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Author : Jagdish Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110030
Total Pages : 17 pages
Book Rating : 4.6/5 (131 download)
Download or read book Contemporary Views on Marketing Practices, Chapter 1 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-02-09 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Norman F. Estrin
Publisher : CRC Press
ISBN 13 : 9780824782689
Total Pages : 1020 pages
Book Rating : 4.7/5 (826 download)
Download or read book The Medical Device Industry written by Norman F. Estrin and published by CRC Press. This book was released on 1990-08-31 with total page 1020 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical information about the complexities of biomedical technology and regulation, and their implications for manufacturers and marketers of health care devices. Written primarily for those in the industry concerned about staying competitive in light of complex and fluctuating regulatory approach
Author : Elisa Salvador
Publisher : Routledge
ISBN 13 : 100056228X
Total Pages : 290 pages
Book Rating : 4.0/5 (5 download)
Download or read book Managing Cultural Festivals written by Elisa Salvador and published by Routledge. This book was released on 2022-02-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims at renewing the attention on a niche field, Cultural Festivals, so important for valorizing cultural traditions and local heritage visibility as well as social well-being. Following the disruptive consequences of the COVID-19 pandemic, this fragile sector deserves more attention from public authorities and stakeholders at national and European levels with a suitable and dedicated plan of recovery and valorization. This book provides a comparative analysis of Cultural Festivals in Europe, taking insights from an international range of high-level scholarly contributors. Individual chapters highlight and analyse challenges around the organisation, management and economics of Cultural Festivals. As a whole, the book provides a comprehensive overview of scholarly research in this area, setting the scene for the future research agenda. Matters related to educational programs and new audience development, as well as challenges related to digitalization, are also included. The book employs a tradition versus innovation lens to help readers account for the consequences of the digital revolution, new audience development and an educational agenda. The result is a book which will be valuable reading for researchers, academics and students in the fields of event and cultural management and beyond. Chapters 4 and 9 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. They have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Author : Dan Khanna
Publisher : Routledge
ISBN 13 : 1351135899
Total Pages : 198 pages
Book Rating : 4.3/5 (511 download)
Download or read book The Rise, Decline and Renewal of Silicon Valley's High Technology Industry written by Dan Khanna and published by Routledge. This book was released on 2018-03-26 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1997 this book examines the unique nature and characteristics of Silicon Valley and looks at the factors that led to the economic and competitiveness problems of the 1980s. The research concluded that the information revolution caused a complex set of events that had global ramifications. Silicon Valley was no longer operating as a driver of this revolution, but it was facing the onslaught of the global competitiveness it had unleashed.
Author : Daniel Robert
Publisher : Innovative Institute
ISBN 13 :
Total Pages : 177 pages
Book Rating : 4./5 ( download)
Download or read book UGC NET JRF Commerce Book - Marketing Management written by Daniel Robert and published by Innovative Institute. This book was released on with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean Mater
Publisher : Miller Freeman Books
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.:/5 (45 download)
Download or read book Marketing Forest Products written by Jean Mater and published by Miller Freeman Books. This book was released on 1992 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sihem Dekhili
Publisher : John Wiley & Sons
ISBN 13 : 1119882168
Total Pages : 338 pages
Book Rating : 4.1/5 (198 download)
Download or read book Marketing for Sustainable Development written by Sihem Dekhili and published by John Wiley & Sons. This book was released on 2021-11-30 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.
Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394310544
Total Pages : 310 pages
Book Rating : 4.3/5 (943 download)
Download or read book written by and published by John Wiley & Sons. This book was released on with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Robert
Publisher : Innovative Institute
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)
Download or read book Human Resource Management & Marketing Management for M.Com Entrance Examination written by Daniel Robert and published by Innovative Institute. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John E. Richardson
Publisher : McGraw-Hill Companies
ISBN 13 : 9780879676810
Total Pages : 260 pages
Book Rating : 4.6/5 (768 download)
Download or read book Marketing written by John E. Richardson and published by McGraw-Hill Companies. This book was released on 1987-12 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Björn Bjerke
Publisher : Edward Elgar Publishing
ISBN 13 : 178643895X
Total Pages : 416 pages
Book Rating : 4.7/5 (864 download)
Download or read book Alternative Marketing Approaches for Entrepreneurs written by Björn Bjerke and published by Edward Elgar Publishing. This book was released on 2018 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures.
Author : Philip Kotler
Publisher :
ISBN 13 : 9780000862051
Total Pages : 8 pages
Book Rating : 4.8/5 (62 download)
Download or read book Megamarketing written by Philip Kotler and published by . This book was released on 1986-01-01 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bjö Bjerke
Publisher : Edward Elgar Publishing
ISBN 13 : 1843766957
Total Pages : 288 pages
Book Rating : 4.8/5 (437 download)
Download or read book Entrepreneurial Marketing written by Bjö Bjerke and published by Edward Elgar Publishing. This book was released on 2004-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.
Author : Jagdish N. Sheth
Publisher : John Wiley & Sons
ISBN 13 : 0471635278
Total Pages : 262 pages
Book Rating : 4.4/5 (716 download)
Download or read book Marketing Theory written by Jagdish N. Sheth and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Author : Ted Reingold
Publisher : Routledge
ISBN 13 : 1000525074
Total Pages : 250 pages
Book Rating : 4.0/5 (5 download)
Download or read book Management Strategies that Make U.S. Firms Competitive in the Global Economy written by Ted Reingold and published by Routledge. This book was released on 2021-11-19 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1998. Between the years 1981-1992 U.S. companies were forced to compete in a global economy. This book identifies U.S. industries and companies that were competitive during that period and highlights the management strategies and practices they used to compete successfully in the international marketplace. The basis for the results in this book came from the utilization of United Nations data available in its International Trade Statistics Yearbooks (1980-1994).
Author :
Publisher :
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.X/5 (4 download)
Download or read book 跨国公司经营管理硏究 written by and published by . This book was released on 1998 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: 中英文本
Author : Stella Mike
Publisher : Lotus Press
ISBN 13 : 9788189093457
Total Pages : 228 pages
Book Rating : 4.0/5 (934 download)
Download or read book Marketing & Sales written by Stella Mike and published by Lotus Press. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
