Author : Karen Raugust
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.3/5 (91 download)
Book Synopsis Merchandise Licensing in the Television Industry by : Karen Raugust
Download or read book Merchandise Licensing in the Television Industry written by Karen Raugust and published by . This book was released on 1996 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides members of the television industry - who increasingly view licensing as having the potential to generate ancillary revenue streams - with concrete, how-to information on launching a merchandise licensing program. It contains anecdotes and examples that will give those new to the business a feel for how it operates. The book provides an overview of merchandise licensing for broadcast and cable television executives. It offers a historical context; a discussion of current and future trends; an examination of the players involved in television-based licensing and their respective roles; an explanation of how to evaluate and implement a licensing program based on a character, a television program, or a brand; and a variety of case studies to illustrate the points in the book.