more chance. Must Win is the American story written across a bright green playing field.

Beyond Winning

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Author :
Publisher : Harvard University Press
ISBN 13 : 0674504100
Total Pages : 369 pages
Book Rating : 4.6/5 (745 download)

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Book Synopsis Beyond Winning by : Robert H. Mnookin

Download or read book Beyond Winning written by Robert H. Mnookin and published by Harvard University Press. This book was released on 2004-04-15 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conflict is inevitable, in both deals and disputes. Yet when clients call in the lawyers to haggle over who gets how much of the pie, traditional hard-bargaining tactics can lead to ruin. Too often, deals blow up, cases don’t settle, relationships fall apart, justice is delayed. Beyond Winning charts a way out of our current crisis of confidence in the legal system. It offers a fresh look at negotiation, aimed at helping lawyers turn disputes into deals, and deals into better deals, through practical, tough-minded problem-solving techniques. In this step-by-step guide to conflict resolution, the authors describe the many obstacles that can derail a legal negotiation, both behind the bargaining table with one’s own client and across the table with the other side. They offer clear, candid advice about ways lawyers can search for beneficial trades, enlarge the scope of interests, improve communication, minimize transaction costs, and leave both sides better off than before. But lawyers cannot do the job alone. People who hire lawyers must help change the game from conflict to collaboration. The entrepreneur structuring a joint venture, the plaintiff embroiled in a civil suit, the CEO negotiating an employment contract, the real estate developer concerned with environmental hazards, the parent considering a custody battle—clients who understand the pressures and incentives a lawyer faces can work more effectively within the legal system to promote their own best interests. Attorneys exhausted by the trench warfare of cases that drag on for years will find here a positive, proven approach to revitalizing their profession.

Winning the Green New Deal

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1982142480
Total Pages : 384 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Winning the Green New Deal by : Varshini Prakash

Download or read book Winning the Green New Deal written by Varshini Prakash and published by Simon and Schuster. This book was released on 2020-08-25 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: An urgent and definitive collection of essays from leaders and experts championing the Green New Deal—and a detailed playbook for how we can win it—including contributions by leading activists and progressive writers like Varshini Prakash, Rhiana Gunn-Wright, Bill McKibben, Rev William Barber II, and more. In October 2018, scientists warned that we have less than 12 years left to transform our economy away from fossil fuels, or face catastrophic climate change. At that moment, there was no plan in the US to decarbonize our economy that fast. Less than two years later, every major Democratic presidential candidate has embraced the vision of the Green New Deal—a rapid, vast transformation of our economy to avert climate catastrophe while securing economic and racial justice for all. What happened? A new generation of leaders confronted the political establishment in Washington DC with a simple message: the climate crisis is here, and the Green New Deal is our last, best hope for a livable future. Now comes the hard part: turning that vision into the law of the land. In Winning a Green New Deal, leading youth activists, journalists, and policymakers explain why we need a transformative agenda to avert climate catastrophe, and how our movement can organize to win. Featuring essays by Varshini Prakash, cofounder of Sunrise Movement; Rhiana Gunn-Wright, Green New Deal policy architect; Joseph Stiglitz, Nobel Prize–winning economist; Bill McKibben, internationally renowned environmentalist; Mary Kay Henry, the President of the Service Employees International Union, and others we’ll learn why the climate crisis cannot be solved unless we also confront inequality and racism, how movements can redefine what’s politically possible and overcome the opposition of fossil fuel billionaires, and how a Green New Deal will build a just and thriving economy for all of us. For anyone looking to understand the movement for a Green New Deal, and join the fight for a livable future, there is no resource as clear and practical as Winning the Green New Deal.

Winning the Professional Services Sale

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470522011
Total Pages : 225 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Winning the Professional Services Sale by : Michael W. McLaughlin

Download or read book Winning the Professional Services Sale written by Michael W. McLaughlin and published by John Wiley & Sons. This book was released on 2009-08-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.

The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1260462765
Total Pages : 268 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers by : Erik Peterson

Download or read book The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers written by Erik Peterson and published by McGraw Hill Professional. This book was released on 2020-02-11 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion Industry analysts report that up 70-80% of business growth comes from existing customers. So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as you do for expansions? The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.

Playing to Win

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Author :
Publisher : Harvard Business Press
ISBN 13 : 142218739X
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Playing to Win by : Alan G. Lafley

Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

The Very Little but Very Powerful Book on Closing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118986520
Total Pages : 88 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Very Little but Very Powerful Book on Closing by : Jeffrey Gitomer

Download or read book The Very Little but Very Powerful Book on Closing written by Jeffrey Gitomer and published by John Wiley & Sons. This book was released on 2015-12-07 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading authority on sales and customer service reveals how to close the deal on your terms. This powerful book shows you new perspectives on closing that builds relationships, creates partnerships, and allows you to win your price on your terms. The Very Little But Very Powerful Book on Closing is a great tool to help you ask effective closing questions, create urgency, and find your winning formula. With this book as your guide, you’ll master closing the sale in just five steps. • Packed with insights grounded in real world experience from the bestselling author of The Sales Bible and The Little Book of Leadership • Contains essential advice from the leading authority in sales and customer service • Teaches you how to ask the right questions to close the sale

The TOP Sales Leader Playbook

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Author :
Publisher :
ISBN 13 : 9780998224718
Total Pages : 204 pages
Book Rating : 4.2/5 (247 download)

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Book Synopsis The TOP Sales Leader Playbook by : Lisa D. Magnuson

Download or read book The TOP Sales Leader Playbook written by Lisa D. Magnuson and published by . This book was released on 2019-11-07 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every sales organization needs an engine that generates massive contract wins - repeatedly. This playbook is for Sales VPs and their leadership teams who are committed to identify, develop and close 5X deals--five times your average contract size. Research shows an alarming gap between the skill levels of sellers versus sales leaders when it comes to large, enterprise deal proficiency. The unfortunate result is that sales leaders are the single point of failure for complex contracts as they're distracted with the unending daily challenges and priorities. This playbook will bridge the gap. It's an invaluable single source reference guide for modern sales leaders who want to win big.Sales leaders will directly benefit from the valuable insights of sixteen recognized thought leaders as sideline coach experts for each play. Forty-one Sales VP's told us what they wanted in a 5X deal playbook. oEasy reference Plays so every sales leader can create a repeatable big deal engine for their teamsoConsistency within the sales leadership team to systematize a large deal cultureoA powerful reference source to help them prioritize critical versus day-to-day firesoA template with common language to increase effective communication within the sales organizationoPractical how-tos and models that deliver time savings for busy sales leadersoMethods to accelerate new sales leader on-boarding with the 5X deal methodology to identify, develop and close 5X contracts The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly delivers the roadmap to grow revenues exponentially and drive leadership success.

I Must Win This Battle

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Author :
Publisher : Booktango
ISBN 13 : 1468905112
Total Pages : 120 pages
Book Rating : 4.4/5 (689 download)

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Book Synopsis I Must Win This Battle by : Timothy Atunnise

Download or read book I Must Win This Battle written by Timothy Atunnise and published by Booktango. This book was released on 2012-06-08 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: I Must Win This Battle offers a hands-on training self-deliverance process and prayers. It covers over 2000 prayer points focusing on how to remove unpleasant and unwanted situations of life. Battle of life is a must win for every child of God and this book shows how to, in a very simple and effective way. It is a must have for every household. Deliverance means to loose the bounds of wickedness . A lot of people are under the bondage of wickedness. If you look at the lives of many people, you will discover a wide array of wicked occurrences. If your life is surrounded by wicked mysterious happenings, you need to go for deliverance as fast as you can. Deliverance is setting the captives free from the oppressive power of Satan. It’s the spiritual cleansing of an individual that makes that person free from the strong-holds of the enemy.

The Lost Art of Closing

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Author :
Publisher : Penguin
ISBN 13 : 0735211698
Total Pages : 241 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Lost Art of Closing by : Anthony Iannarino

Download or read book The Lost Art of Closing written by Anthony Iannarino and published by Penguin. This book was released on 2017-08-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Always be closing!” —Glengarry Glen Ross, 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017 For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes. Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall. Iannarino addressed this in a chapter of The Only Sales Guide You’ll Ever Need—which he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that he’s back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, you’ll discover how to: · Compete on value, not price, by securing a Commitment to Invest early in the process. · Ask for a Commitment to Build Consensus within the client’s organization, ensuring that your solution has early buy-in from all stakeholders. · Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns. The Lost Art of Closing will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.\

Leading Growth

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Publisher : John Wiley & Sons
ISBN 13 : 1119890349
Total Pages : 295 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Leading Growth by : Anthony Iannarino

Download or read book Leading Growth written by Anthony Iannarino and published by John Wiley & Sons. This book was released on 2022-09-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase revenue and achieve sustainable sales growth and success In Leading Growth: The Proven Formula for Consistently Increasing Revenue, veteran B2B sales professional and coach Anthony Iannarino delivers an expert guide to enabling revenue growth in your sales team. In the book, you’ll explore the fundamentals of organizational leadership, including vision, transformation, strategy, communication, and decision-making. You’ll also define new frameworks for growth involving the people, planning, pipeline, and efficacy that make up your strategy. The author also presents: Strategies to help salespeople create and win new opportunities for revenue growth Ways to grow revenue when you’re required to deal with a “task force” or team of decision-makers who seem bent on preventing any kind of meaningful change Methods for shortening an ever-lengthening sales cycle An indispensable resource for salespeople and sales leaders at every level of organizations, Leading Growth will also earn a place on the bookshelves of consultants, coaches, and other professionals who serve revenue- and growth-oriented firms as they seek to expand.

High-Profit Selling

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Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814420095
Total Pages : 289 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis High-Profit Selling by : Mark HUNTER

Download or read book High-Profit Selling written by Mark HUNTER and published by AMACOM Div American Mgmt Assn. This book was released on 2012-02-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating marginsùshort-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher priceàand that success comes only to those focused on ôprofitable sales.ö This eye-opening book shows readers how to: Avoid negotiating ò Actively listen to customers ò Match the benefits of their product or service with the customer's needs and pains ò Confidently communicate value ò Successfully execute a price increase with existing customers ò Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.

You Must Go and Win

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Author :
Publisher : Macmillan + ORM
ISBN 13 : 1429968559
Total Pages : 256 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis You Must Go and Win by : Alina Simone

Download or read book You Must Go and Win written by Alina Simone and published by Macmillan + ORM. This book was released on 2011-06-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wickedly bittersweet and hilarious You Must Go and Win, the Ukrainian-born musician Alina Simone traces her bizarre journey through the indie rock world, from disastrous Craigslist auditions with sketchy producers to catching fleas in a Williamsburg sublet. But Simone offers more than down-and-out tales of her time as a struggling musician: she has a rapier wit, slashing and burning her way through the absurdities of life, while offering surprising and poignant insights into the burdens of family expectations and the nature of ambition, the temptations of religion and the lure of a mythical Russian home. Wavering between embracing and fleeing her outsized and nebulous dreams of stardom, Simone confronts her Russian past when she falls in love with the music of Yanka Dyagileva, a Soviet singer who tragically died young; hits the road with her childhood friend who is dead set on becoming an "icon"; and battles male strippers in Siberia. Hailed as "the perfect storm of creative talent" (USA Today, Pop Candy), Simone is poised to win over readers of David Rakoff and Sarah Vowell with her irresistibly funny and charming literary debut.

Deal Your Own Destiny

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Author :
Publisher : Forbesbooks
ISBN 13 : 9781946633149
Total Pages : 0 pages
Book Rating : 4.6/5 (331 download)

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Book Synopsis Deal Your Own Destiny by : Kate Delaney

Download or read book Deal Your Own Destiny written by Kate Delaney and published by Forbesbooks. This book was released on 2018-11-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No One Gets To Decide The Hand They're Dealt In Life Become The Dealer When Kate Delaney, an award-winning journalist, felt down on her luck and her career, she decided to take the fate of her future into her own hands. Through anecdotes from her early career, as well as reflections on the stories of great athletes, Deal Your Own Destiny reveals how Kate went from working at small, local radio stations to hosting two nationally syndicated radio shows and how you can take control of the trajectory of your future. In this quick and impactful read, Delaney walks you through the decisions that were paramount to her career's success and how you can make bold moves that change the course of your destiny. Filled with valuable lessons including finding the right balance between work and life and dedicating yourself to your path, Deal Your Own Destiny is essential for anyone seeking to make life- or career-changing decisions. Start dealing your own destiny today.

How to be a Better Deal-Closer

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Author :
Publisher : Business Expert Press
ISBN 13 : 1947843664
Total Pages : 187 pages
Book Rating : 4.9/5 (478 download)

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Book Synopsis How to be a Better Deal-Closer by : Simon P. Haigh

Download or read book How to be a Better Deal-Closer written by Simon P. Haigh and published by Business Expert Press. This book was released on 2018-12-04 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides valuable and accessible insight into the key elements required to ensure successful deal-closing. Deals are pivotal to business growth and are being struck all the time. You won’t succeed in business without striking deals. Deal-closing is not limited to CEOs. To varying degrees and at different times, we all strike deals in business. Every person or organization engages in deal-closing at some point. This book provides valuable and accessible insight into the key elements required to ensure successful deal-closing. It is written in an easy to read, no-nonsense style, and is easily accessible to those who are not proficient with deal closing. The chapters include real-life stories and insights from a wide spectrum of the author’s connections and experiences.

The Win Without Pitching Manifesto

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Author :
Publisher :
ISBN 13 : 9781999523503
Total Pages : 143 pages
Book Rating : 4.5/5 (235 download)

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Book Synopsis The Win Without Pitching Manifesto by : Blair Enns

Download or read book The Win Without Pitching Manifesto written by Blair Enns and published by . This book was released on 2018 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: