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Author : David J. Shea
Publisher :
ISBN 13 : 9780972113205
Total Pages : 132 pages
Book Rating : 4.1/5 (132 download)
Download or read book Media Isn't a Four Letter Word written by David J. Shea and published by . This book was released on 2002 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Austin McGhie
Publisher : Advantage Media Group
ISBN 13 : 1599323273
Total Pages : 285 pages
Book Rating : 4.5/5 (993 download)
Download or read book Brand is a Four Letter Word written by Austin McGhie and published by Advantage Media Group. This book was released on 2012 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.
Author : Andy Salkeld
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788601572
Total Pages : 269 pages
Book Rating : 4.7/5 (886 download)
Download or read book Life is a Four-Letter Word written by Andy Salkeld and published by Practical Inspiration Publishing. This book was released on 2020-05-14 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you ever feel you’re a fraud and about to be found out? Do you feel an expectation to keep going and to be strong? Do you ever think what it would be like to just... ‘STOP’? You’re not alone. Mental ill health impacts one in four people every year, and professionals in high-pressure jobs are especially vulnerable. Life is a Four-Letter Word is a mental health survival guide for professionals, from a high-flying Big 4 accountant who’s struggled with depression, anxiety, stress and suicidal thoughts and learned a lot along the way. Andy now advocates positive action around mental health, working closely with business leaders across the UK to help them build mentally healthy cultures. He is a renowned speaker and writer on mental health, entrepreneurship and finance.
Author : James B. Martin
Publisher : Nova Publishers
ISBN 13 : 9781590332627
Total Pages : 292 pages
Book Rating : 4.3/5 (326 download)
Download or read book Mass Media written by James B. Martin and published by Nova Publishers. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Download or read book Is Beer a Four Letter Word? written by and published by . This book was released on 1978 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerri Willis
Publisher : Forum Books
ISBN 13 : 1101903805
Total Pages : 274 pages
Book Rating : 4.1/5 (19 download)
Download or read book Rich Is Not a Four-Letter Word written by Gerri Willis and published by Forum Books. This book was released on 2016-04-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fiery polemic on our personal finances, Gerri Willis, anchor and personal finance correspondent for Fox Business News, reveals how liberal policy has decimated our wallets. In Rich Is Not a Four-Letter Word, veteran financial journalist and pundit Gerri Willis takes on the progressive mind-set championed by liberals that gives government bureaucrats the right to decide what's best for us, resulting in bigger government programs, more bureaucracy, and more wasted taxpayer money. She dissects Obamacare and Democratic tax initiatives to show how they have hamstrung the average American. Then she shows us how to overcome these left wing financial hurdles and grow our nest eggs, despite the political pickpocketing from Washington. Among the topics she tackles in the book: · How the progressive agenda has robbed Americans of their financial freedom (a new Blackrock survey shows that 4 out of 10 Americans haven't even started saving for retirement)--and how to get it back; · How the wide-open spigot of college loan dollars has encouraged college administrators to boost tuition each and every year--and how we can successfully navigate the system; · How, with a stroke of President Obama's pen, company-sponsored health-care coverage was put on deathwatch, as companies have begun to abandon employee health-care coverage and opt to pay a less expensive federal penalty; · Why the knee-jerk progressive response to the 2008 market crash and subsequent recession has acted as an albatross on the shoulders of American corporations, keeping corporate tax rates at sky high levels among Western nations--and what we can do to create jobs and jumpstart the economy.
Author : Melvin J. Lasky
Publisher : Routledge
ISBN 13 : 135150634X
Total Pages : 388 pages
Book Rating : 4.3/5 (515 download)
Download or read book Media Warfare written by Melvin J. Lasky and published by Routledge. This book was released on 2017-09-04 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Warfare is the concluding volume of Melvin Lasky's monumental The Language of Journalism, a series that has been praised as a ""brilliant"" and ""original"" study in communications and contemporary language. Firmly rooted in the critical tradition of H. L. Mencken, George Orwell, and Karl Kraus, Lasky's incisive analysis of journalistic usage and misusage gauges both the cultural and political health of contemporary society as well the declining standards of contemporary journalism.As in the first two volumes, Lasky's scope is cross-cultural with special emphasis on the sometimes conflicting, sometimes mutually influential styles of American and British journalistic practice. His approach to changes in media content and style is closely keyed to changes in society at large. Media Warfare pays particular attention to the gradual easing and near disappearance of censorship rules in the 1960s and after and the attendant effects on electronic and print media. In lively and irreverent prose, Lasky anatomizes the dilemmas posed by the entrance of formerly ""unmentionable"" subjects into daily journalistic discourse, whether for reasons of profit or accurate reporting. He details the pervasive and often indirect influence of the worlds of fashion and advertising on journalism with their imperatives of sensationalism and novelty and, by contrast, how the freeing of language and subject matter in literature--the novels of Joyce and Lawrence, the poetry of Philip Larkin--have affected permissible expression for good or ill. Lasky also relates this interaction of high and low style to the spread of American urban slang, often with Yiddish roots and sometimes the occasion of anti-Semitic reaction, into the common parlance of British no less than American journalists.Media Warfare concludes with prescriptive thoughts on how journalism might still be revitalized in a ""post-profane"" culture. Witty, timely, and deeply learned, the three volumes of The Language of Journalism are a c
Author : Melvin J. Lasky
Publisher : Routledge
ISBN 13 : 1351480278
Total Pages : 326 pages
Book Rating : 4.3/5 (514 download)
Download or read book Profanity, Obscenity and the Media written by Melvin J. Lasky and published by Routledge. This book was released on 2017-12-02 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second volume of Melvin J. Lasky's The Language of Journalism series, praised as a "brilliant" and "original" study in communications and contemporary language, and as "a joy to read." When it was first published, it broke ground in focusing on the comparative styles and prejudices of mainstream American and British newspapers, and in its trenchant analysis of their systematic debasement of language in the face of obligatory platitudes and compulsory euphemisms. Lasky documents the growing crisis affecting honest, thoughtful, and independent journalism in the Western world. He extends the scope of his first volume in the trilogy and deepens the interpretation. He also adds a personal touch of wit and anecdote, as one might expect from an experienced international journalist and historian. Lasky's examination of the use of formerly forbidden language is a triumph of sinuous semantics. In his incisive analysis, we see the tortuous struggle of a once Puritanized literary culture writhing to break free of censorship and self-censorship. This volume on the phenomenon of profanity adds another dimension to Lasky's thesis on mass culture's trivialization of real social and political phenomena. It also underscores our society's embrace of banality, in standardizing politically correct jargon and slang. Readers of the first volume will find here a new range of references to illuminate the detail of what our newspapers have been publishing.
Author : Signe Rousseau
Publisher : Rowman Altamira
ISBN 13 : 0759120447
Total Pages : 137 pages
Book Rating : 4.7/5 (591 download)
Download or read book Food and Social Media written by Signe Rousseau and published by Rowman Altamira. This book was released on 2012-06-16 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms have quickly become integral to most people’s lives, both privately and professionally. This is the first book to illuminate the trend of relying on social media in the food world. Engaging in social media is fun, but it is also rapidly becoming the platform for self-promotion and branding. This entertaining narrative offers an historical account of the major changes brought about by the Internet and also explores the polarities that underlie the challenges of adaptation, including exclusivity versus democracy, professionalism versus amateurism, and business versus pleasure. Loaded with insight into the current scene, it discusses controversies such as celebrity chefs’ tweeting wars, ethics and the accusations of plagiarizing of recipes, and etiquette concerning the practice of photographing a meal to blog about it. Food and Social Media will appeal to anyone with an interest in food and media as well as those who enjoy using any of the social media formats, including blogs, Yelp, Facebook, YouTube, Twitter, and more, to participate in a digital food community.
Author : Mark de Castrique
Publisher : Sourcebooks, Inc.
ISBN 13 : 1728258340
Total Pages : 334 pages
Book Rating : 4.7/5 (282 download)
Download or read book Dangerous Women written by Mark de Castrique and published by Sourcebooks, Inc.. This book was released on 2023-10-24 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A bewitching political thriller."—Publishers Weekly, Starred Review "Ethel looks like Marple but acts like Marlow." —Kirkus Reviews? In a case deciding the future of clean energy, everything hinges on how the chief justice of Supreme Court will lean. DANGEROUS WOMEN stirs up the perfect cocktail of ingenious spy-craft and political intrigue of Thomas Perry's The Old Man brightened with the charming, uncanny energy of Killers of a Certain Age. This urgent, cleverly plotted high stakes thriller is set in motion by botched attack on two law clerks leaving one dead and the other in a coma. The ensuing cover up leaves a string of bodies and too many players at cross-purposes. It also leaves Chief Justice Clarissa Baxter with a target on her back. We'll need an off the grid hero with friends in high places: enter retired FBI agent-turned-boardinghouse landlady, Ethel Fiona Crestwater (legend) and her double-first-cousin-twice-removed Jesse Cooper (sidekick). Although in her mid-seventies, Ethel is no bumbling amateur sleuth; she's a seasoned pro with razor-sharp instincts and Bond-worthy skills. College-aged Jesse brings tech savvy and boundless enthusiasm, along with an innate talent for intrigue. Together, the unlikely duo will face malicious back-stabbing political sycophants, conniving lobbyists, and a motivated assassin bent on removing the Chief Justice from the equation—along with Ethel, who stands defiantly between the hitman and his payday.
Author : Grace Green
Publisher : Harlequin
ISBN 13 : 1459261674
Total Pages : 240 pages
Book Rating : 4.4/5 (592 download)
Download or read book THE ONLY MAN TO TRUST written by Grace Green and published by Harlequin. This book was released on 2011-07-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: HER PROTECTOR A MAN WORTH FIGHTING FOR Blair Enderby: Girl next door. Not the sort of woman a self-made millionaire like Matt Straith would ever want for a wife. But Blair never dreamed Matt had been harboring his passions for her. Nor did she ever expect to be summoned to his estate by a cryptic letter…. Someone wanted to frame the wealthy businessman, collect his fortune, get him out of the way. Everyone at the estate had motive. But Blair knew better. So did the killer. Only Blair hadn't betrayed Matt—he would keep her out of harm's way at any cost. He'd lost her once, and no madman would destroy their future now. A woman alone…with no one to trust. Where can she run? Straight into the arms of HER PROTECTOR
Author : Nicole Lapin
Publisher : Crown Currency
ISBN 13 : 045149587X
Total Pages : 402 pages
Book Rating : 4.4/5 (514 download)
Download or read book Boss Bitch written by Nicole Lapin and published by Crown Currency. This book was released on 2017-03-21 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Nicole Lapin is back with a sassy and actionable guide empowering women to be the boss of their lives and their careers. You don’t need dozens of employees to be a boss, says financial expert and serial entrepreneur Nicole Lapin. Hell, you don’t even need one. You just need to find your inner Boss Bitch — your most confident, savvy, ambitious self — and own it. A Boss Bitch is the she-ro of her own story. She is someone who takes charge of her future and embraces being a “boss” in all aspects of the word: whether as the boss of her own life, family and career, the literal boss at work, or, as the boss of her own company. Whichever she chooses (or all three), a Boss Bitch is someone who gets out there and makes her success happen — and so can you. Lapin draws on raw and often hilariously real stories from her own career — the good, the bad, and the ugly — to show what it means to be a "boss" in twelve easy steps. In her refreshingly accessible and relatable style, she first shows how to embrace the “boss of you" mentality by seizing the power that comes from believing in yourself and expanding your skillset. Then she offers candid no-nonsense advice for how to kill it at as the “boss at work” whether you have a high-up role or not. And finally, for those who want to take the plunge as an entrepreneur, she lays out the nuts and bolts of how to be the “boss of your own business” from raising money and getting it off the ground to hiring a kickass staff and dealing office drama to turning a profit. Being a badass in your career is something that should be worn as a badge of honor, says Lapin. Here, she inspires us to rise to the occasion and celebrate our successes — and then keep killing it like the Boss Bitches we are!
Author : Roy Blount
Publisher : Macmillan + ORM
ISBN 13 : 1429960426
Total Pages : 306 pages
Book Rating : 4.4/5 (299 download)
Download or read book Alphabet Juice written by Roy Blount and published by Macmillan + ORM. This book was released on 2009-09-29 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ali G: How many words does you know? Noam Chomsky: Normally, humans, by maturity, have tens of thousands of them. Ali G: What is some of 'em? —Da Ali G Show Did you know that both mammal and matter derive from baby talk? Have you noticed how wince makes you wince? Ever wonder why so many h-words have to do with breath? Roy Blount Jr. certainly has, and after forty years of making a living using words in every medium, print or electronic, except greeting cards, he still can't get over his ABCs. In Alphabet Juice, he celebrates the electricity, the juju, the sonic and kinetic energies, of letters and their combinations. Blount does not prescribe proper English. The franchise he claims is "over the counter." Three and a half centuries ago, Thomas Blount produced Blount's Glossographia, the first dictionary to explore derivations of English words. This Blount's Glossographia takes that pursuit to other levels, from Proto-Indo-European roots to your epiglottis. It rejects the standard linguistic notion that the connection between words and their meanings is "arbitrary." Even the word arbitrary is shown to be no more arbitrary, at its root, than go-to guy or crackerjack. From sources as venerable as the OED (in which Blount finds an inconsistency, at whisk) and as fresh as Urbandictionary.com (to which Blount has contributed the number-one definition of "alligator arm"), and especially from the author's own wide-ranging experience, Alphabet Juice derives an organic take on language that is unlike, and more fun than, any other.
Author : Wang, Victor C.X.
Publisher : IGI Global
ISBN 13 : 1466600632
Total Pages : 352 pages
Book Rating : 4.4/5 (666 download)
Download or read book Technology and Its Impact on Educational Leadership: Innovation and Change written by Wang, Victor C.X. and published by IGI Global. This book was released on 2012-01-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educational leadership draws upon interdisciplinary literature, but distinguishes itself through its focus on pedagogy, epistemology, and human development. As a field of study, it has prescribed pertinent philosophies and practices and has specified specific roles for school administrators and teachers. Technology and Its Impact on Educational Leadership: Innovation and Change covers not only K-12 and higher education leadership, but also the relationship between Web 2.0 technologies and educational leadership. Contributions within this book discuss chronic issues in the study of to technology and its impact on educational leadership that have perplexed educational establishments. This work promotes learning and further research for professors, scholars, researchers, and graduate students involved in educational leadership and related fields.
Author : Rob Shuter
Publisher : Post Hill Press
ISBN 13 : 1637580231
Total Pages : 133 pages
Book Rating : 4.6/5 (375 download)
Download or read book The 4 Word Answer written by Rob Shuter and published by Post Hill Press. This book was released on 2021-09-21 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working for the biggest stars in the world—Jennifer Lopez, P. Diddy, Alicia Keys, and Jessica Simpson, officially as a publicist but in reality, as a confidante—Rob Shuter has seen it all. In fifteen years as a celebrity publicist, Rob has been privileged to have a front-row seat to the most successful people in the world. Before Jessica Simpson told then-husband Nick Lachey that they were getting divorced, she called Rob. Jon Bon Jovi flew Rob to each of his shows on a private jet for the primary purpose of escorting out press before his fabulous hair flopped. Rob was responsible for making sure an Asian pear was within feet of Jennifer Lopez at any given moment, per her very specific demands. Being involved in the lives of the best and the brightest, Rob quickly discovered it wasn’t talent all his super successful clients had in common. Rather, what all these extraordinary people share is they know exactly who they are—in just four words.
Author :
Publisher : Baker Books
ISBN 13 : 144126485X
Total Pages : 380 pages
Book Rating : 4.4/5 (412 download)
Download or read book Exploring Christian Theology : Volume 1 written by and published by Baker Books. This book was released on 2014-11-11 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foundations of Theology in Everyday Language Dallas Seminary professors Nathan Holsteen and Michael Svigel are passionate about the key doctrines of Christianity. They want readers to know why they're important and why they matter. This volume includes two parts: · How Firm a Foundation: Revelation, Scripture, and Truth · God in Three Persons: Father, Son, and Holy Spirit The authors explore these important topics in a concise and highly readable style that makes sense--whether you're a student of the Bible, a pastor, or someone who simply wants to know God better. For each topic you'll find · An introduction, overview, and review of the key points · Several applicable Bible texts, including verses to memorize · A quick-paced history of the doctrine · Distortions to be aware of and avoid · Reading lists for further study · A glossary of theological terms "Exploring Christian Theology is a wonderful doctrinal primer that teaches theology in a way that will engage you and cause you to reflect. . . . A great way to get acquainted with key biblical theological themes." --Darrell Bock, Senior Research Professor, Dallas Theological Seminary
Author : Melvin J. Lasky
Publisher : Transaction Publishers
ISBN 13 : 9780765803023
Total Pages : 388 pages
Book Rating : 4.8/5 (3 download)
Download or read book The Language of Journalism: Media Warfare written by Melvin J. Lasky and published by Transaction Publishers. This book was released on 2000 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concluding volume of Lasky's monumental "The Languages of Journalism," a series that has been praised as a "brilliant" and "original" study in communications and contemporary language. Other volumes in the series include "Profanity, Obscenity and the Media" and "Newspaper Culture."
