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Author : Jerome B. Kernan
Publisher : Marketing Classics Press
ISBN 13 : 1613110502
Total Pages : 13 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 7 written by Jerome B. Kernan and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George H. Haines
Publisher : Marketing Classics Press
ISBN 13 : 1613110499
Total Pages : 19 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 6 written by George H. Haines and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. A. Lunn
Publisher : Marketing Classics Press
ISBN 13 : 1613110464
Total Pages : 37 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 3 written by J. A. Lunn and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110456
Total Pages : 18 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 2 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas S. Robertson
Publisher : Marketing Classics Press
ISBN 13 : 161311057X
Total Pages : 27 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 14 written by Thomas S. Robertson and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John U. Farley
Publisher : Marketing Classics Press
ISBN 13 : 1613110510
Total Pages : 25 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 8 written by John U. Farley and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110642
Total Pages : 17 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 21 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Russell S Winer
Publisher : World Scientific
ISBN 13 : 9814596493
Total Pages : 529 pages
Book Rating : 4.8/5 (145 download)
Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Author : John A. Howard
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.F/5 ( download)
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Carman
Publisher : Marketing Classics Press
ISBN 13 : 1613110472
Total Pages : 19 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 4 written by James Carman and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John G. Myers
Publisher : Marketing Classics Press
ISBN 13 : 1613110634
Total Pages : 27 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 20 written by John G. Myers and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald E. Sexton, Jr.
Publisher : Marketing Classics Press
ISBN 13 : 1613110480
Total Pages : 21 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 5 written by Donald E. Sexton, Jr. and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Russell S Winer
Publisher : World Scientific
ISBN 13 : 9811272247
Total Pages : 848 pages
Book Rating : 4.8/5 (112 download)
Download or read book History Of Marketing Science, The (Second Edition) written by Russell S Winer and published by World Scientific. This book was released on 2023-06-16 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.
Author : Jagdish N. Sheth
Publisher : Marketing Classics Press
ISBN 13 : 161311009X
Total Pages : 14 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior written by Jagdish N. Sheth and published by Marketing Classics Press. This book was released on 2011-03 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book, discusses thorough and wide-ranging theories and models associated with differing aspects of buyer behavior from a team of marketing experts. Combines conceptual and theoretical basics of marketing discipline. Part 1 focuses on Armstrong's views on the ideological and practical strategy of conducting research to substantiate concepts and a network of concepts that comprises a theory. Part 2 centers on the encompassing models of buyer behavior. Part 3 assimilates the extensive models of innovative behavior and adoption process. Part 4 consists of papers which provide models of consumer classification and market segmentation. Part 5 includes a theoretical analysis of the changes which are likely to emerge in buyer behavior theory and research.This Classic Book was originally published in 1974 by Harper and Row.Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
Author : Jermsittiparsert, Kittisak
Publisher : IGI Global
ISBN 13 : 1668472813
Total Pages : 311 pages
Book Rating : 4.6/5 (684 download)
Download or read book Governmental Power Market-Ing in the VU-CHAOS World written by Jermsittiparsert, Kittisak and published by IGI Global. This book was released on 2023-09-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governmental Power Market-Ing in the VU-CHAOS World is a thought-provoking book that explores the blended concepts of state governance, marketing, and management. This book offers a comprehensive examination of the dynamics and implications of governmental power in a rapidly changing world. Delve into this text to investigate the concept of government and its significance, as well as the rise of gerontocracy, where the elders exert influence over the state game, both in theory and practice. Further chapters explore topics such as the hidden agenda behind the development of government in governmental power marketing theory, the sources and status of government, strategies, and behavior of governments as buyers. The influences that shape governmental buying behavior and the implications for controlling governmental power are also examined. Readers will gain insights into future trends in government theory and practice, including strategic approaches for stateless players and net states. Case studies and comparative applications offer real-world examples and practical implications. Governmental Power Market-Ing in the VU-CHAOS World is an essential resource for academics, researchers, policymakers, and anyone interested in understanding the complex interplay between governmental power and market dynamics in today's evolving global landscape.
Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466665483
Total Pages : 764 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Author : John A. Howard
Publisher : Marketing Classics Press
ISBN 13 : 1613110529
Total Pages : 11 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 9 written by John A. Howard and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:
