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Author :
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.0/5 ( download)
Download or read book Mediamark Research Automobiles, Motorcycles, Trucks, Driving Report written by and published by . This book was released on 1998 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1748 pages
Book Rating : 4.:/5 (31 download)
Download or read book New Serial Titles written by and published by . This book was released on 1992 with total page 1748 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union list of serials commencing publication after Dec. 31, 1949.
Author : Dona Vitale
Publisher : Paramount Market Publishing
ISBN 13 : 9780976697381
Total Pages : 184 pages
Book Rating : 4.6/5 (973 download)
Download or read book Consumer Insights 2.0 written by Dona Vitale and published by Paramount Market Publishing. This book was released on 2006 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities.Based on her 20 years of experience, Dona Vitale outlines:-- Characteristics needed by consumer insights specialists-- Techniques that help develop the insights-- Presentation tips to help a whole company get on board with new ideas.Ms. Vitale also presents an enlightening case study from Dunkin' Donuts brand that makes it crystal clear how consumer insights can contribute to bottom line success.If you would like to be the market leader in your category or your company, this book will guide you every step of the way.
Author : Oksana Newman
Publisher : Walter de Gruyter
ISBN 13 : 3598440383
Total Pages : 426 pages
Book Rating : 4.5/5 (984 download)
Download or read book Online Business Sourcebook written by Oksana Newman and published by Walter de Gruyter. This book was released on 2007-01-01 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Business Sourcebook is the only evaluative guide to electronic business database products and services. The arrangement of products and services within the Sourcebook is by thematic chapter, to make it easy to review all products on a specific topic: Online hosts and aggregators; The Internet; Company directories; Company financials; Investment analysis; Shareholder analysis; Credit; Mergers and acquisitions; Business and financial news; Business opportunities; Grants, advice and source of finance; Legislation and regulations; Prices; Market data; Industries; Economics and finance; International trade; Business management literature; Trademarks, trade names and brands; Recent highlights. Within most chapters, products are arranged by geographic coverage. Incorporated are three indexes: names; country/regions and subjects.
Author : James M. Lepkowski
Publisher : John Wiley & Sons
ISBN 13 : 0471745316
Total Pages : 700 pages
Book Rating : 4.4/5 (717 download)
Download or read book Advances in Telephone Survey Methodology written by James M. Lepkowski and published by John Wiley & Sons. This book was released on 2007-11-27 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete and comprehensive collaboration providing insight on future approaches to telephone survey methodology Over the past fifteen years, advances in technology have transformed the field of survey methodology, from how interviews are conducted to the management and analysis of compiled data. Advances in Telephone Survey Methodology is an all—encompassing and authoritative resource that presents a theoretical, methodological, and statistical treatment of current practices while also establishing a discussion on how state—of—the—art developments in telecommunications have and will continue to revolutionize the telephone survey process. Seventy—five prominent international researchers and practitioners from government, academic, and private sectors have collaborated on this pioneering volume to discuss basic survey techniques and introduce the future directions of the telephone survey. Concepts and findings are organized in four parts—sampling and estimation, data collection, operations, and nonresponse—equipping the reader with the needed practical applications to approach issues such as choice of target population, sample design, questionnaire construction, interviewing training, and measurement error. The book also introduces important topics that have been overlooked in previous literature, including: The impact of mobile telephones on telephone surveys and the rising presence of mobile—only households worldwide The design and construction of questionnaires using Computer Assisted Telephone Interviewing (CATI) software The emerging use of wireless communication and Voice over Internet Protocol (VoIP) versus the telephone Methods for measuring and improving interviewer performance and productivity Privacy, confidentiality, and respondent burden as main factors in telephone survey nonresponse Procedures for the adjustment of nonresponse in telephone surveys In—depth reviews of the literature presented along with a full bibliography, assembled from references throughout the world Advances in Telephone Survey Methodology is an indispensable reference for survey researchers and practitioners in almost any discipline involving research methods such as sociology, social psychology, survey methodology, and statistics. This book also serves as an excellent text for courses and seminars on survey methods at the undergraduate and graduate levels.
Author : Edward F. McQuarrie
Publisher : M.E. Sharpe
ISBN 13 : 0765621339
Total Pages : 330 pages
Book Rating : 4.7/5 (656 download)
Download or read book Go Figure! New Directions in Advertising Rhetoric written by Edward F. McQuarrie and published by M.E. Sharpe. This book was released on 2008 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric
Author : Karen S. Johnson-Cartee
Publisher : Rowman & Littlefield
ISBN 13 : 9780742528826
Total Pages : 250 pages
Book Rating : 4.5/5 (288 download)
Download or read book Strategic Political Communication written by Karen S. Johnson-Cartee and published by Rowman & Littlefield. This book was released on 2004 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
Author : Turner C Lomand
Publisher : Routledge
ISBN 13 : 1351968386
Total Pages : 490 pages
Book Rating : 4.3/5 (519 download)
Download or read book Social Science Research written by Turner C Lomand and published by Routledge. This book was released on 2016-09-13 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: • This new edition gives students valuable practice in reading and evaluating research. All major methods of research are illustrated, including qualitative research, content/document analysis, survey research, observational research, experimental research, and program evaluation. • The articles deal with contemporary topics that will hold your students’ attention. • The lines in each article are sequentially numbered. This allows easy reference to specific parts of the articles during classroom discussions. • Factual Questions at the end of each article encourage students to read for methodological and substantive points. • The Answer Key provides answers to the Factual Questions. The line numbers where the answers can be found are included, making the key easy to use. • The Questions for Discussion at the end of each article address broad issues of research design and overall research quality. • Ideal for homework assignments followed by classroom discussions at the next class meeting.
Author : Scott M. Smith
Publisher : SAGE
ISBN 13 : 9780761988526
Total Pages : 910 pages
Book Rating : 4.9/5 (885 download)
Download or read book Fundamentals of Marketing Research written by Scott M. Smith and published by SAGE. This book was released on 2005 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Author : Steve D'Alessandro
Publisher : Cengage AU
ISBN 13 : 017036982X
Total Pages : 632 pages
Book Rating : 4.1/5 (73 download)
Download or read book Marketing Research: Asia-Pacific Edition written by Steve D'Alessandro and published by Cengage AU. This book was released on 2017-01-01 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 1135185581
Total Pages : 374 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : Baker Library
Publisher :
ISBN 13 :
Total Pages : 606 pages
Book Rating : 4.3/5 (512 download)
Download or read book Current Periodical Publications in Baker Library written by Baker Library and published by . This book was released on 1989 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magazines, journals, newspapers, bulletins, statistical annuals, loose leaf business services, governmental agency annual reports, directories, proceedings of annual conferences, yearbooks.
Author : David W. Stewart
Publisher : SAGE
ISBN 13 : 9780803950375
Total Pages : 172 pages
Book Rating : 4.9/5 (53 download)
Download or read book Secondary Research written by David W. Stewart and published by SAGE. This book was released on 1993 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Givers information on computer-based storage and retrieval systems. This title features expanded coverage of computer-based information, including a chapter on CD-ROM products and updated coverage of on-line information search services.
Author : Jugenheimer
Publisher : M.E. Sharpe
ISBN 13 : 0765628732
Total Pages : 338 pages
Book Rating : 4.7/5 (656 download)
Download or read book Advertising and Public Relations Research written by Jugenheimer and published by M.E. Sharpe. This book was released on with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR.
Author : Ronald A. Nykiel
Publisher : Routledge
ISBN 13 : 113661088X
Total Pages : 377 pages
Book Rating : 4.1/5 (366 download)
Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Routledge. This book was released on 2007-08-13 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Author : Michael P. McCauley
Publisher : Columbia University Press
ISBN 13 : 0231121601
Total Pages : 218 pages
Book Rating : 4.2/5 (311 download)
Download or read book NPR written by Michael P. McCauley and published by Columbia University Press. This book was released on 2005 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "McCauley's work draws on a wealth of primary sources, including dozens of interviews with people who have been central to the NPR story. He examines various internal debates about the direction of NPR and the content of its programming. McCauley also places the development of NPR within the historical context of the wider U.S. radio industry, the ideological and political conflicts of postwar America, and contemporary debates about the ways in which mass media can better serve the citizens of a democracy."--BOOK JACKET.
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1136694552
Total Pages : 224 pages
Book Rating : 4.1/5 (366 download)
Download or read book Mass Communications Research Resources written by Christopher H. Sterling and published by Routledge. This book was released on 2016-05-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
