Million-Dollar Skills: Winning Strategies for Succeeding in Real Estate

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Author :
Publisher : Trump University
ISBN 13 :
Total Pages : 83 pages
Book Rating : 4./5 ( download)

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Book Synopsis Million-Dollar Skills: Winning Strategies for Succeeding in Real Estate by : Barry Lenson

Download or read book Million-Dollar Skills: Winning Strategies for Succeeding in Real Estate written by Barry Lenson and published by Trump University. This book was released on 2005 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Million Dollar Agents

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Publisher :
ISBN 13 : 9781777159849
Total Pages : 270 pages
Book Rating : 4.1/5 (598 download)

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Book Synopsis Million Dollar Agents by : Phil Hollander

Download or read book Million Dollar Agents written by Phil Hollander and published by . This book was released on 2021-08-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Top Real Estate Agents Really Create HIGH INCOME, WEALTH, AND INDEPENDENCE "A rare and insightful view into how highly successful Real Estate Professionals create a balanced and prosperous lifestyle out of what can be a chaotic and highly unpredictable business. Written in a refreshing interview format that brings to life the unique systems and strategies of Agents that have truly made it in the Real Estate Industry." Jillian Dobson Broker RE/MAX Realtron Realty Inc., Brokerage THIS BOOK IS the result of over fifteen years of travelling throughout both Canada and the United States and meeting, speaking and working with literally thousands of real estate agents. After working with some of the top agents in North America, there is a clear and definitive common thread that defines them. If you really take a close look at what we would refer to as the "top 10% of realtors" who are successful and prosperous, while there are differences, there are many profound similarities: In how they structure their business, Their strategies, Their overall mindset and how they approach what they do. This stands in stark contrast to the vast majority of agents who are struggling or just getting by barely making a living. We have often said that "we have never met the five year old that decided they want to be a realtor when they grow up." Most come to real estate as a second or third profession and usually from vastly different backgrounds. Most agents start off in the same place with lots of unanticipated startup expenses and little or no business at the beginning. The ones who actually build a prosperous and successful real estate career with consistent income and a great lifestyle for their families have done so by discovering a few simple truths about the real estate business. Simple truths like how to manage themselves and their relationships. They have done so in such a way as to navigate the journey from being a transactional agent perpetuating the feast-to-famine cycle, always being at the whim of the economy and competing with every other agent in their market, to creating a systems-based business and taking back control over their business and their lives. Ultimately, this book is about the journey from being a transactional agent to becoming a prosperous systems-based one where it is all about the lifestyle. What these agents interviewed in this book have done is make the real estate business work for them rather than the majority of agents who can be at the whim of what can be a wildly unpredictable and tumultuous business. In writing this book, we interviewed a broad cross section of the most successful agents and allowed them to tell their story with the ultimate goal of uncovering and sharing some of their "golden nuggets" of wisdom. One of our favorite sayings is that "all the great truths in life are simple for if they were complex everyone would understand them." It is our intent to share some of these simple truths with you so that you too will have a rich and rewarding real estate career. Phil Hollander & Dan Lok

Millionaire Real Estate Agent - Success in Good Times and Bad (EBOOK BUNDLE)

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Author :
Publisher : McGraw-Hill Professional
ISBN 13 : 0071796517
Total Pages : 684 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Millionaire Real Estate Agent - Success in Good Times and Bad (EBOOK BUNDLE) by : Gary Keller

Download or read book Millionaire Real Estate Agent - Success in Good Times and Bad (EBOOK BUNDLE) written by Gary Keller and published by McGraw-Hill Professional. This book was released on 2011-11-18 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start building your real estate fortune today! Gary Keller reveals all the secrets Two books in one comprehensive ebook package! "Gary Keller knows the beauty of a simple path to a spectacular goal!” —Mark Victor Hansen, co-creator, #1 New York Times bestselling series Chicken Soup for the Soul, and co-author, The One Minute Manager Keller Williams has grown into one of North America’s largest real estate firm—and it continues to grow even during one of the worst markets in history. In Millionaire Real Estate Agent—Success in Good Times and Bad, co-founder and Chairman of the Board Gary Keller shares the methods has taught to hundreds of thousands of successful agents. This two-in-one ebook package gives you the knowledge and skills you need to take your career and success to the next step. Millionaire Real Estate Agent—Success in Good Times and Bad contains: The Millionaire Real Estate Agent In order to make it big in real estate, you have to learn the fundamental models that drive the best agents in the industry. In The Millionaire Real Estate Agent, Gary Keller applies his lifetime spent in the business to give you the knowledge and skills you need succeed. This unparalleled guide reveals: Three key concepts that drive mega-agent production Essential economic, budgetary, and organizational models The secrets to how millionaire real estate agents think How you can get on the million-dollar-a-year real estate career path SHIFT More than 1,000,000 copies sold! Markets shift, and you can, too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. SHIFT offers twelve proven strategies for achieving success in any real estate market, including: Short sales, foreclosures, and REOs Overcoming buyer reluctance Expense management Lead generation Creative financing

The High-Performing Real Estate Team

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119801850
Total Pages : 274 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The High-Performing Real Estate Team by : Brian Icenhower

Download or read book The High-Performing Real Estate Team written by Brian Icenhower and published by John Wiley & Sons. This book was released on 2021-09-15 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your real estate business into a sales powerhouse In The High-Performing Real Estate Team, experienced real estate coach Brian Icenhower shares the systems and secrets of top real estate agents and brokerages. The book offers actionable systems and processes that can be immediately implemented to take you, your fellow agents, and your team or brokerage to the next level. Focusing on the 20% of activities that drive expansion, this book shows you how to create renewed enthusiasm, productivity, engagement, and exponential growth at your real estate team. With this book, you will: Discover how to create a viral goal that spreads throughout your team and drives change Learn to focus on core activities that result in the majority of your growth and productivity Cultivate personal responsibility with public accountability and accelerate growth with a custom team dashboard that measures metrics for success Written for real estate agents, teams, brokerages and franchise owners, The High-Performing Real Estate Team is an indispensable resource that will guide you toward growth while providing you with the resources and downloadable materials to reach your goals faster.

The Art And Science Of Real Estate Negotiation

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Author :
Publisher : Booksmart Press LLC
ISBN 13 : 1733147357
Total Pages : 109 pages
Book Rating : 4.7/5 (331 download)

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Book Synopsis The Art And Science Of Real Estate Negotiation by : Gabrielle Dahms

Download or read book The Art And Science Of Real Estate Negotiation written by Gabrielle Dahms and published by Booksmart Press LLC. This book was released on 2020-12-05 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sky’s the Limit! The Art and Science of Real Estate Negotiation addresses a practice that is indispensable to real estate success: negotiation. Negotiation principles and fundamentals affect real estate buyers', sellers', and investors' results. Read this book and be(come) a powerful real estate investor who nets results and dollars. You may also find that your everyday communications improve. The Art and Science of Real Estate Negotiation is the third volume in The Real Estate Investor Manuals. It draws upon the author’s knowledge base and her 20-year experience as a real estate professional and a real estate investor. So why not hone your skills with knowledge and experience captured in this book written by an industry veteran? Topics include: Real estate-specific negotiating. Negotiation principles. The real estate negotiation process. How to establish rapport. Discerning the other party’s motivation. Solve problems. Get results. Negotiation strategies and tactics. Avoiding negotiation traps and pitfalls. And much, much more... Whether you want to be a better negotiator, close more real estate deals, or increase your bottom line, this book is for you! Read it now!

Million Dollar Real Estate Marketing Success Secrets

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Publisher :
ISBN 13 : 9780692464571
Total Pages : pages
Book Rating : 4.4/5 (645 download)

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Book Synopsis Million Dollar Real Estate Marketing Success Secrets by :

Download or read book Million Dollar Real Estate Marketing Success Secrets written by and published by . This book was released on 2015-06-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Million Dollar Real Estate Marketing Success Secrets you'll discover Steve Jobs Magical Marketing Style applied to Luxury Home Marketing...... By applying the Steve Jobs "promotional product launch" blueprint we implement the "selling dreams" not "products" marketing approach. This book was written for luxury home owners that are considering selling their home or perhaps are currently trying to sell their home without any success. Luxury homeowners trying to sell their home with most "traditional" agents share the same common complaints, the lack of strategic marketing their "traditional" agent uses to sell their home. I too would be frustrated with the marketing systems and knowledge the vast majority of agents have to offer when marketing their luxury listings. These same agents and their primitive strategies are leaving hundreds of thousands of dollars on the table per sale, and in some cases...perhaps millions. "I have seen this all to often so I decided to do something about it," says Harner . "This is why I took to studying the World's greatest "outside" the box entrepreneur Steve Jobs, and his philosophy, to develop a revolutionary approach to marketing and selling luxury homes.In past, I only shared my proven and repeatable luxury home marketing systems (the same systems I am sharing with you in this marketing book) with top real estate agents across the country. That's about to change with this book... which is good news for home owners. The proprietary systems I created to market luxury real estate is based on Steve Jobs 'Rules Of Promotional Marketing". The results we achieve are incredible. Steve Jobs mastered the art of selling benefits and dreams, not just products. Steve Jobs captured our imagination with the iPod and iPad because he really understood his customer. In that same way, we position luxury real estate and market luxury homes to affluent buyers using these same proven Rules Of Promotional Marketing, because we understand the luxury real estate consumer, what they want and how to give it to them in a way they see, hear, read and feel our value driven marketing approach.

The Altman Close

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Publisher : John Wiley & Sons
ISBN 13 : 111956011X
Total Pages : 240 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Altman Close by : Josh Altman

Download or read book The Altman Close written by Josh Altman and published by John Wiley & Sons. This book was released on 2019-04-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Land the deals you want and develop your instincts with million-dollar negotiation techniques After selling over $3 Billion in real estate, including the most expensive one-bedroom house in history, Josh Altman, co-star of the hit show Million-Dollar Listing Los Angeles, wants to teach you the real estate sales and negotiation tactics that have made him one of America’s top agents. Buying or selling a house, whether for a client or yourself, is one of the most important (and most stressful) deals anyone can make, demanding emotional intelligence and a solid set of negotiating skills. But by mastering the same techniques that sell multi-million-dollar homes in Bel Air and Beverly Hills, you can attract buyers and close deals on any property. Josh breaks down the art of real estate into three simple parts. First, he’ll help you get business in the door during the Opening. Then he takes you step-by-step through the Work: everything between the first handshake and the last. And finally, the Close, the last step that ensures all your hard work pays off as you seal the deal. Learn how to open with a prospect, work the deal, close, open, and repeat Build and market your reputation, creating more sales opportunities Develop the traits of a closer in you and your team Drive the deal forward and get the best price for your property by creating desire, scarcity, and demand Successful real estate sales are driven by the same principles, whether they happen in the Hollywood Hills or just down the street. Josh wants to put those principles, and the techniques for applying them, in your hands. Learn them and discover what you can achieve.

Frank McKinney's Maverick Approach to Real Estate Success

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471787183
Total Pages : 274 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Frank McKinney's Maverick Approach to Real Estate Success by : Frank E. McKinney

Download or read book Frank McKinney's Maverick Approach to Real Estate Success written by Frank E. McKinney and published by John Wiley & Sons. This book was released on 2006-03-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Frank McKinney "My neighbor, Frank McKinney, is certainly a maverick and a spiritually grounded young man. The oceanfront homes he builds here in Florida are magnificent and unique. More important, Frank's life and the contributions he makes to his community and the world illustrate how a successful businessman can do well while doing good. The principles in Frank McKinney's Maverick Approach to Real Estate Success represent a road map of his achievements--a proven strategy for succeeding not just in real estate, but also in the business of life." --Rich DeVos, cofounder of Amway, owner of the Orlando Magic "If you're ready to make big profits in real estate, then read, absorb, and use the brilliance of Frank McKinney." --Mark Victor Hansen, coauthor of The One Minute Millionaire "Frank McKinney's book is an excellent how-to guide to earning real estate profits by using McKinney's maverick formulas to find undervalued real estate with profit potential. McKinney is different. This isn't another how-to-get-rich-in-real-estate book. Instead, it is the lively success story of a real estate maverick. McKinney reveals his simple strategies, with intriguing personal profit examples that explain how his repeatable techniques work over and over." --Robert J. Bruss, syndicated real estate columnist "If Hollywood were casting the role of a maverick who started with very little and went from a $50,000 fixer-upper to a $100 million mansion, they would choose Frank McKinney. Frank McKinney's Maverick Approach to Real Estate Success represents his approach to life. He decided to apply that approach to real estate and look what happened!" --Kendra Todd, winner of The Apprentice

The Millionaire Real Estate Mindset

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Author :
Publisher : Crown Currency
ISBN 13 : 0307423999
Total Pages : 306 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Millionaire Real Estate Mindset by : Russ Whitney

Download or read book The Millionaire Real Estate Mindset written by Russ Whitney and published by Crown Currency. This book was released on 2007-12-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Millionaire Real Estate Mindset: Mastering the Mental Skills to Build Your Fortune in Real Estate There are scores of books on real estate investing on the market today, and most give sound information and helpful advice. Yet few people have become wealthy. In The Millionaire Real Estate Mindset, Russ Whitney asks, “Why isn’t everyone rich?” and perhaps more important, “Why aren’t you rich?” What is missing in most people’s real estate strategy, Whitney says, is the millionaire real estate mindset. And, in this book, he tells readers exactly how to develop one. Whitney explains how you can break free of the fears that hold so many people back. A key part of succeeding in real estate, Whitney claims, is a willingness to spend time educating yourself about the various techniques, options, insights, and possibilities it entails. Other professions and trades require years of education and practice before you can hope to generate significant income. Building wealth in real estate requires similar focus and dedication. He provides specific investing strategies that can work in virtually any market, whether you have cash to start, or not. Once you have a few successes under your belt, he encourages investors to move up to larger deals. He explains the complexities of raw land investing and development as well as international real estate investing. He examines a variety of funding techniques, from no-money-down to syndications to make the wisest use of your cash. Whitney candidly discusses what can go wrong and how to anticipate and address unpleasant surprises. From invaluable insights into personal motivation, to advice on improving one’s communication skills, strengthening relationships, and building personal financial strategies, Whitney helps readers overcome feelings of insecurity about investing and move into the market with certainty and self-assurance. With its unique focus on the psychological aspects of investing—an ingredient missing from other how-to real-estate investment guides—The Millionaire Real Estate Mindset will enable readers to break through the “poverty” mentality, take advantage of the booming real estate market, and join the ranks of the rich and superrich.

Real Estate Success

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Author :
Publisher :
ISBN 13 : 9780976073277
Total Pages : 264 pages
Book Rating : 4.0/5 (732 download)

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Book Synopsis Real Estate Success by :

Download or read book Real Estate Success written by and published by . This book was released on 2015-06-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: 12 real estate leadership strategies to make money in real estate as a real estate professional or an investor.* Learn the 12 Leadership Strategies practiced by top real estate CEOs and top brokers worldwide. Start to analyze your leadership skills with the Leadership Quotient Indicator (LQ) developed by Dr. Weinstein.* Write an action plan to reach your career goals.* Be inspired by interviews with 28 CEOs and top producers that Dr. Weinstein has interviewed for this book:

Secrets of Selling Property: Cutting Edge Techniques for Making Top Dollar Sales

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Author :
Publisher : Trump University
ISBN 13 :
Total Pages : 75 pages
Book Rating : 4./5 ( download)

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Book Synopsis Secrets of Selling Property: Cutting Edge Techniques for Making Top Dollar Sales by :

Download or read book Secrets of Selling Property: Cutting Edge Techniques for Making Top Dollar Sales written by and published by Trump University. This book was released on with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Success as a Real Estate Agent For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119371880
Total Pages : 416 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Success as a Real Estate Agent For Dummies by : Zeller

Download or read book Success as a Real Estate Agent For Dummies written by Zeller and published by John Wiley & Sons. This book was released on 2017-03-14 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make your fortune in the real estate business With home prices jumping nationwide, the real estate market is clearly starting to show stabilization. In the latest edition of Success as a Real Estate Agent For Dummies, expert author Dirk Zeller shows you how to become a top-performing agent. Whether it's lead generation via blogging or social media channels, you'll discover key ways to communicate and prospect in a new online world. Inside, you'll find the latest coverage on being successful selling high-value homes, how to sell short sales to buyers without scaring them off, dealing with residential and commercial real estate, how to use third parties to drive leads and create exposure like Trulia, Realtor.com, and Zillow, and much more. Features tips and tricks for working with buyers Includes must-haves for successful real estate agents Offers tried-and-true tactics and fresh ideas for finding more projects Gives you the skills to close more deals Whether you're looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in fine-tuning your skills, Success as a Real Estate Agent For Dummies has you covered.

The Millionaire Real Estate Agent

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071502084
Total Pages : 370 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis The Millionaire Real Estate Agent by : Gary Keller

Download or read book The Millionaire Real Estate Agent written by Gary Keller and published by McGraw Hill Professional. This book was released on 2004-04-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income

SHIFT: How Top Real Estate Agents Tackle Tough Times

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071605274
Total Pages : 326 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis SHIFT: How Top Real Estate Agents Tackle Tough Times by : Gary Keller

Download or read book SHIFT: How Top Real Estate Agents Tackle Tough Times written by Gary Keller and published by McGraw Hill Professional. This book was released on 2008-07-31 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BUSINESS BESTSELLER USA TODAY MONEY BESTSELLER "Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book." --Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul Co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash.Author, Richest Kids in America "Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive." --Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire. "Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book – read it today." --Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009 "Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market." --Bernice Ross, Inman News The Millionaire Real Estate Series More than 1,000,000 copies sold! SHIFTS happen... Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift! SHIFT explores twelve proven strategies for achieving success in any real estate market, including Master the Market of the Moment: Short Sales, Foreclosures, and REOs Create Urgency: Overcoming Buyer Reluctance Re-Margin Your Business: Expense Management Find the Motivated: Lead Generation Expand the Options: Creative Financing

Real Estate Behind the Scenes - Games People Play

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Author :
Publisher : John Hunt Publishing
ISBN 13 : 1789044022
Total Pages : 126 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Real Estate Behind the Scenes - Games People Play by : Alain Pinel

Download or read book Real Estate Behind the Scenes - Games People Play written by Alain Pinel and published by John Hunt Publishing. This book was released on 2020-05-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: From France to California. From journalism to real estate. From sales associate to founder, executive vice-president, general manager, CEO, or president of some of the top companies in the US. Such has been the professional itinerary of Alain Pinel, an American real estate icon in constant search for business excellence. In Real Estate Behind The Scenes – Games People Play, Alain shows real estate professionals the path to ultimate success. A must read for agents, managers and company owners. Includes foreword by Gino Blefari, CEO of HomeServices of America

So You Want To Be In Real Estate

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Author :
Publisher : AuthorHouse
ISBN 13 : 145678675X
Total Pages : 257 pages
Book Rating : 4.4/5 (567 download)

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Book Synopsis So You Want To Be In Real Estate by : David Pilling

Download or read book So You Want To Be In Real Estate written by David Pilling and published by AuthorHouse. This book was released on 2011-09-28 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: So You Want To Be In Real Estate Real Estate Sales is not just another job. As a sales person you can earn a million dollars in two years without any investment or having to own a business. To do this you don’t have to go to university. You don’t have to spend years training. You don’t have to invest money, only your time for which you will be handsomely rewarded. All you have to do is carry out a number of easy-to-do tasks with discipline and dedication. After all, don’t we have to do that in any job? What you do need to do is have the vision to realise that a fabulous income is possible without having to be an extraordinary person. There is a need for you to set your sights high and not simply take it on like any other job paying ordinary wages. This book will tell you how, what and when to do it. If you follow it you to will end up being a real estate millionaire.

Winning Strategies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118580591
Total Pages : 251 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Winning Strategies by : Anirban Dutta

Download or read book Winning Strategies written by Anirban Dutta and published by John Wiley & Sons. This book was released on 2012-11-27 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book that we know of, that focuses on the end-to-end IT services and outsourcing life cycle. The target audience is anybody that wants to know about the IT services business. The book is a complete seller's and buyer's guide for today's market. Sellers will learn how to do analysis on the target market, form the right bid team, partner with relevant influencers and create unique go to market strategies for finding qualified IT services and outsourcing deals. Both buyers and sellers will learn how to define appropriate engagement models, create pricing and financial structures, form well defined contracts, negotiate effectively, institute transition best practices and govern the entire program with success. As a testament for its quality, this book is endorsed via back cover blurbs, advanced praise and foreword by top leaders of major IT services organization like NASSCOM, International Association of Outsourcing Professionals (IAOP), Outsourcing Institute (OI); executives of top IT services companies like Perot Systems, CSC and others; and analysts from major advisory firms like Black Book of Outsourcing and Ovum Consulting. Packed with witty anecdotes, insights and lessons for the practitioner from the authors’ own and other experts’ experience and stellar trade performance, Dutta and Folden’s work is a vital read for customers, vendors, advisors and anyone involved in today’s complex IT services and outsourcing deals.