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Media Monoliths
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Download or read book Media Monoliths written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2005-06-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet. How have they succeeded? What marketing strategies have enabled them to thrive and survive in such a spectacular fashion? Can they maintain their seemingly impregnable status in the new century? Journalist and author Mark Tungate takes us behind the scenes, revealing what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers.
Book Synopsis Monolithic Chromatography and Its Modern Applications by : Perry G. Wang
Download or read book Monolithic Chromatography and Its Modern Applications written by Perry G. Wang and published by ILM Publications. This book was released on 2010 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes monolithic chromatography and its applications in the analytical field.
Book Synopsis Strategic Management in the Media by : Lucy Küng
Download or read book Strategic Management in the Media written by Lucy Küng and published by SAGE. This book was released on 2016-11-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.' – Eli Noam, Columbia Business School 'A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.' – Gillian Doyle, University of Glasgow 'In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.' – David Craig, University of Southern California In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.' – Gregory Ferrell Lowe, University of Tampere With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC Explains strategic theory and concepts with insight and clarity Shows how to understand change and decision-making within media organizations. This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.
Book Synopsis Biopharmaceutical Production Technology by : Ganapathy Subramanian
Download or read book Biopharmaceutical Production Technology written by Ganapathy Subramanian and published by John Wiley & Sons. This book was released on 2012-05-14 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cost-effective manufacturing of biopharmaceutical products is rapidly gaining in importance, while healthcare systems across the globe are looking to contain costs and improve efficiency. To adapt to these changes, industries need to review and streamline their manufacturing processes. This two volume handbook systematically addresses the key steps and challenges in the production process and provides valuable information for medium to large scale producers of biopharmaceuticals. It is divided into seven major parts: - Upstream Technologies - Protein Recovery - Advances in Process Development - Analytical Technologies - Quality Control - Process Design and Management - Changing Face of Processing With contributions by around 40 experts from academia as well as small and large biopharmaceutical companies, this unique handbook is full of first-hand knowledge on how to produce biopharmaceuticals in a cost-effective and quality-controlled manner.
Book Synopsis New Bioprocessing Strategies: Development and Manufacturing of Recombinant Antibodies and Proteins by : Bob Kiss
Download or read book New Bioprocessing Strategies: Development and Manufacturing of Recombinant Antibodies and Proteins written by Bob Kiss and published by Springer. This book was released on 2018-12-06 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book review series presents current trends in modern biotechnology. The aim is to cover all aspects of this interdisciplinary technology where knowledge, methods and expertise are required from chemistry, biochemistry, microbiology, genetics, chemical engineering and computer science. Volumes are organized topically and provide a comprehensive discussion of developments in the respective field over the past 3-5 years. The series also discusses new discoveries and applications. Special volumes are dedicated to selected topics which focus on new biotechnological products and new processes for their synthesis and purification. In general, special volumes are edited by well-known guest editors. The series editor and publisher will however always be pleased to receive suggestions and supplementary information. Manuscripts are accepted in English.
Book Synopsis Handbook of Media Branding by : Gabriele Siegert
Download or read book Handbook of Media Branding written by Gabriele Siegert and published by Springer. This book was released on 2015-08-07 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
Book Synopsis Value-Oriented Media Management by : Klaus-Dieter Altmeppen
Download or read book Value-Oriented Media Management written by Klaus-Dieter Altmeppen and published by Springer. This book was released on 2017-04-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
Book Synopsis Dictionary of Media and Communication Studies by : James Watson
Download or read book Dictionary of Media and Communication Studies written by James Watson and published by Bloomsbury Publishing USA. This book was released on 2015-10-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive lexicon of all aspects of the study of interpersonal, group, mass communication and the world of internet communication.
Book Synopsis Proceedings of the 51st Purdue Industrial Waste Conference1996 Conference by : Purdue Research Foun
Download or read book Proceedings of the 51st Purdue Industrial Waste Conference1996 Conference written by Purdue Research Foun and published by CRC Press. This book was released on 1997-05-01 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers presented at the 51st Purdue Industrial Waste Conference have been divided into the following sections: pollution prevention site remediation physical and chemical processes odor and VOC control solidification, foundry, and combustion residues biological processes respirometry and effluent toxicity industrial waste case histories Each chapter contains a multitude of figures and tables illustrating the concepts discussed as well as extensive references for further study.
Book Synopsis Rich Media, Poor Democracy by : Robert W. McChesney
Download or read book Rich Media, Poor Democracy written by Robert W. McChesney and published by New Press, The. This book was released on 2016-03-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition of the “penetrating study” examining how the current state of mass media puts our democracy at risk (Noam Chomsky). What happens when a few conglomerates dominate all major aspects of mass media, from newspapers and magazines to radio and broadcast television? After all the hype about the democratizing power of the internet, is this new technology living up to its promise? Since the publication of this prescient work, which won Harvard’s Goldsmith Book Prize and the Kappa Tau Alpha Research Award, the concentration of media power and the resultant “hypercommercialization of media” has only intensified. Robert McChesney lays out his vision for what a truly democratic society might look like, offering compelling suggestions for how the media can be reformed as part of a broader program of democratic renewal. Rich Media, Poor Democracy remains as vital and insightful as ever and continues to serve as an important resource for researchers, students, and anyone who has a stake in the transformation of our digital commons. This new edition includes a major new preface by McChesney, where he offers both a history of the transformation in media since the book first appeared; a sweeping account of the organized efforts to reform the media system; and the ongoing threats to our democracy as journalism has continued its sharp decline. “Those who want to know about the relationship of media and democracy must read this book.” —Neil Postman “If Thomas Paine were around, he would have written this book.” —Bill Moyers
Book Synopsis Self-Reflexive Journalism by : Anna Marchi
Download or read book Self-Reflexive Journalism written by Anna Marchi and published by Routledge. This book was released on 2019-03-21 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a corpus-assisted approach to the study of self-reflexivity in journalism and examines the ways in which news workers and subsequently, news organizations, choose to promote an identity for themselves and the ideologies that accompany them. Using The Guardian as a case study, the volume draws on its Corpus Assisted Discourse Studies (CADS) to explore ways in which a newspaper can reflect upon itself, including how newspapers conceptualize the role of the media, how they define good vs. bad journalism, what they see as professional values, how they attempt to cement community membership amongst their readers, how they construct and project their overall identity and role as newspapers and also how they see their position within the larger community. A chapter on the book’s methodological framework reflects on critical aspects of CADS, including triangulation, objectivity and subjectivity, total accountability, and replicability. CADS methods are applied in the analysis chapters, with accompanying reflections on what we learn about the strengths and also maybe about some of the limitations of corpus methodology. A summarizing chapter ties these strands together to make the case for a CADS approach to journalism and media studies and look to the future at how the digital age has shaped the journalism landscape. With its focus in extending a CADS approach to other aspects of journalism scholarship, this volume is key reading for graduate students and researchers in corpus linguistics, discourse analysis, media studies, and journalism studies.
Book Synopsis Monolithic Silicas in Separation Science by : Klaus K. Unger
Download or read book Monolithic Silicas in Separation Science written by Klaus K. Unger and published by John Wiley & Sons. This book was released on 2010-11-29 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by the experts and pioneers in the field, this is the first monograph to cover the topic, containing the must-have information hitherto only scattered among journals. Clearly divided into sections on preparation, characterization and modeling, and applications, this is essential reading for chemists, chromatographers, analytical chemists, biochemists and biologists.
Download or read book Monolithic Materials written by F. Svec and published by Elsevier. This book was released on 2003-04-29 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past decade, monolithic materials in the shape of discs, stacked layers, rolled sheets, sponges, irregular chunks, tubes, and cylinders have all been successfully demonstrated. These formats were prepared from a wide variety of materials including natural polymers such as cellulose, synthetic polymers that involved porous styrene-, methacrylate-, and acrylamide-based polymers, and inorganic materials, mainly silica. Each approach is interesting from the point of view of both preparation and application. Although the current papers and patents concerned with monolithic separation media are quite numerous, the information is scattered throughout a vast number of journals. This book therefore fills the gap in the market for a comprehensive reference book on this subject. Monolithic materials concerns all of the current formats of monolithic materials and provides an integrated view of this novel format of separation media. Since the flow pattern in monolithic devices is different from that in packed beds, the hydrodynamics of the system and mass transport differ considerably from those derived for packed columns. Therefore, this book presents contributions concerned with both flow and mass transfer in the monolithic materials. A significant proportion of the book is devoted to the applications of monolithic materials. It also provides the reader with valuable information about the sources of the specific materials, their properties, and potential applications. · Monolithic materials are currently very popular within several scientific areas such as chromatography, optics, catalysis, diagnostics, genomics, proteomics, and microfluidics. · Provides valuable information about the sources of the specific materials, their properties, and potential applications. · Chapters written by leading experts in the area.
Book Synopsis The Routledge Companion to Business Journalism by : Joseph Weber
Download or read book The Routledge Companion to Business Journalism written by Joseph Weber and published by Taylor & Francis. This book was released on 2024-01-10 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Business Journalism provides a complete and critical survey of the field of business and economic journalism. Beginning by exploring crucial questions of the moment, the volume goes on to address such topics as the history of the field; differentiation among business journalism outlets; issues and forces that shape news coverage; globalism; personal finance issues; and professional concerns for practicing business journalists. Critical perspectives are introduced, including: gender and diversity matters on the business news desk and in business news coverage; the quality of coverage, and its ideological impact and framework; the effect of the internet on coverage; differences in approaches around the world; ethical issues; and education among journalists. Contributions are drawn from around the world and include work by leading names in the industry, as well as accomplished and rising-star academics. This book is an essential companion to advanced scholars and researchers of business and financial journalism as well as those with overlapping interests in communications, economics, and sociology.
Book Synopsis Downstream Industrial Biotechnology by : Michael C. Flickinger
Download or read book Downstream Industrial Biotechnology written by Michael C. Flickinger and published by John Wiley & Sons. This book was released on 2013-03-12 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: DOWNSTREAM INDUSTRIAL BIOTECHNOLOGY An affordable, easily accessible desk reference on biomanufacturing, focused on downstream recovery and purification Advances in the fundamental knowledge surrounding biotechnology, novel materials, and advanced engineering approaches continue to be translated into bioprocesses that bring new products to market at a significantly faster pace than most other industries. Industrial scale biotechnology and new manufacturing methods are revolutionizing medicine, environmental monitoring and remediation, consumer products, food production, agriculture, and forestry, and continue to be a major area of research. The downstream stage in industrial biotechnology refers to recovery, isolation, and purification of the microbial products from cell debris, processing medium and contaminating biomolecules from the upstream process into a finished product such as biopharmaceuticals and vaccines. Downstream process design has the greatest impact on overall biomanufacturing cost because not only does the biochemistry of different products ( e.g., peptides, proteins, hormones, antibiotics, and complex antigens) dictate different methods for the isolation and purification of these products, but contaminating byproducts can also reduce overall process yield, and may have serious consequences on clinical safety and efficacy. Therefore downstream separation scientists and engineers are continually seeking to eliminate, or combine, unit operations to minimize the number of process steps in order to maximize product recovery at a specified concentration and purity. Based on Wiley’s Encyclopedia of Industrial Biotechnology: Bioprocess, Bioseparation, and Cell Technology, this volume features fifty articles that provide information on down- stream recovery of cells and protein capture; process development and facility design; equipment; PAT in downstream processes; downstream cGMP operations; and regulatory compliance. It covers: Cell wall disruption and lysis Cell recovery by centrifugation and filtration Large-scale protein chromatography Scale down of biopharmaceutical purification operations Lipopolysaccharide removal Porous media in biotechnology Equipment used in industrial protein purification Affinity chromatography Antibody purification, monoclonal and polyclonal Protein aggregation, precipitation and crystallization Freeze-drying of biopharmaceuticals Biopharmaceutical facility design and validation Pharmaceutical bioburden testing Regulatory requirements Ideal for graduate and advanced undergraduate courses on biomanufacturing, biochemical engineering, biopharmaceutical facility design, biochemistry, industrial microbiology, gene expression technology, and cell culture technology, Downstream Industrial Biotechnology is also a highly recommended resource for industry professionals and libraries.
Book Synopsis Media Concentration and Democracy by : C. Edwin Baker
Download or read book Media Concentration and Democracy written by C. Edwin Baker and published by Cambridge University Press. This book was released on 2006-12-11 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Firmly rooting its argument in democratic and economic theory, the book argues that a more democratic distribution of communicative power within the public sphere and a structure that provides safeguards against abuse of media power provide two of three primary arguments for ownership dispersal. It also shows that dispersal is likely to result in more owners who will reasonably pursue socially valuable journalistic or creative objectives rather than a socially dysfunctional focus on the 'bottom line'. The middle chapters answer those agents, including the Federal Communication Commission, who favor 'deregulation' and who argue that existing or foreseeable ownership concentration is not a problem. The final chapter evaluates the constitutionality and desirability of various policy responses to concentration, including strict limits on media mergers.
Book Synopsis Bioprocess and Analytics Development for Virus-based Advanced Therapeutics and Medicinal Products (ATMPs) by : Saurabh Gautam
Download or read book Bioprocess and Analytics Development for Virus-based Advanced Therapeutics and Medicinal Products (ATMPs) written by Saurabh Gautam and published by Springer Nature. This book was released on 2023-08-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews the knowledge, methods and available techniques in the rapidly advancing field of virus based vaccines and gene therapeutics. It also highlights new innovative tools and interdisciplinary techniques for bioprocess development and analytics of viruses and viral vectors. As such, it provides a timely and highly relevant resource, since current advances in pharmaceutical research have seen the rise of vaccines and advanced therapeutics and medicinal products (ATMPs), that rely on the power of viruses. However, developing bioprocesses and analytics required to create this often called “magic bullet” (i.e. gene therapy) remains an extremely challenging and costly task. This book offers strategies for overcoming hurdles and difficulties within in all the necessary steps of viral vector development - from scalability to purification methods and quality control. The book is intended for researchers working in academia or industry, as well as graduate students pursuing a career in virology.
