Mega Media

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Author :
Publisher : Trafford Publishing
ISBN 13 : 0970129203
Total Pages : 182 pages
Book Rating : 4.9/5 (71 download)

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Book Synopsis Mega Media by : Nancy Maynard

Download or read book Mega Media written by Nancy Maynard and published by Trafford Publishing. This book was released on 2000 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT THEY'RE SAYING ABOUT MEGA MEDIA "Every so often an author explains our culture in such an original way that from that day on we see the world around us in a new, if not clearer, light. This is especially true when the topic is the business of media, because its influence is a thread woven intricately into our daily routine. "MEGA MEDIA" is an important and a good read." Anil Padmanabhan Nieman Reports "MEGA MEDIA is must-reading for any communications executive or any citizen seriously interested in the transformation of the news business." Walter Anderson Publisher Parade Magazine "MEGA MEDIA...is an important story told in a concise, thoughtful and highly readable manner. It effectively debunks the conventional wisdom that so easily emerges from the myths about our business. For that reason alone, the book deserves to be read and discussed widely." Robert H. Giles Senior Vice President The Freedom Forum Media Studies Center "With the grace of an accomplished journalist and the experience of a newspaper owner, Nancy Maynard analyzes the forces shaping the newspaper business. Her passion for the social mission of journalism is clear, but so is her vision of economic necessity. Don't come to this volume for nostalgia or newsroom populism. Maynard knows that the future is brightest when at present one begins by facing up to the earth." Jack Fuller President/Publishing Tribune Co. "MEGA MEDIA is the best distillation of what's happening to the news businesses that I have read. I'm recommending it to people I know who are concerned about these issues - which should mean everyone in journalism." Jim Bettinger Director John S. Knight Fellowships "I can't imagine anyone lecturing about the media or the future of journalism without turning to [this] book." Jim Steele Senior Writer-at-Large Time Inc. If you feel besotted by the hoopla over what is happening to the news business these days, over how the frenetic marketplace and rampaging technology seem to be placing everything up for grabs, then here is a welcome piece of clarity and insight. Everyone from Luddites to early adopters can benefit from Nancy Maynard's nonhysterical, nondefensive, nonjargony - and delightfully nonlengthy - analysis. "The news business today", she aptly writes, "is like the Wild West, in digital drag". But Maynard, a veteran journalist, businessperson and educator, takes a straightforward approach to demystifying this superheated environment. She identifies seven "forces driving the future of news" and offers clearheaded analysis, sensible predictions and some measured but wise advice. Her work is characterized by balance and open-mindedness. She clearly has a point of view - the love of journalism, particularly the kind that serves the public interest with robustness and diversity. But she is no oldtimer flailing away at all things modern. She understands the business imperitve (she and late husband, Robert Maynard owned the Oakland Tribune), she appreciates technological advance, and she seems comfortable with change. Exerpted from August, 2000 review by Carl Sessions Stepp Senior Editor American Journalism Review To read more about Maynard and her book, please visit the author's website.

Mega-universities and Knowledge Media

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Author :
Publisher : Routledge
ISBN 13 : 1136354433
Total Pages : 232 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Mega-universities and Knowledge Media by : John Daniel

Download or read book Mega-universities and Knowledge Media written by John Daniel and published by Routledge. This book was released on 2013-05-13 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of how the knowledge media can contribute to the renewal of universities, particularly through the development of distance education. It looks at universities which have risen to the challenges of cost and accessibility using technology.

The Entertainment Economy

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Author :
Publisher : Crown Currency
ISBN 13 : 0307555968
Total Pages : 282 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis The Entertainment Economy by : Michael Wolf

Download or read book The Entertainment Economy written by Michael Wolf and published by Crown Currency. This book was released on 2010-02-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.

Sport, Media and Mega-Events

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1317397444
Total Pages : 289 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Sport, Media and Mega-Events by : Lawrence A. Wenner

Download or read book Sport, Media and Mega-Events written by Lawrence A. Wenner and published by Taylor & Francis. This book was released on 2017-03-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.

Programming the Perl DBI

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449315364
Total Pages : 372 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Programming the Perl DBI by : Tim Bunce

Download or read book Programming the Perl DBI written by Tim Bunce and published by "O'Reilly Media, Inc.". This book was released on 2000-02-04 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the greatest strengths of the Perl programming language is its ability to manipulate large amounts of data. Database programming is therefore a natural fit for Perl, not only for business applications but also for CGI-based web and intranet applications.The primary interface for database programming in Perl is DBI. DBI is a database-independent package that provides a consistent set of routines regardless of what database product you use--Oracle, Sybase, Ingres, Informix, you name it. The design of DBI is to separate the actual database drivers (DBDs) from the programmer's API, so any DBI program can work with any database, or even with multiple databases by different vendors simultaneously.Programming the Perl DBI is coauthored by Alligator Descartes, one of the most active members of the DBI community, and by Tim Bunce, the inventor of DBI. For the uninitiated, the book explains the architecture of DBI and shows you how to write DBI-based programs. For the experienced DBI dabbler, this book reveals DBI's nuances and the peculiarities of each individual DBD.The book includes: An introduction to DBI and its design How to construct queries and bind parameters Working with database, driver, and statement handles Debugging techniques Coverage of each existing DBD A complete reference to DBI This is the definitive book for database programming in Perl.

The Entertainment Economy

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Author :
Publisher : Crown Currency
ISBN 13 : 0307555968
Total Pages : 282 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis The Entertainment Economy by : Michael Wolf

Download or read book The Entertainment Economy written by Michael Wolf and published by Crown Currency. This book was released on 2010-02-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.

The End of the Megamachine

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Author :
Publisher : John Hunt Publishing
ISBN 13 : 1789042720
Total Pages : 284 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis The End of the Megamachine by : Fabian Scheidler

Download or read book The End of the Megamachine written by Fabian Scheidler and published by John Hunt Publishing. This book was released on 2020-09-25 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A must read for everyone rising against the system that is destroying life on earth and our future." Vandana Shiva, World Future Council The End of the Megamachine provides a uniquely comprehensive picture of the roots of the destructive forces that are threatening the future of humankind today. Spanning 5000 years of history, the book shows how the three tyrannies of militarized states, capital accumulation and ideological power have been steering both ecosystems and societies to the brink of collapse. With the growing instability of the Megamachine in the 21st century, new dangers open up as well as new possibilities for systemic change, to which everyone can contribute.

Megamedia

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Author :
Publisher : Rowman & Littlefield Publishers
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Megamedia by : Dean Alger

Download or read book Megamedia written by Dean Alger and published by Rowman & Littlefield Publishers. This book was released on 1998 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Megamedia" offers a unique look at the ominous impact that the control of the mass media by giant corporations and media conglomerates is having on the few independent media owners who have survived, and suggests ways to hold media corporations responsible for not only increasing competition but also presenting society with fair and unbiased information. Photos & illustrations.

FCC Record

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Author :
Publisher :
ISBN 13 :
Total Pages : 856 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis FCC Record by : United States. Federal Communications Commission

Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 1991 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Management

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Author :
Publisher : Routledge
ISBN 13 : 1135619581
Total Pages : 351 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Media Management by : Jan Wicks, LeBlanc

Download or read book Media Management written by Jan Wicks, LeBlanc and published by Routledge. This book was released on 2014-04-04 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.

Global Crisis Reporting

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Author :
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335221386
Total Pages : 215 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Global Crisis Reporting by : Cottle, Simon

Download or read book Global Crisis Reporting written by Cottle, Simon and published by McGraw-Hill Education (UK). This book was released on 2008-11-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: From climate change to the global war on terror, from forced migration to humanitarian disasters - these are just some of the global crises addressed in this accessible, ground-breaking book. For the first time, the author examines how, why and to what extent these are diverse threats to humanity conveyed in today's news media.

Mega Library Media Specialist (042) Secrets Study Guide: Mega Test Review for the Missouri Educator Gateway Assessments

Download Mega Library Media Specialist (042) Secrets Study Guide: Mega Test Review for the Missouri Educator Gateway Assessments PDF Online Free

Author :
Publisher :
ISBN 13 : 9781630949570
Total Pages : 164 pages
Book Rating : 4.9/5 (495 download)

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Book Synopsis Mega Library Media Specialist (042) Secrets Study Guide: Mega Test Review for the Missouri Educator Gateway Assessments by : Mega Exam Secrets Test Prep

Download or read book Mega Library Media Specialist (042) Secrets Study Guide: Mega Test Review for the Missouri Educator Gateway Assessments written by Mega Exam Secrets Test Prep and published by . This book was released on 2015-02-25 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***Includes Practice Test Questions*** MEGA Library Media Specialist (042) Secrets helps you ace the Missouri Educator Gateway Assessments, without weeks and months of endless studying. Our comprehensive MEGA Library Media Specialist (042) Secrets study guide is written by our exam experts, who painstakingly researched every topic and concept that you need to know to ace your test. Our original research reveals specific weaknesses that you can exploit to increase your exam score more than you've ever imagined. MEGA Library Media Specialist (042) Secrets includes: The 5 Secret Keys to MEGA Success: Time is Your Greatest Enemy, Guessing is Not Guesswork, Practice Smarter, Not Harder, Prepare, Don't Procrastinate, Test Yourself; A comprehensive General Strategy review including: Make Predictions, Answer the Question, Benchmark, Valid Information, Avoid Fact Traps, Milk the Question, The Trap of Familiarity, Eliminate Answers, Tough Questions, Brainstorm, Read Carefully, Face Value, Prefixes, Hedge Phrases, Switchback Words, New Information, Time Management, Contextual Clues, Don't Panic, Pace Yourself, Answer Selection, Check Your Work, Beware of Directly Quoted Answers, Slang, Extreme Statements, Answer Choice Families; Along with a complete, in-depth study guide for your specific MEGA exam, and much more...

Book Deal

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Author :
Publisher : Sourcebooks, Inc.
ISBN 13 : 1615953035
Total Pages : 322 pages
Book Rating : 4.6/5 (159 download)

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Book Synopsis Book Deal by : Les Standiford

Download or read book Book Deal written by Les Standiford and published by Sourcebooks, Inc.. This book was released on 2012-07-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reluctant sleuth and Miami developer John Deal is the last of his kind - a builder who appreciates his craft. His friend Arch Dolan was the last of his kind, too, a Miami bookseller who sold books because he loved them. Now someone has killed him for it. And he's only the first body to fall. In quick succession the CEO of a huge bookstore chain and a local lawyer meet violent ends...and Deal starts finding connections. Still, it's not easy for Deal: his estranged wife Janice, is still emotionally and physically scarred from mishaps the last time Deal stepped into the path of the wrong people. But Janice was close to Arch and she's as eager to find the killer as her husband. Working together, they discover that Arch's sister, lately employed by a charismatic revivalist, has disappeared. With the clues pointing north, Deal and Janice set out on a journey to a distant and frigid climate, one that threatens to chill them out for good.

Planning and Managing Smaller Events

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Author :
Publisher : Routledge
ISBN 13 : 0429561237
Total Pages : 168 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Planning and Managing Smaller Events by : Stefano Di Vita

Download or read book Planning and Managing Smaller Events written by Stefano Di Vita and published by Routledge. This book was released on 2020-09-24 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning and Managing Smaller Events: Downsizing the Urban Spectacle explores the role of smaller scale events in contributing to the renewal and development of urban societies. This book adopts a case study approach to examine a diverse range of events taking place in towns and cities in Europe, Asia and North America. This volume begins by defining and classifying these kinds of events and then verifying if and how they can provide opportunities for cities and towns without the disadvantages of world-famous large events. It concludes by discussing the growing regional scale of urban phenomena and their transition in post-metropolitan spaces. Planning and Managing Smaller Events: Downsizing the Urban Spectacle will be of interest to government officials and policy makers involved in economic development, urban planning, parks, arts/culture as well as students and researchers interested in urbanism, event management, tourism and recreation.

Aquarium Fish Magazine

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Author :
Publisher :
ISBN 13 :
Total Pages : 716 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Aquarium Fish Magazine by :

Download or read book Aquarium Fish Magazine written by and published by . This book was released on 1997 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Treat Me Like Dirt

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Author :
Publisher : ECW Press
ISBN 13 : 1770900551
Total Pages : 613 pages
Book Rating : 4.7/5 (79 download)

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Book Synopsis Treat Me Like Dirt by : Liz Worth

Download or read book Treat Me Like Dirt written by Liz Worth and published by ECW Press. This book was released on 2011-10-01 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compendium of interviews with key players in the Toronto punk scene is “easily one of the best rock biographies you’ll read this year.” (Montreal Mirror) Treat Me Like Dirt captures the personalities that drove the original Toronto punk scene. This is the first book to document the histories of the Diodes, Viletones, and Teenage Head, along with other bands such as the B-Girls, Curse, Demics, Dishes, Forgotten Rebels, Johnny & the G-Rays, the Mods, the Poles, Simply Saucer, the Ugly and more. Also included are interviews from fans that brought the punk scene to life in Toronto. This book is a punk rock road map, full of chaos, betrayal, pain, disappointments, failure, success, and the pure rock ’n’ roll energy that frames this layered history of punk in Toronto and beyond. Treat Me Like Dirt is a story assembled from individual personal stories that go beyond the usual “we played here, this famous person saw us there” and into sex, drugs, murder, conspiracy, booze, criminals, biker gangs, violence, art (yes, art) and includes one of the last interviews with the late Frankie Venom, the singer of Teenage Head. Including a wealth of previously unpublished photographs, Treat Me Like Dirt is the uncensored oral history of the 1977 Toronto punk explosion. Exclusive to this edition is a selected discography of all key Toronto punk releases referenced in the book, contributed by Frank Manley, author of Smash The State, the acclaimed and pioneering discography of Canadian punk, and subsequent vinyl compilations, that activated the current international interest in Canadian punk from the ‘70s and early ‘80s.

Television Writing from the Inside Out

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1476848300
Total Pages : 352 pages
Book Rating : 4.4/5 (768 download)

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Book Synopsis Television Writing from the Inside Out by : Larry Brody

Download or read book Television Writing from the Inside Out written by Larry Brody and published by Rowman & Littlefield. This book was released on 2003-11-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the answer to the comedic monologue needs of kid actors ä and their parents ä everywhere. ÊKids' Comedic Monologues That Are Actually FunnyÊ is specifically geared for children ages 5-12. Divided into boy girl and gender neutral categories every piece is guaranteed to be clean hilariously funny easy to memorize and a joy for young actors to perform.ÞIt features monologues by writers and comics who have written for or performed on ÊEllenÊ ÊSaturday Night LiveÊ ÊThe Tonight ShowÊ ÊLast Comic StandingÊ Comedy Central Stage and many more.