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Memory Marketing
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Book Synopsis Advertising and Public Memory by : Stefan Schutt
Download or read book Advertising and Public Memory written by Stefan Schutt and published by Routledge. This book was released on 2016-08-05 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change, modernity and belonging, local history and place-making, the crowd-sourced use of online mobile and social media to document and share digital artefacts, ‘retro’ design and the resurgence in interest in the handmade. The book is international and interdisciplinary, combining academic analysis and critical input from practitioners and researchers in areas such as cultural studies, destination marketing, heritage advertising, design, social history and commercial archaeology.
Book Synopsis 7 Second Marketing by : Ivan R. Misner
Download or read book 7 Second Marketing written by Ivan R. Misner and published by Bard Press. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps you make a lasting impression with proven examples to show you how to create your own personal memory hook.
Book Synopsis Advertising Exposure, Memory and Choice by : Andrew A. Mitchell
Download or read book Advertising Exposure, Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Download or read book Memory Marketing written by Sue DiFranco and published by Fun Facts Pub. This book was released on 2001-02-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Accounting for Violence by : Ksenija Bilbija
Download or read book Accounting for Violence written by Ksenija Bilbija and published by Duke University Press. This book was released on 2011-08-15 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering bold new perspectives on the politics of memory in Latin America, scholars analyze the memory markets in six countries that emerged from authoritarian rule in the 1980s and 1990s.
Book Synopsis Problems in Marketing by : Luiz Moutinho
Download or read book Problems in Marketing written by Luiz Moutinho and published by SAGE. This book was released on 2007-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Book Synopsis The In-Memory Revolution by : Hasso Plattner
Download or read book The In-Memory Revolution written by Hasso Plattner and published by Springer. This book was released on 2015-12-28 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the next generation of business applications in the innovative new SAP Business Suite 4 SAP HANA (SAP S/4HANA), exploiting the revolutionary capabilities of the SAP HANA in-memory database. Numerous real-world examples are presented illustrating the disruptive potential of this technology and the quantum leap it has facilitated in terms of simplicity, flexibility, and speed for new applications. The intuitive structure of this book offers a straightforward business perspective grounded in technology in order to enable valuable business insights drawn from the wealth of real-world experience of the book’s two authors, both prominent figures in the field of business application systems: Hasso Plattner and Bernd Leukert. Hasso Plattner is the co-founder of SAP and the founder of the Hasso Plattner Institute, affiliated with the University of Potsdam, Germany. Bernd Leukert is a member of the SAP Executive Board and the Global Managing Board of SAP.
Book Synopsis 7 Second Marketing by : Ivan R. Misner
Download or read book 7 Second Marketing written by Ivan R. Misner and published by Wildcat Publishing Company. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps you make a lasting impression with proven examples to show you how to create your own personal memory hook.
Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Download or read book Business written by and published by . This book was released on 1912 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Brand Memory by : Hendrik-Jan Grievink
Download or read book Brand Memory written by Hendrik-Jan Grievink and published by Bis Pub. This book was released on 2012-01-10 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you match cards by only the brand colors, typefaces and an often funny description of the brands visual look?
Book Synopsis The Memory Marketplace by : Emilie Pine
Download or read book The Memory Marketplace written by Emilie Pine and published by Indiana University Press. This book was released on 2020-06-30 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when cultural memory becomes a commodity? Who owns the memory? In The Memory Marketplace, Emilie Pine explores how memory is performed both in Ireland and abroad by considering the significant body of contemporary Irish theatre that contends with its own culture and history. Analyzing examples from this realm of theatre, Pine focuses on the idea of witnesses, both as performers on stage and as members of the audience. Whose memories are observed in these transactions, and how and why do performances prioritize some memories over others? What does it mean to create, rehearse, perform, and purchase the theatricalization of memory? The Memory Marketplace shows this transaction to be particularly fraught in the theatricalization of traumatic moments of cultural upheaval, such as the child sexual abuse scandal in Ireland. In these performances, the role of empathy becomes key within the marketplace dynamic, and Pine argues that this empathy shapes the kinds of witnesses created. The complexities and nuances of this exchange—subject and witness, spectator and performer, consumer and commodified—provide a deeper understanding of the crucial role theatre plays in shaping public understanding of trauma, memory, and history.
Book Synopsis Principles of Business by : Charles William Gerstenberg
Download or read book Principles of Business written by Charles William Gerstenberg and published by . This book was released on 1918 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Management written by Paolo Popoli and published by BoD – Books on Demand. This book was released on 2017-11-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
Book Synopsis Business Books by : Newark Public Library. Business Branch
Download or read book Business Books written by Newark Public Library. Business Branch and published by . This book was released on 1927 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Service Management by : Jay Kandampully
Download or read book Service Management written by Jay Kandampully and published by Springer Science & Business Media. This book was released on 2011-12-09 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University "With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing." --Christian Grönroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland "Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing." --A. "Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration, University of Miami Coral Gables, Florida "Service excellence and service innovation are critical for success in today’s competitive retail marketplace. Service Management: The New Paradigm in Retailing provides a contemporary and transformative lens for accomplishing these essential goals." --Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University
Book Synopsis The Routledge Companion to Strategic Marketing by : Bodo B. Schlegelmilch
Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
