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Metaphoria
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Download or read book Metaphoria written by Rubin Battino and published by Crown House Publishing. This book was released on 2005-01-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the comprehensive guide for all those wishing to explore the fascinating potential of metaphor. Containing sample scripts and suggestions for basic and advanced metaphors and a history of the use of metaphor. " Rubin's freshness and honesty is unparalleled, his grasp of the subject is uncanny."
Book Synopsis Marketing Metaphoria by : Gerald Zaltman
Download or read book Marketing Metaphoria written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2008 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Book Synopsis The Metaphoric Body by : Leah Bartal
Download or read book The Metaphoric Body written by Leah Bartal and published by Readers Digest. This book was released on 1993 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Metaphoric Body is a resource book based on the development of practical and spiritual awareness which allows readers to experience transformation directly. It offers suggestions, ideas, and exercises, acting as a guide to a way of working to enhance personal growth and the therapeutic process.
Download or read book Metaphoria written by Melinda Longtin and published by Light Network. This book was released on 2019-07-03 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collecting seashells Off the sands of time, I race to Grandfather Clock. Barter, Burden, Broken, Bought. My broken shells are gone. The beach is empty. I Have Nothing But salt and canvas. What new life Can I create?
Book Synopsis The Ticking Heart by : Andrew Kaufman
Download or read book The Ticking Heart written by Andrew Kaufman and published by Coach House Books. This book was released on 2019-09-10 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Expansive and imaginative.” —Kirkus Reviews “Irreverent and bursting prose... Fans of Mark Leyner will enjoy Kaufman’s messy string of outrageous scenarios.” —Publishers Weekly Part modern fable, part detective novel, a journey through grief in the imaginary world of Metaphoria. One cold winter night, Charlie shares a cab with a stranger in a purple hat. As they talk, a cloud of purple smoke overwhelms him and he wakes up to find himself behind the only desk in the Epiphany Detective Agency. Charlie, as it turns out, is trapped in Metaphoria, an otherworldly place that reality has forgotten, a place where everything means something else. His first client is Shirley Miller, who insists on hiring Charlie to find her husband's missing heart. In fact, she's so insistent that she replaces Charlie's heart with a bomb. He has twenty-four hours to find Twiggy Miller's heart - and its meaning - or his own will explode. Tender and brutal, optimistic and despairing, this modern fable by the author of the cult hit All My Friends Are Superheroes takes a fresh look at what it means to fall into, and out of, love.
Book Synopsis Economics for a Fairer Society by : Tim Gooding
Download or read book Economics for a Fairer Society written by Tim Gooding and published by Springer. This book was released on 2019-04-23 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Palgrave Pivot presents experiments that reveal core dynamics of trade in a complex system. Monetary trade is stripped of all its complications and placed in agent-based models, a complexity research tool capable of reproducing emergent behaviour and evolution. Included are ground-breaking repeatable experiments exploring the impact of evolutionary prerequisites empirically present in markets. Isolating the core dynamics of trade results in very simple agent-based models. However, decades of complexity research demonstrate that even the simplest systems result in emergent behaviour that is extremely difficult to anticipate. Readers who are only familiar with the linear-system theories and models used to train almost all undergraduate economics students might be surprised to witness price detaching from supply and demand, and extreme poverty and wealth arising in trade systems populated by agents with equal ability and opportunity. Watch as empirical evolutionary prerequisites are introduced and price patterns characterising two different markets – asset markets and speculative markets – emerge irrespective of supply and demand. In addition to laying the groundwork of monetary trade in a complex system, more complicated models feature mortal reproductive agents. Including ‘living’ populations in economic models reveal how the complexity characteristics of our market economy are impacting impoverishment and starvation. This book invites anyone interested in economics to join the growing ranks of people who are fascinated by the insights offered by complexity research.
Book Synopsis Creating Marketing Magic and Innovative Future Marketing Trends by : Maximilian Stieler
Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Buckets written by Michael L. Nelson and published by . This book was released on 2001 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis God in the Movies by : Catherine M. Barsotti
Download or read book God in the Movies written by Catherine M. Barsotti and published by Brazos Press. This book was released on 2017-07-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative guide helps readers combine their love of movies with their desire to grow closer to God. Foremost experts on faith and film, all connected with the Reel Spirituality Institute at Fuller Seminary, explore forty leading movies from the last four decades to encourage movie lovers and small groups to reflect critically and theologically on their film choices. God in the Movies introduces and analyzes the spiritual content of top films from the 1980s through the 2010s, opening viewers up to a conversation about life, faith, and God. Following a format similar to Barsotti and Johnston's successful Finding God in the Movies, this completely new book covers different films spanning four decades. This engaging resource contains production notes and film synopses, relevant Scripture texts, theological reflection, discussion questions, film stills, recommended film clips, and more, serving as a treasure chest for hours of film viewing, discussion, and ministry. Clips from the movies referenced in each chapter are available online.
Book Synopsis Metaphors We Live By by : George Lakoff
Download or read book Metaphors We Live By written by George Lakoff and published by University of Chicago Press. This book was released on 2008-12-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.
Author :Laura Hidalgo-Downing Publisher :John Benjamins Publishing Company ISBN 13 :9027261210 Total Pages :360 pages Book Rating :4.0/5 (272 download)
Book Synopsis Performing Metaphoric Creativity across Modes and Contexts by : Laura Hidalgo-Downing
Download or read book Performing Metaphoric Creativity across Modes and Contexts written by Laura Hidalgo-Downing and published by John Benjamins Publishing Company. This book was released on 2020-06-15 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative potentiality of metaphor is one of the central themes in research on creativity. The present volume offers a space for the interdisciplinary discussion of the relationship between metaphor and creativity by focusing on (re)contextualization across modes and socio-cultural contexts and on the performative dimension of creative discourse practices. The volume brings together insights from Conceptual Metaphor Theory, (Critical) Discourse approaches to metaphor and Multimodal discourse analysis. Creativity as a process is explored in how it emerges in the flow of experience when talking about or reacting to creative acts such as dance, painting or music, and in subjects’ responses to advertisements in experimental studies. Creativity as product is explored by analyzing the choice, occurrence and patterning of creative metaphors in various types of (multimodal and multisensorial) discourses such as political cartoons, satire, films, children’s storybooks, music and songs, videos, scientific discourse, architectural reviews and the performance of classical Indian rasa.
Download or read book Microtimes written by and published by . This book was released on 2000 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Congress Report by : Werner Arthur Stoll
Download or read book Congress Report written by Werner Arthur Stoll and published by . This book was released on 1959 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Leading Edge Marketing Research by : Robert J. Kaden
Download or read book Leading Edge Marketing Research written by Robert J. Kaden and published by SAGE Publications. This book was released on 2011-11-09 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.
Book Synopsis Congress report by : World Congress of Psychiatry, 2nd (Zurich, 1957)
Download or read book Congress report written by World Congress of Psychiatry, 2nd (Zurich, 1957) and published by . This book was released on 1959 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Brand Bubble written by John Gerzema and published by John Wiley & Sons. This book was released on 2008-11-03 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.
Book Synopsis All Aboard the Train of Thought by : Paul F. Cummins
Download or read book All Aboard the Train of Thought written by Paul F. Cummins and published by Xlibris Corporation. This book was released on 2012-10-31 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anna has been assigned to write a poem for her class, but she doesn’t really know what a poem is, let alone how to write one. As she and her brother Sam fall asleep in their sleeping bags (they’re camping out in their back yard), they embark upon a wonderful adventure aboard the Train of Thought, where (in addition to the Conductor) they meet an array of fanciful characters like the Balladeer, the Heroic Couplet twins, the Master of Metaphor, the Mix-Master of Metaphor, the Doggerel Dog, Peter Patterfeet (who’s in charge of rhythm and meter), and ultimately the King and Queen of Poetry. When Sam and Anna return from their journey, Anna not only knows what a poem is, but is able to write one herself.
