Microsoft Dynamics Crm Online 40 Quick Reference

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Microsoft Dynamics CRM 4 For Dummies

Author : Joel Scott
Publisher : John Wiley & Sons
ISBN 13 : 1118052609
Total Pages : 432 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Microsoft Dynamics CRM 4 For Dummies by : Joel Scott

Download or read book Microsoft Dynamics CRM 4 For Dummies written by Joel Scott and published by John Wiley & Sons. This book was released on 2011-02-10 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft’s CRM solution in a jiffy. Whether you’re considering a CRM system for the first time or you’ve decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to: Maintain and manage all your customer information Personalize Microsoft CRM to work for your business Set up CRM to support sales, marketing, and customer service Use the Outlook client Manage territories and business units Create and manage activities Generate quotes and invoices Implement and manage a marketing campaign Work with contracts, and much more Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!

Microsoft Dynamics CRM API Development for Online and On-Premise Environments

Author : Mark Beckner
Publisher : Apress
ISBN 13 : 1430263474
Total Pages : 84 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Microsoft Dynamics CRM API Development for Online and On-Premise Environments by : Mark Beckner

Download or read book Microsoft Dynamics CRM API Development for Online and On-Premise Environments written by Mark Beckner and published by Apress. This book was released on 2013-12-02 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microsoft Dynamics CRM has a robust API that includes web services and an extensive SDK. As you develop CRM Plugins and custom integrations, you will find that there are many complexities and challenges associated with successfully interacting with this API. In order to ensure that you have all of the tools necessary to achieve success with CRM development, Microsoft Dynamics CRM 2011 API Development presents the essential aspects of API development including plugin development and registration. In addition to Plugins, you will work through building out several integrations that work with both the SDK and the Web Service layer. You will also build a C# application that creates records within CRM using the API, work with Scribe Online for integration and migration, design reports that read data from CRM using FetchXML, and interact with the OData REST service using JScript. Once you’ve worked through the various topics presented, you will find that you will have the advanced skills required for working with CRM 2011 Online and On Premises. Foreword by Ismail Nalwala, Principal, IOTAP.

Microsoft Dynamics CRM 2016 Customization

Author : Nicolae Tarla
Publisher : Packt Publishing Ltd
ISBN 13 : 1785883798
Total Pages : 374 pages
Book Rating : 4.7/5 (858 download)

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Book Synopsis Microsoft Dynamics CRM 2016 Customization by : Nicolae Tarla

Download or read book Microsoft Dynamics CRM 2016 Customization written by Nicolae Tarla and published by Packt Publishing Ltd. This book was released on 2016-05-27 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use a no-code approach to create powerful business solutions using Dynamics CRM 2016 About This Book Latest guide on customizing your system using various features in Dynamics CRM 2016; Highly practical, example-rich guide that gives you power to bend Dynamics CRM to maximize profits in your organization; A no-code guide that is easy to follow for even non-programmers Who This Book Is For If you are new to Dynamics CRM or a seasoned user looking to enhance your knowledge of the platform, then this book is for you. It is also for skilled developers who are looking to move to the Microsoft stack to build business solution software What You Will Learn Configure Outlook to integrate with your Dynamics CRM online instance Manage the existing application structure by understanding how to extend and/or modify the modules and update the navigation Find out how to use different entity views in order to get a 360-degree view of customer data Map modern business processes to the platform to enhance the user experience Use different Dynamics CRM processes such as dialogs, workflows, actions, and business process workflows Use internal and external social data to enhance the user's ability to make the right decisions Dive into generic administration options such as managing configuration and customization to become a power user In Detail Microsoft Dynamics CRM is a Microsoft solution to satisfy the various needs of customer relationship management and is already equipped to be flexible to meet the needs of businesses. With Microsoft Dynamics CRM 2016, many new features were added for social, marketing, sales, and integration with other tools. These features add many dimensions to customization. This book will not only showcase how CRM can be customized, but will also be your guide on how the latest advancements in Dynamics CRM 2016 can be used to benefit your business. You will learn how to enhance the functionality of Microsoft Dynamics CRM 2016 and use it to serve different businesses of various scales. You will see how to get ready to customize CRM and then quickly move on to grasp the CRM app structure, which will help you customize Dynamics CRM better. You will find out how to customize CRM for sales, service, marketing, and social. We'll also show you how CRM 2016 can be seamlessly embedded into various productivity tools, and how to customize CRM for machine learning and contextual guidance. Finally, we'll also cover the latest advancements in CRM's mobile capabilities and its complete offline support so you can better customize it. Style and approach Microsoft Dynamics CRM is a Microsoft solution for various needs of customer relationship management and is already equipped to be flexible to some extent as per the needs of the business. With Microsoft Dynamics CRM 2016, many new features for Social, marketing, sales, integration with other tools are added. These features add many dimensions to customization. This book will not only showcase how CRM can be customized but will also be a guide on how latest advancements in Dynamics CRM 2016 can be used for the benefit of your business.

Microsoft Azure Essentials - Fundamentals of Azure

Author : Michael Collier
Publisher : Microsoft Press
ISBN 13 : 0735697302
Total Pages : 400 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Microsoft Azure Essentials - Fundamentals of Azure by : Michael Collier

Download or read book Microsoft Azure Essentials - Fundamentals of Azure written by Michael Collier and published by Microsoft Press. This book was released on 2015-01-29 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microsoft Azure Essentials from Microsoft Press is a series of free ebooks designed to help you advance your technical skills with Microsoft Azure. The first ebook in the series, Microsoft Azure Essentials: Fundamentals of Azure, introduces developers and IT professionals to the wide range of capabilities in Azure. The authors - both Microsoft MVPs in Azure - present both conceptual and how-to content for key areas, including: Azure Websites and Azure Cloud Services Azure Virtual Machines Azure Storage Azure Virtual Networks Databases Azure Active Directory Management tools Business scenarios Watch Microsoft Press’s blog and Twitter (@MicrosoftPress) to learn about other free ebooks in the “Microsoft Azure Essentials” series.

Implementing Microsoft Dynamics 365 Customer Engagement

Author : Mahender Pal
Publisher : Packt Publishing Ltd
ISBN 13 : 1838550887
Total Pages : 421 pages
Book Rating : 4.8/5 (385 download)

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Book Synopsis Implementing Microsoft Dynamics 365 Customer Engagement by : Mahender Pal

Download or read book Implementing Microsoft Dynamics 365 Customer Engagement written by Mahender Pal and published by Packt Publishing Ltd. This book was released on 2020-03-06 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain hands-on experience working with the architecture, implementation, deployment, and data migration of Dynamics 365 Customer Engagement Key FeaturesExplore different tools to evaluate, implement, and proactively maintain Dynamics 365 for CEIntegrate Dynamics 365 CE with applications such as Power BI, PowerApps, and Microsoft Power AutomateDesign application architecture, explore deployment choices, and perform data migrationBook Description Microsoft Dynamics 365 for Customer Engagement (CE) is one of the leading customer relationship management (CRM) solutions that help companies to effectively communicate with their customers and allows them to transform their marketing strategies. Complete with detailed explanations of the essential concepts and practical examples, this book will guide you through the entire life cycle of implementing Dynamics 365 CE for your organization or clients, and will help you avoid common pitfalls while increasing efficiency at every stage of the project. Starting with the foundational concepts, the book will gradually introduce you to Microsoft Dynamics 365 features, plans, and products. You’ll learn various implementation strategies and requirement gathering techniques, and then design the application architecture by converting your requirements into technical and functional designs. As you advance, you’ll learn how to configure your CRM system to meet your organizational needs, customize Dynamics 365 CE, and extend its capabilities by writing client-side and server-side code. Finally, you’ll integrate Dynamics 365 CE with other applications and explore its business intelligence capabilities. By the end of this Microsoft Dynamics 365 book, you’ll have gained an in-depth understanding of all the key components necessary for successful Dynamics 365 CE implementation. What you will learnExplore the new features of Microsoft Dynamics 365 CEUnderstand various project management methodologies, such as Agile, Waterfall, and DevOpsCustomize Dynamics 365 CE to meet your business requirementsIntegrate Dynamics 365 with other applications, such as PowerApps, Power Automate, and Power BIConvert client requirements into functional designsExtend Dynamics 365 functionality using web resources, custom logic, and client-side and server-side codeDiscover different techniques for writing and executing test casesUnderstand various data migration options to import data from legacy systemsWho this book is for This book is for consultants, project managers, administrators, and solution architects who want to set up Microsoft Dynamics 365 Customer Engagement in their business. Although not necessary, basic knowledge of Dynamics 365 will help you get the most out of this book.

Introducing Windows 10 for IT Professionals

Author : Ed Bott
Publisher : Microsoft Press
ISBN 13 : 0735696985
Total Pages : 321 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Introducing Windows 10 for IT Professionals by : Ed Bott

Download or read book Introducing Windows 10 for IT Professionals written by Ed Bott and published by Microsoft Press. This book was released on 2016-02-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a head start evaluating Windows 10--with technical insights from award-winning journalist and Windows expert Ed Bott. This guide introduces new features and capabilities, providing a practical, high-level overview for IT professionals ready to begin deployment planning now. This edition was written after the release of Windows 10 version 1511 in November 2015 and includes all of its enterprise-focused features. The goal of this book is to help you sort out what’s new in Windows 10, with a special emphasis on features that are different from the Windows versions you and your organization are using today, starting with an overview of the operating system, describing the many changes to the user experience, and diving deep into deployment and management tools where it’s necessary.

Microsoft Dynamics CRM 4.0 Step by Step

Author : Jim Steger
Publisher : Pearson Education
ISBN 13 : 0735638152
Total Pages : 642 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Microsoft Dynamics CRM 4.0 Step by Step by : Jim Steger

Download or read book Microsoft Dynamics CRM 4.0 Step by Step written by Jim Steger and published by Pearson Education. This book was released on 2008-09-10 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re in sales, marketing, or customer service—quickly teach yourself how to get closer to your customers with Microsoft Dynamics CRM. With STEP BY STEP, you set the pace—building and practicing the skills you need, just when you need them! Create and manage accounts—for a 360¿ view of your customers and business Work with Microsoft Dynamics CRM directly from Microsoft Outlook Track customer activity; import and map data automatically Manage campaigns, leads, quotes, contracts, and orders Employ basic to advanced reporting capabilities Your all-in-one learning experience includes: Files for building skills and practicing the book’s lessons Fully searchable eBook Sample chapters from related Microsoft Press books WINDOWS VISTA PRODUCT GUIDE eReference—plus other resources—on CD For customers who purchase an ebook version of this title, instructions for downloading the CD files can be found in the ebook.

Microsoft Dynamics 365 For Dummies

Author : Renato Bellu
Publisher : John Wiley & Sons
ISBN 13 : 111950886X
Total Pages : 386 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Microsoft Dynamics 365 For Dummies by : Renato Bellu

Download or read book Microsoft Dynamics 365 For Dummies written by Renato Bellu and published by John Wiley & Sons. This book was released on 2018-10-23 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerate your digital transformation and break down silos with Microsoft Dynamics 365 It’s no secret that running a business involves several complex parts like managing staff, financials, marketing, and operations—just to name a few. That’s where Microsoft Dynamics 365, the most profitable business management tool, comes in. In Microsoft Dynamics 365 For Dummies, you’ll learn the aspects of the program and each of its applications from Customer Service to Financial Management. With expert author Renato Bellu’s clear instructions and helpful tips, you’ll be managing to your fullest advantage before you know it. Let’s get started! Digitally transform your business by connecting CRM and ERP Use data to make decisions across all business functions Integrate Dynamics 365 with Office 365 and LinkedIn Manage financials and operations Are you running a dynamic business? This book shows you how!

Implementing Microsoft Dynamics 365 for Finance and Operations

Author : Rahul Mohta
Publisher : Packt Publishing Ltd
ISBN 13 : 1787121011
Total Pages : 551 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Implementing Microsoft Dynamics 365 for Finance and Operations by : Rahul Mohta

Download or read book Implementing Microsoft Dynamics 365 for Finance and Operations written by Rahul Mohta and published by Packt Publishing Ltd. This book was released on 2017-09-15 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of Dynamics 365 Operations and discover all you need to implement it About This Book Master all the necessary tools and resources to evaluate Dynamics 365 for Operations, implement it, and proactively maintain it. Troubleshoot your problems effectively with your Dynamics 365 partner Learn about architecture, deployment choices, integration, configuration and data migration, development, testing, reporting and BI, support, upgrading, and more. Who This Book Is For This book is for technology leaders, project managers solution architects, and consultants who are planning to implement, are in the process of implementing, or are currently upgrading to Dynamics 365 for Operations. This book will help you effectively learn and implement Dynamics 365 for Operations. What You Will Learn Learn about Microsoft Dynamics 365, it's offerings, plans and details of Finance and Operations, Enterprise edition Understand the methodology and the tool, architecture, and deployment options Effectively plan and manage configurations and data migration, functional design, and technical design Understand integration frameworks, development concepts, best practices, and recommendations while developing new solutions Learn how to leverage intelligence and analytics through Power BI, machine learning, IOT, and Cortana intelligence Master testing, training, going live, upgrading, and how to get support during and after the implementation In Detail Microsoft Dynamics 365 for Finance and Operations, Enterprise edition, is a modern, cloud-first, mobile-first, ERP solution suitable for medium and large enterprise customers. This book will guide you through the entire life cycle of a implementation, helping you avoid common pitfalls while increasing your efficiency and effectiveness at every stage of the project. Starting with the foundations, the book introduces the Microsoft Dynamics 365 offerings, plans, and products. You will be taken through the various methodologies, architectures, and deployments so you can select, implement, and maintain Microsoft Dynamics 365 for Finance and Operations, Enterprise edition. You will delve in-depth into the various phases of implementation: project management, analysis, configuration, data migration, design, development, using Power BI, machine learning, Cortana analytics for intelligence, testing, training, and finally deployment, support cycles, and upgrading. This book focuses on providing you with information about the product and the various concepts and tools, along with real-life examples from the field and guidance that will empower you to execute and implement Dynamics 365 for Finance and Operations, Enterprise edition. Style and approach This book is a step-by-step guide focusing on implementing Dynamics 365 Operations solutions for your organization.

Enterprise Cloud Strategy

Author : Barry Briggs
Publisher : Microsoft Press
ISBN 13 : 1509301992
Total Pages : 228 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis Enterprise Cloud Strategy by : Barry Briggs

Download or read book Enterprise Cloud Strategy written by Barry Briggs and published by Microsoft Press. This book was released on 2016-01-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you start? How should you build a plan for cloud migration for your entire portfolio? How will your organization be affected by these changes? This book, based on real-world cloud experiences by enterprise IT teams, seeks to provide the answers to these questions. Here, you’ll see what makes the cloud so compelling to enterprises; with which applications you should start your cloud journey; how your organization will change, and how skill sets will evolve; how to measure progress; how to think about security, compliance, and business buy-in; and how to exploit the ever-growing feature set that the cloud offers to gain strategic and competitive advantage.

CRM

Author : Roger Joseph Baran
Publisher : Routledge
ISBN 13 : 0415896568
Total Pages : 406 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis CRM by : Roger Joseph Baran

Download or read book CRM written by Roger Joseph Baran and published by Routledge. This book was released on 2013 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.

Microsoft Dynamics Nav Administration

Author : Amit Sachdev
Publisher : Packt Publishing Ltd
ISBN 13 : 1847198775
Total Pages : 266 pages
Book Rating : 4.8/5 (471 download)

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Book Synopsis Microsoft Dynamics Nav Administration by : Amit Sachdev

Download or read book Microsoft Dynamics Nav Administration written by Amit Sachdev and published by Packt Publishing Ltd. This book was released on 2010-09-24 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: A quick book and eBook guide to installing, configuring, deploying, and administering Dynamics NAV with ease

Microsoft Dynamics 365 Extensions Cookbook

Author : Rami Mounla
Publisher : Packt Publishing Ltd
ISBN 13 : 1786466740
Total Pages : 459 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Microsoft Dynamics 365 Extensions Cookbook by : Rami Mounla

Download or read book Microsoft Dynamics 365 Extensions Cookbook written by Rami Mounla and published by Packt Publishing Ltd. This book was released on 2017-06-07 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 80 recipes to help you leverage the various extensibility features available for Microsoft Dynamics and solve problems easily About This Book Customize, configure, and extend the vanilla features of Dynamics 365 to deliver bespoke CRM solutions fit for any organization Implement business logic using point-and-click configuration, plugins, and client-side scripts with MS Dynamics 365 Built a DevOps pipeline as well as Integrate Dynamics 365 with Azure and other platforms Who This Book Is For This book is for developers, administrators, consultants, and power users who want to learn about best practices when extending Dynamics 365 for enterprises. You are expected to have a basic understand of the Dynamics CRM/365 platform. What You Will Learn Customize, configure, and extend Microsoft Dynamics 365 Create business process automation Develop client-side extensions to add features to the Dynamics 365 user interface Set up a security model to securely manage data with Dynamics 365 Develop and deploy clean code plugins to implement a wide range of custom behaviors Use third-party applications, tools, and patterns to integrate Dynamics 365 with other platforms Integrate with Azure, Java, SSIS, PowerBI, and Octopus Deploy Build an end-to-end DevOps pipeline for Dynamics 365 In Detail Microsoft Dynamics 365 is a powerful tool. It has many unique features that empower organisations to bridge common business challenges and technology pitfalls that would usually hinder the adoption of a CRM solution. This book sets out to enable you to harness the power of Dynamics 365 and cater to your unique circumstances. We start this book with a no-code configuration chapter and explain the schema, fields, and forms modeling techniques. We then move on to server-side and client-side custom code extensions. Next, you will see how best to integrate Dynamics 365 in a DevOps pipeline to package and deploy your extensions to the various SDLC environments. This book also covers modern libraries and integration patterns that can be used with Dynamics 365 (Angular, 3 tiers, and many others). Finally, we end by highlighting some of the powerful extensions available. Throughout we explain a range of design patterns and techniques that can be used to enhance your code quality; the aim is that you will learn to write enterprise-scale quality code. Style and approach This book takes a recipe-based approach, delivering practical examples and use cases so that you can identify the best possible approach to extend your Dynamics 365 deployment and tackle your specific business problems.

Inside Microsoft Dynamics AX 2012 R3

Author : The Microsoft Dynamics AX Team
Publisher : Pearson Education
ISBN 13 : 073568510X
Total Pages : 841 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Inside Microsoft Dynamics AX 2012 R3 by : The Microsoft Dynamics AX Team

Download or read book Inside Microsoft Dynamics AX 2012 R3 written by The Microsoft Dynamics AX Team and published by Pearson Education. This book was released on 2014 with total page 841 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the architecture, components, and tools of Microsoft Dynamics AX 2012 R3, including forms, security, SharePoint integration, workflow infrastructure, reporting, automating tasks and document distribution, and application domain frameworks.

Top 300 Guide

Author :
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Top 300 Guide by :

Download or read book Top 300 Guide written by and published by . This book was released on 2006 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customizing Dynamics 365

Author : Sanjaya Yapa
Publisher : Apress
ISBN 13 : 148424379X
Total Pages : 320 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Customizing Dynamics 365 by : Sanjaya Yapa

Download or read book Customizing Dynamics 365 written by Sanjaya Yapa and published by Apress. This book was released on 2019-04-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain an understanding of basic and advanced customizations in Dynamics 365 and learn how they can be effectively used to implement simple business requirements. This is a practical book for developers that explains the use of various Dynamics 365 features as well as use of advanced concepts such as Azure integration and custom development. Customizing Dynamics 365 starts by explaining the business requirements of the example application, which will explain the platform features, and discussing why Dynamics 365 is the ideal platform for the solution. Next, you will set up your development environment and use the different customizations of the platform to implement the basic business requirements of the example application. Further, you will automate the business process and create advanced customizations with plugins and custom workflow activities. Towards the end you will learn more about Azure integration, reports and dashboards, portal development, and data migration techniques, which will help you select the best option for a particular scenario. After reading this book you will be able to develop solutions with Dynamic 365 by understanding the various features and customizations of the platform. What You Will LearnChoose the right customizations and configurations to meet end-user requirements Use Azure features with Dynamics 365 to implement complex business scenarios Understand the importance of using source control for Dynamics 365 customizations Discover new trends with Dynamics 365 mobility Who This Book Is For Dynamics 365 developers, consultants, and architects.

Customer Relationship Management

Author : Roger J. Baran
Publisher : Taylor & Francis
ISBN 13 : 1317419332
Total Pages : 457 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Customer Relationship Management by : Roger J. Baran

Download or read book Customer Relationship Management written by Roger J. Baran and published by Taylor & Francis. This book was released on 2016-12-08 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.