Generation Z Marketing and Management in Tourism and Hospitality

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Author :
Publisher : Springer Nature
ISBN 13 : 3030706958
Total Pages : 350 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Generation Z Marketing and Management in Tourism and Hospitality by : Nikolaos Stylos

Download or read book Generation Z Marketing and Management in Tourism and Hospitality written by Nikolaos Stylos and published by Springer Nature. This book was released on 2021-05-24 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

Millennials, Generation Z and the Future of Tourism

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Author :
Publisher : Channel View Publications
ISBN 13 : 1845417631
Total Pages : 173 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Millennials, Generation Z and the Future of Tourism by : Fabio Corbisiero

Download or read book Millennials, Generation Z and the Future of Tourism written by Fabio Corbisiero and published by Channel View Publications. This book was released on 2022-06-23 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, and seeks to answer the following questions: What contribution can the new generations make to the future of tourism? How are technological advancements and social networks shaping future travel trends? Can a generational perspective be useful to help the tourism industry recover from the COVID-19 crisis? The book will be of interest to researchers and students of sociology and tourism studies, as well as tourism professionals.

Tourism and Generation Y

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Author :
Publisher : CABI
ISBN 13 : 1845936019
Total Pages : 182 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Tourism and Generation Y by : Pierre Benckendorff

Download or read book Tourism and Generation Y written by Pierre Benckendorff and published by CABI. This book was released on 2010 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. Benckendorff/Moscardo, James Cook Uni, Pendergast, Griffith Uni, Aus.

Information and Communication Technologies in Tourism 2022

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Author :
Publisher : Springer Nature
ISBN 13 : 3030947513
Total Pages : 503 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Information and Communication Technologies in Tourism 2022 by : Jason L. Stienmetz

Download or read book Information and Communication Technologies in Tourism 2022 written by Jason L. Stienmetz and published by Springer Nature. This book was released on 2022 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research.

Gen Z, Tourism, and Sustainable Consumption

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000928403
Total Pages : 189 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Gen Z, Tourism, and Sustainable Consumption by : Siamak Seyfi

Download or read book Gen Z, Tourism, and Sustainable Consumption written by Siamak Seyfi and published by Taylor & Francis. This book was released on 2023-08-10 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures. Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries. Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.

Marketing to Gen Z

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Author :
Publisher : AMACOM
ISBN 13 : 0814439284
Total Pages : 247 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Gen Z by : Jeff Fromm

Download or read book Marketing to Gen Z written by Jeff Fromm and published by AMACOM. This book was released on 2018-03-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

Generation Z Goes to College

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119143454
Total Pages : 325 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Generation Z Goes to College by : Corey Seemiller

Download or read book Generation Z Goes to College written by Corey Seemiller and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say Hello to Your Incoming Class—They're Not Millennials Anymore Generation Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects for employment after college. While skeptical about the cost and value of higher education, they are also entrepreneurial, innovative, and independent learners concerned with effecting social change. Understanding Generation Z's mindset and goals is paramount to supporting, developing, and educating them through higher education. Generation Z Goes to College showcases findings from an in-depth study of over 1,100 Generation Z college students from 15 vastly different U.S. higher education institutions as well as additional studies from youth, market, and education research related to this generation. Authors Corey Seemiller and Meghan Grace provide interpretations, implications, and recommendations for program, process, and curriculum changes that will maximize the educational impact on Generation Z students. Generation Z Goes to College is the first book on how this up-and-coming generation will change higher education.

The Youth Tourist

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1804551473
Total Pages : 119 pages
Book Rating : 4.8/5 (45 download)

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Book Synopsis The Youth Tourist by : Anna Irimiás

Download or read book The Youth Tourist written by Anna Irimiás and published by Emerald Group Publishing. This book was released on 2023-03-23 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anna Irimiás provides an informed overview on the characteristics of youth tourists with a focus on tourism consumption. Youth tourists’ pre-trip, on-stay and post-trip tourism behaviours are studied in light of the current trends. Challenges and implications are critically analysed.

Tourism and Oil

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Author :
Publisher : Channel View Publications
ISBN 13 : 1845414888
Total Pages : 205 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Tourism and Oil by : Susanne Becken

Download or read book Tourism and Oil written by Susanne Becken and published by Channel View Publications. This book was released on 2015 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to examine oil constraints and tourism, and addresses one of the key challenges for the tourism industry in the future. It provides an estimate of how much oil tourism consumes globally and summarises state-of-the-art information on oil resources, oil data and public discourse. The volume also offers an analysis of the economic implications of increasing oil prices for tourism and discusses key dimensions relevant for tourism in a post peak oil world. It will be useful for tourism stakeholders globally, postgraduate students in tourism and resource management, ecological economists and those researching issues of resource efficiency, carrying capacity and global environmental change.

Special Interest Trends for Sustainable Tourism

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 459 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Special Interest Trends for Sustainable Tourism by : Jermsittiparsert, Kittisak

Download or read book Special Interest Trends for Sustainable Tourism written by Jermsittiparsert, Kittisak and published by IGI Global. This book was released on 2024-07-26 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid changes in many dimensions that have occurred in the past decade have resulted in many changes in people’s conditions and lifestyles. The role of technology in facilitating the fastest pace of development in human history remains a major theme of our time, especially as humanity recovers from the most severe pandemic of the century. As tourism recuperates after the COVID-19 pandemic, a growing number of travelers are showing interest in special interest tourism, seeking unique and tailored travel experiences. It is essential that this resurgence prioritizes sustainability, leveraging technological advancements to create eco-friendly travel options, support local communities, and minimize environmental impacts. Special Interest Trends for Sustainable Tourism offers solutions for sustainable tourist practices, strategies, and developments. It provides the most up-to-date information and views regarding the state and special interest trends of the tourism sector in all its dimensions. This book covers topics such as sustainability, ecotourism, and volunteering, and is a useful resource for business owners, travel agencies, hospitality and tourism professionals, academicians, and researchers.

Megatrends Defining the Future of Tourism

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Author :
Publisher : Springer Nature
ISBN 13 : 3030486265
Total Pages : 199 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Megatrends Defining the Future of Tourism by : Valentina Boschetto Doorly

Download or read book Megatrends Defining the Future of Tourism written by Valentina Boschetto Doorly and published by Springer Nature. This book was released on 2020-06-23 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies and describes five megatrends that will define the landscape of the Travel, Tourism & Hospitality industry, with a particular focus on the European context. Humans began travelling on the same day that Homo Sapiens first realized he could walk upright. No boundaries, mountains or cliffs have managed to stop or diminish our insatiable desire to find out what lies beyond the visible horizon. Tourism has enjoyed virtually uninterrupted growth for the past several decades, and the sector has now become the third-largest source of export revenue, after chemicals and fuel, and ahead of the automotive and food sectors. And yet, in its current globalised format, it is exposed to sudden shocks that can swiftly shake up the status quo accelerating the deployment of some megatrends here described. We have all witnessed the Covid-19 pandemic and its devastating consequences for the industry. While the number of international tourism arrivals to Europe has soared to over 700 million a year, at the same time we are experiencing a period of deep transformation. Bauman couldn’t have been more accurate or insightful when he coined the word ‘liquid’ in this regard. As an exquisite expression of a civilized, rich and discerning first-world society, travel and tourism are now changing shape and meaning, requiring our business models to adapt. What are the megatrends that will dictate the future shape of our industry’s landscape? Who is the new tourist, if there is one, and what is she looking for? Is the new post-technological era transforming the depth and the very essence of travelling? This book offers a number of visionary insights, as well as operational takeaways.

Volunteer Tourism

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Author :
Publisher : CABI
ISBN 13 : 9780851997650
Total Pages : 222 pages
Book Rating : 4.9/5 (976 download)

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Book Synopsis Volunteer Tourism by : Stephen Wearing

Download or read book Volunteer Tourism written by Stephen Wearing and published by CABI. This book was released on 2001-01-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volunteer tourism describes a field of tourism, in which travelers visit a destination and take part in projects in the local community. Projects are commonly nature-based, people-based or involve restoration of buildings and artifacts (e.g. restoration of a Buddhist temple inMongolia).

OECD Tourism Trends and Policies 2018

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Author :
Publisher : OECD Publishing
ISBN 13 : 9264287396
Total Pages : 380 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis OECD Tourism Trends and Policies 2018 by : OECD

Download or read book OECD Tourism Trends and Policies 2018 written by OECD and published by OECD Publishing. This book was released on 2018-03-08 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2018 edition analyses tourism performance and policy trends across 49 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic,...

Tourism Alternatives

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Publisher : University of Pennsylvania Press
ISBN 13 : 151280746X
Total Pages : 268 pages
Book Rating : 4.5/5 (128 download)

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Book Synopsis Tourism Alternatives by : Valene L. Smith

Download or read book Tourism Alternatives written by Valene L. Smith and published by University of Pennsylvania Press. This book was released on 2016-11-11 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism over the past three decades has grown phenomenally but is continually modified by ongoing events and forces—such as increasing or abating pollution and congestion issues, new forms of transportation, and altered economic, social, or political conditions. The contributions in this work are of great importance to the advancement of knowledge of tourism, and, as a first theoretical book in the area, it establishes a significant benchmark for subsequent tourism research. The volume includes contributions by tourism specialists from Australia, France, Canada, the Netherlands, New Zealand, the United Kingdom, and the United States: Richard Butler, Professor of Geography, University of Western Ontario, London, Ontario, Canada; Graham Dann, Senior Lecturer in Sociology, University of West Indies, Bridgetown, Barbados; Emanuel de Kadt, Director, Institute of Development Studies, University of Sussex, Brighton, Sussex, United Kingdom; Bryan Farrell, Professor of Geography, University of California, Santa Cruz; Nelson H. Graburn, Professor of Anthropology, University of California, Berkeley; Martinus J. Kosters, Director of the Netherlands Institute for Tourism and Transport, Breda; Marie-Françoise Lanfant, Director of Research, Centre Nationale de la Recherche Scientifique, Paris; Dennison Nash, Professor of Anthropology, University of Connecticut; Douglas G. Pearce, Professor of Geography, University of Canterbury, Christchurch, New Zealand; John Pigram, Associate Professor of Geography and Planning and Executive Director, Center for Water Policy Research, University of New England, Armidale NSW, Australia; and Geoffrey Wall, Professor of Geography, University of Waterloo, Waterloo, Ontario, Canada. Tourism Alternatives is a provocative and important book that will be of interest to tourism planners at all levels of government and private enterprise, and to scholars and students in the fields of tourism and resort development.

Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing by : Azman, Norhidayah

Download or read book Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing written by Azman, Norhidayah and published by IGI Global. This book was released on 2024-10-03 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.

The Future of Tourism

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Author :
Publisher : Springer
ISBN 13 : 3319899414
Total Pages : 343 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis The Future of Tourism by : Eduardo Fayos-Solà

Download or read book The Future of Tourism written by Eduardo Fayos-Solà and published by Springer. This book was released on 2018-08-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.

Young China

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Author :
Publisher : St. Martin's Press
ISBN 13 : 1250078814
Total Pages : 304 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Young China by : Zak Dychtwald

Download or read book Young China written by Zak Dychtwald and published by St. Martin's Press. This book was released on 2018-02-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author, who is in his twenties and fluent in Chinese, intimately examines the future of China through the lens of the Jiu Ling Hou—the generation born after 1990—exploring through personal encounters how his Chinese peers feel about everything from money and marriage to their government and the West