"Mr. Anonymous," Robert W. Woodruff of Coca-Cola

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Author :
Publisher : Cherokee Pub
ISBN 13 : 9780877970873
Total Pages : 310 pages
Book Rating : 4.9/5 (78 download)

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Book Synopsis "Mr. Anonymous," Robert W. Woodruff of Coca-Cola by : Charles Newton Elliott

Download or read book "Mr. Anonymous," Robert W. Woodruff of Coca-Cola written by Charles Newton Elliott and published by Cherokee Pub. This book was released on 1982 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Coke Machine

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Publisher : Penguin
ISBN 13 : 1101551062
Total Pages : 413 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Coke Machine by : Michael Blanding

Download or read book The Coke Machine written by Michael Blanding and published by Penguin. This book was released on 2011-09-06 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: ? Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads ? How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools ? The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated ? That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed. COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company.

For God, Country, and Coca-Cola

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Publisher :
ISBN 13 : 9780465054688
Total Pages : 666 pages
Book Rating : 4.0/5 (546 download)

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Book Synopsis For God, Country, and Coca-Cola by : Mark Pendergrast

Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.

How You Played the Game

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Publisher : University of Missouri Press
ISBN 13 : 9780826212047
Total Pages : 634 pages
Book Rating : 4.2/5 (12 download)

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Book Synopsis How You Played the Game by : William Arthur Harper

Download or read book How You Played the Game written by William Arthur Harper and published by University of Missouri Press. This book was released on 1999 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Centering around the life and times of the revered American sportswriter Grantland Rice (1880-1954), How You Played the Game takes us back to those magical days of sporting tales and mythic heroes. Through Rice's eyes we behold such sports as bicycle racing, boxing, golf, baseball, football, and tennis as they were played before 1950. We witness ups and downs in the careers of such legendary figures as Christy Mathewson, Jack Dempsey, Ty Cobb, Babe Ruth, Jim Thorpe, Red Grange, Bobby Jones, Bill Tilden, Notre Dame's Four Horsemen, Gene Tunney, and Babe Didrikson--all of whom Rice helped become household names. Grantland Rice was a remarkably gifted and honorable sportswriter. From his early days in Nashville and Atlanta, to his famed years in New York, Rice was acknowledged by all for his uncanny grasp of the ins and outs of a dozen sports, as well as his personal friendship with hundreds of sportsmen and sportswomen. As a pioneer in American sportswriting, Rice helped establish and dignify the profession, sitting shoulder to shoulder in press boxes around the nation with the likes of Ring Lardner, Damon Runyon, Heywood Broun, and Red Smith. Besides being a first-rate reporter, Rice was also a columnist, poet, magazine and book writer, film producer, family man, war veteran, fund-raiser, and skillful golfer. His personal accomplishments over a half century as an advocate for sports and good sportsmanship are astounding by any standard. What truly set Rice apart from so many of his peers, however, was the idea behind his sports reporting and writing. He believed that good sportsmanship was capable of lifting individuals, societies, and even nations to remarkable heights of moral and social action. More than just a biography of Grantland Rice, How You Played the Game is about the rise of American sports and the early days of those who created the art and craft of sportswriting. Exploring the life of a man who perfectly blended journalism and sporting culture, this book is sure to appeal to all, sports lovers or not.

The End of Loyalty

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Publisher : PublicAffairs
ISBN 13 : 1586489151
Total Pages : 483 pages
Book Rating : 4.5/5 (864 download)

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Book Synopsis The End of Loyalty by : Rick Wartzman

Download or read book The End of Loyalty written by Rick Wartzman and published by PublicAffairs. This book was released on 2017-05-30 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a good, stable job used to be the bedrock of the American Dream. Not anymore. In this richly detailed and eye-opening book, Rick Wartzman chronicles the erosion of the relationship between American companies and their workers. Through the stories of four major employers -- General Motors, General Electric, Kodak, and Coca-Cola -- he shows how big businesses once took responsibility for providing their workers and retirees with an array of social benefits. At the height of the post-World War II economy, these companies also believed that worker pay needed to be kept high in order to preserve morale and keep the economy humming. Productivity boomed. But the corporate social contract didn't last. By tracing the ups and downs of these four corporate icons over seventy years, Wartzman illustrates just how much has been lost: job security and steadily rising pay, guaranteed pensions, robust health benefits, and much more. Charting the Golden Age of the '50s and '60s; the turbulent years of the '70s and '80s; and the growth of downsizing, outsourcing, and instability in the modern era, Wartzman's narrative is a biography of the American Dream gone sideways. Deeply researched and compelling, The End of Loyalty will make you rethink how Americans can begin to resurrect the middle class. Finalist for the Los Angeles Times book prize in current interestA best business book of the year in economics, Strategy+Business

The Real Thing

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Publisher : Random House Trade Paperbacks
ISBN 13 : 081297364X
Total Pages : 434 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis The Real Thing by : Constance L. Hays

Download or read book The Real Thing written by Constance L. Hays and published by Random House Trade Paperbacks. This book was released on 2005 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive history of Coca-Cola, the world's best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture.

The New Georgia Guide

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Publisher : University of Georgia Press
ISBN 13 : 9780820317991
Total Pages : 820 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The New Georgia Guide by : University of Georgia Press

Download or read book The New Georgia Guide written by University of Georgia Press and published by University of Georgia Press. This book was released on 1996 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Georgia Humanities Council presents a guidebook with cultural, historical, and regional coverage of Georgia

Where Peachtree Meets Sweet Auburn

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Publisher : Simon and Schuster
ISBN 13 : 1982187166
Total Pages : 675 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Where Peachtree Meets Sweet Auburn by : Gary M. Pomerantz

Download or read book Where Peachtree Meets Sweet Auburn written by Gary M. Pomerantz and published by Simon and Schuster. This book was released on 2021-04-13 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

Dialogues with Creative Legends and Aha Moments in a Designer's Career

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Publisher : New Riders
ISBN 13 : 0133137996
Total Pages : 404 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Dialogues with Creative Legends and Aha Moments in a Designer's Career by : David Calvin Laufer

Download or read book Dialogues with Creative Legends and Aha Moments in a Designer's Career written by David Calvin Laufer and published by New Riders. This book was released on 2012-12-14 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Dialogues with Creative Legends, you will find answers to some of the perplexing questions talented people confront. From these dialogues emerge a startling range of ideas, from beginning a creative career to developing client relationships, mentoring, and the role of design thinking in society. The author's gradual revelations about the intertwined contributions of creator and patron will resonate with students and practitioners in all the creative professions. This remarkable book explores the role of creativity in commerce and culture. It's a quest for livelihood and meaning that is at once highly personal--and strikingly universal. Come along as the author interviews many of the creative luminaries of the late 20th century, including: Saul Bass, Buckminster Fuller, Paul Rand, Lou Dorfsman, Herb Lubalin, Don Trousdell, Charles & Ray Eames, George Nelson, Massimo Vignelli, Heinz Edelmann, Victor Papanek, and Hermann Zapf.

The Encyclopedia of the Industrial Revolution in World History

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Publisher : Rowman & Littlefield
ISBN 13 : 0810888882
Total Pages : 1145 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis The Encyclopedia of the Industrial Revolution in World History by : Kenneth E. Hendrickson

Download or read book The Encyclopedia of the Industrial Revolution in World History written by Kenneth E. Hendrickson and published by Rowman & Littlefield. This book was released on 2014-11-25 with total page 1145 pages. Available in PDF, EPUB and Kindle. Book excerpt: As editor Kenneth E. Hendrickson, III, notes in his introduction: “Since the end of the nineteenth-century, industrialization has become a global phenomenon. After the relative completion of the advanced industrial economies of the West after 1945, patterns of rapid economic change invaded societies beyond western Europe, North America, the Commonwealth, and Japan.” In The Encyclopedia of the Industrial Revolution in World History contributors survey the Industrial Revolution as a world historical phenomenon rather than through the traditional lens of a development largely restricted to Western society. The Encyclopedia of the Industrial Revolution in World History is a three-volume work of over 1,000 entries on the rise and spread of the Industrial Revolution across the world. Entries comprise accessible but scholarly explorations of topics from the “aerospace industry” to “zaibatsu.” Contributor articles not only address topics of technology and technical innovation but emphasize the individual human and social experience of industrialization. Entries include generous selections of biographical figures and human communities, with articles on entrepreneurs, working men and women, families, and organizations. They also cover legal developments, disasters, and the environmental impact of the Industrial Revolution. Each entry also includes cross-references and a brief list of suggested readings to alert readers to more detailed information. The Encyclopedia of the Industrial Revolution in World History includes over 300 illustrations, as well as artfully selected, extended quotations from key primary sources, from Thomas Malthus’ “Essay on the Principal of Population” to Arthur Young’s look at Birmingham, England in 1791. This work is the perfect reference work for anyone conducting research in the areas of technology, business, economics, and history on a world historical scale.

Coke's First 100 Years

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Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Coke's First 100 Years by :

Download or read book Coke's First 100 Years written by and published by . This book was released on 1986 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Top Performance

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Publisher : Revell
ISBN 13 : 1493419587
Total Pages : 190 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis Top Performance by : Zig Ziglar

Download or read book Top Performance written by Zig Ziglar and published by Revell. This book was released on 2019-09-17 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of the classic book, you'll learn how to get the most out of yourself and others by developing people management skills. You will also be introduced to the qualities needed for good leadership and specific solutions for overcoming and correcting poor management practices. Rich with anecdotes and vivid illustrations, Top Performance provides specialized instruction for improving relationships with supervisors, coworkers, and subordinates to achieve maximum effectiveness in any profession. This new edition includes three new chapters and a new foreword by Tom Ziglar.

Atlanta History

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Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis Atlanta History by :

Download or read book Atlanta History written by and published by . This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Secret Formula

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Publisher : Open Road Media
ISBN 13 : 1504019849
Total Pages : 511 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis Secret Formula by : Frederick Allen

Download or read book Secret Formula written by Frederick Allen and published by Open Road Media. This book was released on 2015-10-27 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

Warman's Coca-Cola Collectibles

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Publisher : Penguin
ISBN 13 : 1440226008
Total Pages : 620 pages
Book Rating : 4.4/5 (42 download)

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Book Synopsis Warman's Coca-Cola Collectibles by : Allen Petretti

Download or read book Warman's Coca-Cola Collectibles written by Allen Petretti and published by Penguin. This book was released on 2006-05-21 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the world's most recognizable brands is one a wildly popular category among collectors. Passionate collectors will discover tools to maintain and enhance collections, and learn more about the company's 120 year-old history, in this exciting book. Warman's Coca-Cola Collectibles: Identification and Price Guide features countless chapters of Coca-Cola's broad range of collectible items, and offers readers: • 1,500 vivid color photos to help identify and assess items before purchasing or selling • Reliable market prices and detailed descriptions • Tips on spotting fakes and reproductions - a potentially huge cost benefit to collectors In all, this exhaustive Coca-Cola reference features items from 1880s to 1960s including calendars, toys, serving trays, bottles and coolers.

U.S. and Canadian Businesses, 1955 to 1987

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Author :
Publisher : Metuchen, N.J. : Scarecrow Press
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis U.S. and Canadian Businesses, 1955 to 1987 by : Priscilla C. Geahigan

Download or read book U.S. and Canadian Businesses, 1955 to 1987 written by Priscilla C. Geahigan and published by Metuchen, N.J. : Scarecrow Press. This book was released on 1988 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: No descriptive material is available for this title.

Petretti's Coca-Cola Collectibles Price Guide

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Author :
Publisher : Penguin
ISBN 13 : 1440219168
Total Pages : 1849 pages
Book Rating : 4.4/5 (42 download)

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Book Synopsis Petretti's Coca-Cola Collectibles Price Guide by : Allan Petretti

Download or read book Petretti's Coca-Cola Collectibles Price Guide written by Allan Petretti and published by Penguin. This book was released on 2008-11-21 with total page 1849 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter by colorful chapter of Coca-Cola calendars, serving trays, bottles, signs, vintage advertisements, toys, coolers, dispensers and countless other items representing the foremost name in soda pop collectibles await you, in this new edition of the superior Coca-Cola collectibles identification and values reference.