Modern Campaigns

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Modern Political Campaigns

Author : Michael D. Cohen
Publisher : Rowman & Littlefield
ISBN 13 : 1538153815
Total Pages : 205 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Modern Political Campaigns by : Michael D. Cohen

Download or read book Modern Political Campaigns written by Michael D. Cohen and published by Rowman & Littlefield. This book was released on 2021-06-15 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.

Political Consultants and Campaigns

Author : Jason Johnson
Publisher : Westview Press
ISBN 13 : 0813344883
Total Pages : 322 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Political Consultants and Campaigns by : Jason Johnson

Download or read book Political Consultants and Campaigns written by Jason Johnson and published by Westview Press. This book was released on 2011-08-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique empirical and theoretical analysis of political consultants and how they achieve electoral success for their candidates

Political Campaigns and Political Advertising

Author : Frank W. Baker
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313347565
Total Pages : 224 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Political Campaigns and Political Advertising by : Frank W. Baker

Download or read book Political Campaigns and Political Advertising written by Frank W. Baker and published by Bloomsbury Publishing USA. This book was released on 2009-06-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

Building a Business of Politics

Author : Adam D. Sheingate
Publisher : Oxford University Press
ISBN 13 : 0190217197
Total Pages : 297 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Building a Business of Politics by : Adam D. Sheingate

Download or read book Building a Business of Politics written by Adam D. Sheingate and published by Oxford University Press. This book was released on 2016 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.

Inside Campaigns

Author : William J. Feltus
Publisher : CQ Press
ISBN 13 : 1506332986
Total Pages : 358 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Inside Campaigns by : William J. Feltus

Download or read book Inside Campaigns written by William J. Feltus and published by CQ Press. This book was released on 2016-02-24 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.

The Victory Lab

Author : Sasha Issenberg
Publisher : Crown
ISBN 13 : 0307954803
Total Pages : 402 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Victory Lab by : Sasha Issenberg

Download or read book The Victory Lab written by Sasha Issenberg and published by Crown. This book was released on 2013-09-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

Candidates, Consultants, and Campaigns

Author : Frank I. Luntz
Publisher : Oxford, UK ; New York, NY : B. Blackwell
ISBN 13 : 9780631162629
Total Pages : 272 pages
Book Rating : 4.1/5 (626 download)

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Book Synopsis Candidates, Consultants, and Campaigns by : Frank I. Luntz

Download or read book Candidates, Consultants, and Campaigns written by Frank I. Luntz and published by Oxford, UK ; New York, NY : B. Blackwell. This book was released on 1988-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes a modern American political campaign, discusses the influence of media advisers, and looks at PACs and modern campaign technology

The Timeline of Presidential Elections

Author : Robert S. Erikson
Publisher : University of Chicago Press
ISBN 13 : 0226922162
Total Pages : 221 pages
Book Rating : 4.2/5 (269 download)

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Book Synopsis The Timeline of Presidential Elections by : Robert S. Erikson

Download or read book The Timeline of Presidential Elections written by Robert S. Erikson and published by University of Chicago Press. This book was released on 2012-08-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.

Women on the Run

Author : Danny Hayes
Publisher : Cambridge University Press
ISBN 13 : 1107115582
Total Pages : 201 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Women on the Run by : Danny Hayes

Download or read book Women on the Run written by Danny Hayes and published by Cambridge University Press. This book was released on 2016-05-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book argues that contrary to conventional wisdom, the candidate's sex plays a minimal role in the majority of US elections.

Ground Wars

Author : Rasmus Kleis Nielsen
Publisher : Princeton University Press
ISBN 13 : 1400840449
Total Pages : 250 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Ground Wars by : Rasmus Kleis Nielsen

Download or read book Ground Wars written by Rasmus Kleis Nielsen and published by Princeton University Press. This book was released on 2012-02-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.

Attack Politics

Author : Emmett H. Buell
Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Attack Politics by : Emmett H. Buell

Download or read book Attack Politics written by Emmett H. Buell and published by . This book was released on 2008 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ask most Americans, and they'll tell you that presidential campaigns get dirtier and more negative with every election. This text suggests that this may not be as true as we think, and shows that over the last dozen elections, negativity may have been well publicised but hasn't increased.

Comprehensive Fundraising Campaigns

Author : James Langley
Publisher : Fundraising Guides for Univers
ISBN 13 : 9781948658065
Total Pages : 192 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis Comprehensive Fundraising Campaigns by : James Langley

Download or read book Comprehensive Fundraising Campaigns written by James Langley and published by Fundraising Guides for Univers. This book was released on 2016-05-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book will ground board members, presidents, vice presidents for advancement, deans and other critical stakeholders with an objective and comprehensive understanding of what it takes to achieve higher levels of success in a campaign."--Page 4 of cover.

Gilded Age Cato

Author : Charles W. Calhoun
Publisher : University Press of Kentucky
ISBN 13 : 0813161797
Total Pages : 289 pages
Book Rating : 4.8/5 (131 download)

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Book Synopsis Gilded Age Cato by : Charles W. Calhoun

Download or read book Gilded Age Cato written by Charles W. Calhoun and published by University Press of Kentucky. This book was released on 2014-07-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Union general, federal judge, presidential contender, and cabinet officer—Walter Q. Gresham of Indiana stands as an enigmatic character in the politics of the Gilded Age, one who never seemed comfortable in the offices he sought. This first scholarly biography not only follows the turns of his career but seeks also to find the roots of his disaffection. Entering politics as a Whig, Gresham shortly turned to help organize the new Republican Party and was a contender for its presidential nomination in the 1880s. But he became popular with labor and with the Populists and closed his political career by serving as secretary of state under Grover Cleveland. In reviewing Gresham's conduct of foreign affairs, Charles W. Calhoun disputes the widely held view that he was an economic expansionist who paved the way for imperialism. Gresham, instead, is seen here as a traditionalist who tried to steer the country away from entanglements abroad. It is this traditionalism that Calhoun finds to be the clue to Gresham's career. Troubled with self-doubt, Gresham, like the Cato of old, sought strength in a return to the republican virtues of the Revolutionary generation. Based on a thorough use of the available resources, this will stand as the definitive biography of an important figure in American political and diplomatic history, and in its portrayal of a man out of step with his times it sheds a different light on the politics of the Gilded Age.

What It Takes

Author : Richard Ben Cramer
Publisher : Open Road Media
ISBN 13 : 1453219641
Total Pages : 1712 pages
Book Rating : 4.4/5 (532 download)

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Book Synopsis What It Takes by : Richard Ben Cramer

Download or read book What It Takes written by Richard Ben Cramer and published by Open Road Media. This book was released on 2011-08-02 with total page 1712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before Game Change there was What It Takes, a ride along the 1988 campaign trail and “possibly the best [book] ever written about an American election” (NPR). Written by Pulitzer Prize–winning journalist and New York Times–bestselling author Richard Ben Cramer, What It Takes is “a perfect-pitch rendering of the emotions, the intensity, the anguish, and the emptiness of what may have been the last normal two-party campaign in American history” (Time). An up-close, in-depth look at six candidates—George H. W. “Poppy” Bush, Bob Dole, Joe Biden, Michael Dukakis, Richard Gephardt, and Gary Hart—this account of the 1988 US presidential campaign explores a unique moment in history, with details on everything from Bush at the Astrodome to Hart’s Donna Rice scandal. Cramer also addresses the question we find ourselves pondering every four years: How do presumably ordinary people acquire that mixture of ambition, stamina, and pure shamelessness that allows them to throw their hat in the ring as a candidate for leadership of the free world? Exhaustively researched from thousands of hours of interviews, What It Takes creates powerful portraits of these Republican and Democratic contenders, and the consultants, donors, journalists, handlers, and hangers-on who surround them, as they meet, greet, and strategize their way through primary season chasing the nomination, resulting in “a hipped-up amalgam of Teddy White, Tom Wolfe, and Norman Mailer” (Los Angeles Times Book Review). With timeless insight that helps us understand the current state of the nation, this “ultimate insider’s book on presidential politics” explores what helps these people survive, what makes them prosper, what drives them, and ultimately, what drives our government—human beings, in all their flawed glory (San Francisco Chronicle).

On Message

Author : Pippa Norris
Publisher : SAGE
ISBN 13 : 0857022121
Total Pages : 233 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis On Message by : Pippa Norris

Download or read book On Message written by Pippa Norris and published by SAGE. This book was released on 1999-05-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

How to Win an Election

Author : Quintus Tullius Cicero
Publisher : Princeton University Press
ISBN 13 : 0691154082
Total Pages : 126 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis How to Win an Election by : Quintus Tullius Cicero

Download or read book How to Win an Election written by Quintus Tullius Cicero and published by Princeton University Press. This book was released on 2012-02-13 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an ancient Roman guide to campaigning for modern politicians. Presented in English and Latin.

Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

Author : Steven A. Seidman
Publisher : Peter Lang
ISBN 13 : 9780820486161
Total Pages : 360 pages
Book Rating : 4.4/5 (861 download)

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Book Synopsis Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History by : Steven A. Seidman

Download or read book Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History written by Steven A. Seidman and published by Peter Lang. This book was released on 2008 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.