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Author : Francis Albert Eley Crew
Publisher :
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.:/5 (49 download)
Download or read book The Army Medical Services written by Francis Albert Eley Crew and published by . This book was released on 1956 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Frederick Straub
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.X/5 ( download)
Download or read book Medical Service in Campaign written by Paul Frederick Straub and published by . This book was released on 1910 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The substance of a series of lectures delivered at the Medical Dept., Camp of Instruction, Antietam, Md., 1909.
Author : Paul Frederick Straub
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (265 download)
Download or read book Medical Service in Campaign. A Handbook for Medical Officers in the Field written by Paul Frederick Straub and published by . This book was released on 1911 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309072719
Total Pages : 377 pages
Book Rating : 4.3/5 (9 download)
Download or read book Speaking of Health written by Institute of Medicine and published by National Academies Press. This book was released on 2002-12-11 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.
Author : Paul Frederick Straub
Publisher :
ISBN 13 :
Total Pages : 254 pages
Book Rating : 4.F/5 ( download)
Download or read book Medical service in campaign written by Paul Frederick Straub and published by . This book was released on 1910 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Frederick Straub
Publisher : Palala Press
ISBN 13 : 9781357460730
Total Pages : 188 pages
Book Rating : 4.4/5 (67 download)
Download or read book Medical Service in Campaign written by Paul Frederick Straub and published by Palala Press. This book was released on 2016-05-19 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284232859
Total Pages : 806 pages
Book Rating : 4.2/5 (842 download)
Download or read book Essentials of Health Care Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2021-03-22 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new content on social media and digital marketing, a thorough consideration of ethics, and additional multimedia to add relevance and further engage students. New to the Fifth Edition: New chapter on social media and digital marketing to fully explore marketing for the modern college student who is constantly engaged by social media. New chapter on ethics that covers areas of topical interest and debate in health care marketing. Coverage of the most current, cutting-edge developments in the field including: invigorating discussions in marketing theory, the new concept of “Customer Empowerment,” wholly revised discussion of pricing in relation to trends in value-based payment, new pricing and payment models,
Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284124193
Total Pages : 609 pages
Book Rating : 4.2/5 (841 download)
Download or read book Essentials of Health Care Marketing, Fourth Edition written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Author : Hong Cheng
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763757977
Total Pages : 451 pages
Book Rating : 4.7/5 (637 download)
Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Author :
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.3/5 (97 download)
Download or read book Hospital Marketing written by and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : F. A. E. Crew
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (431 download)
Download or read book The Army Medical Services: Campaigns written by F. A. E. Crew and published by . This book was released on 1953 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lopez, Mildred
Publisher : IGI Global
ISBN 13 : 1799887847
Total Pages : 377 pages
Book Rating : 4.7/5 (998 download)
Download or read book Advancing Health Education With Telemedicine written by Lopez, Mildred and published by IGI Global. This book was released on 2021-12-10 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: While telemedicine was not a new concept before the COVID-19 pandemic, it has certainly helped to propel telehealth as a popular solution and tool for patients to continue to use well after the impacts of COVID-19 have been felt. However, telehealth also provided solutions for health institutions faced with the challenge of preparing the next generation of medical professionals remotely. Telemedicine allowed medical educators to accompany students in their first encounters with patients and to simulate practical scenarios. Through the pandemic, educators have striven to be more creative and propose solutions to overcome adversities such as language barriers, access to technological infrastructure, and lack of legal framework. Advancing Health Education With Telemedicine discusses and presents alternatives on taking advantage of available technologies and infrastructure of telemedicine and e-health to advance health professionals’ education. This need emerged amid the pandemic to provide patients and their families with support and guidance, but it also brought opportunities to students to continue their training and be involved in this once-in-a-lifetime experience. Covering topics such as disease-awareness campaigns, medical education, and online clinical simulation, this book serves as a dynamic resource for medical students, medical professionals, medical directors, educational software developers, researchers, communications experts, professors, and academicians.
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118047176
Total Pages : 530 pages
Book Rating : 4.1/5 (18 download)
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Author : Paul Stanley Bond
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.3/5 (91 download)
Download or read book Medical Service in Modern War written by Paul Stanley Bond and published by . This book was released on 1920 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Committee for the Study of the Future of Public Health
Publisher : National Academies Press
ISBN 13 : 0309581907
Total Pages : 240 pages
Book Rating : 4.3/5 (95 download)
Download or read book The Future of Public Health written by Committee for the Study of the Future of Public Health and published by National Academies Press. This book was released on 1988-01-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Nation has lost sight of its public health goals and has allowed the system of public health to fall into 'disarray'," from The Future of Public Health. This startling book contains proposals for ensuring that public health service programs are efficient and effective enough to deal not only with the topics of today, but also with those of tomorrow. In addition, the authors make recommendations for core functions in public health assessment, policy development, and service assurances, and identify the level of government--federal, state, and local--at which these functions would best be handled.
Author : Richard K. Thomas
Publisher : Springer Science & Business Media
ISBN 13 : 0387736042
Total Pages : 170 pages
Book Rating : 4.3/5 (877 download)
Download or read book Health Services Marketing written by Richard K. Thomas and published by Springer Science & Business Media. This book was released on 2008 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.
Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309493463
Total Pages : 195 pages
Book Rating : 4.3/5 (94 download)
Download or read book Integrating Social Care into the Delivery of Health Care written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2019-12-30 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating Social Care into the Delivery of Health Care: Moving Upstream to Improve the Nation's Health was released in September 2019, before the World Health Organization declared COVID-19 a global pandemic in March 2020. Improving social conditions remains critical to improving health outcomes, and integrating social care into health care delivery is more relevant than ever in the context of the pandemic and increased strains placed on the U.S. health care system. The report and its related products ultimately aim to help improve health and health equity, during COVID-19 and beyond. The consistent and compelling evidence on how social determinants shape health has led to a growing recognition throughout the health care sector that improving health and health equity is likely to depend â€" at least in part â€" on mitigating adverse social determinants. This recognition has been bolstered by a shift in the health care sector towards value-based payment, which incentivizes improved health outcomes for persons and populations rather than service delivery alone. The combined result of these changes has been a growing emphasis on health care systems addressing patients' social risk factors and social needs with the aim of improving health outcomes. This may involve health care systems linking individual patients with government and community social services, but important questions need to be answered about when and how health care systems should integrate social care into their practices and what kinds of infrastructure are required to facilitate such activities. Integrating Social Care into the Delivery of Health Care: Moving Upstream to Improve the Nation's Health examines the potential for integrating services addressing social needs and the social determinants of health into the delivery of health care to achieve better health outcomes. This report assesses approaches to social care integration currently being taken by health care providers and systems, and new or emerging approaches and opportunities; current roles in such integration by different disciplines and organizations, and new or emerging roles and types of providers; and current and emerging efforts to design health care systems to improve the nation's health and reduce health inequities.
