Meet the Candidate Videos

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313057222
Total Pages : 144 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Meet the Candidate Videos by : John Parmelee

Download or read book Meet the Candidate Videos written by John Parmelee and published by Bloomsbury Publishing USA. This book was released on 2003-03-30 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parmelee shows how presidential primary campaign videocassettes serve many functions for candidates on their road to the White House. These videocassettes, which include images and issues often based on polling data and focus groups, are sent out before the primaries to battleground states to establish an initial image of the candidate. A variety of methods are used to explore the videocassettes of the Democratic and Republican presidential candidates—Gary Bauer, Bill Bradley, George W. Bush, Steve Forbes, Al Gore, and John McCain—who released presidential primary meet the candidate videos during the 2000 race. Frame analysis, quantitative content analysis, and in-depth interviews with the producers of these videos were employed to provide answers to Parmelee's main research question: What function do candidate videos serve in presidential primary campaigns? Findings indicate that these videos, which can run from 5 to 20 minutes in length, serve a clear educational function to explain the candidates' stand on key policy issues. The videos—which are mailed to voters, journalists, and potential doners, and shown to Democratic and GOP faithful at party functions—also serve as fundraisers, surrogate speakers, and inoculators. But, while the videos share some common functions, each campaign targets its video to a slightly different audience based on the campaign's overall strategy. Of particular interest to scholars, students, and other researchers involved with American presidential politics and political communications.

Politics and the Twitter Revolution

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Publisher : Lexington Books
ISBN 13 : 073916502X
Total Pages : 258 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Politics and the Twitter Revolution by : John H. Parmelee

Download or read book Politics and the Twitter Revolution written by John H. Parmelee and published by Lexington Books. This book was released on 2011-12-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public, by John H. Parmelee and Shannon L. Bichard, is the first comprehensive examination of how Twitter is used politically. Surveys and in-depth interviews with political Twitter users answer several important questions, including: Who follows the political leaders on Twitter, and why? How persuasive are political tweets? Is political Twitter use good for democracy? These and other questions are answered from theoretical perspectives, such as uses and gratifications, word-of-mouth communication, selective exposure, innovation characteristics, and the continuity-discontinuity framework. In addition, content analysis and frame analysis illustrate how political leaders' tweets frame their policies and personalities. The findings in Politics and the Twitter Revolution show Twitter to be surprisingly influential on political discourse. Twitter has caused major changes in how people engage politically. Followers regularly take actions that are requested in leaders' tweets, and, in many cases, leaders' tweets shape followers' political views more than friends and family. Other findings raise concerns. For some, Twitter use contributes to political polarization, and there is frequently a disconnect between what followers expect from leaders on Twitter and what those leaders are giving them.

Information, Accountability, and Cumulative Learning

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Publisher : Cambridge University Press
ISBN 13 : 1108395074
Total Pages : 505 pages
Book Rating : 4.1/5 (83 download)

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Book Synopsis Information, Accountability, and Cumulative Learning by : Thad Dunning

Download or read book Information, Accountability, and Cumulative Learning written by Thad Dunning and published by Cambridge University Press. This book was released on 2019-07-11 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the world, voters lack access to information about politicians, government performance, and public services. Efforts to remedy these informational deficits are numerous. Yet do informational campaigns influence voter behavior and increase democratic accountability? Through the first project of the Metaketa Initiative, sponsored by the Evidence in Governance and Politics (EGAP) research network, this book aims to address this substantive question and at the same time introduce a new model for cumulative learning that increases coordination among otherwise independent researcher teams. It presents the overall results (using meta-analysis) from six independently conducted but coordinated field experimental studies, the results from each individual study, and the findings from a related evaluation of whether practitioners utilize this information as expected. It also discusses lessons learned from EGAP's efforts to coordinate field experiments, increase replication of theoretically important studies across contexts, and increase the external validity of field experimental research.

Encyclopedia of Political Communication

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Author :
Publisher : SAGE
ISBN 13 : 1412917999
Total Pages : 1105 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Political Communication by : Lynda Lee Kaid

Download or read book Encyclopedia of Political Communication written by Lynda Lee Kaid and published by SAGE. This book was released on 2008 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base, which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others. This two-volume resource considers political communication from a broad interdisciplinary perspective, encompassing the many different roles that communication plays in political processes in the United States and around the world. The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types. Key Features: Encompasses several channels of political communication including interpersonal and public communication, radio, television, newspapers, and the World Wide Web Provides news media coverage and journalistic analysis of politics, political issues, political figures, and political institutions Concentrates on the field of political communication since the middle of the 20th century Emphasizes political communication from the point of view of the United States, but there is substantial and important research and scholarship on political communication in international contexts Considers the role of communication in governing, incorporating communication activities that influence the operation of executive, legislative, and judicial bodies, political parties, interest groups, political action committees, and other participants in political processes Key Themes: Biographies Books, Films, Journals, Television Democracy, Democratization Education and Nonprofit Organizations Elections Government Operations and Institutions Legal and Regulatory Media Events Media Outlets and Programs Role of Media in Political Systems News Media Coverage of Politics, Political Affairs Theoretical Approaches Types of Political Media Political Attitudes Political Campaigns Political Events Political Groups and Organizations Political Issues Political Journalism Theoretical Concepts Women in Politics The Encyclopedia of Political Communication is designed for libraries, undergraduates, and members of the public with an interest in political affairs. Media and political professionals, as well as government officials, lobbyists, and participants in independent political organizations, will find these volumes useful in developing a better understanding of how the media and communication function in political settings." http://catdir.loc.gov/catdir/enhancements/fy0828/2007026514-d.html.

Building Mentoring Capacity in Teacher Education

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Author :
Publisher : Routledge
ISBN 13 : 1351260103
Total Pages : 200 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Building Mentoring Capacity in Teacher Education by : John E. Henning

Download or read book Building Mentoring Capacity in Teacher Education written by John E. Henning and published by Routledge. This book was released on 2018-09-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an instructional guide for designing and implementing mentoring programs that support clinically-based teacher education. Veteran teacher educators John E. Henning, Dianne M. Gut, and Pam C. Beam outline a developmental approach for supporting mentees as they grow in their careers from teacher candidates to early-career teachers and teacher leaders. Mentors will learn how professional development occurs and how to create the conditions to foster and accelerate it. In Part I, chapters outline key components of the mentoring process, including strategies for engaging, coaching, co-teaching, and encouraging reflection. Part II demonstrates how those strategies can support mentees at different stages of their development. Included throughout are case studies, activities, and discussion questions to facilitate learning.

Why Do We Still Have the Electoral College?

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Author :
Publisher : Harvard University Press
ISBN 13 : 067497414X
Total Pages : 545 pages
Book Rating : 4.6/5 (749 download)

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Book Synopsis Why Do We Still Have the Electoral College? by : Alexander Keyssar

Download or read book Why Do We Still Have the Electoral College? written by Alexander Keyssar and published by Harvard University Press. This book was released on 2020-07-31 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New Statesman Book of the Year “America’s greatest historian of democracy now offers an extraordinary history of the most bizarre aspect of our representative democracy—the electoral college...A brilliant contribution to a critical current debate.” —Lawrence Lessig, author of They Don’t Represent Us Every four years, millions of Americans wonder why they choose their presidents through an arcane institution that permits the loser of the popular vote to become president and narrows campaigns to swing states. Congress has tried on many occasions to alter or scuttle the Electoral College, and in this master class in American political history, a renowned Harvard professor explains its confounding persistence. After tracing the tangled origins of the Electoral College back to the Constitutional Convention, Alexander Keyssar outlines the constant stream of efforts since then to abolish or reform it. Why have they all failed? The complexity of the design and partisan one-upmanship have a lot to do with it, as do the difficulty of passing constitutional amendments and the South’s long history of restrictive voting laws. By revealing the reasons for past failures and showing how close we’ve come to abolishing the Electoral College, Keyssar offers encouragement to those hoping for change. “Conclusively demonstrates the absurdity of preserving an institution that has been so contentious throughout U.S. history and has not infrequently produced results that defied the popular will.” —Michael Kazin, The Nation “Rigorous and highly readable...shows how the electoral college has endured despite being reviled by statesmen from James Madison, Thomas Jefferson, and Andrew Jackson to Edward Kennedy, Bob Dole, and Gerald Ford.” —Lawrence Douglas, Times Literary Supplement

The Liberal Redneck Manifesto

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Publisher : Simon and Schuster
ISBN 13 : 1501160400
Total Pages : 352 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Liberal Redneck Manifesto by : Trae Crowder

Download or read book The Liberal Redneck Manifesto written by Trae Crowder and published by Simon and Schuster. This book was released on 2017-10-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Liberal Rednecks--a three-man stand-up comedy group doing scathing political satire--celebrate all that's good about the South while leading the Redneck Revolution and standing proudly blue in a sea of red. Smart, hilarious, and incisive, the Liberal Rednecks confront outdated traditions and intolerant attitudes, tackling everything people think they know about the South--the good, the bad, the glorious, and the shameful--in a laugh-out-loud funny and lively manifesto for the rise of a New South. Home to some of the best music, athletes, soldiers, whiskey, waffles, and weather the country has to offer, the South has also been bathing in backward bathroom bills and other bigoted legislation that Trae Crowder has targeted in his Liberal Redneck videos, which have gone viral with over 50 million views. Perfect for fans of Stuff White People Like and I Am America (And So Can You), The Liberal Redneck Manifesto skewers political and religious hypocrisies in witty stories and hilarious graphics--such as the Ten Commandments of the New South--and much more! While celebrating the South as one of the richest sources of American culture, this entertaining book issues a wake-up call and a reminder that the South's problems and dreams aren't that far off from the rest of America's"--

Image and Video Retrieval

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Publisher : Springer
ISBN 13 : 3540360190
Total Pages : 558 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Image and Video Retrieval by : Hari Sundaram

Download or read book Image and Video Retrieval written by Hari Sundaram and published by Springer. This book was released on 2006-06-30 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here are the refereed proceedings of the 5th International Conference on Image and Video Retrieval, CIVR 2006, held in Singapore in July 2006. Presents 18 revised full papers and 30 poster papers, together with extended abstracts of 5 papers of 1 special session and those of 10 demonstration papers. These cover interactive image and video retrieval, semantic image retrieval, visual feature analysis, learning and classification, image and video retrieval metrics, and machine tagging.

Presidential Primary Campaign Videocassettes

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Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Presidential Primary Campaign Videocassettes by : John H. Parmelee

Download or read book Presidential Primary Campaign Videocassettes written by John H. Parmelee and published by . This book was released on 2001 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Job Interviews For Dummies®

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Publisher : John Wiley & Sons
ISBN 13 : 1118051890
Total Pages : 340 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Job Interviews For Dummies® by : Joyce Lain Kennedy

Download or read book Job Interviews For Dummies® written by Joyce Lain Kennedy and published by John Wiley & Sons. This book was released on 2011-02-09 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Job interviews are crucial meetings that seal the deal on who gets hired. But, since the previous edition of Job Interviews for Dummies was published, everything about the interview process has changed in ways you need to know about and get comfortable with beforehand. This completely revised and updated 3rd Edition brings you fully up to speed with the latest technological changes, interview strategies, and negotiation techniques to help you give a show-stopping performance and land the job of your dreams. You learn the secrets of successful Internet video interviewing and find out how to present yourself on a global scale. And, you’ll get plenty of expert advice on giving targeted responses, pinpointing the critical parts of questions, and following up on the interview. In this outstanding handbook of contemporary interview arts, you’ll discover how to: Out-prepare the competition Overcome your fear of interviewing Ask smart questions about the job and the employer Give the best answers to make-or-break questions Fit your qualifications to the job’s requirements Dress like an insider Survive personality tests Interview across cultures Deliver a show-stopping interview performance Evaluate a job offer Negotiate a better salary Whether you’re fresh from the classroom, a prime-timer over 50, or somewhere in between, Job Interviews For Dummies, 3rd Edition gets you up to speed fast on the skills and tools you need to land the job you want.

Shattered

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Publisher : Crown
ISBN 13 : 0553447114
Total Pages : 498 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis Shattered by : Jonathan Allen

Download or read book Shattered written by Jonathan Allen and published by Crown. This book was released on 2018-05-01 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER It was never supposed to be this close. And of course she was supposed to win. How Hillary Clinton lost the 2016 election to Donald Trump is the riveting story of a sure thing gone off the rails. For every Comey revelation or hindsight acknowledgment about the electorate, no explanation of defeat can begin with anything other than the core problem of Hillary's campaign--the candidate herself. Through deep access to insiders from the top to the bottom of the campaign, political writers Jonathan Allen and Amie Parnes have reconstructed the key decisions and unseized opportunities, the well-intentioned misfires and the hidden thorns that turned a winnable contest into a devastating loss. Drawing on the authors' deep knowledge of Hillary from their previous book, the acclaimed biography HRC, Shattered offers an object lesson in how Hillary herself made victory an uphill battle, how her difficulty articulating a vision irreparably hobbled her impact with voters, and how the campaign failed to internalize the lessons of populist fury from the hard-fought primary against Bernie Sanders. Moving blow-by-blow from the campaign's difficult birth through the bewildering terror of election night, Shattered tells an unforgettable story with urgent lessons both political and personal, filled with revelations that will change the way readers understand just what happened to America on November 8, 2016.

Review Manual for the Certified Healthcare Simulation Educator Exam

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Author :
Publisher : Springer Publishing Company
ISBN 13 : 0826120113
Total Pages : 442 pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis Review Manual for the Certified Healthcare Simulation Educator Exam by : Linda Wilson

Download or read book Review Manual for the Certified Healthcare Simulation Educator Exam written by Linda Wilson and published by Springer Publishing Company. This book was released on 2014-10-28 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Print+CourseSmart

(Re)Designing Programs:

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Author :
Publisher : IAP
ISBN 13 : 1648024734
Total Pages : 339 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis (Re)Designing Programs: by : Jennifer Jacobs

Download or read book (Re)Designing Programs: written by Jennifer Jacobs and published by IAP. This book was released on 2021-04-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the increasing diversity of the United States and students entering schools, the value of teacher learning in clinical contexts, and the need to elevate the profession, national organizations have been calling for a re-envisioning of teacher preparation that turns teacher education upside down. This change will require PK-12 schools and universities to partner in robust ways to create strong professional learning experiences for aspiring teachers. University faculty, in particular, will not only need to work?in?schools, but they will need to work?with?schools in the preparation of future teachers. This collaboration should promote greater equity and justice for our nation’s students. The purpose of this book is to support individuals in designing clinically based teacher preparation programs that place equity at the core. Drawing from the literature as well as our experiences in designing and coordinating award-winning teacher?education programs, we offer a vision for equity-centered, clinically based preparation that promotes powerful teacher professional learning and develops high-quality, equity-centered teachers for schools. The chapter topics include policy guidelines, partnerships, intentional clinical experiences, coherence, curriculum and coursework, university-based teacher educators, school-based teacher educators, teacher candidate supervision and evaluation, the role of research, and instructional leadership in teacher preparation. While the concepts we share are research-based and grounded in the empirical literature, our primary intention is for this book to be of practical use. We hope that by the time you finish reading, you will feel inspired and equipped to make change within your own program, your institution, and your local context. We begin each chapter with a “Before You Read” section that includes introductory activities or self-assessment questions to prompt reflection about the current state of your teacher preparation program. We also weave examples, a “Spotlight from Practice,” in the form of vignettes designed to spark your thinking for program improvement. Finally, we conclude each chapter with a section called “Exercises for Action,” which are questions or activities to help you (re)imagine and move toward action in the (re)design of your teacher preparation program. We hope that you will use the exercises by yourself, but perhaps more importantly, with others to stimulate conversations about how you can build upon what you are already doing well to make your program even better. Praise for (Re)Designing Programs: A Vision for Equity-Centered, Clinically Based Teacher Preparation: "Jennifer Jacobs and Rebecca West Burns’ book, “(Re)Designing Programs: A Vision for Equity-Centered, Clinically Based Teacher Preparation,” is a must-read for all teacher educators, especially those involved in the creation and/or direction of clinically based teacher education programs. Their text provides a roadmap for higher education and school-based teacher educators to collaboratively design a program that prepares teachers to meet the needs of future students. They not only redefine the terms and language we use within clinical practice programs but also encourage us to reflect upon how teachers should be prepared in an equity-centered, clinically based teacher education program. Their text deserves to be on the book shelves of all teacher educators." - D. John McIntyre

Audio- and Video-based Biometric Person Authentication

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 9783540626602
Total Pages : 470 pages
Book Rating : 4.6/5 (266 download)

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Book Synopsis Audio- and Video-based Biometric Person Authentication by : Josef Bigün

Download or read book Audio- and Video-based Biometric Person Authentication written by Josef Bigün and published by Springer Science & Business Media. This book was released on 1997-03-03 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the First International Conference on Audio- and Video-based Biometric Person Authentication, AVBPA'97, held in Crans-Montana, Switzerland, in March 1997. The 49 revised papers presented were carefully reviewed and selected by the program committee for inclusion in the book; also included are four invited contributions. The papers are organized in sections on facial features localisation, lip and facial motion, visual non-face biometrics, face-based authentication, text-dependent speaker authentication, text-independent authentication, audio-video features and fusion, and systems and applications.

She Represents

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Publisher : Millbrook Press
ISBN 13 : 1728411793
Total Pages : 226 pages
Book Rating : 4.7/5 (284 download)

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Book Synopsis She Represents by : Caitlin Donohue

Download or read book She Represents written by Caitlin Donohue and published by Millbrook Press. This book was released on 2020-09-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whichever side of the political aisle you lean toward, it can seem like the only people in power are white men. But the balance is beginning to tip. Women are being elected at record rates and government is beginning to more accurately reflect the people it represents. Read these profiles of forty-four women in leadership from both sides of the US political spectrum and from around the world to learn about their paths to power, their achievements and missteps, and their lasting legacies. Their stories teach us about the segments of society they represent through both their biographies and their actions in voting and policy decisions. This book will show you what the road to power looks like for women in modern times. By showing up and representing women in the decisions that make or break a country, these leaders pave the way for future female politicians. Draw inspiration from these groundbreaking women to make a difference in your own world.In a complicated political era when the United States feels divided, this book celebrates feminism and female contributions to politics, activism, and communities. Each of the forty-four women profiled in this illustrated book has demonstrated her capabilities and strengths in political and community leadership and activism, both in the United States and around the world. Written in an approachable, journalistic tone and rounded out by beautiful color portraits, history, key political processes, terminology, and thought-provoking quotes, this book will inspire and encourage women everywhere to enact change in their own communities and to pursue opportunities in public affairs. Women profiled include: Stacey Abrams Jacinda Ardern Elaine Chao Hillary Clinton Tatiana Clouthier Susan Collins Carmen Yulín Cruz Soto Sharice Davids Wendy Davis Leila de Lima Betsy DeVos María Elena Durazo Dianne Feinstein Marielle Franco Kirsten Gillibrand Deb Haaland Nikki Haley Sarah Hanson‐Young Kamala Harris Mazie Hirono Katrín Jakobsdóttir Pramila Jayapal Andrea Jenkins Amy Klobuchar Barbara Lee Mia Love Sanna Marin Martha McSally Angela Merkel Lisa Murkowski Eleanor Holmes Norton Alexandria Ocasio-Cortez Ilhan Omar Sarah Palin Nancy Pelosi Danica Roem Jeanne Shaheen Elise Stefanik Rashida Tlaib Camila Vallejo Dowling Elizabeth Warren Maxine Waters Gretchen Whitmer Sahle-Work Zewde "A timely introduction for budding feminists."—Booklist "[T]his richly diverse and well-sourced work is conversational and lively. . . . A must-have title."—Kirkus Reviews

Media, Audiences, Effects

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Author :
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Media, Audiences, Effects by : Paul J. Traudt

Download or read book Media, Audiences, Effects written by Paul J. Traudt and published by Allyn & Bacon. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this undergraduate text, Traudt (U. of Nevada, Las Vegas) uses the classic The Early Window: Effects of Television in Children and Youth as inspiration to examine the theories and applications of media effects research. His 15 chapters include summaries, references, activities and additional reading. Topics include quantitative research, health issues in media, advertising, the impact of television, stereotyping, the media's effect on children and education, music videos and video games, television news, and the effect of television on presidential politics. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com).

Supporting Requirements Communication for Shared Understanding by Applying Vision Videos in Requirements Engineering

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Author :
Publisher : Logos Verlag Berlin GmbH
ISBN 13 : 3832552979
Total Pages : 330 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Supporting Requirements Communication for Shared Understanding by Applying Vision Videos in Requirements Engineering by : Oliver Karras

Download or read book Supporting Requirements Communication for Shared Understanding by Applying Vision Videos in Requirements Engineering written by Oliver Karras and published by Logos Verlag Berlin GmbH. This book was released on 2021-05-15 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Requirements engineering (RE) has the overall goal of establishing the vision of the system in its relevant context. For this goal, all stakeholders must disclose, discuss, and align their mental models of the system by explicitly communicating their goals, ideas, needs, and expectations. This procedure serves to develop and negotiate a shared understanding and is called requirements communication. In this thesis, I analyze the application of videos as a documentation option in RE to support effective requirements communication for shared understanding. Videos used for this purpose are called vision videos. Based on a technology transfer process, I develop a candidate solution consisting of the two concepts video as a by-product and awareness and guidance. The first concept supports the revision of RE practices by integrating video production and use to obtain videos as a by-product with low effort and sufficient quality. The second concept helps software professionals with video production and use by creating awareness regarding video quality and providing guidance on how to proceed. Each concept is first validated in academia before the entire candidate solution is validated in a case study in the industry. The findings from academia and industry indicate that the candidate solution helps software professionals to gain the required awareness, knowledge, and ability to produce and use vision videos at moderate costs and with sufficient quality. These videos are suitable for the intended purpose of supporting requirements communication for shared understanding.