Museum Branding

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1442263466
Total Pages : 341 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Museum Branding by : Margot Wallace

Download or read book Museum Branding written by Margot Wallace and published by Rowman & Littlefield. This book was released on 2016-03-07 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media Theaters, Conservation Labs, and Visible Storage Spaces Databases

Museum Marketing and Strategy

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119363748
Total Pages : 547 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Museum Marketing and Strategy by : Neil G. Kotler

Download or read book Museum Marketing and Strategy written by Neil G. Kotler and published by John Wiley & Sons. This book was released on 2016-08-25 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum

Museum Marketing

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Publisher : Routledge
ISBN 13 : 1136377425
Total Pages : 288 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Museum Marketing by : Ruth Rentschler

Download or read book Museum Marketing written by Ruth Rentschler and published by Routledge. This book was released on 2009-11-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.

Museum Branding

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538185520
Total Pages : 281 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Museum Branding by : Margot Wallace

Download or read book Museum Branding written by Margot Wallace and published by Rowman & Littlefield. This book was released on 2024-08-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums have unequaled brands in the world of learning and culture. They have earned the recognition and loyalty of their many audiences. The challenge is sustaining image, loyalty and support as audiences shift, grow, and change. Museum Branding: Reimagining the Museum is a forward-looking survey of museums as they navigate the present, and plan for the future, holding steady to their heritage. It looks at brands that have refreshed their identity, reframed their missions, and reconfirmed their right to audience loyalty and support. Museums of all sizes, genres, and geography – over forty of them – exemplify audience-centered branding practices outlined in nineteen chapters that include Collection and Exhibitions, Archives, Fundraising and Development, Partnerships, Talks and Speakers, and Videos. The chapter on Data adds a new perspective to branding literature. The chapter on Discussion Groups builds on the branding sustained and advanced by successful virtual programs. The Chapter on Research and Development gives essential priority developing relationships with prospective members, donors and supporters. The chapter on Publications shows the smart extension of branding into many platforms. An extensive index recognizes the value of this tool for searching specific concepts and museums.

Strategic Innovative Marketing

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Publisher : Springer
ISBN 13 : 331933865X
Total Pages : 725 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Strategic Innovative Marketing by : Androniki Kavoura

Download or read book Strategic Innovative Marketing written by Androniki Kavoura and published by Springer. This book was released on 2016-09-26 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Remolding the Museum's Image Through Branding

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Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Remolding the Museum's Image Through Branding by : Tatyana D. Sizonenko

Download or read book Remolding the Museum's Image Through Branding written by Tatyana D. Sizonenko and published by . This book was released on 2001 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rebranding

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Publisher : Rowman & Littlefield
ISBN 13 : 1538148919
Total Pages : 185 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Rebranding by : Jane Mitchell Eliasof

Download or read book Rebranding written by Jane Mitchell Eliasof and published by Rowman & Littlefield. This book was released on 2022-03-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The name “Historical Society” or “Historic House” has a bad rap. Before potential visitors even know your museum, they may assume it’s not for them, even if you lead progressive, inclusive tours and host innovative programs. If you’re part of the leadership team of a historic house museum or historical society, you may have considered rebranding -- either renaming your organization or developing a new look – to be more appealing to a younger, more diverse audience or to reflect changes to your mission, interpretation, site, etc. Using examples from museums of all sizes across the country, this book helps you decide whether to move forward with a rebranding effort and give you a concrete outline to work from. The book will help you: Decide if you should rebrand (and that you’re not just putting lipstick on a pig) Nitty-gritty details about how to go about it How to react when someone says you’re making a huge mistake How much it will cost and where you can cut corners How to evaluate what you’ve done. Rebranding: A Guide forHistoric Houses, Museums, Sites and Organizations is a step-by-step guide that helps Executive Directors, Board members, and staff at history organizations decide if it’s time to rebrand and, if so, how to go about it. The book will guide readers through the process of deciding if a rebranding is in order, testing ideas, developing a plan and budget, implementing the launch, and even handling naysayers. It’s an essential guide for anyone rebranding a history organization.

The Isabella Stewart Gardner Museum

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Publisher : Yale University Press
ISBN 13 : 9780300063417
Total Pages : 170 pages
Book Rating : 4.0/5 (634 download)

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Book Synopsis The Isabella Stewart Gardner Museum by : Boston, Mass. Isabella Stewart Gardner Museum

Download or read book The Isabella Stewart Gardner Museum written by Boston, Mass. Isabella Stewart Gardner Museum and published by Yale University Press. This book was released on 1995-01-01 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book takes you through the collection gallery by gallery, illuminating the art and installations in each room"--From preface.

Museum Exhibition Planning and Design

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Publisher : AltaMira Press
ISBN 13 : 0759122318
Total Pages : 419 pages
Book Rating : 4.7/5 (591 download)

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Book Synopsis Museum Exhibition Planning and Design by : Elizabeth Bogle

Download or read book Museum Exhibition Planning and Design written by Elizabeth Bogle and published by AltaMira Press. This book was released on 2013-09-20 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great exhibits are never an accident. Planning effective exhibits is a demanding process that requires the designer to consider many different aspects and navigate numerous pitfalls while moving a project from concept to reality. In Museum Exhibition Planning and Design, Elizabeth Bogle offers a comprehensive introduction and reference to exhibition planning and design. This book focuses on both the procedural elements of successful planning, like the phases of exhibit design and all associated tasks and issues, and on the design elements that make up the realized exhibit itself, such as color, light, shape, form, space, and building materials. This helpful guide includes: Breakdown of the design and development project phases used by professional planner/designers Principles of good design as they pertain to: color, light, shape, form, space, line, balance, accent, rhythm, proportion, and scale Criteria to evaluate an exhibit and measure its success Discussion of construction contracts and procedures Discussion of building materials and their advantages and disadvantages Glossary of museum and design terms for easy reference Bogle has translated her years of experience as an exhibition planner into a guide for practitioners of all sizes and levels of experience. For the solo practitioner, perhaps working with limited or no staff in a small institution, Bogle walks through every task that will be faced as the project develops. For the staff member of a larger institution or firm, this book serves as a checklist, reinforcing the instruction that comes from peers and previous experience. Museum Exhibition Planning and Design is a useful tool for anyone interested in or involved in bringing their exhibits to life.

The Future of Museum and Gallery Design

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Publisher : Routledge
ISBN 13 : 1351370367
Total Pages : 431 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis The Future of Museum and Gallery Design by : Suzanne MacLeod

Download or read book The Future of Museum and Gallery Design written by Suzanne MacLeod and published by Routledge. This book was released on 2018-06-18 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Museum and Gallery Design explores new research and practice in museum design. Placing a specific emphasis on social responsibility, in its broadest sense, the book emphasises the need for a greater understanding of the impact of museum design in the experiences of visitors, in the manifestation of the vision and values of museums and galleries, and in the shaping of civic spaces for culture in our shared social world. The chapters included in the book propose a number of innovative approaches to museum design and museum-design research. Collectively, contributors plead for more open and creative ways of making museums, and ask that museums recognize design as a resource to be harnessed towards a form of museum-making that is culturally located and makes a significant contribution to our personal, social, environmental, and economic sustainability. Such an approach demands new ways of conceptualizing museum and gallery design, new ways of acknowledging the potential of design, and new, experimental, and research-led approaches to the shaping of cultural institutions internationally. The Future of Museum and Gallery Design should be of great interest to academics and postgraduate students in the fields of museum studies, gallery studies, and heritage studies, as well as architecture and design, who are interested in understanding more about design as a resource in museums. It should also be of great interest to museum and design practitioners and museum leaders.

Graphic Design in Museum Exhibitions

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Publisher : Routledge
ISBN 13 : 0429789475
Total Pages : 376 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Graphic Design in Museum Exhibitions by : Jona Piehl

Download or read book Graphic Design in Museum Exhibitions written by Jona Piehl and published by Routledge. This book was released on 2020-12-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design in Museum Exhibitions offers an in-depth analysis of the multiple roles that exhibition graphics perform in contemporary museums and exhibitions. Drawing on a study of exhibitions that took place at the Victoria and Albert Museum, London, the Museum of London and the Haus der Geschichte, Bonn, Piehl brings together approaches from museum studies, design practice and narrative theory to examine museum exhibitions as multimodal narratives in which graphics account for one set of narrative resources. The analysis underlines the importance of aspects such as accessibility and at the same time problematises conceptualisations that focus only on the effectiveness of graphics as display device, by drawing attention to the contributions that graphics make towards the content on display and to the ways in which it is experienced in the museum space. Graphic Design in Museum Exhibitions argues for a critical reading of and engagement with exhibition graphic design as part of wider debates around meaning-making in museum studies and exhibition-making practice. As such, the book should be essential reading for academics, researchers and students from the fields of museum and design studies. Practitioners such as exhibition designers, graphic designers, curators and other exhibition makers should also find much to interest them in the book.

Understanding of Museum Branding and Its Consequences on Museum Finance

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Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis Understanding of Museum Branding and Its Consequences on Museum Finance by : SeJeong Kim

Download or read book Understanding of Museum Branding and Its Consequences on Museum Finance written by SeJeong Kim and published by . This book was released on 2008 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands play multiple and critical roles for nonprofit museums. A strong brand is essential for fundraising and further implementing museum missions. Building trust with customers and donors helps museums succeed in an insecure and rapidly changing environment. Many museums have accepted the concept of brands into their management and actually carry out branding campaigns. However, misconceptions of brands and branding still exist, even among nonprofit leaders and managers. Also, there is no consistent understanding of brands and branding. These misconceptions can be barriers to museums efficiently undertaking branding strategies. Especially daunting is the perception of branding as an expensive practice-a very sensitive matter for nonprofit organizations. It is essential that museum managers correctly understand the financial concepts of brands and branding. Knowing the value of the brand asset can ensure that it is measured, protected, and leveraged to meet the missions of the organization successfully. Museum managers and leaders are uniquely responsible for strengthening their brand assets and for successfully positioning their organizations for the future. Case studies demonstrate the possibilities of museum branding at low cost; a fact that should motivate many small museums that can not expend millions upon branding campaigns to consider a branding project more positively. It is desirable for museums to exchange information regarding branding campaigns and to study vigorously various cases of museum branding. Since brands are related to each institution's core value each case is unique, but the process is similar in every case. It is not money, but the serious and sensible consideration for each institution's values that leads to a successful brand. It would be in the best interest of each institution to engage in a branding campaign.

Museum Management and Marketing

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Publisher : Routledge
ISBN 13 : 1134156006
Total Pages : 449 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Museum Management and Marketing by : Richard Sandell

Download or read book Museum Management and Marketing written by Richard Sandell and published by Routledge. This book was released on 2007-04-11 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Museum Strategy and Marketing

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Author :
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Museum Strategy and Marketing by : Neil G. Kotler

Download or read book Museum Strategy and Marketing written by Neil G. Kotler and published by Jossey-Bass. This book was released on 1998-05-08 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies.

Cochineal Red

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Publisher : Metropolitan Museum of Art
ISBN 13 : 1588393615
Total Pages : 50 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis Cochineal Red by : Elena Phipps

Download or read book Cochineal Red written by Elena Phipps and published by Metropolitan Museum of Art. This book was released on 2010 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: From antiquity to the present day, color has been embedded with cultural meaning. Associated with blood, fire, fertility, and life force, the color red has always been extremely difficult to achieve and thus highly prized." "This book discusses the origin of the red colorant derived from the insect cochineal, its early use in Precolumbian ritual textiles from Mexico and Peru, and the spread of the American dyestuff through cultural interchange following the Spanish discovery and conquest of the New World in the 16th century. Drawing on examples from the collections of the Metropolitan Museum, it documents the use of this red-colored treasure in several media and throughout the world.

New Museum Design

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Publisher : Routledge
ISBN 13 : 0429788452
Total Pages : 364 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis New Museum Design by : Laura Hourston Hanks

Download or read book New Museum Design written by Laura Hourston Hanks and published by Routledge. This book was released on 2021-04-28 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Museum Design provides a critical and compelling selective survey of contemporary international museum design since 2010. It provides an accessible and analytic review of the architectural landscape of museum and gallery design in the 2010s. The book comprises twelve case study museum and gallery projects from across Europe, Asia, North America, Africa, the Middle East and Australia. Each built example is interrogated through an essay and a series of beautiful supporting illustrations and drawings. Where appropriate architectural analysis is cross-scale, extending from consideration of the artefact’s encounter with museum space at the most intimate scale, through detailed architectural readings, to the wider perspective of urban/landscape response. Similarly, the book is not confined in its thematic or architectural ‘typological’ scope, including museums and art galleries, as well as remodellings, extensions and new build examples. New Museum Design provides a critical snapshot of contemporary international museum architecture, in order to: better understand reasons for the state of current practice; reveal and explore on-going themes and approaches in the field; and to point towards seminal future design directions. This book is essential reading for any student or professional interested in museum design.

Logo Life

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Publisher : Bis Pub
ISBN 13 : 9789063692605
Total Pages : 306 pages
Book Rating : 4.6/5 (926 download)

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Book Synopsis Logo Life by : Ron van der Vlugt

Download or read book Logo Life written by Ron van der Vlugt and published by Bis Pub. This book was released on 2012 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-of-a-kind book showcasing the evolution of many of the world's greatest logos.