Media Messages

Download Media Messages full books in PDF, epub, and Kindle. Read online Media Messages ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Media Messages

Author : Linda Holtzman
Publisher : Routledge
ISBN 13 : 1317464931
Total Pages : 559 pages
Book Rating : 4.3/5 (174 download)

DOWNLOAD NOW!

Book Synopsis Media Messages by : Linda Holtzman

Download or read book Media Messages written by Linda Holtzman and published by Routledge. This book was released on 2014-12-18 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this widely adopted book reveals how the popular media contribute to widespread myths and misunderstanding about cultural diversity. While focused on the impact of television, feature film, and popular music, the authors reach far beyond media to explore how our understanding, values, and beliefs about race, class, gender and sexual orientation are constructed. They analyze how personal histories, combined with the collective history of oppression and liberation, contribute to stereotypes and misinformation, as well as how personal engagement with media can impact prospects for individual and social freedom. Along with updated media examples, expanded theories and analysis, this edition explores even more deeply the coverage of race in two chapters, discusses more broadly how men and boys are depicted in the media and socialized, and how class issues have become even more visible since the Great Recession of the 21st century and the Occupy movements. Special activities and exercises are provided in the book and an online Instructor's Manual is available to adopters.

Analyzing Media Messages

Author : Daniel Riffe
Publisher : Routledge
ISBN 13 : 1135605092
Total Pages : 318 pages
Book Rating : 4.1/5 (356 download)

DOWNLOAD NOW!

Book Synopsis Analyzing Media Messages by : Daniel Riffe

Download or read book Analyzing Media Messages written by Daniel Riffe and published by Routledge. This book was released on 2006-04-21 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.

Media Messages and Public Health

Author : Amy Jordan
Publisher : Routledge
ISBN 13 : 1135703590
Total Pages : 289 pages
Book Rating : 4.1/5 (357 download)

DOWNLOAD NOW!

Book Synopsis Media Messages and Public Health by : Amy Jordan

Download or read book Media Messages and Public Health written by Amy Jordan and published by Routledge. This book was released on 2010-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes: Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues. Measurement challenges posed by the broad range of media. Use of content analysis across multiple media types. The potential for individual differences in audience interpretation of message content. Case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies. The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research.

Media Literacy

Author : Art Silverblatt
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440830924
Total Pages : 560 pages
Book Rating : 4.4/5 (48 download)

DOWNLOAD NOW!

Book Synopsis Media Literacy by : Art Silverblatt

Download or read book Media Literacy written by Art Silverblatt and published by Bloomsbury Publishing USA. This book was released on 2014-05-30 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media— particularly in digital, interactive forms—this book addresses all forms of information disseminated via mass communication. Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population.

Measuring Psychological Responses To Media Messages

Author : Annie Lang
Publisher : Routledge
ISBN 13 : 1136695605
Total Pages : 257 pages
Book Rating : 4.1/5 (366 download)

DOWNLOAD NOW!

Book Synopsis Measuring Psychological Responses To Media Messages by : Annie Lang

Download or read book Measuring Psychological Responses To Media Messages written by Annie Lang and published by Routledge. This book was released on 2014-04-08 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies. This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one has available to answer them. As a result, communication research is characterized by the plethora of both qualitative and quantitative approaches used by its practitioners. These include survey and experimental methods, and content, historical, and rhetorical analyses. A variety of tools has been developed in cognitive psychology and psychophysiology which attempts to measure "thinking" without asking people how they do it. This book is devoted to exploring how these methods might be used to further knowledge about the process of communication. The methods chosen have all been used extensively in cognitive and experimental psychology. Each chapter in this book is designed to describe the history of the method being introduced, the theory behind it, how to go about using it, and how it has already been used to study some area of communication. The methods introduced here vary widely in terms of the amount of equipment and training needed to use them. Some require only theoretical knowledge and a paper and pencil; others require more elaborate hardware and software for implementation. These methods also vary widely in terms of what sorts of variables they can be used to measure. Some of them adapt quite readily to traditional communication variables like persuasion, attitude change, and knowledge; others are more applicable to process type variables such as attention, arousal, involvement, encoding, and retrieval.

Media, Messages, and Men

Author : John Calhoun Merrill
Publisher : New York : Longman
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!

Book Synopsis Media, Messages, and Men by : John Calhoun Merrill

Download or read book Media, Messages, and Men written by John Calhoun Merrill and published by New York : Longman. This book was released on 1979 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Self Versus Others

Author : Julie L. Andsager
Publisher : Routledge
ISBN 13 : 1135598932
Total Pages : 257 pages
Book Rating : 4.1/5 (355 download)

DOWNLOAD NOW!

Book Synopsis Self Versus Others by : Julie L. Andsager

Download or read book Self Versus Others written by Julie L. Andsager and published by Routledge. This book was released on 2009-03-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages—such as persuaded to engage in risky behaviors or encouraged to be violent—but they believe others will be. Authors Julie L. Andsager and H. Allen White focus their analysis specifically on the role of media and media messages, and assert that the third-person effect functions as a means of persuasion. They explore the underlying concepts and connections this effect shares with established theories of persuasion and mediated communication. The only volume to date focusing on the topic, Self Versus Others demonstrates the significant impact persuasion has on public opinion, behavior, and policy. As such, understanding the means through which persuasion can be accomplished thereby provides a powerful tool. Timely and succinct, this book: *provides thorough synthesis of third-person effect literature; *argues that systematic versus heuristic processing underlies third-person perceptions; and *conceptually links third-person effects with co-orientation. Intended for communication scholars with an interest in persuasion, as well as those in key areas including mass communication, health communication, and political communication, this book is also appropriate for advanced courses in persuasion, communication theory, and campaigns.

Media Messages

Author : Linda Holtzman
Publisher : M.E. Sharpe
ISBN 13 : 9780765603371
Total Pages : 380 pages
Book Rating : 4.6/5 (33 download)

DOWNLOAD NOW!

Book Synopsis Media Messages by : Linda Holtzman

Download or read book Media Messages written by Linda Holtzman and published by M.E. Sharpe. This book was released on 2000 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies the influence of media messages on the American public, looking at the stories and messages conveyed in prime time television shows, and in popular films and music, and examines methods of analyzing the content and impact of images of gender, socioeconomic class, race, and sexual orientation.

Sexualized Media Messages and Our Children

Author : Jennifer W. Shewmaker
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 239 pages
Book Rating : 4.2/5 (161 download)

DOWNLOAD NOW!

Book Synopsis Sexualized Media Messages and Our Children by : Jennifer W. Shewmaker

Download or read book Sexualized Media Messages and Our Children written by Jennifer W. Shewmaker and published by Bloomsbury Publishing USA. This book was released on 2015-02-24 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative book takes a look at children's consumption of sexualized media messages while providing parents, teachers, and professionals with strategies for abating their influence. In this eye-opening book, experienced child psychologist Jennifer W. Shewmaker contends that the manner in which a child is raised influences how they respond to media messages, particularly those shaded by sexual overtones. This text takes a hard look at the impact of advertisements, products, and entertainment on a child's psyche and offers strategies for helping kids become critical, active media consumers. Drawing from research in a wide variety of disciplines, this book explores the interpersonal factors within children's lives that impact how they learn to process sexualized media messages. The book argues that an increase in marketing to children along with media-based fabrications of beauty, masculinity, and femininity impact the confidence and character of young children who are often greatly affected by what they see and hear. The author shares invaluable tips for promoting strengths in children and adolescents of both genders and presents the protective influence of communities to help children dismiss distorted media images.

Men, Messages, and Media

Author : Wilbur Schramm
Publisher : Harper & Row Barnes & Noble Import Division
ISBN 13 : 9780060457976
Total Pages : 854 pages
Book Rating : 4.4/5 (579 download)

DOWNLOAD NOW!

Book Synopsis Men, Messages, and Media by : Wilbur Schramm

Download or read book Men, Messages, and Media written by Wilbur Schramm and published by Harper & Row Barnes & Noble Import Division. This book was released on 1973 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Controlling the Message

Author : Victoria A. Farrar-Myers
Publisher : NYU Press
ISBN 13 : 1479867594
Total Pages : 324 pages
Book Rating : 4.4/5 (798 download)

DOWNLOAD NOW!

Book Synopsis Controlling the Message by : Victoria A. Farrar-Myers

Download or read book Controlling the Message written by Victoria A. Farrar-Myers and published by NYU Press. This book was released on 2015-03-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

Media Audiences

Author : John L. Sullivan
Publisher : SAGE Publications
ISBN 13 : 1506397387
Total Pages : 290 pages
Book Rating : 4.5/5 (63 download)

DOWNLOAD NOW!

Book Synopsis Media Audiences by : John L. Sullivan

Download or read book Media Audiences written by John L. Sullivan and published by SAGE Publications. This book was released on 2019-07-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Media Studies

Author : Paul Long
Publisher : Routledge
ISBN 13 : 1317860780
Total Pages : 531 pages
Book Rating : 4.3/5 (178 download)

DOWNLOAD NOW!

Book Synopsis Media Studies by : Paul Long

Download or read book Media Studies written by Paul Long and published by Routledge. This book was released on 2014-07-10 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Studies: Texts, Production, Context, 2nd Edition is a comprehensive introduction to the various approaches in the field. From outlining what media studies is to encouraging active engagement in research and analysis, this book advocates media study as a participatory process and provides a framework and set of skills to help you develop critical thinking. Updated to reflect the changing media environment, Media Studies retains the highly praised approach and style of the first edition. Key Features: Five sections - media texts and meanings; producing media; media audiences; media and social contexts; histography - examine approaches to the field including new and web media, traditional print and broadcast media, popular music, computer games, photography, and film. An international perspective allows you to view media in a global context. Examines media audiences as consumers, listeners, readerships and members of communities. Guidance on analytical tools - language, a range of theories and analytical techniques - to give you the confidence to navigate, research and make sense of the field. New for the second edition: New case studies including Google, My Big Fat Gypsy Wedding, the life of a freelance journalist, phone hacking at News International, and collaborative journalism. 'New Media, New Media Studies' is an additional feature, which brings into focus ways of thinking about new media forms. Media Studies: Texts, Production, Context, 2nd Edition will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media, popular culture and other related subjects.

Mediating the Message in the 21st Century

Author : Pamela J. Shoemaker
Publisher : Routledge
ISBN 13 : 1135858292
Total Pages : 308 pages
Book Rating : 4.1/5 (358 download)

DOWNLOAD NOW!

Book Synopsis Mediating the Message in the 21st Century by : Pamela J. Shoemaker

Download or read book Mediating the Message in the 21st Century written by Pamela J. Shoemaker and published by Routledge. This book was released on 2013-10-30 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.

Learning Personalized

Author : Allison Zmuda
Publisher : John Wiley & Sons
ISBN 13 : 1118904834
Total Pages : 240 pages
Book Rating : 4.1/5 (189 download)

DOWNLOAD NOW!

Book Synopsis Learning Personalized by : Allison Zmuda

Download or read book Learning Personalized written by Allison Zmuda and published by John Wiley & Sons. This book was released on 2015-02-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world action plan for educators to create personalized learning experiences Learning Personalized: The Evolution of the Contemporary Classroom provides teachers, administrators, and educational leaders with a clear and practical guide to personalized learning. Written by respected teachers and leading educational consultants Allison Zmuda, Greg Curtis, and Diane Ullman, this comprehensive resource explores what personalized learning looks like, how it changes the roles and responsibilities of every stakeholder, and why it inspires innovation. The authors explain that, in order to create highly effective personalized learning experiences, a new instructional design is required that is based loosely on the traditional model of apprenticeship: learning by doing. Learning Personalized challenges educators to rethink the fundamental principles of schooling that honors students' natural willingness to play, problem solve, fail, re-imagine, and share. This groundbreaking resource: Explores the elements of personalized learning and offers a framework to achieve it Provides a roadmap for enrolling relevant stakeholders to create a personalized learning vision and reimagine new roles and responsibilities Addresses needs and provides guidance specific to the job descriptions of various types of educators, administrators, and other staff This invaluable educational resource explores a simple framework for personalized learning: co-creation, feedback, sharing, and learning that is as powerful for a teacher to re-examine classroom practice as it is for a curriculum director to reexamine the structure of courses.

Media Literacy

Author : W. James Potter
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9780761923152
Total Pages : 0 pages
Book Rating : 4.9/5 (231 download)

DOWNLOAD NOW!

Book Synopsis Media Literacy by : W. James Potter

Download or read book Media Literacy written by W. James Potter and published by SAGE Publications, Incorporated. This book was released on 2001-02-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated Second Edition of Media Literacy introduces the fascinating world that operates behind visible media messages. This accessible edition includes updated figures and information about computers and the Internet. Media Literacy helps the reader to establish knowledge structures from which they can consciously filter out negative media effects, while acknowledging the positive instructional and entertainment value of media. The author provides the details necessary to facilitate media literacy, rather than merely surveying why it is needed; integrates theory with practice; includes exercises to help readers improve media literacy; emphasizes examples and exercises that support the key ideas of any media studies; and invites students to think like a psychologist, an economist, an advertiser, a journalist, a media critic, a producer, and a policy maker.

Understanding New Media

Author : Robert K. Logan
Publisher : Peter Lang
ISBN 13 : 9781433111266
Total Pages : 418 pages
Book Rating : 4.1/5 (112 download)

DOWNLOAD NOW!

Book Synopsis Understanding New Media by : Robert K. Logan

Download or read book Understanding New Media written by Robert K. Logan and published by Peter Lang. This book was released on 2010 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.