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Mind To Mind Marketing
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Book Synopsis How to Get Inside Someone's Mind and Stay There by : Jacky Fitt
Download or read book How to Get Inside Someone's Mind and Stay There written by Jacky Fitt and published by Business Expert Press. This book was released on 2018-04-09 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, How to Get Inside Someone's Mind and Stay There is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: how to identify your ideal customer; how to identify and create your key marketing messages; the right way to be remembered; and how to write for impact, engagement, and action.
Book Synopsis Mind to Mind Marketing by : Harry Alder
Download or read book Mind to Mind Marketing written by Harry Alder and published by Kogan Page Publishers. This book was released on 2001 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Mind to Mind Marketing psychologist Harry Alder draws on his knowledge of Neuro Linguistic Programming (NLP), and the extensive work he has undertaken with many organizations looking to achieve a superior way of communicating with their customers to create mind-to-mind marketing.
Book Synopsis How Customers Think by : Gerald Zaltman
Download or read book How Customers Think written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the time and money spent on market research, 60% to 80% of new offerings fail.
Book Synopsis Self-Publishing Made Simple by : April Cox
Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Metaphoria by : Gerald Zaltman
Download or read book Marketing Metaphoria written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2008 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Download or read book Top of Mind (PB) written by John Hall and published by McGraw Hill Professional. This book was released on 2017-04-28 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
Book Synopsis The Market in Mind by : Mark Dennis Robinson
Download or read book The Market in Mind written by Mark Dennis Robinson and published by MIT Press. This book was released on 2019-07-23 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical examination of translational medicine, when private risk is transferred to the public sector and university research teams become tech startups for global investors. A global shift has secretly transformed science and medicine. Starting in 2003, biomedical research in the West has been reshaped by the emergence of translational science and medicine—the idea that the aim of research is to translate findings as quickly as possible into medical products. In The Market in Mind, Mark Dennis Robinson charts this shift, arguing that the new research paradigm has turned university research teams into small biotechnology startups and their industry partners into early-stage investment firms. There is also a larger, surprising consequence from this shift: according to Robinson, translational science and medicine enable biopharmaceutical firms, as part of a broader financial strategy, to outsource the riskiest parts of research to nonprofit universities. Robinson examines the implications of this new configuration. What happens, for example, when universities absorb unknown levels of risk? Robinson argues that in the years since the global financial crisis translational science and medicine has brought about “the financialization of health.” Robinson explores such topics as shareholder anxiety and industry retreat from Alzheimer's and depression research; how laboratory research is understood as health innovation even when there is no product; the emergence of investor networking events as crucial for viewing science in a market context; and the place of patients in research decisions. Although translational medicine justifies itself by the goal of relieving patients' suffering, Robinson finds patients' voices largely marginalized in translational neuroscience.
Book Synopsis Market Mind Games: A Radical Psychology of Investing, Trading and Risk by : Denise Shull
Download or read book Market Mind Games: A Radical Psychology of Investing, Trading and Risk written by Denise Shull and published by McGraw Hill Professional. This book was released on 2011-12-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seize the advantage in every trade using your greatest asset—“psychological capital”! When it comes to investing, we're usually taught to “conquer” our emotions. Denise Shull sees it in reverse: We need to use our emotions. Combining her expertise in neuroscience with her extensive trading experience, Shull seeks to help you improve your decision making by navigating the shifting relationships among reason, analysis, emotion, and intuition. This is your “psychological capital”—and it's the key to making decisions calmly and rationally during the heat of trading. Market Mind Games explains the basics of neuroscience in language you understand, which is the first tool you need to manage the emotional ups and downs of the trading. It then provides you with a rock-solid trading system designed to take full advantage of your emotional assets.
Book Synopsis Beyond Mind Games by : Rebecca Piirto
Download or read book Beyond Mind Games written by Rebecca Piirto and published by Probus Publishing Company. This book was released on 1991 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mind Over Markets by : James F. Dalton
Download or read book Mind Over Markets written by James F. Dalton and published by Wiley. This book was released on 2013-07-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely update to the book on using the Market Profile method to trade Emerging over twenty years ago, Market Profile analysis continues to realize a strong following among active traders. The approach explains the underlying dynamics and structure of markets, identifies value areas, price rejection points, and measures the strength of buyers and sellers. Unlike more conventional forms of technical analysis, Market Profile is an all-encompassing approach, and Mind Over Markets, Updated Edition provides traders with a solid understanding of it. Since the first edition of Mind Over Markets—considered the best book on applying Market Profile analysis to trading—was published over a decade ago, much has changed in the worlds of finance and investing. That's why James Dalton, a pioneer in the popularization of Market Profile, has returned with a new edition of this essential guide. Written to reflect today's dynamic market conditions, Mind Over Markets, Updated Edition clearly puts this unique method of interpreting market behavior and identifying trading/investment opportunities in perspective. Includes new chapters on Market Profile-based trading strategies, using Market Profile in connection with other market indicators, and much more Explains how the Market Profile approach has evolved over the past twenty-five years and how it is used by contemporary traders Written by a leading educator and authority on the Market Profile One of the key elements that has long separated successful traders from the rest is their intuitive understanding that time regulates all financial opportunities. The ability to record price information according to time has unleashed huge amounts of useful market information. Mind Over Markets, Updated Edition will show you how to profitably put this information to work for you.
Book Synopsis The Mind and the Market by : Jerry Z. Muller
Download or read book The Mind and the Market written by Jerry Z. Muller and published by Anchor. This book was released on 2003-11-11 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalism has never been a subject for economists alone. Philosophers, politicians, poets and social scientists have debated the cultural, moral, and political effects of capitalism for centuries, and their claims have been many and diverse. The Mind and the Market is a remarkable history of how the idea of capitalism has developed in Western thought. Ranging across an ideological spectrum that includes Hobbes, Voltaire, Adam Smith, Edmund Burke, Hegel, Marx, and Matthew Arnold, as well as twentieth-century communist, fascist, and neoliberal intellectuals, historian Jerry Muller examines a fascinating thread of ideas about the ramifications of capitalism and its future implications. This is an engaging and accessible history of ideas that reverberate throughout everyday life.
Book Synopsis The Branded Mind by : Erik Du Plessis
Download or read book The Branded Mind written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2011-02-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
Download or read book Digital Minds (2) written by WSI and published by FriesenPress. This book was released on 2015-11-25 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.
Book Synopsis Advertising and the Mind of the Consumer by : Max Sutherland
Download or read book Advertising and the Mind of the Consumer written by Max Sutherland and published by Allen & Unwin Australia. This book was released on 2008 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides insight into the mind of both the consumer and the creators of advertisements by looking at the tricks successful advertisers use and how and why some messages work and other don't,
Book Synopsis The Mind of the Market by : Michael Shermer
Download or read book The Mind of the Market written by Michael Shermer and published by Macmillan. This book was released on 2009-01-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author and psychologist Shermer explains how evolution has shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.
Book Synopsis The Advertised Mind by : Erik Du Plessis
Download or read book The Advertised Mind written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
Download or read book Mind Guest written by Sharon Green and published by Sharon Green Books. This book was released on 1984 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
