Momentum: How You Can Leverage Positivity and Leadership to Live a Life Worth Living

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Publisher :
ISBN 13 : 9781641373487
Total Pages : 136 pages
Book Rating : 4.3/5 (734 download)

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Book Synopsis Momentum: How You Can Leverage Positivity and Leadership to Live a Life Worth Living by : Logan Kamer

Download or read book Momentum: How You Can Leverage Positivity and Leadership to Live a Life Worth Living written by Logan Kamer and published by . This book was released on 2019-12-02 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the difference between a good leader and a great one? When is positivity appropriate, and when is it toxic? How can you become the best version of yourself?These are just some of the questions that author Logan Kamer set out to answer. In his book Momentum, he explores the traits of great leaders and the fine balance between optimism and reality.With advice from people like retired American soccer player Kristine Lilly and CEO of Sports 1 Marketing David Meltzer, Kamer offers a new perspective on the concept of positivity and how you can take a leadership role to accomplish what you genuinely want for your own life. Ready to leverage an authentic mindset?Ready to master self-leadership techniques? Take just one piece of advice from this book and apply it to your own life. Following the advice of Momentum is guaranteed to add value to your day-to-day life.

Momentum: How You Can Leverage Positivity and Leadership to Live a Life Worth Living

Download Momentum: How You Can Leverage Positivity and Leadership to Live a Life Worth Living PDF Online Free

Author :
Publisher :
ISBN 13 : 9781641373487
Total Pages : 136 pages
Book Rating : 4.3/5 (734 download)

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Book Synopsis Momentum: How You Can Leverage Positivity and Leadership to Live a Life Worth Living by : Logan Kamer

Download or read book Momentum: How You Can Leverage Positivity and Leadership to Live a Life Worth Living written by Logan Kamer and published by . This book was released on 2019-12-02 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the difference between a good leader and a great one? When is positivity appropriate, and when is it toxic? How can you become the best version of yourself?These are just some of the questions that author Logan Kamer set out to answer. In his book Momentum, he explores the traits of great leaders and the fine balance between optimism and reality.With advice from people like retired American soccer player Kristine Lilly and CEO of Sports 1 Marketing David Meltzer, Kamer offers a new perspective on the concept of positivity and how you can take a leadership role to accomplish what you genuinely want for your own life. Ready to leverage an authentic mindset?Ready to master self-leadership techniques? Take just one piece of advice from this book and apply it to your own life. Following the advice of Momentum is guaranteed to add value to your day-to-day life.

From Values to Action: The Four Principles of Values-Based Leadership

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470881259
Total Pages : 231 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis From Values to Action: The Four Principles of Values-Based Leadership by : Harry M. Jansen Kraemer, Jr.

Download or read book From Values to Action: The Four Principles of Values-Based Leadership written by Harry M. Jansen Kraemer, Jr. and published by John Wiley & Sons. This book was released on 2011-04-19 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards Respected former CEO, professor, and speaker examines what it takes to become a values-based leader In this highly-anticipated book, Harry Kraemer argues that today's business environment demands values-based leaders who, in "doing the right thing," deliver outstanding and lasting results. The journey to becoming a values-based leader starts with self-reflection. He asks, "If you are not self-reflective, how can you know yourself? If you do not know yourself, how can you lead yourself? If you cannot lead yourself, how can you lead others?" Kraemer identifies self-reflection as the first of four principles that guide leaders to make choices that honor their values and candidly recounts how these principles helped him navigate some of the toughest challenges he faced in his career. Offers a framework for adopting the principles of values-based leadership—self-reflection, balance, true self-confidence, and genuine humility—to lead organizations effectively Based on Kraemer's popular Kellogg MBA course on values-based leadership A recognized expert in values-based leadership, Kraemer is a sought after speaker on the subject Lively and engaging, Kraemer's book comes at a critical time when true leadership in every facet of society is desperately needed. All of Harry’s proceeds from the book sales are donated to the One Acre Fund in Africa.

The Progress Principle

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Publisher : Harvard Business Press
ISBN 13 : 1422142736
Total Pages : 270 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Progress Principle by : Teresa Amabile

Download or read book The Progress Principle written by Teresa Amabile and published by Harvard Business Press. This book was released on 2011-07-19 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly. As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful work—progress—that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day. The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalysts—events that directly facilitate project work, such as clear goals and autonomy—and (2) nourishers—interpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality. Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their people’s performance.

Win Forever

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Publisher : Penguin
ISBN 13 : 1101548398
Total Pages : 254 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Win Forever by : Pete Carroll

Download or read book Win Forever written by Pete Carroll and published by Penguin. This book was released on 2011-08-02 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I know that I'll be evaluated in Seattle with wins and losses, as that is the nature of my profession for the last thirty-five years. But our record will not be what motivates me. Years ago I was asked, 'Pete, which is better: winning or competing?' My response was instantaneous: 'Competing. . . because it lasts longer.'" Pete Carroll is one of the most successful coaches in football today. As the head coach at USC, he brought the Trojans back to national prominence, amassing a 97-19 record over nine seasons. Now he shares the championship-winning philosophy that led USC to seven straight Pac-10 titles. This same mind-set and culture will shape his program as he returns to the NFL to coach the Seattle Seahawks. Carroll developed his unique coaching style by trial and error over his career. He learned that you get better results by teaching instead of screaming, and by helping players grow as people, not just on the field. He learned that an upbeat, energetic atmosphere in the locker room can coexist with an unstoppable competitive drive. He learned why you should stop worrying about your opponents, why you should always act as if the whole world is watching, and many other contrarian insights. Carroll shows us how the Win Forever philosophy really works, both in NCAA Division I competition and in the NFL. He reveals how his recruiting strategies, training routines, and game-day rituals preserve a team's culture year after year, during championship seasons and disappointing seasons alike. Win Forever is about more than winning football games; it's about maximizing your potential in every aspect of your life. Carroll has taught business leaders facing tough challenges. He has helped troubled kids on the streets of Los Angeles through his foundation A Better LA. His words are true in any situation: "If you want to win forever, always compete."

Next Generation Leader

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Publisher : Multnomah
ISBN 13 : 158860148X
Total Pages : 176 pages
Book Rating : 4.5/5 (886 download)

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Book Synopsis Next Generation Leader by : Andy Stanley

Download or read book Next Generation Leader written by Andy Stanley and published by Multnomah. This book was released on 2011-10-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A growing number of next generation Christians are eager to learn, grow, and lead in ministry or in the marketplace. Mentoring young leaders, as they face the unique issues of a changing world, has been pastor and Visioneering author Andy Stanley's passion for more than a decade. Here, he shares material from his leadership training sessions, developed to address essential leadership qualities such as character, clarity, courage, and competency. This is the perfect guide for any new leader -- or for the mentor of a future leader! Clear, stylish typeset, with user-friendly links to referenced Scripture.

Read to Lead

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Publisher : Baker Books
ISBN 13 : 1493430254
Total Pages : 240 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis Read to Lead by : Jeff Brown

Download or read book Read to Lead written by Jeff Brown and published by Baker Books. This book was released on 2021-08-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the common habit shared by many successful people throughout history. It's responsible for unlocking limitless creativity and influence. It's known to reduce stress, improve decision-making skills, and make you a better leader. What is it? Reading. And it's the single best thing you can do to improve yourself professionally. Reading more and better books creates opportunities for you to learn new skills, rise above your competition, and build a successful career. In Read to Lead you'll learn - why you need to read like your career depends on it - the five science-backed reasons reading will help you build your career - how to absorb a book into your bloodstream - a technique that can double (or triple!) your reading speed - tips on creating a lifetime reading habit - and more If you want to lead a more satisfied life, have more intelligent conversations, and broaden your mind, you need to read to lead!

Hustle

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Publisher : Rodale
ISBN 13 : 1623367166
Total Pages : 274 pages
Book Rating : 4.6/5 (233 download)

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Book Synopsis Hustle by : Neil Patel

Download or read book Hustle written by Neil Patel and published by Rodale. This book was released on 2016-09-13 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dynamic, game-changing guide to finding success and fearlessly outsmarting the system Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn’t always lead to fulfillment. In fact, according to Gallup research, nearly 90 percent of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle. The secret lies in making manageable tweaks and placing small bets on pursuits that propel you from who you are today to the person you’re destined to become. In Hustle, Neil Patel, Patrick Vlaskovits, and Jonas Koffler--three of the nation’s top entrepreneurs and consultants--have teamed up to teach you how to look at work and life through a new lens--one based on discovering projects you enjoy and the people and opportunities that support your talents, growth, income, and happiness. The authors reveal their groundbreaking three-part framework of Heart, Head, and Habits. Along the way, you will learn to redefine hustle as the optimal path to success using powerful, often counterintuitive, advice, including: • Why you must own your dreams, not rent dreams from others • Ways to create your own luck and “POP” • How to betray yourself to stay true to yourself--and develop your potential • The four major career hustles and the path that's best for you More than just an inspirational career guide, Hustle aims to fundamentally transform the way you work and live, and give yourself permission to thrive in today’s uncertain world.

The Law of Happiness

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Publisher : Simon and Schuster
ISBN 13 : 0857201158
Total Pages : 155 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis The Law of Happiness by : Dr. Henry Cloud

Download or read book The Law of Happiness written by Dr. Henry Cloud and published by Simon and Schuster. This book was released on 2011-01-06 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the beginning of time, people have searched for happiness and have amassed many and varied opinions on how it is found. Only recently has empirical science devoted extensive research to questions such as: Is happiness within our control? What role does God play in making people happy? How do I close the gap between where I want?Drawing from the latest scientific and psychological research on the quest for happiness, The Law of Happiness reveals that the spiritual truths of the Bible hold the secrets to the happiness we desire. As Dr Henry Cloud unpacks theseuniversal, eternal principles, he reveals that true happiness is not about circumstances, physical health, financialsuccess, or even about the people in our lives. In other words, it's not about the factors that are frequently beyond our control. Rather, happiness is found in choosing to become the kind of people God created us to be. With chapter titles like 'Happy People Connect', 'Happy People Are Envy-Free' and 'Happy People Forgive', Dr Cloud shows just how happiness is achieved as he sets readers on a pathway of spiritual transformation that connects them with the God of the universe. With these new tools, readers will discover that their relationships, their careers and their inner selves are infused with the joy they've been seeking.

Grounded

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Publisher : MCP Books
ISBN 13 : 9781545610336
Total Pages : 294 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Grounded by : Nancy M. Dahl

Download or read book Grounded written by Nancy M. Dahl and published by MCP Books. This book was released on 2017-11-14 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you build the career and life you want--especially with chaos swirling around you, throwing out roadblocks at every turn. Only when you understand that the world isn't set up to optimize, can you begin the journey to uncover your best and lead your life with intention. Bottom line: life is the ultimate experience model. You don't come with an operating manual that tells you how to be your best. You just have to figure it out to find the things that work. And the discovery is never done. You have to stay engaged, curious and willing to admit you don't know everything, so you can learn more to be your best. Dedicating yourself to the lifelong discipline of practice outlined in GROUNDED allows you to see what works and most importantly stay in tune with what grounds you at every turn of your journey. The questions change as people move through their lives. In their twenties, people wonder where to begin. In their thirties, people wonder if they are headed in the right direction. In their forties, they may begin to wonder if this is all there is. And in their fifties and beyond, they wonder what should happen next chapter. This notion of being grounded isn't about age, it's about attitude. Your life will have impact. Choices will be made. GROUNDED is dedicated to building the skill so you decide, not someone else. Your life is simply too important to leave it to chance. And if you choose to lead others, GROUNDED is dedicated to inspiring others to be their best because you have done the work to understand how to lead first yourself and now others.

Earn What You're Really Worth

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Author :
Publisher : Hachette Go
ISBN 13 : 030683393X
Total Pages : 210 pages
Book Rating : 4.3/5 (68 download)

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Book Synopsis Earn What You're Really Worth by : Brian Tracy

Download or read book Earn What You're Really Worth written by Brian Tracy and published by Hachette Go. This book was released on 2023-08-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re searching for your first job or looking for a career change, this essential guidebook is here to set you up for success and land you the job and income you deserve. One of the most important assets you have is your earning ability: your ability to do something that other people will pay you for. This asset can be valuable and increase each year, or it can be stagnant and flat. Your greatest financial responsibility is to organize your time and your work so that you earn the very most possible throughout your lifetime. Earn What You're Really Worth will show you how. This book will be the bible of career advancement for your indefinite future. These tested, proven strategies will save you years of hard work and thousands of dollars of lost income. You will learn how to organize your life to ensure that you are earning the very maximum at every stage of your career. Earn What You're Really Worth is for every person who works in any competitive industry, including staff members or executives who want to earn more money, people in job transition, students entering the workplace, and every unemployed person who wants to get back into the workforce.

Mastering Leadership

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Publisher : John Wiley & Sons
ISBN 13 : 1119147212
Total Pages : 391 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Mastering Leadership by : Robert J. Anderson

Download or read book Mastering Leadership written by Robert J. Anderson and published by John Wiley & Sons. This book was released on 2015-11-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your leadership a competitive advantage, or is it costing you? How do you know? Are you developing your leadership effectiveness at the pace of change? For most leaders today, complexity is outpacing their personal and collective development. Most leaders are in over their heads, whether they know it or not. The most successful organizations over time are the best led. While this has always been true, today escalating global complexity puts leadership effectiveness at a premium. Mastering Leadership involves developing the effectiveness of leaders—individually and collectively—and turning that leadership into a competitive advantage. This comprehensive roadmap for optimal leadership features: Breakthrough research that connects increased leadership effectiveness with enhanced business performance The first fully integrated Universal Model of Leadership—one that integrates the best theory and research in the fields of Leadership and Organizational Development over the last half century A free, online self-assessment of your leadership, using the Leadership Circle Profile, visibly outlining how you are currently leading and how to develop even greater effectiveness The five stages in the evolution of leadership—Egocentric, Reactive, Creative, Integral, and Unitive—along with the organizational structures and cultures that develop at each of these stages Six leadership practices for evolving your leadership capability at a faster pace A map of your optimal path to greater leadership effectiveness Case stories that facilitate pragmatic application of this Leadership Development System to your particular situation This timeless, authoritative text provides a systemic approach for developing your senior leaders and the leadership system of your organization. It does not recommend quick fixes, but argues that real development requires a strategic, long-term, and integrated approach in order to forge more effective leaders and enhanced business performance. Mastering Leadership offers a developmental pathway to bring forth the highest and best use of yourself, your life, and your leadership. By more meaningfully deploying all of who you are every day, individually and collectively, you will achieve a leadership legacy consistent with your highest aspirations.

Getting Ahead

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Publisher : John Wiley & Sons
ISBN 13 : 0470915870
Total Pages : 293 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Getting Ahead by : Joel A. Garfinkle

Download or read book Getting Ahead written by Joel A. Garfinkle and published by John Wiley & Sons. This book was released on 2011-09-13 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading executive coach pinpoints three vital traits necessary to advance your career In Getting Ahead, one of the top 50 executive coaches in the United States, Joel Garfinkle reveals his signature model for mastering three skills to take your career to the next level: Perception, Visibility, and Influence. The PVI-model of professional advancement will teach you to: (1) Actively promote yourself as an asset and valuable person inside the organization, (2) Increase your visibility to gain others’ recognition and appreciation for your efforts and (3) Become a person of influence who makes key decisions inside the organization. Getting Ahead will put you ahead of the competition to become a known, valued, and desired commodity at your company. For more than two decades, Joel Garfinkle has worked closely with thousands of executives, senior managers, directors, and employees at the world's leading companies, and has authored 300 articles on leadership Offers detailed guidance on how to increase exposure, boost visibility, enhance perceived value for your organization, and ultimately achieve career advancement Explains how to get your name circulating among higher levels of management so others know you, see your results, and acknowledge the impact you bring to the company

Take the Stairs

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Author :
Publisher : Penguin
ISBN 13 : 1101575417
Total Pages : 169 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Take the Stairs by : Rory Vaden

Download or read book Take the Stairs written by Rory Vaden and published by Penguin. This book was released on 2012-02-07 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you ride the escalator-or take the stairs? No matter how you define success, it always requires one thing: self-discipline. But as popular speaker and strategist Rory Vaden explains, we live in an "escalator world"-one that's filled with shortcuts, quick fixes, and distractions that make it all too easy to slide into procrastination, compromise, and mediocrity. What seems like an easier path is really much harder in the end-and, most important, it won't take you where you want to go. How do successful people stay focused and achieve results? This lively and insightful guide presents a simple program for taking the stairs-that is, for overcoming the temptations of quick fixes and procrastination, conquering creative avoidance, and transcending personal setbacks in order to tackle the work that leads to real success. Whatever your goals are, Rory Vaden's proven approach will get you there-one stair at a time.

Character Strengths and Virtues

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Publisher : Oxford University Press
ISBN 13 : 0198037333
Total Pages : 815 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Character Strengths and Virtues by : Christopher Peterson

Download or read book Character Strengths and Virtues written by Christopher Peterson and published by Oxford University Press. This book was released on 2004-04-08 with total page 815 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Character" has become a front-and-center topic in contemporary discourse, but this term does not have a fixed meaning. Character may be simply defined by what someone does not do, but a more active and thorough definition is necessary, one that addresses certain vital questions. Is character a singular characteristic of an individual, or is it composed of different aspects? Does character--however we define it--exist in degrees, or is it simply something one happens to have? How can character be developed? Can it be learned? Relatedly, can it be taught, and who might be the most effective teacher? What roles are played by family, schools, the media, religion, and the larger culture? This groundbreaking handbook of character strengths and virtues is the first progress report from a prestigious group of researchers who have undertaken the systematic classification and measurement of widely valued positive traits. They approach good character in terms of separate strengths-authenticity, persistence, kindness, gratitude, hope, humor, and so on-each of which exists in degrees. Character Strengths and Virtues classifies twenty-four specific strengths under six broad virtues that consistently emerge across history and culture: wisdom, courage, humanity, justice, temperance, and transcendence. Each strength is thoroughly examined in its own chapter, with special attention to its meaning, explanation, measurement, causes, correlates, consequences, and development across the life span, as well as to strategies for its deliberate cultivation. This book demands the attention of anyone interested in psychology and what it can teach about the good life.

The Tudors

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Publisher : Bantam
ISBN 13 : 038534077X
Total Pages : 658 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis The Tudors by : G. J. Meyer

Download or read book The Tudors written by G. J. Meyer and published by Bantam. This book was released on 2011-03-01 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • For the first time in decades comes a fresh look at the fabled Tudor dynasty, comprising some of the most enigmatic figures ever to rule a country. “A thoroughly readable and often compelling narrative . . . Five centuries have not diminished the appetite for all things Tudor.”—Associated Press In 1485, young Henry Tudor, whose claim to the throne was so weak as to be almost laughable, crossed the English Channel from France at the head of a ragtag little army and took the crown from the family that had ruled England for almost four hundred years. Half a century later his son, Henry VIII, desperate to rid himself of his first wife in order to marry a second, launched a reign of terror aimed at taking powers no previous monarch had even dreamed of possessing. In the process he plunged his kingdom into generations of division and disorder, creating a legacy of blood and betrayal that would blight the lives of his children and the destiny of his country. The boy king Edward VI, a fervent believer in reforming the English church, died before bringing to fruition his dream of a second English Reformation. Mary I, the disgraced daughter of Catherine of Aragon, tried and failed to reestablish the Catholic Church and produce an heir. And finally came Elizabeth I, who devoted her life to creating an image of herself as Gloriana the Virgin Queen but, behind that mask, sacrificed all chance of personal happiness in order to survive. The Tudors weaves together all the sinners and saints, the tragedies and triumphs, the high dreams and dark crimes, that reveal the Tudor era to be, in its enthralling, notorious truth, as momentous and as fascinating as the fictions audiences have come to love. Praise for The Tudors “A rich and vibrant tapestry.”—The Star-Ledger “A thoroughly readable and often compelling narrative . . . Five centuries have not diminished the appetite for all things Tudor.”—Associated Press “Energetic and comprehensive . . . [a] sweeping history of the gloriously infamous Tudor era . . . Unlike the somewhat ponderous British biographies of the Henrys, Elizabeths, and Boleyns that seem to pop up perennially, The Tudors displays flashy, fresh irreverence [and cuts] to the quick of the action.”—Kirkus Reviews “[A] cheeky, nuanced, and authoritative perspective . . . brims with enriching background discussions.”—Publishers Weekly “[A] lively new history.”—Bloomberg

Grow

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Author :
Publisher : Crown Currency
ISBN 13 : 0307720373
Total Pages : 338 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Grow by : Jim Stengel

Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.