Message Design

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Health Communication Message Design

Author : Hyunyi Cho
Publisher : SAGE
ISBN 13 : 1412986559
Total Pages : 297 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Health Communication Message Design by : Hyunyi Cho

Download or read book Health Communication Message Design written by Hyunyi Cho and published by SAGE. This book was released on 2012 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.

Instructional Message Design: Theory, Research, and Practice

Author : Frances Dukes
Publisher :
ISBN 13 : 9781687237293
Total Pages : 204 pages
Book Rating : 4.2/5 (372 download)

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Book Synopsis Instructional Message Design: Theory, Research, and Practice by : Frances Dukes

Download or read book Instructional Message Design: Theory, Research, and Practice written by Frances Dukes and published by . This book was released on 2019-09-07 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Message design is all around us, from the presentations we see in meetings and classes, to the instructions that come with our latest tech gadgets, to multi-million-dollar training simulations. In short, instructional message design is the real-world application of instructional and learning theories to design the tools and technologies used to communicate and effectively convey information. This field of study pulls from many applied sciences including cognitive psychology, industrial design, graphic design, instructional design, and human performance technology to name just a few. In this book we visit several foundational theories that guide our research, look at different real-world applications, and begin to discuss directions for future best practice. For instance, cognitive load and multimedia learning theories provide best practice, PowerPoint and simulations are only a few of the multitude of applications, and special needs learners and designing for cultural inclusiveness are only two of many areas where effective messages design can improve outcomes. Studying effective instructional message design tools and techniques has and will continue to be a critical aspect of the overall instructional design process. Hopefully, this book will serve as an introduction to these topics and inspire your curiosity to explore further!

Instructional Message Design

Author : W. Howard Levie
Publisher : Educational Technology
ISBN 13 : 9780877782537
Total Pages : 360 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Instructional Message Design by : W. Howard Levie

Download or read book Instructional Message Design written by W. Howard Levie and published by Educational Technology. This book was released on 1993 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Type, Image, Message: A Graphic Design Layout Workshop

Author : Nancy Skolos
Publisher : Rockport Publishers
ISBN 13 : 1616735910
Total Pages : 192 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis Type, Image, Message: A Graphic Design Layout Workshop by : Nancy Skolos

Download or read book Type, Image, Message: A Graphic Design Layout Workshop written by Nancy Skolos and published by Rockport Publishers. This book was released on 2006-06-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks. This book changes all it. It gives designers the practical know-how to combine type and image for dynamic effect as well as to use them in contrast to create tension and meaning in design. Creating strong layouts is the most important as well as the most challenging of any project. This book inspires through excellence by exhibiting great design work then deconstructing the processes in simple visual terms. Type, Image, Message: Merging Pictures and Ideas looks at this respected art form while providing practical information that can be used by any designer wishing to hone the skills needed to merge type with images in an inspired manner.

Intelligent Design

Author : Rael
Publisher : Raelian Foundation
ISBN 13 : 2940252203
Total Pages : 416 pages
Book Rating : 4.9/5 (42 download)

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Book Synopsis Intelligent Design by : Rael

Download or read book Intelligent Design written by Rael and published by Raelian Foundation. This book was released on 2006 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Years ago, everybody knew that the earth was flat. Everybody knew that the sun revolved around the earth. Today, everybody knows that life on earth is the result of random evolution and/or a supernatural God. Or is it? In "Message from the Designers" Rael presents us with a third option: that all life on earth was created by advanced scientists from another world. During a UFO encounter in 1973 he was dictated a series of messages, face to face, by one of these designers. The result is what lies within these pages - an astonishing revelation for mankind.

Conversational Forms of Instruction and Message Layer Design

Author : Andrew S. Gibbons
Publisher : Springer Nature
ISBN 13 : 3030842207
Total Pages : 93 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Conversational Forms of Instruction and Message Layer Design by : Andrew S. Gibbons

Download or read book Conversational Forms of Instruction and Message Layer Design written by Andrew S. Gibbons and published by Springer Nature. This book was released on 2021-09-30 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the theoretical basis of one of the functional layers—the message layer—of an architectural theory of instructional design. The architectural theory (Gibbons, 2003; Gibbons & Rogers, 2009; Gibbons, 2014) identifies seven functions carried out during instruction that correspond with designable strata, or layers. The architectural theory proposes that for each layer there exists a specialized body of design languages, constructs, questions, tools, practices, processes, a professional community, and most especially, bodies of design theory. It also proposes that design knowledge from other design fields, many of which approach design from the same functional perspective, can be appropriated for the further development of knowledge within the instructional technology field. A robust literature from disparate fields supplies relevant theory for message layer design. This book builds the case for validation of the message layer by bringing together work from instructional theory, conversation theory, research in the learning sciences, intelligent tutoring system research, and K-12 education. Within this literature, the authors demonstrate the existence of the message as a structural abstraction: an independently designable entity. They trace the development of the message construct historically, showing that it has remained remarkably stable over time, independent of changing psychological, educational, and technological conventions.

Presentation Zen

Author : Garr Reynolds
Publisher : Pearson Education
ISBN 13 : 0321601890
Total Pages : 316 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Presentation Zen by : Garr Reynolds

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Enterprise Integration Patterns

Author : Gregor Hohpe
Publisher :
ISBN 13 : 9788131741177
Total Pages : 737 pages
Book Rating : 4.7/5 (411 download)

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Book Synopsis Enterprise Integration Patterns by : Gregor Hohpe

Download or read book Enterprise Integration Patterns written by Gregor Hohpe and published by . This book was released on 2003 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Designing Your Life

Author : Bill Burnett
Publisher : Knopf
ISBN 13 : 110187533X
Total Pages : 274 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Designing Your Life by : Bill Burnett

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

The Oxford Encyclopedia of Health and Risk Message Design and Processing

Author : Roxanne Parrott
Publisher : Oxford University Press, USA
ISBN 13 : 9780190455378
Total Pages : 2496 pages
Book Rating : 4.4/5 (553 download)

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Book Synopsis The Oxford Encyclopedia of Health and Risk Message Design and Processing by : Roxanne Parrott

Download or read book The Oxford Encyclopedia of Health and Risk Message Design and Processing written by Roxanne Parrott and published by Oxford University Press, USA. This book was released on 2018 with total page 2496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Encyclopedia of Health and Risk Message Design and Processing has been compiled as an up-to-date and comprehensive theoretically guided work in health and risk communication. Research and practice dedicated to communicating about health and risk to lay audiences grows exponentially with the availability of scientific knowledge on the subject. This work seeks to ensure that what is communicated is not only scientifically accurate but also avoids any partial information or overemphasis of particular features that result in beliefs or actions that may result in personal or societal harms. With the body of knowledge associated with health and risk communication collected in a credible and accessible resource, such outcomes appear to be less likely to occur is a collaboration of the leading scholars in the field. Comprising 134 extensive articles, The Oxford Encyclopedia of Health and Risk Message Design and Processing examines, among others: -message exposure and reach -message recipient sociodemographics -normative and integrated approaches -cognitive- and affect-based motivational processes -social determinants of health and risk More than 150 scholars from around the globe examined the overarching topic from the lens of multiple disciplines and eras of thought. The perspectives represented range from disciplinary to interdisciplinary to transdisciplinary in illuminating decades of knowledge. Authors do not shy away from critiques of past strategic message design efforts in explaining the roles of individual characteristics linked to outcomes. Nor do contributors avoid controversial discussions related to the substantial evidence that demonstrates roles for personal relationships, social networks, and societal practices and policies on individual decision-making aligned with health and risk. Novel insights emerge from systematic case studies used to illustrate some of these principles in practice, while gaps in existing research generate recommendations for future programs of study and practice.

Message Effects Research

Author : Sally Ann Jackson
Publisher : Guilford Press
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Message Effects Research by : Sally Ann Jackson

Download or read book Message Effects Research written by Sally Ann Jackson and published by Guilford Press. This book was released on 1992-05-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Messages such as ads, speeches, news stories, school curricula, or even remarks made in a conversation, have distinct properties or effects. The study of these effects and their reporting as generalized claims is a primary task of communication research. In this fascinating and controversial new work, Sally Jackson critiques the methodology behind such claims and lays the groundwork for a methodological alternative. Central to this is the notion that methodology must be tailored to the special characteristics of a field's objects of study. To shape the methodology, she argues, it is necessary to examine the kinds of claims the researcher wishes to make and the threats to validity that affect such claims.

Messages that Work

Author : Patrick O. Marsh
Publisher : Educational Technology
ISBN 13 : 9780877781844
Total Pages : 496 pages
Book Rating : 4.7/5 (818 download)

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Book Synopsis Messages that Work by : Patrick O. Marsh

Download or read book Messages that Work written by Patrick O. Marsh and published by Educational Technology. This book was released on 1983 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Handbook of Applied Communication Research

Author : H. Dan O'Hair
Publisher : John Wiley & Sons
ISBN 13 : 1119399874
Total Pages : 1100 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The Handbook of Applied Communication Research by : H. Dan O'Hair

Download or read book The Handbook of Applied Communication Research written by H. Dan O'Hair and published by John Wiley & Sons. This book was released on 2020-04-24 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.

Designing Health Messages

Author : Edward W. Maibach
Publisher : SAGE
ISBN 13 : 9780803953987
Total Pages : 324 pages
Book Rating : 4.9/5 (539 download)

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Book Synopsis Designing Health Messages by : Edward W. Maibach

Download or read book Designing Health Messages written by Edward W. Maibach and published by SAGE. This book was released on 1995-02-10 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design

Persuasion

Author : Daniel J. O'Keefe
Publisher : SAGE Publications
ISBN 13 : 1483309711
Total Pages : 409 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Persuasion by : Daniel J. O'Keefe

Download or read book Persuasion written by Daniel J. O'Keefe and published by SAGE Publications. This book was released on 2015-02-18 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

Official Gazette of the United States Patent Office

Author : USA Patent Office
Publisher :
ISBN 13 :
Total Pages : 2308 pages
Book Rating : 4.0/5 (57 download)

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Book Synopsis Official Gazette of the United States Patent Office by : USA Patent Office

Download or read book Official Gazette of the United States Patent Office written by USA Patent Office and published by . This book was released on 1897 with total page 2308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emotional Design

Author : Don Norman
Publisher : Basic Books
ISBN 13 : 0465004172
Total Pages : 276 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Emotional Design by : Don Norman

Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.