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Author : Rustom S. Davar
Publisher : Bombay : Progressive Corporation
ISBN 13 :
Total Pages : 678 pages
Book Rating : 4.3/5 (91 download)
Download or read book Modern Marketing Management in the Indian Context written by Rustom S. Davar and published by Bombay : Progressive Corporation. This book was released on 1969 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ramaswamy
Publisher : Macmillan
ISBN 13 : 9780230637290
Total Pages : 916 pages
Book Rating : 4.6/5 (372 download)
Download or read book Marketing Management:Global Perspective Indian Context written by Ramaswamy and published by Macmillan. This book was released on 2009-02 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt: FONT COLOR= FF0000 Winner of the First Prize of the FIP Awards for Excellence in Book Production 2009/FONT COLOR A Transformational Text on Marketing. . . Presents Marketing in an Altogether New Perspective Today, Marketing needs a
Author : R S N Pillai
Publisher : S. Chand Publishing
ISBN 13 : 8121916976
Total Pages : 390 pages
Book Rating : 4.1/5 (219 download)
Download or read book Modern Marketing written by R S N Pillai and published by S. Chand Publishing. This book was released on 1987 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Author : Ramaswamy,
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9789352807383
Total Pages : 0 pages
Book Rating : 4.8/5 (73 download)
Download or read book Marketing Management written by Ramaswamy, and published by SAGE Publications Pvt. Limited. This book was released on 2018-07-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Isn't it time we addressed the elephant in the room? Are the existing texts on marketing management contextually sufficient for Indian students? Here is the pioneer. A book that is India-centric, comprehensive and apt for the times. Staying relevant to contemporary times, the sixth edition of the transformational text Marketing Management: Indian Context, Global Perspective comes with an even mightier foundation with its practical, research-based content. Why this particular text? Because it is not an ‘adaptation of a foreign book’ or one ‘with few Indian examples’. It has remained, since its first edition, published 35 years ago, the unparalleled text presenting an India-centric approach to the discipline of marketing. The compelling logic for an Indian text Since marketing is an environment-driven subject, it requires an environment-specific treatment. This text meets this need and equips students to comprehend marketing in a manner relevant to the Indian setting. Tracks every transition and change Marketing is changing. India is changing. Technology, digitisation and overall disruption drive this change. This text captures this change and interprets its import. Comprehensive coverage, engaging presentation The text re-visits the basics and explores the contemporary concepts of marketing. It contains a fine blend of mini cases on experiences of companies, both Indian and global. It comes with a brand-new feature: Marketing Insight Exhibit; as many as 140 exhibits explain how high-performing Indian and global companies keep excelling. With this book, students will start loving the study of marketing User-friendliness, excellent readability, exciting presentation and innovative design are its hallmarks.
Author : Tapan K. Panda
Publisher : Excel Books India
ISBN 13 : 9788174465481
Total Pages : 780 pages
Book Rating : 4.4/5 (654 download)
Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tapan K. Panda
Publisher :
ISBN 13 : 9788174465115
Total Pages : 757 pages
Book Rating : 4.4/5 (651 download)
Download or read book Marketing Management written by Tapan K. Panda and published by . This book was released on 2009-09 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Davar R S.
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (768 download)
Download or read book Modern Marketing Management written by Davar R S. and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr.M.G.Bhaskar
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9394958517
Total Pages : 404 pages
Book Rating : 4.3/5 (949 download)
Download or read book The Curious Science of Modern Marketing Management written by Dr.M.G.Bhaskar and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S S Khanka
Publisher : S. Chand Publishing
ISBN 13 : 8121918014
Total Pages : 400 pages
Book Rating : 4.1/5 (219 download)
Download or read book Entrepreneurial Development written by S S Khanka and published by S. Chand Publishing. This book was released on 2006 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is useful for B.Com., M.Com., and MBA students of all Indian Universities. Presentation of various aspects of entrepreneurship is the most salient features of this book. Clarity of all topics has been given throughout. Description of the most difficult topics, in a simple and easy to follow style, has been the authors main attempt. At the end of the each chapter Assessment Questions are included in this book. Glossary, Bibliography, Author Index, Subject Index and Abbreviations are incoporated at the end of the book.
Author : Rajagopal
Publisher : New Age International
ISBN 13 : 9788122411546
Total Pages : 204 pages
Book Rating : 4.4/5 (115 download)
Download or read book Marketing Concepts And Cases written by Rajagopal and published by New Age International. This book was released on 2000 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Present Environment Of Increasing Global Competition, Marketing Has Emerged As The Key Factor In Any Commercial Enterprise. This Book Explains The Basic Principles, Strategies And Activities Involved In Marketing Management.Starting With The Fundamental Marketing Concepts, The Book Explains The Various Dimensions Of The Entire Marketing Management Process. It Then Discusses The Important Element Of Advertising With Reference To The Relevant Legal Provisions. Marketing Research Is Explained In Detail Along With Research Design And Mis. Analysis And Forecasting Of Consumer Behaviour Is Discussed Next, Followed By An Analysis Of Sales Management.Relevant Case Studies Drawn From The Indian Context Have Been Presented Throughout The Book To Illustrate The Basic Concepts And Strategies. Flow Charts And Diagrams Have Also Been Included For An Easier Grasp Of The Discussion.All These Features Make This Book An Excellent Text For Marketing Management Students. Professionals And Consultants Would Also Find It Very Useful.
Author : Rustom S. Davar
Publisher :
ISBN 13 :
Total Pages : 694 pages
Book Rating : 4.:/5 (11 download)
Download or read book Modern Marketing Management written by Rustom S. Davar and published by . This book was released on 1997 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : K.Gangadharamurthy
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9388805488
Total Pages : pages
Book Rating : 4.3/5 (888 download)
Download or read book Concept of Education in View of Swami Vivekananda written by K.Gangadharamurthy and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : V.K.Bhalla
Publisher : S. Chand Publishing
ISBN 13 : 9788121927024
Total Pages : 452 pages
Book Rating : 4.9/5 (27 download)
Download or read book Fundamentals of Investment Management written by V.K.Bhalla and published by S. Chand Publishing. This book was released on 2010-12 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the students of Management, Commerce, Professional Course of CA, CS, ICWA and Professionals of Financial Institutions. Thirteen chapters on current major areas have been added to provide exhaustive coverage on recent changes in the world financial markets and the changing compositions of the portfolios.
Author : M. Govindarajan
Publisher : Alpha Science International, Limited
ISBN 13 : 9788173193163
Total Pages : 379 pages
Book Rating : 4.1/5 (931 download)
Download or read book Modern Marketing Management written by M. Govindarajan and published by Alpha Science International, Limited. This book was released on 1999-01-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present book attempts to bridge the gap between the theory of marketing and reality. -Focuses on building a conceptual framework for developing marketing strategies -Highlights the sweeping economic reforms and their impact on the opening up of markets to foreign companies
Author : D. CHANDRA BOSE
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120339452
Total Pages : 321 pages
Book Rating : 4.1/5 (23 download)
Download or read book MODERN MARKETING written by D. CHANDRA BOSE and published by PHI Learning Pvt. Ltd.. This book was released on 2010-01-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
Author : R Parameswaran
Publisher : S. Chand Publishing
ISBN 13 : 9788121912006
Total Pages : 292 pages
Book Rating : 4.9/5 (12 download)
Download or read book Computer Application in Business ( Tamil Nadu) written by R Parameswaran and published by S. Chand Publishing. This book was released on 2008 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a great pleasure in presenting this fifth thoroughly revised edition of the book on Computer Applications in Business .In this revised edition,the book includes Operating System,E-Commerece & Internet,System Analysis & Design,Computer based Information System and Database.
Author :
Publisher :
ISBN 13 :
Total Pages : 980 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Indian Journal of Public Administration written by and published by . This book was released on 1975 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt:
