Metaphor In Economics And Specialised Discourse

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Metaphor in Economics and Specialised Discourse

Author : Maurizio Gotti
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN 13 : 9783034340489
Total Pages : 382 pages
Book Rating : 4.3/5 (44 download)

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Book Synopsis Metaphor in Economics and Specialised Discourse by : Maurizio Gotti

Download or read book Metaphor in Economics and Specialised Discourse written by Maurizio Gotti and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2021-09-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches metaphor in specialised discourses, covering various fields. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others. The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health.

Metaphor and Mills

Author : Honesto Herrera-Soler
Publisher : Walter de Gruyter
ISBN 13 : 3110274582
Total Pages : 338 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Metaphor and Mills by : Honesto Herrera-Soler

Download or read book Metaphor and Mills written by Honesto Herrera-Soler and published by Walter de Gruyter. This book was released on 2012-07-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.

Metaphors of Economy

Author :
Publisher : BRILL
ISBN 13 : 9401201102
Total Pages : 169 pages
Book Rating : 4.4/5 (12 download)

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Book Synopsis Metaphors of Economy by :

Download or read book Metaphors of Economy written by and published by BRILL. This book was released on 2016-08-01 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the metaphor of economy has proved to have an immense explanatory power in literary and cultural criticism. Everything can be expressed and analysed in terms borrowed from political economy. Language, texts, social structures, and cultural relationships can be construed in the dynamic terms made available by the metaphor of economy, and, more specifically, the economy of the metaphor. The metaphor of economy allows to show the dynamic processes of exchange, circulation and interested negotiation. The essays in this volume display approaches to cultural and discursive practices derived from the methods and texts of economics. They provide a body of literary and cultural criticism founded upon economic paradigms, which makes apparent the genealogy of our economic thought and the suggestion that looking at human exchange can enrich our understanding of culture. The interest of this volume is manifold: it gives a historical account of the development of economics, elucidates the emergence of theories governed by economic metaphors and clarifies the impact of the metaphor on theories of textuality. It also provides an exchange between economists and literary and cultural critics by combining literary and cultural criticism with economics and covers a wide range of topics which are of interest to scholars from various disciplines. This volume provides a critical exchange which hopes to enrich both economics and literature.

Metaphor in Specialist Discourse

Author : J. Berenike Herrmann
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027267847
Total Pages : 333 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Metaphor in Specialist Discourse by : J. Berenike Herrmann

Download or read book Metaphor in Specialist Discourse written by J. Berenike Herrmann and published by John Benjamins Publishing Company. This book was released on 2015-12-15 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor in Specialist Discourse presents multiple perspectives on metaphor use in specialist and popularized discourse contexts. Using genre and register as starting parameters for deeper exploration, and pushing the boundaries further to open up new areas and possibilities, ten independent articles investigate metaphor use across a range of specialist domains of discourse, such as biology research articles, psychological counseling, soccer commentaries, workfloor communication, and penal policy documents. Framed by two theoretical chapters, the book is a contribution to the study of metaphor use in distinct discourse settings that will be of value to linguists and metaphor scholars of different persuasions, graduate students of linguistics and related disciplines, and practitioners of specialized areas with an interest in (verbal or gestural) language use in their areas of expertise. It shows that aspects of discourse variation are the beginning of, not an afterthought to, accurate empirical metaphor studies.

Metaphor and Discourse

Author : A. Musolff
Publisher : Springer
ISBN 13 : 0230594646
Total Pages : 274 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Metaphor and Discourse by : A. Musolff

Download or read book Metaphor and Discourse written by A. Musolff and published by Springer. This book was released on 2009-03-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitive-linguistic background, providing a state-of-the-art overview of research on the discursive grounding of metaphor from a cognitive-linguistic perspective.

Confronting Metaphor in Use

Author : Mara Sophia Zanotto
Publisher : John Benjamins Publishing
ISBN 13 : 902729142X
Total Pages : 330 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Confronting Metaphor in Use by : Mara Sophia Zanotto

Download or read book Confronting Metaphor in Use written by Mara Sophia Zanotto and published by John Benjamins Publishing. This book was released on 2008-03-27 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is timely for researchers to approach metaphor as social and situated, as a matter of language and discourse, and not just as a matter of thought. Over the last twenty five years, scholars have come to appreciate in depth the cognitive, motivated and embodied nature of metaphor, but have tended to background the linguistic form of metaphor and have largely ignored how this connects to its role in the discourses in which our lives are constructed and lived. This book brings language and social dimensions into the picture, offering snapshots of metaphor use in real language and in real lives across the very different cultures of Europe and Brazil and contributing to the theorizing of metaphor in discourse.

Washing the Brain

Author : Andrew Goatly
Publisher : John Benjamins Publishing
ISBN 13 : 9789027227133
Total Pages : 464 pages
Book Rating : 4.2/5 (271 download)

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Book Synopsis Washing the Brain by : Andrew Goatly

Download or read book Washing the Brain written by Andrew Goatly and published by John Benjamins Publishing. This book was released on 2007-01-01 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor's reductionist tendencies.

Metaphor, Nation and Discourse

Author : Ljiljana Šarić
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027262675
Total Pages : 366 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Metaphor, Nation and Discourse by : Ljiljana Šarić

Download or read book Metaphor, Nation and Discourse written by Ljiljana Šarić and published by John Benjamins Publishing Company. This book was released on 2019-05-20 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume examines how metaphors and related phenomena (metonymies, symbols, cultural models, stereotypes) lead to the discursive construal of a common element that brings the nation together. The central idea is that metaphor use must be questioned to lay bare the processes and the discursive power behind them. The chapters examine a range of contemporary and historical, monomodal and multimodal discourses, including politicians’ discourse, presidential speeches, newspapers, TV series, Catholic homilies, colonialist discourse, and various online sources. The approaches taken include political science, international relations, cultural studies, and linguistics. All contributions feature discursive constructivist views of metaphor, with clear sociocultural grounding, and the notion of metaphor as a framing device in constructing various aspects of nations and national identity. The volume will appeal to scholars in discourse analysis, metaphor studies, media studies, nationalism studies, and political science.

Studies in Specialized Discourse

Author : John Flowerdew
Publisher : Peter Lang
ISBN 13 : 9783039111787
Total Pages : 308 pages
Book Rating : 4.1/5 (117 download)

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Book Synopsis Studies in Specialized Discourse by : John Flowerdew

Download or read book Studies in Specialized Discourse written by John Flowerdew and published by Peter Lang. This book was released on 2006 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the various features of specialized discourse in order to assess its degree of specificity and diversification, as compared to general language. Prior to any analysis of such traits, the notion of specialized discourse and its distinctive properties are clarified, also as compared to other features frequently occurring in specialized texts which cannot be considered distinctive. The presence of such properties are accounted for not only in linguistic but also in pragmatic terms since the approach is interpretative rather tan merely descriptive. The complexity of this discourse calls for a multidimensional analysis, covering both lexis and morpho-syntax as well as textual patterning. Some lexical aspects, morphosyntactic features and textual genres are also examined from a diachronic perspective, thus showing how various conventions concerning specialized discourse have developed over the last few centuries.

Current Approaches to Metaphor Analysis in Discourse

Author : Ignasi Navarro i Ferrando
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110629461
Total Pages : 387 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Current Approaches to Metaphor Analysis in Discourse by : Ignasi Navarro i Ferrando

Download or read book Current Approaches to Metaphor Analysis in Discourse written by Ignasi Navarro i Ferrando and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-09-02 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse.

Metaphor in Educational Discourse

Author : Lynne Cameron
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Metaphor in Educational Discourse by : Lynne Cameron

Download or read book Metaphor in Educational Discourse written by Lynne Cameron and published by Burns & Oates. This book was released on 2003-03-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports research into metaphor in use with school students. It is one of the first studies of metaphor to investigate the phenomenon in contextualised discourse, to adopt a socio-cultural approach to metaphor and to introduce the relatively new science of complex dynamic systems which offers new and potentially fruitful analogies for the analysis of educational discourse.

Researching Metaphors

Author : Michele Prandi
Publisher :
ISBN 13 : 9781032025872
Total Pages : 0 pages
Book Rating : 4.0/5 (258 download)

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Book Synopsis Researching Metaphors by : Michele Prandi

Download or read book Researching Metaphors written by Michele Prandi and published by . This book was released on 2024-08-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging conventional and living metaphors. Some recent issues in conceptual metaphor theory / Z. Kövecses -- The requirements of consistency as conceptual presuppositions / M. Fasciolo -- Two wellsprings for conceptual conflicts: formal syntax and textual coherence / M. Prandi -- Hidden reference in the creation of metaphor / R. Trim -- Types of metaphors and their structure: an annotation project / F. Strik Lievers -- Conventional and creative metaphors in special concepts and terms. Terminological metaphors: framing for better and for worse ... / R. Temmerman -- Creating metaphors in specialised languages: choice criteria for the success of metaphorical terms / M. Rossi -- Reflections on the roles and functions of metaphors and models in connection with theory building in economics / C. Resche -- Reassessing the role of specialized concepts in the career of metaphors: diachronic evidence from Latin and Italian / C. Fedriani -- Living and conventional metaphors in use: texts, discourses, genres, translation. Metaphor in understanding literary characters / R. Gibbs & C. Rasse -- The driving role of stereotypy in proverbial metaphors / M. Bonhomme -- Social movements and metaphor: the case of #FridaysForFuture / E. Zurru -- Shakespeare's metaphorical swarms in The Two Gentlemen of Verona: textual and pragmatic features and their impact on the Italian translation / I. Rizzato.

Metaphor in the Written Business and Economics Discourse

Author : Adina Oana Nicolae
Publisher :
ISBN 13 : 9786061708352
Total Pages : 312 pages
Book Rating : 4.7/5 (83 download)

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Book Synopsis Metaphor in the Written Business and Economics Discourse by : Adina Oana Nicolae

Download or read book Metaphor in the Written Business and Economics Discourse written by Adina Oana Nicolae and published by . This book was released on 2015 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Where Metaphors Come From

Author : Zoltán Kövecses
Publisher : Oxford University Press
ISBN 13 : 0190224878
Total Pages : 233 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Where Metaphors Come From by : Zoltán Kövecses

Download or read book Where Metaphors Come From written by Zoltán Kövecses and published by Oxford University Press. This book was released on 2015-01-15 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Where Metaphors Come From, Zoltán Kövecses proposes a metaphorical grounding that augments and refines conceptual metaphor theory according to which conceptual metaphors are based on our bodily experience. While this is certainly true in many cases of metaphor, the role of the body in metaphor creation can and should be reinterpreted, and, consequently, the body can be seen as just one of the several contexts from which metaphors can emerge (including the situational, discourse, and conceptual-cognitive contexts) - although perhaps the dominant or crucial one. Kövecses is a leader in CMT, and his argument in this book is more in line with what has been discovered about the nature of human cognition in recent years; namely, that human cognition is grounded in experience in multiple ways - embodiment, in a strict sense, being just one of them (see Barsalou, 2008; Gibbs, 2006; Pecher and Zwaan, 2005). In light of the present work, this is because cognition, including metaphorical cognition, is grounded in not only the body, but also in the situations in which people act and lead their lives, the discourses in which they are engaged at any time in communicating and interacting with each other, and the conceptual knowledge they have accumulated about the world in the course of their experience of it.

Researching and Applying Metaphor in the Real World

Author : Graham Low
Publisher : John Benjamins Publishing
ISBN 13 : 9027223807
Total Pages : 401 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Researching and Applying Metaphor in the Real World by : Graham Low

Download or read book Researching and Applying Metaphor in the Real World written by Graham Low and published by John Benjamins Publishing. This book was released on 2010 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been developed to describe this important area of investigation. This book starts by describing the nature and scope of real world metaphor research and then illustrates, through 17 detailed, mainly empirically-based studies, the different areas it can apply to, and different methodologies that can be employed. Research problems are explored in areas such as artificial intelligence, language teaching and learning, reconciliation dialogue, university lecture discourse, poetry and wine description. Methods include corpus analysis, experimentation, discourse analysis, cross-cultural analysis and genre analysis. In each case the empirical studies refer back to Gibbs's opening overview of real-world research. The result is an invaluable and cross-referenced collection of papers addressing real-world problems.

A War of Words in the Discourse of Trade

Author : Philip Eubanks
Publisher : SIU Press
ISBN 13 : 9780809323340
Total Pages : 212 pages
Book Rating : 4.3/5 (233 download)

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Book Synopsis A War of Words in the Discourse of Trade by : Philip Eubanks

Download or read book A War of Words in the Discourse of Trade written by Philip Eubanks and published by SIU Press. This book was released on 2000 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade as War is the case study of a conceptual metaphor--one that underlies specific and expressed metaphors--that Eubanks (English, Northern Illinois U.) uses to argue that the conceptual metaphor view, combined with an understanding of metaphor as rhetorically constituted, makes obsolete almost all the assumptions that have previously guided metaphor study, from handbooks of advice to cognitive science. Annotation copyrighted by Book News Inc., Portland, OR

Metaphor in Legal Discourse

Author : Inesa Šeškauskienė
Publisher : Cambridge Scholars Publishing
ISBN 13 : 152757864X
Total Pages : 260 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Metaphor in Legal Discourse by : Inesa Šeškauskienė

Download or read book Metaphor in Legal Discourse written by Inesa Šeškauskienė and published by Cambridge Scholars Publishing. This book was released on 2022-02-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores different aspects of metaphoricity in legal discourse, from court proceedings and written institutionalised texts to judges’ argumentation and in spoken records, among others. It brings together linguists and law professionals from six different countries to investigate metaphor as a conceptual phenomenon accessible through language and, more specifically, through actual linguistic contexts of use.