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Metaphor In Economics And Specialised Discourse
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Author :Maurizio Gotti Publisher :Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften ISBN 13 :9783034340489 Total Pages :382 pages Book Rating :4.3/5 (44 download)
Book Synopsis Metaphor in Economics and Specialised Discourse by : Maurizio Gotti
Download or read book Metaphor in Economics and Specialised Discourse written by Maurizio Gotti and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2021-09-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches metaphor in specialised discourses, covering various fields. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others. The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health.
Book Synopsis Studies in Specialized Discourse by : John Flowerdew
Download or read book Studies in Specialized Discourse written by John Flowerdew and published by Peter Lang. This book was released on 2006 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the various features of specialized discourse in order to assess its degree of specificity and diversification, as compared to general language. Prior to any analysis of such traits, the notion of specialized discourse and its distinctive properties are clarified, also as compared to other features frequently occurring in specialized texts which cannot be considered distinctive. The presence of such properties are accounted for not only in linguistic but also in pragmatic terms since the approach is interpretative rather tan merely descriptive. The complexity of this discourse calls for a multidimensional analysis, covering both lexis and morpho-syntax as well as textual patterning. Some lexical aspects, morphosyntactic features and textual genres are also examined from a diachronic perspective, thus showing how various conventions concerning specialized discourse have developed over the last few centuries.
Book Synopsis Metaphor in Specialist Discourse by : J. Berenike Herrmann
Download or read book Metaphor in Specialist Discourse written by J. Berenike Herrmann and published by John Benjamins Publishing Company. This book was released on 2015-12-15 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor in Specialist Discourse presents multiple perspectives on metaphor use in specialist and popularized discourse contexts. Using genre and register as starting parameters for deeper exploration, and pushing the boundaries further to open up new areas and possibilities, ten independent articles investigate metaphor use across a range of specialist domains of discourse, such as biology research articles, psychological counseling, soccer commentaries, workfloor communication, and penal policy documents. Framed by two theoretical chapters, the book is a contribution to the study of metaphor use in distinct discourse settings that will be of value to linguists and metaphor scholars of different persuasions, graduate students of linguistics and related disciplines, and practitioners of specialized areas with an interest in (verbal or gestural) language use in their areas of expertise. It shows that aspects of discourse variation are the beginning of, not an afterthought to, accurate empirical metaphor studies.
Book Synopsis Metaphor in Legal Discourse by : Inesa Šeškauskienė
Download or read book Metaphor in Legal Discourse written by Inesa Šeškauskienė and published by Cambridge Scholars Publishing. This book was released on 2022-02-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores different aspects of metaphoricity in legal discourse, from court proceedings and written institutionalised texts to judges’ argumentation and in spoken records, among others. It brings together linguists and law professionals from six different countries to investigate metaphor as a conceptual phenomenon accessible through language and, more specifically, through actual linguistic contexts of use.
Book Synopsis Approaches to Specialised Discourse in Higher Education and Professional Contexts by : Alejandro Curado Fuentes
Download or read book Approaches to Specialised Discourse in Higher Education and Professional Contexts written by Alejandro Curado Fuentes and published by Cambridge Scholars Publishing. This book was released on 2009-03-26 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaches to Specialised Discourse in Higher Education and Professional Contexts brings together a number of studies by various authors in the common field of languages for specific purposes (LSP). This area faces a major challenging need to work with both specialised content and language, a complex combination which can be discouraging to many a language teacher from a traditional philological background. In the introduction to this volume, Dr. Martin Hewings asks how these teachers, as mere onlookers on specialist areas in higher education and the professions, are successfully to teach students communication skills. The answer is most probably contained in no single approach or scope, but rather in a multiple probing of methods aimed at the empirical observation and analysis of language use in the specific contexts in which they are housed. The studies presented herein illustrate such a multi-fold scenario, analysing and sharing significant findings on discourse across academic disciplines and professional areas. The authors not only evince the importance of the various methodologies adopted, but also, in their role as teachers and researchers, demonstrate the significance of working as integrated members in the fields they teach. Clearly reflected in this volume is the natural adaptation of LSP research, pushing beyond theory, to filter into classroom developments and professional interactions. The fact that these papers have been selected from the fourth conference by the European Association of Languages for Specific Purposes (AELFE), held in Spain (October, 2005), indicates that the LSP community tends to look into the blend of practice and research as a key exponent for successful learning integration. Because the linguist is also the LSP practitioner, or vice versa, the enquiries that conduct these chapters are commonly addressed, either implicitly or openly, by students and teachers alike. For readers who would like to learn or know more about communicative strategies and methodological approaches in different specialisms, this book may be a valuable resource.
Author :Ignasi Navarro i Ferrando Publisher :Walter de Gruyter GmbH & Co KG ISBN 13 :3110625970 Total Pages :250 pages Book Rating :4.1/5 (16 download)
Book Synopsis Current Approaches to Metaphor Analysis in Discourse by : Ignasi Navarro i Ferrando
Download or read book Current Approaches to Metaphor Analysis in Discourse written by Ignasi Navarro i Ferrando and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-09-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse.
Book Synopsis Metaphor in Times of Economic Change. From Global Crisis to Cryptocurrency: a Corpus-assisted Study by : Antonella Luporini
Download or read book Metaphor in Times of Economic Change. From Global Crisis to Cryptocurrency: a Corpus-assisted Study written by Antonella Luporini and published by . This book was released on 2019 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Metaphor and Gender in Business Media Discourse by : V. Koller
Download or read book Metaphor and Gender in Business Media Discourse written by V. Koller and published by Springer. This book was released on 2004-05-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Book Synopsis Metaphor and Mills by : Honesto Herrera-Soler
Download or read book Metaphor and Mills written by Honesto Herrera-Soler and published by Walter de Gruyter. This book was released on 2012-07-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.
Book Synopsis Investigating Specialized Discourse by : Maurizio Gotti
Download or read book Investigating Specialized Discourse written by Maurizio Gotti and published by Peter Lang. This book was released on 2008 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maurizio Gotti analyses the various features of specialized discourse in order to assess its degree of specificity and diversification, as compared to general language. Prior to any analysis of such traits, the notion of specialized discourse and its distinctive properties are clarified.
Book Synopsis Metaphor in Focus by : Francesca Ervas
Download or read book Metaphor in Focus written by Francesca Ervas and published by Cambridge Scholars Publishing. This book was released on 2014-09-18 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a philosophical guide on metaphor use. Previous research concerning metaphors has focused on either the theoretical-linguistic problems or the uses in specific research fields. Although these domains share some common interests, there has been little cross-communication. The aim of this volume is to bridge the gap between the theoretical and the empirical side of the research on metaphor use, by analysing the role of metaphor over different domains of use. Therefore, while adopting a theoretical-philosophical point of view, the volume also presents the interdisciplinary connections between philosophy and other academic areas such as linguistics, cognitive science, discourse analysis, communication studies, didactics, economics, arts and political science.
Book Synopsis Functional Approach to Professional Discourse Exploration in Linguistics by : Elena N. Malyuga
Download or read book Functional Approach to Professional Discourse Exploration in Linguistics written by Elena N. Malyuga and published by Springer. This book was released on 2019-08-06 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents research into various types of professional discourse through the prism of the functional linguistics approach. Focusing mainly on practical aspects of speech, the book discusses various topics, such as structural, semantic, cognitive and pragmatic characteristics of professional discourse, argumentation strategies, humour in professional discourse, and word-building processes. It also highlights communicative effectiveness methods in professional discourse. Offering new ideas and discussing the latest findings, the book is intended for researchers, lecturers and professionals in the field.
Book Synopsis Researching Metaphors by : Michele Prandi
Download or read book Researching Metaphors written by Michele Prandi and published by Taylor & Francis. This book was released on 2022-09-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection advocates for a more holistic picture of metaphor, extending the field’s focus beyond the cognitive paradigm and conventional metaphorical concepts to illustrate the possibilities afforded by the study of living metaphors. The volume brings together a diverse range of researchers in the discipline towards critically examining the presuppositions of the cognitive approach. The book shines a light on living metaphors – creative interpretations of conflictual meaning specific to a text or communicative act with their own unique functions – to throw into relief long-held tenets in existing metaphor research. Chapters reflect on the notion that creative metaphors spring from independent sources, not merely from metaphorical concepts, and the subsequent implications for our understanding of the relationship between linguistic forms and conceptual structures and the role of creative metaphors in organizing thought and action. Taken together, the book offers a complementary vision of languages and figures which integrates disparate lines of study within the cognitive paradigm with alternative perspectives for a more comprehensive portrait of metaphors. This book will be of interest to students and scholars interested in the study of metaphor, including such disciplines as theoretical linguistics, cognitive linguistics, semantics, literary studies, and philosophy of language.
Book Synopsis Commonality and Individuality in Academic Discourse by : Maurizio Gotti
Download or read book Commonality and Individuality in Academic Discourse written by Maurizio Gotti and published by Peter Lang. This book was released on 2009 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the relationship between shared disciplinary norms and individual traits in academic speech and writing. Despite the standardising pressure of cultural and language-related factors, academic communication remains in many ways a highly personal affair, with active participation in a disciplinary community requiring a multidimensional discourse that combines the professional, institutional, social and individual identities of its members. The first section of the volume deals with tensions involving individual/collective values and the analysis of collective vs. individual discoursal features in academic discourse. The second section comprises longitudinal investigations of the academic output of single scholars, so as to highlight the individuality in their choices and the reasons for not conforming with the commonality of conventions shared by their professional community. The third part deals with genres that are meant to impose commonality on the members of an academic community, not only in the drafting of specialized texts but also when these are reviewed or evaluated for possible publication.
Book Synopsis Pragmatics of Internet Humour by : Francisco Yus
Download or read book Pragmatics of Internet Humour written by Francisco Yus and published by Springer Nature. This book was released on 2023-06-07 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a first thorough analysis of internet humour from a cognitive-pragmatic perspective, covering a wide range of discourses that are pervasive online and focusing especially on messaging interactions, social networking sites and memes. Its chapters describe the inferential strategies implemented to turn online coded discourses into meaningful interpretations, which in turn can be devised and manipulated for the sake of humour. Furthermore, and apart from the typical object of pragmatic research (humorous discourses), the book emphasises the importance of the interfaces’ design and of the qualities of the users engaged in humorous interactions (called contextual constraints), additionally highlighting the parallel significance of the various effects, shaped as feelings and emotions, that stem from humorous communication on the internet. In sum, the book delivers a rich and detailed account of humorous internet discourses through dissecting their affordances as a medium, tracking the users’ intentions, and predicting the audiences’ interpretive strategies, with the goal of helping the reader obtain a better understanding of internet humour and its role in today’s online interactions.
Book Synopsis A War of Words in the Discourse of Trade by : Philip Eubanks
Download or read book A War of Words in the Discourse of Trade written by Philip Eubanks and published by SIU Press. This book was released on 2000 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade as War is the case study of a conceptual metaphor--one that underlies specific and expressed metaphors--that Eubanks (English, Northern Illinois U.) uses to argue that the conceptual metaphor view, combined with an understanding of metaphor as rhetorically constituted, makes obsolete almost all the assumptions that have previously guided metaphor study, from handbooks of advice to cognitive science. Annotation copyrighted by Book News Inc., Portland, OR
Book Synopsis Affective Computing and Sentiment Analysis by : Khurshid Ahmad
Download or read book Affective Computing and Sentiment Analysis written by Khurshid Ahmad and published by Springer Science & Business Media. This book was released on 2011-08-24 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume maps the watershed areas between two 'holy grails' of computer science: the identification and interpretation of affect – including sentiment and mood. The expression of sentiment and mood involves the use of metaphors, especially in emotive situations. Affect computing is rooted in hermeneutics, philosophy, political science and sociology, and is now a key area of research in computer science. The 24/7 news sites and blogs facilitate the expression and shaping of opinion locally and globally. Sentiment analysis, based on text and data mining, is being used in the looking at news and blogs for purposes as diverse as: brand management, film reviews, financial market analysis and prediction, homeland security. There are systems that learn how sentiments are articulated. This work draws on, and informs, research in fields as varied as artificial intelligence, especially reasoning and machine learning, corpus-based information extraction, linguistics, and psychology.
