Mission And Purpose

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Understanding and Creating Vision and Mission Statements

Author : Dobri Stojsic
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis Understanding and Creating Vision and Mission Statements by : Dobri Stojsic

Download or read book Understanding and Creating Vision and Mission Statements written by Dobri Stojsic and published by . This book was released on 2020-05-04 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: There isn't a more powerful engine driving organizations towards excellence and long-range success than an attractive, worthwhile, achievable, and widely shared vision of the future.Every organization needs a purpose for its existence. The vision and mission of an organization focuses people's attention on a common dream, ambition, or outcome. It defines a common purpose to guide behavior. It is the foundation to becoming a purpose-driven organization. Together, a Vision and Mission statement begin to define, articulate, and communicate the purpose and values of an organization to others, including owners, executives, employees, consumers, customers, and other interested and affected people and organizations. In this handbook, for the first time, the authors present the tools and guidance they have developed over 25-years of consulting and working with a wide variety of bluechip clients across a broad range of industries, including financial services, retail, hospitality, technology, sports and entertainment, government and not-for-profits. This no-nonsense book will teach you how to formulate your thinking and to work with your colleagues to develop and refine practical and effective vision and mission statements. It includes background about the Painless Strategic Planning Process, education, exercises, examples, and instructions to help you and your team understand and painlessly develop effective vision and mission statements as the starting point for strategic planning or project management.

Strategy as Stretch and Leverage

Author : Gary Hamel
Publisher :
ISBN 13 : 9780000932044
Total Pages : 84 pages
Book Rating : 4.9/5 (32 download)

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Book Synopsis Strategy as Stretch and Leverage by : Gary Hamel

Download or read book Strategy as Stretch and Leverage written by Gary Hamel and published by . This book was released on 1993-01-01 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Vision Driven Leader

Author : Michael Hyatt
Publisher : Baker Books
ISBN 13 : 1493409557
Total Pages : 164 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis The Vision Driven Leader by : Michael Hyatt

Download or read book The Vision Driven Leader written by Michael Hyatt and published by Baker Books. This book was released on 2020-03-31 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a clear, compelling vision--and getting buy-in from your team--is essential to effective leadership. If you don't know where you're going, how on earth will you get there? But how do you craft that vision? How do you get others on board? And how do you put that vision into practice at every level of your organization? In The Vision Driven Leader, New York Times bestselling author Michael Hyatt offers six tools for crafting an irresistible vision for your business, rallying your team around the vision, and distilling it into actionable plans that drive results. Based on Michael's 40 years of experience as an entrepreneur and executive, backed by insights from organizational science and psychology, and illustrated by case studies and stories from multiple industries, The Vision Driven Leader takes you step-by-step from why to what and then how. Your business will never be the same.

Measure What Matters

Author : John Doerr
Publisher : Penguin
ISBN 13 : 052553623X
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Measure What Matters by : John Doerr

Download or read book Measure What Matters written by John Doerr and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Mission Driven

Author : Laura Gassner Otting
Publisher : Elevate Publishing
ISBN 13 : 1937498638
Total Pages : 141 pages
Book Rating : 4.9/5 (374 download)

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Book Synopsis Mission Driven by : Laura Gassner Otting

Download or read book Mission Driven written by Laura Gassner Otting and published by Elevate Publishing. This book was released on 2015-04-14 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mission Driven: Moving from Profit to Purpose aims to help the jobseeker -- whether a student, a mid-career professional or a retiring Baby Boomer -- take advantage of the many career opportunities burgeoning in the non-profit sector by answering these questions and more: • Is now the right time for me to transition into the nonprofit sector? • Will my skills transfer to the nonprofit sector? • How do I even begin to move from the corporate to nonprofit sector? The nonprofit sector is changing to accommodate the enormous richness of experience all of these individuals can bring with them. This book endeavors to help each of them find their place in the new nonprofit sector.

Leading with Purpose

Author : Richard R. Ellsworth
Publisher : Stanford University Press
ISBN 13 : 0804743851
Total Pages : 423 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Leading with Purpose by : Richard R. Ellsworth

Download or read book Leading with Purpose written by Richard R. Ellsworth and published by Stanford University Press. This book was released on 2002 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of corporate purpose - a company's expressed overriding reason for existing - and its effect upon strategy, executive leadership, employees, and ultimately, on competitive performance. It argues that the path to financial success lies in a customer-focused corporate purpose.

Raise Your Voice

Author : Brian Sooy
Publisher : Rockbench Publishing Corporation
ISBN 13 : 9781605440293
Total Pages : 178 pages
Book Rating : 4.4/5 (42 download)

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Book Synopsis Raise Your Voice by : Brian Sooy

Download or read book Raise Your Voice written by Brian Sooy and published by Rockbench Publishing Corporation. This book was released on 2014-03-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Raise Your Voice: A Cause Manifesto is for leaders who desire to create a strategic communications framework and sustain a breakthrough nonprofit brand through strategy, design, and purpose. Through the four dimensions of communications and culture--purpose, passion, people, and promise--"Raise Your Voice" will help you unite your organization's purpose, values, culture, and voice to create a unique identity your supporters and advocates will love. It will help you understand the difference between your purpose, mission, and vision--and why it matters"--Amazon.com.

Encyclopedia of Corporate Social Responsibility

Author : Samuel O. Idowu
Publisher : Springer
ISBN 13 : 9783642280351
Total Pages : 0 pages
Book Rating : 4.2/5 (83 download)

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Book Synopsis Encyclopedia of Corporate Social Responsibility by : Samuel O. Idowu

Download or read book Encyclopedia of Corporate Social Responsibility written by Samuel O. Idowu and published by Springer. This book was released on 2013-01-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of Corporate Social Responsibility in the business world has developed from a fig leaf marketing front into an important aspect of corporate behavior over the past several years. Sustainable strategies are valued, desired and deployed more and more by relevant players in many industries all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success. The “Encyclopedia of Corporate Social Responsibility” has been conceived to assist researchers and practitioners to align business and societal objectives. All actors in the field will find reliable and up to date definitions and explanations of the key terms of CSR in this authoritative and comprehensive reference work. Leading experts from the global CSR community have contributed to make the “Encyclopedia of Corporate Social Responsibility” the definitive resource for this field of research and practice.

Strategic Management (color)

Author :
Publisher :
ISBN 13 : 9781949373943
Total Pages : 325 pages
Book Rating : 4.3/5 (739 download)

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Book Synopsis Strategic Management (color) by :

Download or read book Strategic Management (color) written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.

Brands on a Mission

Author : Myriam Sidibe
Publisher : Routledge
ISBN 13 : 1000069230
Total Pages : 314 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Brands on a Mission by : Myriam Sidibe

Download or read book Brands on a Mission written by Myriam Sidibe and published by Routledge. This book was released on 2020-05-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.

Brand Naming

Author : Rob Meyerson
Publisher : Business Expert Press
ISBN 13 : 1637421567
Total Pages : 233 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Brand Naming by : Rob Meyerson

Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Big Audacious Meaning

Author : Dan Salva
Publisher :
ISBN 13 : 9781732943209
Total Pages : 224 pages
Book Rating : 4.9/5 (432 download)

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Book Synopsis Big Audacious Meaning by : Dan Salva

Download or read book Big Audacious Meaning written by Dan Salva and published by . This book was released on 2018-12-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your organization has an incredible potential. The potential to make a difference in a life, a community, and even the world. And along the way, transform your success. This is the power of your Big Audacious Meaning.We are seeing a historical shift in how we all view our relationship with the organizations in our lives. We are no longer viewing ourselves as simply employees or consumers. There is a growing expectation that we be treated as collaborators. And, we want to know the difference our time and dollars make.As employees, we want to share in and help advance an employer's larger purpose. As customers, we want our purchases to not only buy us goods and services but to also help make a difference in the world. We are looking for organizations that understand that we want both our work and our spending to have more meaning. We are looking for organizations that embrace a larger purpose.In his book, Big Audacious Meaning - Unleashing Your Purpose-Driven Story, Dan Salva shows us how we got to where we are and the forces at play today that are making purpose one of the most exciting strategic opportunities an organization can embrace. The book examines how leading organizations are proving that we can bring together money and meaning. How purpose and profit are mutually catalytic - driving each to higher heights. In short, how we can do well by doing good.Beyond examining the opportunity, the book lays out a framework for clarifying your organization's Big Audacious Meaning. Additionally, it introduces the Thrust Story Framework - a proven method for bringing this purpose into the story of the organization - helping to transform everything.

Start with Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

The School Mission Statement

Author : Steven Stemler
Publisher : Routledge
ISBN 13 : 1317923545
Total Pages : 251 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The School Mission Statement by : Steven Stemler

Download or read book The School Mission Statement written by Steven Stemler and published by Routledge. This book was released on 2013-08-06 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must-have resource for busy educators involved in creating, improving, or reevaluating their school mission statements. The authors provide numerous examples of mission statements from a diverse range of preK-12 schools, offering readers an extremely valuable resource for developing an understanding of various themes and ideas in American education today - all to be better prepared to formulate their own schools' mission statements. Whether you are preparing for accreditation reviews, seeking a broader knowledge base, or are engaged in policy discussions, this practical, readable guide is packed with valuable information to help you reach your professional goals.

Libraries, Mission, and Marketing

Author : Linda Wallace
Publisher : American Library Association
ISBN 13 : 9780838908679
Total Pages : 92 pages
Book Rating : 4.9/5 (86 download)

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Book Synopsis Libraries, Mission, and Marketing by : Linda Wallace

Download or read book Libraries, Mission, and Marketing written by Linda Wallace and published by American Library Association. This book was released on 2004 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: For every library director and administrator, there is a way to describe your organization's value to the community in a few clear, targeted sentences. Create your mission statement and put it to work! Here's how to do it, along with winning models to inspire you in the process. You'll better communicate why what you do is important and how your library makes a difference in its community.

Grow with Purpose

Author : Joey Brannon
Publisher :
ISBN 13 : 9781599329222
Total Pages : 0 pages
Book Rating : 4.3/5 (292 download)

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Book Synopsis Grow with Purpose by : Joey Brannon

Download or read book Grow with Purpose written by Joey Brannon and published by . This book was released on 2019-05-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Successful Business Is One On A Mission IN A WORLD filled with uncertainties, tough judgment calls, and unclear business documents and financial statements, many small business owners struggle with growing their company. In Joey Brannon's Grow with Purpose: Building a Mission-Driven Business, he draws upon his experience as a CPA and business consultant to share notable case studies of real clients with real problems to help you learn from their triumphs and mistakes. Written for small business owners, Grow with Purpose is divided into three parts to help you easily learn how you can grow your company: 1. Finding your purpose 2. Maintaining the business 3. Growing with purpose Beginning with identifying your VVWM Core (Values, Vision, Why, and Mission), the advice in this book will help you build a strong foundation that can support and foster success well into the future. Joey wants to make a difference one small business at a time. It's time to get started with yours.

Your Simple Guide To Creating Mission, Vision & Value Statements

Author : Stuart Rice
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.6/5 (376 download)

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Book Synopsis Your Simple Guide To Creating Mission, Vision & Value Statements by : Stuart Rice

Download or read book Your Simple Guide To Creating Mission, Vision & Value Statements written by Stuart Rice and published by . This book was released on 2020-04-16 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you starting a business, taking over a business, or just need to give your business more direction?This very simple guide will show you how to write a mission statement, how to write a vision statement, how to write a value statement.Additionally, this guide will help you understand what mission, vision, and values statements are and why they are so important.The best part? You will get through this book in about an hour and feel great about what you created!- If you are an entrepreneur, mission statements will help define what you do.- If you are a small business, vision statements will help establish your short or long-term goals.- If you have a company, value statements help direct your employees to make better decisions.If you need to create these statements and do not want to pay exorbitant fees to marketing companies or spend hours and hours of research, let this self-driven, easy-to-follow, and fun-to-use guide get you where you need to be!