More and Better Customers - Persona Action Plan

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Author :
Publisher : Ozana Giusca
ISBN 13 : 1500440752
Total Pages : 33 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis More and Better Customers - Persona Action Plan by : Ozana Giusca

Download or read book More and Better Customers - Persona Action Plan written by Ozana Giusca and published by Ozana Giusca. This book was released on 2014-07-17 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Define and reach your business's ideal customers and convert them without spending more on marketing. A ‘Buyer Persona’ (or ‘Persona’) is a fictional representation of your ideal customer based on real data about customer demographics and behavior. A Persona captures the type of person with an incredible need for your product and a love for your company; the person who will remain a loyal client and share their enthusiasm about your business with all of their friends. Once you know who this is, it becomes easy to ascertain how to address them and where to find them. This Action Plan makes life easy for business owners by breaking Persona down into manageable steps. In the plan you will: Identify your ideal customers so that you can find more of them;Identify your worst customers so that you don’t waste time and money serving them;Conduct interviews with real customers so that your marketing strategies are based on realistic reflections of your target market;Determine what kind of content / message will appeal to your ideal market;Set the tone, style, and delivery strategies for your content;Understand where your potential customers (buyers) are and how to deliver your information for better reach and consumption. This Action Plan is for you if: You have no idea who or where your ideal customer isYou have an idea of who your ideal customer is but don’t know how to reach to themYou’ve been working with Persona for a while and want to extract maximum value from now on WARNING! This is not another report or a training course There is nothing for you to study This is purely for you to act on Persona Action Plan is part of a series of Action Plans brought to you by Marketing Lens™, a set of business growth tools to help small and medium businesses attract the right customers. Powered by Tooliers®.

Strategic Planning and Performance Management

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Author :
Publisher : Routledge
ISBN 13 : 1136362169
Total Pages : 286 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Strategic Planning and Performance Management by : Graham Kenny

Download or read book Strategic Planning and Performance Management written by Graham Kenny and published by Routledge. This book was released on 2012-08-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Planning and Performance Measurement: Develop & Measure a Winning Strategy, provides a clear and concise roadmap for designing, implementing and measuring strategy. The focus is on strategic factors, which are defined in a unique way as the criteria on which an organization or business unit has to do well in order to succeed. For organizations to be successful, they must take a stakeholder perspective of their performance – stakeholders such as customers, suppliers, employees and owners. The book cites many case studies including: 7-Eleven, Roche, K-mart, McDonald’s, Levi Strauss, Accor Hotels, Gallo Wines, Daimler Chrysler, Sears Roebuck, Mont Blanc, Tag Heuer, Lexus, Semco, Bright Horizons, Burns Philp, Scania Trucks and British Airways. This book provides a quantum leap forward in improving organizational performance. Management practitioners across the globe will find immediate and practical applications of its methods.

Understanding Consumer Decision Making

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Author :
Publisher : Psychology Press
ISBN 13 : 1135693161
Total Pages : 463 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Understanding Consumer Decision Making by : Thomas J. Reynolds

Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.

Mapping Clinical Value Streams

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Author :
Publisher : CRC Press
ISBN 13 : 1482218968
Total Pages : 127 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Mapping Clinical Value Streams by : Thomas L. Jackson

Download or read book Mapping Clinical Value Streams written by Thomas L. Jackson and published by CRC Press. This book was released on 2017-07-27 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tens of thousands of patients die unnecessarily every year as a result of errors and defects in our healthcare processes. Those that survive often pay too much for the privilege. The value stream mapping methods described in Mapping Clinical Value Streams will help you achieve more efficient health care processes and will pave the way to an improved medical system with significantly reduced medical errors and other costly waste.Part of the Lean Tools in Healthcare series, this user-friendly book will help you understand how to use value stream mapping to provide quality, patient-centered care. Value stream mapping is a powerful tool for observing and depicting processes as they truly are and for envisioning and reconfiguring the same processes to eliminate errors and other waste. With this book, you‘ll learn how to:Map current-state processesCreate a future-state map with processes streamlined through flow and pullManage the rollout of your future state with A3 project plansPresented in a highly organized and easy-to-assimilate format, the book includes examples from actual healthcare processes, plus numerous illustrations and margin assists that call your attention to key points. Value stream mapping icons make it easy to see and understand the ebb and flow of healthcare processes. Each chapter also includes a summary for quick review. Throughout the book you will be asked to reflect on questions that will help you apply these concepts and techniques to your own workplace.To be competitive in today‘s marketplace, you cannot afford to leave processes unexamined, or let them become haphazard. You must apply conscious, quality attention to continuously see and fix your healthcare processes. In Mapping Clinical Value Streams, Shingo Prize-winning author Thomas L. Jackson shows you how.

MODERN THEORIES IN SOCIAL WORK

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Author :
Publisher : JEC PUBLICATION
ISBN 13 : 9361752383
Total Pages : 187 pages
Book Rating : 4.3/5 (617 download)

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Book Synopsis MODERN THEORIES IN SOCIAL WORK by : DR. RITU MISHRA

Download or read book MODERN THEORIES IN SOCIAL WORK written by DR. RITU MISHRA and published by JEC PUBLICATION. This book was released on with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving field of social work, staying abreast of contemporary theories and methodologies is essential for practitioners seeking to make meaningful and impactful contributions to their clients' lives. "Modern Theories in Social Work" offers a comprehensive exploration of the current theoretical frameworks shaping the profession, addressing the need for a nuanced understanding of the complex and dynamic nature of social work practice. As social work continues to grapple with the challenges and opportunities of the 21st century, this book provides a timely and relevant examination of modern theories that inform and guide practice. The integration of technology, advances in trauma-informed care, strengths-based approaches, and a growing emphasis on cultural competence reflect the field's responsiveness to emerging issues and innovations. These theories not only enhance our understanding of human behavior and social systems but also offer practical tools and strategies for addressing the diverse needs of individuals and communities. The journey through the chapters of this book is designed to equip social work practitioners, students, and scholars with a deeper appreciation of the evolving theoretical landscape. Each chapter delves into specific theories and their applications, presenting both foundational concepts and cutting-edge developments. By exploring the historical context, current trends, and future directions of social work theory, this book aims to foster a comprehensive understanding that will support effective and informed practice. In assembling this volume, we have sought to balance rigorous academic scholarship with practical insights, ensuring that readers can not only grasp the theoretical underpinnings but also apply them in real-world settings. The case studies and examples included throughout the book illustrate how modern theories are operationalized in practice, providing concrete illustrations of their impact and effectiveness.

The Essential Guide to Public Health and Health Promotion

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Author :
Publisher : Routledge
ISBN 13 : 1135082693
Total Pages : 157 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Essential Guide to Public Health and Health Promotion by : Susan R. Thompson

Download or read book The Essential Guide to Public Health and Health Promotion written by Susan R. Thompson and published by Routledge. This book was released on 2014-04-16 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twenty-first century, public health is everyone’s business. The nursing and medical professions are well placed to provide advice to their clients, especially in respect to lifestyle change, and public health initiatives are supported by a range of statutory and voluntary organisations and health workers, ranging from health promotion specialists to smoking cessation advisers and nutrition assistants. Designed to help readers develop the practical skills they need to become effective public health practitioners, this concise text gives an easily digested overview of public health and health promotion theory in accessible language and diagrams, before moving on to the ways readers can apply this in practice. Providing an opportunity for practitioners to understand possible barriers to lifestyle change, debate health inequalities and responsibilities, and explore the role of the media in changing attitudes, it: Outlines the roles of specific organisations involved in the work of public health work. Covers health needs assessment, agenda setting and the technical aspects of how to research plan and evaluate effective practice either with individual clients or when devising programmes and initiatives for population groups. Details methods of helping people with motivation for lifestyle change, building rapport, ongoing support, monitoring and signposting to specific services. Discusses role of neighbourhoods and communities in improving health and how workers may support local populations to improve the health of their community. The Essential Guide to Public Health and Health Promotion is an accessible introduction to the principles and practice of health promotion and public health for all those new to working or studying in the area, whatever their professional background.

Insurance Solutions-Plan Well, Live Better

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Author :
Publisher : Demos Medical Publishing
ISBN 13 : 1934559202
Total Pages : 194 pages
Book Rating : 4.9/5 (345 download)

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Book Synopsis Insurance Solutions-Plan Well, Live Better by : Laura D. Cooper, Esq.

Download or read book Insurance Solutions-Plan Well, Live Better written by Laura D. Cooper, Esq. and published by Demos Medical Publishing. This book was released on 2002-09-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: When faced with long-term disability or chronic illness many people find the financial consequences as harrowing as the disease itself. Cooper shows that, with adequate planning, insurance should cover any and all disability-related costs. In fact by choosing the right insurance people can maximize their lifestyle and gain financial freedom. Readers will learn how to look at various insurance options - including life, disability, health, and long-term care, from a new perspective. They will discover that they do have options for reliable insurance and ultimately financial security. Cooper offers practical advice on finding insurance, evaluating its coverage, and avoiding pitfalls. Using a logical, workbook approach, this resource gives readers exercises, worksheets, and checklists to help them judge whether they are adequately prepared for dealing with disability-related costs. In a step-by-step manner they will learn how to: Catalog current illness-relevant insurance data. Evaluate the comprehensiveness and quality of existing insurance products. Improve their insurance plans She shows readers precisely how to foresee whether their present insurance plans will help them safeguard assets - even in the worst scenario. If readers find serious potential problems in their coverage, this excellent practical book offers concrete information for dealing with them to secure future financial goals. Packed with ideas and strategies, this handy guide will help readers find and purchase insurance that a typical insurance company might not make available to a disabled person. They will also find suggestions for obtaining insurance when traditional sources appear to closed. To assist readers with the language of insurance, the book contains glossary of terms.

Counselor Self-Care

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394222718
Total Pages : 250 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Counselor Self-Care by : Gerald Corey

Download or read book Counselor Self-Care written by Gerald Corey and published by John Wiley & Sons. This book was released on 2023-06-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly anticipated second edition written for students, clinicians, educators, and supervisors offers practical perspectives on the lifelong quest for personal wellness. Through conversational and deeply personal narratives, the authors reveal their self-care journeys at different stages of their careers, and 39 guest contributors—ranging from graduate students to counseling veterans—share how they overcome setbacks and prioritize self-care to maintain competent, ethical practice. Topics include practicing self-care throughout your career, strategies for managing stress, establishing personal and professional boundaries, enhancing relationships, finding meaning in life, and creating a realistic self-care plan. Firsthand accounts throughout the book have been updated, and new narratives have been added on self-care practices for healing from grief, self-care for grief counselors, staying committed to self-care, global self-care practices, permission to be, creating balance among chaos, making self-care nonnegotiable, contemplations at midcareer, and self-care planning. *Requests for digital versions from ACA can be found on www.wiley.com *To purchase print copies, please visit the ACA website www.counseling.org *Reproduction requests for material from books published by ACA should be directed to [email protected]

Psychology of Health and Fitness

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Author :
Publisher : F.A. Davis
ISBN 13 : 0803640943
Total Pages : 481 pages
Book Rating : 4.8/5 (36 download)

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Book Synopsis Psychology of Health and Fitness by : Barbara Brehm

Download or read book Psychology of Health and Fitness written by Barbara Brehm and published by F.A. Davis. This book was released on 2014-02-19 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to apply the psychology of health and fitness to your exercise programs and to solve the motivational and behavioral problems you’ll encounter every day in practice. You’ll explore the scientific principles and variables that influence behavior as you develop the confidence to design effective lifestyle interventions for disease prevention and develop individualized exercise programs that promote optimal health.

Masters of the Secrets

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Author :
Publisher : Xlibris Corporation
ISBN 13 : 1469122375
Total Pages : 155 pages
Book Rating : 4.4/5 (691 download)

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Book Synopsis Masters of the Secrets by : Prof. C. Wattles Haanel Mentz

Download or read book Masters of the Secrets written by Prof. C. Wattles Haanel Mentz and published by Xlibris Corporation. This book was released on 2007-06-26 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has several exciting features: Commentary on the following authors is included: Wallace Wattles, Dr. Joseph Murphy, Judge Thomas Troward, Dr. Charles Haanel, Dr. Christian Larson, Dr. Napoleon Hill, Prentice Mulford, William Walker Atkinson, James Allen, and Robert Collier. This book also contains an inspiring version of: The 8 Fold Path, 25 Secrets to Gratitude, A metaphysical Exercise for Health by Wattles, 12 Steps for Abundance, and an prosperity analysis of the Beatitudes. Prof. Mentz has studied the greatest authors of personal growth and self help philosophy for over 20 years. He began researching metaphysics, human potential, Christian mystics, Eastern spirituality, ancient fraternal rites, and secret orders to extract the leading principles for growth of mind, body and soul. After reading some 500 books in the field of success and attending hundreds of lectures that discussed life improvement subjects, he has complied summaries of what he believes to be the most effective strategies throughout the world.

Digital Communication Management

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 1789235146
Total Pages : 180 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Digital Communication Management by : Beatriz Peña-Acuña

Download or read book Digital Communication Management written by Beatriz Peña-Acuña and published by BoD – Books on Demand. This book was released on 2018-09-19 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.

Kiplinger's Personal Finance

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Author :
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4./5 ( download)

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Book Synopsis Kiplinger's Personal Finance by :

Download or read book Kiplinger's Personal Finance written by and published by . This book was released on 2004-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.

Computers and Games for Mental Health and Well-Being

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2889454967
Total Pages : 311 pages
Book Rating : 4.8/5 (894 download)

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Book Synopsis Computers and Games for Mental Health and Well-Being by : Yasser Khazaal

Download or read book Computers and Games for Mental Health and Well-Being written by Yasser Khazaal and published by Frontiers Media SA. This book was released on 2018-07-12 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have seen important developments in the computer and game industry, including the emergence of the concept of serious games. It is hypothesized that tools such as games, virtual reality, or applications for smartphones may foster learning, enhance motivation, promote behavioral change, support psychotherapy, favor empowerment, and improve some cognitive functions. Computers and games may create supports for training or help people with cognitive, emotional, or behavioral change. Games take various formats, from board games to informatics to games with interactive rules of play. Similarly, computer tools may vary widely in format, from self-help or assisted computerized training to virtual reality or applications for smartphones. Some tools that may be helpful for mental health were specifically designed for that goal, whereas others were not. Gamification of computer-related products and games with a numeric format tend to reduce the gap between games and computers tools and increase the conceptual synergy in such fields. Games and computer design share an opportunity for creativity and innovation to help create, specifically design, and assess preventive or therapeutic tools. Computers and games share a design conception that allows innovative approaches to overcome barriers of the real world by creating their own rules. Yet, despite the potential interest in such tools to improve treatment of mental disorders and to help prevent them, the field remains understudied and information is under-disseminated in clinical practice. Some studies have shown, however, that there is potential interest and acceptability of tools that support various vehicles, rationales, objectives, and formats. These tools include traditional games (e.g., chess games), popular electronic games, board games, computer-based interventions specifically designed for psychotherapy or cognitive training, virtual reality, apps for smartphones, and so forth. Computers and games may offer a true opportunity to develop, assess, and disseminate new prevention and treatment tools for mental health and well-being. Currently, there is a strong need for state-of-the-art information to answer questions such as the following: Why develop such tools for mental health and well-being? What are the potential additions to traditional treatments? What are the best strategies or formats to improve the possible impact of these tools? Are such tools useful as a first treatment step? What is the potential of a hybrid model of care that combines traditional approaches with games and/or computers as tools? What games and applications have already been designed and studied? What is the evidence from previous studies? How can such tools be successfully designed for mental health and well-being? What is rewarding or attractive for patients in using such treatments? What are the worldwide developments in the field? Are some protocols under development? What are the barriers and challenges related to such developments? How can these tools be assessed, and how can the way that they work, and for whom, be measured? Are the potential benefits of such products specific, or can these additions be attributed to nonspecific factors? What are the users’ views on such tools? What are the possible links between such tools and social networks? Is there a gap between evidence-based results and market development? Are there any quality challenges? What future developments and studies are needed in the field?

Career Coach

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Author :
Publisher : Infobase Publishing
ISBN 13 : 0816053545
Total Pages : 289 pages
Book Rating : 4.8/5 (16 download)

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Book Synopsis Career Coach by : Shelly Field

Download or read book Career Coach written by Shelly Field and published by Infobase Publishing. This book was released on 2008 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a guide for those interested in pursuing a career in the performing arts, with advice and tips on assessing interests and skills, setting goals, planning career actions, searching for a job, networking, and pursuing success in the workplace.

NSCA's Essentials of Personal Training

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Author :
Publisher : Human Kinetics
ISBN 13 : 1492596728
Total Pages : 762 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis NSCA's Essentials of Personal Training by : Brad J. Schoenfeld

Download or read book NSCA's Essentials of Personal Training written by Brad J. Schoenfeld and published by Human Kinetics. This book was released on 2021-12-22 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt: NSCA's Essentials of Personal Training, Third Edition With HKPropel Access, is the definitive resource for personal trainers, health and fitness instructors, and other fitness professionals. It is also the primary preparation source for those taking the NSCA-CPT exam.

National Action Plan for Reducing Greenhouse Gas Emissions

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Author :
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis National Action Plan for Reducing Greenhouse Gas Emissions by : United States. Congress. Senate. Committee on Energy and Natural Resources

Download or read book National Action Plan for Reducing Greenhouse Gas Emissions written by United States. Congress. Senate. Committee on Energy and Natural Resources and published by . This book was released on 1994 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Personal Passenger Safety in Railway Stations

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Author :
Publisher : The Stationery Office
ISBN 13 : 0215028996
Total Pages : 136 pages
Book Rating : 4.2/5 (15 download)

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Book Synopsis Personal Passenger Safety in Railway Stations by : Great Britain: Parliament: House of Commons: Transport Committee

Download or read book Personal Passenger Safety in Railway Stations written by Great Britain: Parliament: House of Commons: Transport Committee and published by The Stationery Office. This book was released on 2006-05-25 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal passenger safety in railway Stations : Oral and written evidence, oral evidence taken on Wednesday 19 April 2006