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Mr. Lee's Publicity Book

Author : Ivy Ledbetter Lee
Publisher :
ISBN 13 : 9780999024522
Total Pages : 400 pages
Book Rating : 4.0/5 (245 download)

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Book Synopsis Mr. Lee's Publicity Book by : Ivy Ledbetter Lee

Download or read book Mr. Lee's Publicity Book written by Ivy Ledbetter Lee and published by . This book was released on 2017-06-30 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, newly discovered from the archives of his biographer, is Ivy Lee¿s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner, but wisely, for a Jazz-Age public facing its first-ever bout of ¿information overload.¿ Lee advises the reader how to identify and cope with the seemingly relentless flow of messages¿emanating from radio, newsreels and other new media¿in order to separate out truth from reality, news from propaganda. He coaches the reader how to be a smart consumer of media, and shield himself from the newly emerging influence of motivational research and consumer crowd behavior. Although the book was written just as ¿talkies¿ were consuming the screen, the guidance it offers is just as valuable, perhaps even moreso, as YouTube and Twitter consume our screens, 90 years later.Readers of Mr. Lee¿s Publicity Book: A Citizen¿s Guide to Public Relations will also enjoy fascinating observations from some of today¿s pre-eminent scholars and historians of media and public relations. Their comments point to fascinating parallels between Lee¿s day and today, and also explore the progress, or lack thereof, in the public¿s comprehension of publicity¿s impact today.

Human Nature and Railroads

Author : Ivy Ledbetter Lee
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Human Nature and Railroads by : Ivy Ledbetter Lee

Download or read book Human Nature and Railroads written by Ivy Ledbetter Lee and published by . This book was released on 1915 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Optimize

Author : Lee Odden
Publisher : John Wiley & Sons
ISBN 13 : 1118167775
Total Pages : 259 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Optimize by : Lee Odden

Download or read book Optimize written by Lee Odden and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Asian Americans and the Media

Author : Kent A. Ono
Publisher : John Wiley & Sons
ISBN 13 : 1509543619
Total Pages : 225 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Asian Americans and the Media by : Kent A. Ono

Download or read book Asian Americans and the Media written by Kent A. Ono and published by John Wiley & Sons. This book was released on 2019-12-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian Americans and the Media provides a concise, thoughtful, critical and cultural studies analysis of U.S. media representations of Asian Americans. The book also explores ways Asian Americans have resisted, responded to, and conceptualized the terrain of challenge and resistance to those representations, often through their own media productions. In this engaging and accessible book, Ono and Pham summarize key scholarship on Asian American media, as well as lay theoretical groundwork to help students, scholars and other interested readers understand historical and contemporary media representations of Asian Americans in traditional media, including print, film, music, radio, and television, as well as in newer media, primarily internet-situated. Since Asian Americans had little control over their representation in early U.S. media, historically dominant white society largely constructed Asian American media representations. In this context, the book draws attention to recurring patterns in media representation, as well as responses by Asian America. Today, Asian Americans are creating complex, sophisticated, and imaginative self-portraits within U.S. media, often equipped with powerful information and education about Asian Americans. Throughout, the book suggests media representations are best understood within historical, cultural, political, and social contexts, and envisions an even more active role in media for Asian Americans in the future. Asian Americans and the Media will be an ideal text for all students taking courses on Asian American Studies, Minorities and the Media and Race and Ethic Studies.

Stan Lee and the Rise and Fall of the American Comic Book

Author : Jordan Raphael
Publisher : Chicago Review Press
ISBN 13 : 1613742924
Total Pages : 389 pages
Book Rating : 4.6/5 (137 download)

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Book Synopsis Stan Lee and the Rise and Fall of the American Comic Book by : Jordan Raphael

Download or read book Stan Lee and the Rise and Fall of the American Comic Book written by Jordan Raphael and published by Chicago Review Press. This book was released on 2004-09-01 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on interviews with Stan Lee and dozens of his colleagues and contemporaries, as well as extensive archival research, this book provides a professional history, an appreciation, and a critical exploration of the face of Marvel Comics. Recognized as a dazzling writer, a skilled editor, a relentless self-promoter, a credit hog, and a huckster, Stan Lee rose from his humble beginnings to ride the wave of the 1940s comic books boom and witness the current motion picture madness and comic industry woes. Included is a complete examination of the rise of Marvel Comics, Lee's work in the years of postwar prosperity, and his efforts in the 1960s to revitalize the medium after it had grown stale.

Encyclopedia of Public Relations

Author : Robert L. Heath
Publisher : SAGE Publications
ISBN 13 : 1452276226
Total Pages : 1152 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of Public Relations by : Robert L. Heath

Download or read book Encyclopedia of Public Relations written by Robert L. Heath and published by SAGE Publications. This book was released on 2013-08-20 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt: When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

The Global Foundations of Public Relations

Author : Robert E. Brown
Publisher : Routledge
ISBN 13 : 1351245333
Total Pages : 228 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Global Foundations of Public Relations by : Robert E. Brown

Download or read book The Global Foundations of Public Relations written by Robert E. Brown and published by Routledge. This book was released on 2021-09-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.

leeclowsbeard

Author : Lee Clow
Publisher : Simon and Schuster
ISBN 13 : 1576876217
Total Pages : 226 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis leeclowsbeard by : Lee Clow

Download or read book leeclowsbeard written by Lee Clow and published by Simon and Schuster. This book was released on 2012-06-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever-Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising for the launches of the iPod, iTunes, iPhone, and most recently, the iPad, and he coined the tag "Think Different." Lee Clow was also instrumental in creating Nissan's "Enjoy the Ride" slogan, and was behind creative work for adidas, Nike, Reebok, Pedigree, and countless other multinational brands. Due to his bottomless well of creative ideas and his radical advertising philosophy, Lee Clow has become an icon within the advertising industry and one of its most visible spokesmen. Yet, this living legend has never assembled his wisdom, wit, and positions on advertising, business, and life in a single place-until now. leeclowsbeard is the first compendium of the thinking that drives and has driven the most influential creator in the advertising business. But leeclowsbeard is as shocking and captivating as Lee himself. For it is no mere collection of quotes-it was written by Lee's iconic beard in the form of Tweets. Yes, the wisdom of Lee Clow has actually been dispensed over the last few years to followers of @leeclowsbeard on Twitter. This printing, in book form, marks the first time all of Lee's beard's wisdom is available in one place. It's a must-read for anyone involved in advertising, marketing, business at large, and creative fields of all types. A young writer named Jason Fox began channeling Lee in the form of tweets, emanating from the ad legend's beard. Day-by-day, @leeclowsbeard offered up 140-character sentences that inspired people to come up with better ideas and offered suggestions on how to persuade clients on how to buy these better notions. Today, @leeclowsbeard boasts over 20,000 followers. @leeclowsbeard is at once a social media experiment and more importantly a timely and timeless collection of brilliant and inspirational thoughts.

Cases in Public Relations Strategy

Author : Burton St. John III
Publisher : SAGE Publications
ISBN 13 : 1544339941
Total Pages : 217 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Cases in Public Relations Strategy by : Burton St. John III

Download or read book Cases in Public Relations Strategy written by Burton St. John III and published by SAGE Publications. This book was released on 2018-08-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Public Relations Strategy, by Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding, draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, you will explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows you how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give you the knowledge and skills you need for success in the field.

You Need PR

Author : Jenna Guarneri
Publisher : Greenleaf Book Group
ISBN 13 : 1639090061
Total Pages : 224 pages
Book Rating : 4.6/5 (39 download)

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Book Synopsis You Need PR by : Jenna Guarneri

Download or read book You Need PR written by Jenna Guarneri and published by Greenleaf Book Group. This book was released on 2022-05-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why you need PR and how you can get it—even on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists. In You Need PR, she presents the key principles and practices behind good PR, showing you how to: Establish your brand, including how to humanize interactions to build a loyal following Build your press materials to develop the best possible story Formulate a strategy to launch your PR initiatives Deliver on the media interview and follow up appropriately A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.

Public Relations History

Author : Cayce Myers
Publisher : Routledge
ISBN 13 : 135103300X
Total Pages : 256 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Public Relations History by : Cayce Myers

Download or read book Public Relations History written by Cayce Myers and published by Routledge. This book was released on 2020-07-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

Platforms and Cultural Production

Author : Thomas Poell
Publisher : John Wiley & Sons
ISBN 13 : 1509540520
Total Pages : 260 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Platforms and Cultural Production by : Thomas Poell

Download or read book Platforms and Cultural Production written by Thomas Poell and published by John Wiley & Sons. This book was released on 2021-10-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.

Forever Changes

Author : John Einarson
Publisher : Jawbone Press
ISBN 13 : 9781906002312
Total Pages : 336 pages
Book Rating : 4.0/5 (23 download)

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Book Synopsis Forever Changes by : John Einarson

Download or read book Forever Changes written by John Einarson and published by Jawbone Press. This book was released on 2010-05-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely hailed as a genius, Arthur Lee was a character every bit as colorful and unique as his music. In 1966, he was Prince of the Sunset Strip, busy with his pioneering racially-mixed band Love, and accelerating the evolution of California folk-rock by infusing it with jazz and orchestral influences, a process that would climax in a timeless masterpiece, the Love album Forever Changes. Shaped by a Memphis childhood and a South Los Angeles youth, Lee always craved fame. Drug use and a reticence to tour were his Achilles heels, and he succumbed to a dissolute lifestyle just as superstardom was beckoning. Despite endorsements from the likes of Jimi Hendrix and Eric Clapton, Leess subsequent career was erratic and haunted by the shadow of Forever Changes, reaching a nadir with his 1996 imprisonment for a firearms offence. Redemption followed, culminating in an astonishing post-millennial comeback that found him playing Forever Changes to adoring multi-generational fans around the world. This upswing was only interrupted by his untimely death, from leukemia, in 2006. Writing with the full consent and cooperation of Arthur's widow, Diane Lee, author John Einarson has meticulously researched a biography that includes lengthy extracts from the singer's vivid, comic, and poignant memoirs, published here for the first time.

Journal of the Outdoor Life

Author :
Publisher :
ISBN 13 :
Total Pages : 864 pages
Book Rating : 4.7/5 (757 download)

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Book Synopsis Journal of the Outdoor Life by :

Download or read book Journal of the Outdoor Life written by and published by . This book was released on 1925 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Journal of the Outdoor Life

Author :
Publisher :
ISBN 13 :
Total Pages : 630 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Journal of the Outdoor Life by :

Download or read book Journal of the Outdoor Life written by and published by . This book was released on 1925 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Mockingbird Next Door

Author : Marja Mills
Publisher : Penguin
ISBN 13 : 0143127667
Total Pages : 306 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis The Mockingbird Next Door by : Marja Mills

Download or read book The Mockingbird Next Door written by Marja Mills and published by Penguin. This book was released on 2015-05-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller “A winning, nuanced portrait. . . . It seems unlikely we’ll ever have a better record of a remarkable American life.” —USA Today "There are many reasons to be grateful for The Mockingbird Next Door….A zesty account of two women living on their own terms yet always guided by the strong moral compass instilled in them by their father…. It is also an atmospheric tale of changing small-town America; of an unlikely, intergenerational friendship between the young author and her elderly subjects; of journalistic integrity; and of grace and fortitude…. The world [Mills] depicts is sadly gone, but—lucky for us—she caught it just in time."—Washington Post To Kill a Mockingbird is one of the best loved novels of the twentieth century. Yet for the last fifty years, the novel’s celebrated author, Harper Lee, known to her friends as Nelle, has said almost nothing on the record. But in 2001, Nelle and her sister, Alice Finch Lee, opened their door to Chicago Tribune journalist Marja Mills. It was the beginning of a long conversation—and a wonderful friendship. Mills was given a rare opportunity to know Nelle, to be a part of the Lees’ life in Alabama, and to hear them reflect on their upbringing, their corner of the Deep South, and how To Kill a Mockingbird affected their lives.

Lee Marvin

Author : Robert J. Lentz
Publisher : McFarland
ISBN 13 : 0786426063
Total Pages : 239 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Lee Marvin by : Robert J. Lentz

Download or read book Lee Marvin written by Robert J. Lentz and published by McFarland. This book was released on 2006-01-16 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lee Marvin did not receive his first starring film role until he was 40, but in three short years--following the successes of Cat Ballou (for which he won the Academy Award as Best Actor), The Professionals and especially The Dirty Dozen--he was the most popular film actor in America. Marvin was a fascinating man, a loving husband and father, and one of the most natural, effective actors of his time. This is a comprehensive reference of the Oscar-winning actor's work. It includes biographical information on Marvin, an analysis of each of his 64 movies, chapters on his two television shows (M Squad and Lawbreaker), a listing of his television appearances, and a complete filmography (which includes video availability). The work is supplemented with dozens of photographs and film stills.